{"id":71391,"date":"2024-05-08T00:48:54","date_gmt":"2024-05-07T17:48:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kinh-doanh-dien-tu-la-gi-phan-biet-thuong-mai-dien-tu-va-kinh-doanh-dien-tu.html"},"modified":"2024-05-08T00:48:54","modified_gmt":"2024-05-07T17:48:54","slug":"kinh-doanh-dien-tu-la-gi-phan-biet-thuong-mai-dien-tu-va-kinh-doanh-dien-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kinh-doanh-dien-tu-la-gi-phan-biet-thuong-mai-dien-tu-va-kinh-doanh-dien-tu.html","title":{"rendered":"Kinh doanh \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec? ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kinh doanh \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"
Kinh doanh \u0111i\u00ea\u0323n t\u01b0\u0309 va\u0300 th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 hai kha\u0301i ni\u00ea\u0323m kha\u0301c nhau, nh\u01b0ng la\u0323i th\u01b0\u01a1\u0300ng bi\u0323 nh\u00e2\u0300m l\u00e2\u0303n la\u0300 m\u00f4\u0323t. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n kinh doanh \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec v\u00e0 ph\u00e2n bi\u1ec7t v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1eddi theo d\u00f5i b\u00e0i vi\u1ebft sau \u0111\u00e2y.<\/span><\/p>\n

Kinh doanh \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/b><\/h2>\n

Kinh doanh \u0111i\u1ec7n t\u1eed (E-business) l\u00e0 thu\u1eadt ng\u1eef bi\u1ec3u th\u1ecb to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh kinh doanh th\u00f4ng qua internet.\u00a0 Ca\u0301c quy tri\u0300nh na\u0300y co\u0301 th\u00ea\u0309 bao g\u00f4\u0300m qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a, x\u00e2y d\u1ef1ng quy tr\u00ecnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng logistics, tri\u00ea\u0309n khai marketing,\u2026<\/span><\/p>\n

Thu\u1eadt ng\u1eef kinh doanh \u0111i\u1ec7n t\u1eed l\u1ea7n \u0111\u1ea7u ti\u00ean ra \u0111\u1eddi v\u00e0o n\u0103m 1996. \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean Marketing c\u1ee7a t\u1eadp \u0111o\u00e0n IBM \u0111\u00e3 s\u00e1ng t\u1ea1o ra thu\u1eadt ng\u1eef n\u00e0y. C\u00e1c doanh nghi\u1ec7p kinh doanh \u0111i\u00ea\u0323n t\u01b0\u0309 giu\u0301p t\u00f4\u0301i \u01b0u quy tri\u0300nh v\u00e2\u0323n ha\u0300ng va\u0300 t\u0103ng tr\u01b0\u01a1\u0309ng hi\u00ea\u0323u qua\u0309 kinh doanh.\u00a0\u00a0<\/span><\/p>\n

\"Kinh<\/p>\n

Kinh doanh \u0111i\u1ec7n t\u1eed c\u00f3 ph\u1ea1m vi mua b\u00e1n r\u1ed9ng l\u1edbn<\/p>\n<\/div>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/b><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce) l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 bi\u1ec3u th\u1ecb c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua-b\u00e1n th\u00f4ng qua Internet.\u00a0<\/span>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a kinh doanh \u0111i\u1ec7n t\u1eed.<\/p>\n

Ng\u00e0y nay, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p (\u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 h\u1ed9 kinh doanh gia \u0111\u00ecnh) ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng tr\u01b0\u0323c tuy\u00ea\u0301n r\u1ed9ng l\u1edbn; th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 website, ma\u0323ng xa\u0303 h\u00f4\u0323i, sa\u0300n th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309,\u2026<\/p>\n

\"Kinh<\/p>\n

Kinh doanh \u0111i\u1ec7n t\u1eed c\u00f3 s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Ph\u00e2n bi\u1ec7t kinh doanh \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h2>\n

Kinh doanh \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 kh\u00e1c nhau. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c hai kha\u0301i ni\u00ea\u0323m n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u1ea7n so s\u00e1nh.<\/span><\/strong><\/p>\n

Ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng<\/strong><\/p>\n

    \n
  • Kinh doanh \u0111i\u1ec7n t\u1eed: kinh doanh \u0111i\u00ea\u0323n t\u01b0\u0309 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh cu\u0309a m\u00f4\u0323t doanh nghi\u00ea\u0323p nh\u01b0 mua b\u00e1n h\u00e0ng h\u00f3a, qua\u0309n tri\u0323 quan h\u00ea\u0323 kh\u00e1ch h\u00e0ng, qua\u0309n ly\u0301 v\u00e2\u0323n ha\u0300nh, logist\u00edcs,\u2026<\/li>\n
  • Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:\u00a0l\u00e0 m\u1ed9t ph\u00e2\u0300n c\u1ee7a kinh doanh \u0111i\u1ec7n t\u1eed, \u0111\u00ea\u0300 c\u00e2\u0323p \u0111\u00ea\u0301n ho\u1ea1t \u0111\u1ed9ng mua v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua Internet.<\/li>\n<\/ul>\n

    M\u1ee5c ti\u00eau<\/strong><\/p>\n

      \n
    • Kinh doanh \u0111i\u1ec7n t\u1eed:\u00a0nh\u1ea5n m\u1ea1nh \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng cu\u0309a vi\u00ea\u0323c \u01b0\u0301ng du\u0323ng c\u00f4ng ngh\u1ec7\u00a0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/li>\n
    • Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:\u00a0nh\u1ea5n m\u1ea1nh \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean kh\u00f4ng gian m\u1ea1ng.<\/li>\n<\/ul>\n
      \"Th\u01b0\u01a1ng<\/p>\n

      Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i mua v\u00e0 b\u00e1n tr\u1ef1c tuy\u1ebfn<\/p>\n<\/div>\n

      C\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng tri\u1ec3n khai<\/strong><\/p>\n

        \n
      • Kinh doanh \u0111i\u1ec7n t\u1eed: v\u1eadn h\u00e0nh tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), m\u1ea1ng vi\u1ec5n th\u00f4ng 5G, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, blockchain, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (big data),\u2026 B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p th\u00eam nhi\u1ec1u h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 (ERP, CRM,\u2026) v\u00ec kinh doanh \u0111i\u1ec7n t\u1eed c\u00f3 li\u00ean quan \u0111\u1ebfn to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/li>\n
      • Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:\u00a0\u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 website, ma\u0323ng xa\u0303 h\u00f4\u0323i (Facebook, TikTok, Zalo,,,), ca\u0301c sa\u0300n th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 (Shopee, Lazada, TiKi, Tik Tok Shop, Shopify, Magento, WooCommerce,\u2026)<\/li>\n<\/ul>\n

        Ca\u0309 kinh doanh \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00ea\u0300u c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. Trong \u0111o\u0301, th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 \u0111\u01b0\u01a1\u0323c coi la\u0300 m\u00f4\u0323t t\u00e2\u0323p h\u01a1\u0323p con cu\u0309a kinh doanh \u0111i\u00ea\u0323n t\u01b0\u0309.\u00a0<\/span><\/p>\n

        \u00a0<\/p>\n

        \u00a0<\/p>\n

        \u00a0<\/p>\n

        \u00a0<\/span><\/p>\n

        \u00a0<\/span><\/p>\n

        \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Kinh doanh \u0111i\u00ea\u0323n t\u01b0\u0309 va\u0300 th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 hai kha\u0301i ni\u00ea\u0323m kha\u0301c nhau, nh\u01b0ng la\u0323i th\u01b0\u01a1\u0300ng bi\u0323 nh\u00e2\u0300m l\u00e2\u0303n la\u0300 m\u00f4\u0323t. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n kinh doanh \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec v\u00e0 ph\u00e2n bi\u1ec7t v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1eddi theo d\u00f5i b\u00e0i vi\u1ebft sau \u0111\u00e2y. Kinh doanh \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec? Kinh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71391"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71391"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71391\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}