{"id":71401,"date":"2024-05-08T02:47:52","date_gmt":"2024-05-07T19:47:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-nghien-cuu-ve-ban-hang-da-kenh-cap-nhat-nam-2024.html"},"modified":"2024-05-08T02:47:52","modified_gmt":"2024-05-07T19:47:52","slug":"cac-nghien-cuu-ve-ban-hang-da-kenh-cap-nhat-nam-2024","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-nghien-cuu-ve-ban-hang-da-kenh-cap-nhat-nam-2024.html","title":{"rendered":"Ca\u0301c nghi\u00ean c\u01b0\u0301u v\u00ea\u0300 ba\u0301n ha\u0300ng \u0111a k\u00eanh (c\u00e2\u0323p nh\u00e2\u0323t n\u0103m 2024)"},"content":{"rendered":"
\n

\u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u00e1n h\u00e0ng \u0111a k\u00eanh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p gi\u1eef ch\u00e2n v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. T\u00ecm hi\u1ec3u\u00a0th\u00eam\u00a0nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh ngay trong b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n

Ba\u0301n ha\u0300ng \u0111a k\u00eanh l\u00e0 g\u00ec?<\/b><\/h2>\n

B\u00e1n h\u00e0ng \u0111a k\u00eanh (Omnichannel) cung c\u1ea5p cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 mua s\u1eafm tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau, co\u0301 th\u00ea\u0309 bao g\u00f4\u0300m c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i, email, \u0111i\u1ec7n tho\u1ea1i v\u00e0 b\u1ea5t k\u1ef3 k\u00eanh ti\u1ebfp c\u1eadn n\u00e0o kh\u00e1c m\u00e0 doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u00ea\u0300n ma\u0323ch va\u0300 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 qua nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau.\u00a0<\/span><\/p>\n

\"B\u00e1n<\/p>\n

B\u00e1n h\u00e0ng \u0111a k\u00eanh \u2013 Omnichannel l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Ca\u0301c th\u1ed1ng k\u00ea v\u00ea\u0300 ba\u0301n ha\u0300ng \u0111a k\u00eanh<\/b><\/h2>\n

Ba\u0301n ha\u0300ng \u0111a k\u00eanh \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng kinh doanh t\u00e2\u0301t y\u00ea\u0301u trong th\u01a1\u0300i \u0111a\u0323i ky\u0303 thu\u00e2\u0323t s\u00f4\u0301, \u0111em l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u l\u1ee3i \u00edch. D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 t\u00f4\u0309ng h\u01a1\u0323p ca\u0301c nghi\u00ean c\u01b0\u0301u v\u00ea\u0300 s\u01b0\u0323 pha\u0301t tri\u00ea\u0309n va\u0300 l\u01a1\u0323i i\u0301ch cu\u0309a xu h\u01b0\u01a1\u0301ng ba\u0301n ha\u0300ng \u0111a k\u00eanh:<\/span><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/b><\/h3>\n

B\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 m\u1ed9t xu h\u01b0\u01a1\u0301ng ba\u0301n ha\u0300ng hi\u00ea\u0323n nay trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c nhau nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd:<\/span><\/p>\n

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  • T\u00ednh \u0111a d\u1ea1ng c\u1ee7a k\u00eanh b\u00e1n h\u00e0ng:<\/b> Ng\u00e0y nay, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 mua s\u1eafm, t\u1eeb c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng live streaming. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra th\u00e1ch th\u1ee9c nh\u01b0ng c\u0169ng m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u n\u01a1i kh\u00e1c nhau.<\/span><\/li>\n
  • S\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm: <\/b>Kh\u00e1ch h\u00e0ng hi\u1ec7n nay th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 mua s\u1eafm qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. H\u1ecd c\u00f3 th\u1ec3 t\u00ecm s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, sau \u0111\u00f3 t\u00ecm hi\u1ec3u th\u00eam tr\u00ean trang web ch\u00ednh th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, vi\u1ec7c c\u00f3 m\u1eb7t tr\u00ean nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/span><\/li>\n
  • S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7: <\/b>C\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ti\u1ebfn b\u1ed9, v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, h\u1ecdc m\u00e1y v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm. C\u00f4ng ngh\u1ec7 c\u0169ng h\u1ed7 tr\u1ee3 vi\u1ec7c t\u00edch h\u1ee3p v\u00e0 qu\u1ea3n l\u00fd c\u00e1c k\u00eanh b\u00e1n h\u00e0ng \u0111a d\u1ea1ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
  • T\u00ednh linh ho\u1ea1t v\u00e0 ti\u1ec7n l\u1ee3i:<\/b> B\u00e1n h\u00e0ng \u0111a k\u00eanh mang l\u1ea1i\u00a0s\u1ef1 thu\u1eadn ti\u1ec7n,\u00a0linh ho\u1ea1t cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua h\u00e0ng b\u1ea5t c\u1ee9 khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u h\u1ecd mu\u1ed1n, trong khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng 24\/7 th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n
  • T\u00ednh c\u1ea1nh tranh:<\/b> S\u1ef1 c\u1ea1nh tranh trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng gay g\u1eaft. \u0110\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n v\u00e0 m\u1edf r\u1ed9ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
    \"S\u1ef1<\/p>\n

    S\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a xu h\u01b0\u1edbng b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/p>\n<\/div>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea ch\u1ee9ng minh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

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    • Theo th\u1ed1ng k\u00ea c\u1ee7a\u00a0Zendesk,\u00a0h\u01a1n 35% kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00f9ng m\u1ed9t \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o.<\/span><\/li>\n
    • 15 n\u0103m tr\u01b0\u1edbc, ch\u1ec9 c\u00f3 7% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n b\u1ed1n \u0111i\u1ec3m ti\u1ebfp x\u00fac khi mua s\u1eafm, trong khi ng\u00e0y nay g\u1ea7n 50% th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n b\u1ed1n \u0111i\u1ec3m ti\u1ebfp x\u00fac. (Theo b\u00e1o c\u00e1o c\u1ee7a\u00a0<\/span>Marketing Week<\/span>)<\/span><\/li>\n
    • Nghi\u00ean c\u1ee9u c\u1ee7a Forrester\u00a0cho bi\u1ebft, 56% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111\u1ec3 nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m t\u1ea1i nh\u00e0, trong \u0111\u00f3 38% \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 ki\u1ec3m tra t\u00ecnh tr\u1ea1ng c\u00f2n h\u00e0ng trong kho khi \u0111ang tr\u00ean \u0111\u01b0\u1eddng \u0111\u1ebfn c\u1eeda h\u00e0ng v\u00e0 34% \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m khi \u1edf trong c\u1eeda h\u00e0ng.<\/span><\/li>\n
    • 69% ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean k\u1ebft v\u1edbi c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c trang b\u1ecb thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c t\u00e1c v\u1ee5 \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1ee9c th\u00ec nh\u01b0 tra c\u1ee9u th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 ki\u1ec3m tra h\u00e0ng t\u1ed3n kho.<\/span><\/li>\n
    • Theo b\u00e1o c\u00e1o c\u1ee7a Omnisend\u00a0n\u0103m 2020, t\u1ea7n su\u1ea5t kh\u00e1ch h\u00e0ng mua h\u00e0ng tr\u00ean \u0111a k\u00eanh cao h\u01a1n 250% so v\u1edbi mua t\u1ea1i m\u1ed9t k\u00eanh.<\/span><\/li>\n
    • S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn nh\u1eadn t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u00e3 t\u0103ng 208% trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch. (Theo b\u00e1o c\u00e1o c\u1ee7a\u00a0<\/span>Adobe Analytics<\/span>, 2020<\/span>)<\/span>.<\/b><\/li>\n<\/ul>\n

      L\u1ee3i \u00edch c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/b><\/h3>\n

      B\u00e1n h\u00e0ng \u0111a k\u00eanh mang l\u1ea1i m\u1ed9t lo\u1ea1t l\u1ee3i \u00edch quan tr\u1ecdng cho c\u00e1c doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c th\u00f4\u0301ng k\u00ea v\u00ea\u0300 ba\u0301n ha\u0300ng \u0111a k\u00eanh ch\u1ee9ng minh l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c tri\u1ec3n khai b\u00e1n h\u00e0ng \u0111a k\u00eanh:<\/span><\/p>\n

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      • T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a\u00a0b\u00e1n h\u00e0ng \u0111a k\u00eanh\u00a0cao h\u01a1n 90% so v\u1edbi k\u00eanh \u0111\u01a1n. (B\u00e1o c\u00e1o c\u1ee7a\u00a0<\/span>Omnisend<\/span>, 2020<\/span>)<\/span><\/li>\n
      • Theo th\u1ed1ng k\u00ea c\u1ee7a\u00a0Think With Google, ng\u01b0\u1eddi mua s\u1eafm \u0111a k\u00eanh c\u00f3 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi cao h\u01a1n 30% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 mua s\u1eafm b\u1eb1ng m\u1ed9t k\u00eanh.<\/span><\/li>\n
      • D\u1eef li\u1ec7u do Think With Google cho th\u1ea5y tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh gi\u00fap t\u1ea1o ra kho\u1ea3ng 80% s\u1ed1 l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. (<\/span>Think With Google<\/span>, 2021<\/span>)<\/span><\/li>\n<\/ul>\n
        \"B\u00e1n<\/p>\n

        B\u00e1n h\u00e0nh \u0111a k\u00eanh gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

          \n
        • Theo th\u1ed1ng k\u00ea c\u1ee7a Aberdeen Group, c\u00e1c c\u00f4ng ty c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111a k\u00eanh\u00a0t\u0103ng tr\u01b0\u1edfng\u00a0m\u1ea1nh m\u1ebd s\u1ebd c\u00f3 doanh thu h\u00e0ng n\u0103m t\u0103ng 9,5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/span><\/li>\n
        • C\u00e1c c\u00f4ng ty tri\u1ec3n khai b\u00e1n h\u00e0ng \u0111a k\u00eanh m\u1ea1nh nh\u1eadn th\u1ea5y chi ph\u00ed cho m\u1ed7i l\u1ea7n li\u00ean h\u1ec7 gi\u1ea3m 7,5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/span><\/li>\n
        • Theo b\u00e1o c\u00e1o t\u1eeb Omnisend\u00a0(2020), c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft s\u1eed d\u1ee5ng ba k\u00eanh tr\u1edf l\u00ean trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111em l\u1ea1i t\u1ef7 l\u1ec7 mua h\u00e0ng cao h\u01a1n 287% so v\u1edbi nh\u1eefng\u00a0nh\u00e0 ti\u1ebfp th\u1ecb\u00a0s\u1eed d\u1ee5ng m\u1ed9t k\u00eanh trong chi\u1ebfn d\u1ecbch.<\/span><\/li>\n<\/ul>\n

          Th\u00e1ch th\u1ee9c khi tri\u00ea\u0309n khai chi\u00ea\u0301n l\u01b0\u01a1\u0323c \u0111a k\u00eanh<\/b><\/h3>\n

          M\u1eb7c d\u00f9 b\u00e1n h\u00e0ng \u0111a k\u00eanh mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch to l\u1edbn, nh\u01b0ng n\u00f3 c\u0169ng \u0111em \u0111\u1ebfn m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c nh\u1ea5t \u0111\u1ecbnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i:<\/span><\/p>\n

            \n
          • Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u:<\/b> Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 trang web c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i, th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n t\u1eed v\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00fd khi\u00ea\u0301n vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 quy tr\u00ecnh ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea c\u1ee7a\u00a0<\/span>Aberdeen Group<\/span>, 77% nh\u1eefng c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t khi tri\u1ec3n khai b\u00e1n h\u00e0ng \u0111a k\u00eanh \u0111\u00e3 l\u01b0u tr\u1eef d\u1eef li\u1ec7u li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 85% c\u00f4ng ty ti\u1ebfn h\u00e0nh \u0111\u00e0o t\u1ea1o th\u01b0\u1eddng xuy\u00ean cho c\u00e1c \u0111\u1ea1i l\u00fd v\u1ec1 c\u00e1ch x\u1eed l\u00fd, s\u1eed d\u1ee5ng th\u00f4ng tin li\u00ean l\u1ea1c kh\u00e1ch h\u00e0ng \u0111a k\u00eanh.<\/span><\/li>\n
          • \u0110\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng:<\/b>\u00a0 64% nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng thi\u1ebfu ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea7u t\u01b0 l\u00e0 r\u00e0o c\u1ea3n h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ed1i\u00a0khi tri\u1ec3n khai\u00a0ti\u1ebfp th\u1ecb \u0111a k\u00eanh (<\/span>The CMO Club<\/span>). C\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kho, h\u1ec7 th\u1ed1ng thanh to\u00e1n v\u00e0 h\u1ec7 th\u1ed1ng CRM (qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng) c\u1ea7n ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh li\u00ean k\u1ebft v\u00e0 hi\u1ec7u su\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n
            \"Nh\u1eefng<\/p>\n

            Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd khi tri\u1ec3n khai b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/p>\n<\/div>\n

              \n
            • T\u00ednh th\u1ed1ng nh\u1ea5t trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: <\/b>\u0110\u1ea3m b\u1ea3o t\u00ednh th\u1ed1ng nh\u1ea5t trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. Theo SDL, 90% kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i s\u1ef1 t\u01b0\u01a1ng t\u00e1c nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh v\u00e0 61% kh\u00e1ch h\u00e0ng ch\u01b0a th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n t\u1eeb k\u00eanh n\u00e0y sang k\u00eanh kh\u00e1c khi t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (<\/span>Aspect<\/span>). Vi\u1ec7c qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1ed1 g\u1eafng v\u00e0 qu\u1ea3n l\u00fd, \u0111\u00e0o t\u1ea1o c\u00e1c b\u1ed9 ph\u1eadn k\u1ef9 l\u01b0\u1ee1ng.<\/span><\/strong><\/li>\n<\/ul>\n

              Subiz \u2013 Gi\u1ea3i ph\u00e1p b\u00e1n h\u00e0ng \u0111a k\u00eanh hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

              N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c tr\u00ean, th\u00ec Subiz ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho b\u1ea1n.<\/span><\/p>\n

              Subiz c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd \u0111\u1ed3ng th\u1eddi c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c b\u00e1n h\u00e0ng nh\u01b0 website, fanpage, Instagram, Zalo, Email, t\u1ed5ng \u0111\u00e0i va\u0300 Google Business Profile. Nh\u1edd \u0111\u00f3, b\u1ea1n d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, nh\u1eadn v\u00e0 ph\u1ea3n h\u1ed3i tin nh\u1eafn\/ b\u00ecnh lu\u1eadn\/ cu\u1ed9c g\u1ecdi t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ch\u1ec9 tr\u00ean m\u1ed9t m\u00e0n h\u00ecnh Subiz.<\/span><\/p>\n

              Th\u00eam v\u00e0o \u0111\u00f3, Subiz c\u0169ng gi\u00fap b\u1ea1n l\u01b0u tr\u1eef, x\u00e2y d\u1ef1ng, c\u1eadp nh\u1eadt h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng, h\u1ee3p nh\u1ea5t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng gi\u1eefa c\u00e1c k\u00eanh. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u00e1 nh\u00e2n h\u00f3a v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/p>\n

              Trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c t\u00e1c kh\u00e1ch, Subiz c\u0169ng cung c\u1ea5p m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n vi\u00ean l\u00e0m vi\u1ec7c nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n:<\/span><\/p>\n

                \n
              • Rule ph\u00e2n ph\u1ed1i ngay l\u1eadp t\u1ee9c \u0111i\u1ec1u ph\u1ed1i h\u1ed9i tho\u1ea1i\/ cu\u1ed9i g\u1ecdi \u0111\u1ebfn \u0111\u00fang t\u01b0 v\u1ea5n vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m<\/span><\/li>\n
              • Chatbot t\u1ef1 \u0111\u1ed9ng h\u00f3a tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c theo k\u1ecbch b\u1ea3n sale \u0111\u00e3 l\u00ean s\u1eb5n.<\/span><\/li>\n
              • Th\u01b0 vi\u1ec7n tin nh\u1eafn m\u1eabu t\u0103ng t\u1ed1c \u0111\u1ed9 tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n t\u00ednh nh\u1ea5t qu\u00e1n, chuy\u00ean nghi\u1ec7p trong qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n.<\/span><\/li>\n
              • T\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m gi\u00fap t\u01b0 v\u1ea5n vi\u00ean nhanh ch\u00f3ng g\u1eedi th\u1ebb s\u1ea3n ph\u1ea9m (bao g\u1ed3m c\u1ea3 h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng tin m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m) cho kh\u00e1ch h\u00e0ng<\/span><\/li>\n
              • L\u00ean \u0111\u01a1n v\u00e0 ki\u1ec3m tra t\u00ecnh tr\u1ea1ng \u0111\u01a1n h\u00e0ng ng\u00e0y tr\u00ean Subiz, d\u1ec5 d\u00e0ng th\u00f4ng b\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

                Ngo\u00e0i ra, Subiz c\u00f2n nhi\u1ec1u t\u00ednh n\u0103ng th\u00fa v\u1ecb kh\u00e1c, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Subiz qua:<\/span><\/p>\n

                  \n
                • Website: <\/span>Subiz.com.vn<\/span><\/li>\n
                • Facebook: <\/span>https:\/\/www.facebook.com\/subizdotcom<\/span>\u00a0<\/span><\/li>\n
                • Zalo OA: <\/span>https:\/\/zalo.me\/935022139843821727<\/span>\u00a0<\/span><\/li>\n
                • Hotline: 02473.021.368<\/span><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  \u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u00e1n h\u00e0ng \u0111a k\u00eanh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p gi\u1eef ch\u00e2n v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. T\u00ecm hi\u1ec3u\u00a0th\u00eam\u00a0nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh ngay trong b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71401"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71401"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71401\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}