{"id":71438,"date":"2024-05-12T00:48:01","date_gmt":"2024-05-11T17:48:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-chien-luoc-cai-thien-dich-vu-khach-hang-online.html"},"modified":"2024-05-12T00:48:01","modified_gmt":"2024-05-11T17:48:01","slug":"cac-chien-luoc-cai-thien-dich-vu-khach-hang-online","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-chien-luoc-cai-thien-dich-vu-khach-hang-online.html","title":{"rendered":"Ca\u0301c chi\u1ebfn l\u01b0\u1ee3c ca\u0309i thi\u00ea\u0323n di\u0323ch vu\u0323 kha\u0301ch ha\u0300ng online"},"content":{"rendered":"
D\u1ef1a tr\u00ean <\/span>B\u00e1o c\u00e1o Xu h\u01b0\u1edbng Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng c\u1ee7a Zendesk<\/span>, c\u00f3 \u0111\u1ebfn 65% kh\u00e1ch h\u00e0ng mu\u1ed1n mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty cung c\u1ea5p giao d\u1ecbch tr\u1ef1c tuy\u1ebfn nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. Con s\u1ed1 n\u00e0y la\u0300 minh ch\u01b0\u0301ng cho t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online \u1edf doanh nghi\u1ec7p hi\u1ec7n nay. V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn? H\u00e3y tham kh\u1ea3o ngay sau \u0111\u00e2y.<\/span><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online<\/b><\/h2>\n

M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, <\/span>52% kh\u00e1ch h\u00e0ng<\/span> c\u00f3 nhu c\u1ea7u mu\u1ed1n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n

Th\u1ef1c t\u1ebf, vi\u1ec7c n\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online mang l\u1ea1i cho t\u1ed5 ch\u1ee9c v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nhau. C\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n

S\u1ef1 ti\u1ec7n l\u1ee3i<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tr\u1ee3 gi\u00fap nhanh ch\u00f3ng ngay t\u1ea1i nh\u00e0 ho\u1eb7c tr\u00ean \u0111\u01b0\u1eddng \u0111i m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp hay \u0111\u1ebfn b\u1ea5t k\u1ef3 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n gia t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u1ecbch tr\u00ecnh b\u1eadn r\u1ed9n.\u00a0<\/span><\/p>\n

\"Cung<\/p>\n

Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online t\u1ed1t \u0111em l\u1ea1i nhi\u1ec1u ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Truy c\u1eadp t\u1ee9c th\u00ec<\/strong><\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng c\u00f3 th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng 24\/7 n\u00ean kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 t\u1eeb doanh nghi\u1ec7p b\u1ea5t c\u1ee9 khi n\u00e0o c\u1ea7n, k\u1ec3 c\u1ea3 l\u00e0 sau gi\u1edd h\u00e0nh ch\u00ednh. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t \u01b0u \u0111i\u1ec3m khi kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng m\u00fai gi\u1edd kh\u00e1c nhau \u0111\u1ec1u c\u00f3 th\u1ec3 li\u00ean h\u1ec7 ngay m\u00e0 kh\u00f4ng g\u1eb7p tr\u1edf ng\u1ea1i.\u00a0<\/span><\/p>\n

Hi\u1ec7u qu\u1ea3 chi ph\u00ed<\/strong><\/p>\n

So v\u1edbi d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp ho\u1eb7c qua \u0111i\u1ec7n tho\u1ea1i th\u00ec h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng \u00edt t\u1ed1n k\u00e9m chi ph\u00ed h\u01a1n khi kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 v\u1ec1 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, trang thi\u1ebft b\u1ecb v\u00e0 nh\u00e2n s\u1ef1 (kh\u00f4ng \u0111\u00f2i h\u1ecfi qu\u00e1 nhi\u1ec1u v\u1ec1 nh\u00e2n s\u1ef1).<\/p>\n

\"D\u1ecbch<\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng \u00edt t\u1ed1n k\u00e9m chi ph\u00ed h\u01a1n h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp<\/p>\n<\/div>\n

S\u1ef1 minh b\u1ea1ch\u00a0<\/strong><\/p>\n

Nh\u1eefng th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u trong c\u00e1c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 email hay c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c ghi l\u1ea1i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp l\u1ea1i sau n\u00e0y. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau hi\u1ec7u qu\u1ea3, minh b\u1ea1ch.\u00a0<\/span><\/p>\n

T\u00edch h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7<\/strong><\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c (ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u1ea7n m\u1ec1m CRM, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p) \u0111\u1ec3 t\u1ea1o ra kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u h\u01a1n. Qua \u0111\u00f3, g\u00f3p ph\u1ea7n gi\u00fap n\u00e2ng cao d\u1ecbch v\u1ee5 t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"\u1ee8ng<\/p>\n

\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5<\/p>\n<\/div>\n

C\u00e1 nh\u00e2n h\u00f3a c\u00e1c h\u1ed7 tr\u1ee3<\/strong><\/p>\n

Th\u00f4ng qua vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb h\u00e0nh vi v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 mong mu\u1ed1n c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ho\u1eb7c \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a h\u01a1n nh\u1eb1m c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m, d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n

Top 10 chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng:\u00a0<\/span><\/p>\n

Thi\u1ebft k\u1ebf giao di\u1ec7n web th\u00e2n thi\u1ec7n v\u01a1\u0301i ng\u01b0\u01a1\u0300i du\u0300ng<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ea7n \u0111\u1ea7u bi\u1ebft \u0111\u1ebfn trang web tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, th\u1ebf nh\u01b0ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hay th\u1eadm ch\u00ed l\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u00ec b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o website c\u1ee7a m\u00ecnh c\u00f3 giao di\u1ec7n tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n

\"\u0110\u1ea3m<\/p>\n

\u0110\u1ea3m b\u1ea3o giao di\u1ec7n website tr\u1ef1c quan, d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/div>\n

Website c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi c\u00e1c \u0111\u1ec1 m\u1ee5c \u0111\u01b0\u1ee3c ph\u00e2n phia r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 \u0111\u1ec3 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 theo d\u00f5i c\u0169ng nh\u01b0 t\u00ecm ki\u1ebfm th\u00f4ng tin m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. T\u1eeb \u0111\u00f3, kh\u00f4ng ch\u1ec9 gi\u00fap trang web c\u1ee7a doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u h\u00f3a SEO m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao th\u1ee9 h\u1ea1ng hi\u1ec3n th\u1ecb web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\u00a0<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u1ec1 t\u1ed1c \u0111\u1ed9 load c\u1ee7a website tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh c\u00f3 di\u1ec5n ra m\u01b0\u1ee3t m\u00e0 v\u00e0 nhanh ch\u00f3ng hay kh\u00f4ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb <\/span>Kissmetrics<\/span>, 47% ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i website c\u00f3 t\u1ed1c \u0111\u1ed9 t\u1ea3i d\u01b0\u1edbi 2s ho\u1eb7c \u00edt h\u01a1n. N\u1ebfu trang web t\u1ea3i qu\u00e1 l\u00e2u, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi r\u1eddi kh\u1ecfi trang c\u00f3 l\u00ean \u0111\u1ebfn 40%. Ngo\u00e0i ra, c\u0169ng c\u1ea7n h\u1ea1n ch\u1ebf c\u1eeda s\u1ed5 tr\u1ea1ng th\u00e1i hi\u1ec3n th\u1ecb qu\u00e1 nhi\u1ec1u \u0111\u1ec3 tr\u00e1nh g\u00e2y kh\u00f3 ch\u1ecbu v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

Xem th\u00eam:\u00a0Th\u1ebf n\u00e0o l\u00e0 trang web th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng?<\/p>\n

C\u1ea3i thi\u1ec7n th\u1eddi gian ph\u1ea3n h\u1ed3i\u00a0<\/b><\/h3>\n

Th\u1eddi gian ph\u1ea3n h\u1ed3i l\u00e0 kho\u1ea3ng th\u1eddi gian t\u00ednh t\u1eeb l\u00fac kh\u00e1ch h\u00e0ng g\u1eedi tin \u0111\u1ebfn l\u00fac t\u01b0 v\u1ea5n vi\u00ean tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng. T\u1ea5t nhi\u00ean, kh\u00e1ch h\u00e0ng mong mu\u1ed1n kho\u1ea3ng th\u1eddi gian n\u00e0y l\u00e0 ngay l\u1eadp t\u1ee9c ho\u1eb7c ng\u1eafn nh\u1ea5t c\u00f3 th\u1ec3. Do \u0111\u00f3, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m thi\u1ec3u th\u1eddi gian ch\u1edd \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"Th\u1eddi<\/p>\n

Th\u1eddi gian ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u1edbc \u0111o th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p ph\u1ea3n h\u1ed3i l\u1ea1i c\u00e1c truy v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n

M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1eddi gian ph\u1ea3n h\u1ed3i nh\u01b0 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM ho\u1eb7c Chatbot \u0111\u1ec3 ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng c\u00e1c truy v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p. Ch\u1eb3ng h\u1ea1n nh\u01b0 <\/span>Amazon<\/span> \u0111\u00e3 gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1eeb 48 gi\u1edd xu\u1ed1ng c\u00f2n 4 gi\u1edd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM v\u00e0 chatbot. Thay \u0111\u1ed5i n\u00e0y \u0111\u1eab ghi nh\u1eadn k\u1ebft qu\u1ea3 \u0111\u00e1ng k\u1ec3 v\u1ec1 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t kinh doanh.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o ph\u1ea7n m\u1ec1m Subiz – CRM Tin Nh\u1eafn gi\u00fap qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng tin nh\u1eafn. S\u1eed d\u1ee5ng, Subiz, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn v\u00e0 tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c tin nh\u1eafn t\u1eeb t\u1ea5t c\u1ea3 website, Facebook, Zalo\u2026 ch\u1ec9 tr\u00ean m\u1ed9t m\u00e0n h\u00ecnh. Th\u00eam v\u00e0o \u0111\u00f3, Subiz c\u0169ng cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 gi\u00fap gia t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng nh\u01b0 chatbot, m\u1eabu tin nh\u1eafn, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01a1n h\u00e0ng\u2026 Ngo\u00e0i ra, Subiz c\u00f2n cung c\u1ea5p nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nh\u01b0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng (CRM), qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t kinh doanh (doanh thu, kho v\u1eadn\u2026), qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean\u2026<\/p>\n

Xem th\u00eam:<\/em><\/strong><\/p>\n

Gi\u1ea3i ph\u00e1p t\u1ed1i \u0111a t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/em><\/strong><\/p>\n

M\u00e2\u0303u tin nh\u0103\u0301n Subiz: c\u00f4ng cu\u0323 gia t\u0103ng t\u00f4\u0301c \u0111\u00f4\u0323 tra\u0309 l\u01a1\u0300i kha\u0301ch ha\u0300ng<\/em><\/strong><\/p>\n

\u0110\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n nay. Khi th\u1ef1c hi\u1ec7n giao d\u1ecbch tr\u1ef1c tuy\u1ebfn, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng lo ng\u1ea1i v\u1ec1 vi\u1ec7c d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh s\u1ebd b\u1ecb thu th\u1eadp, s\u1eed d\u1ee5ng v\u00e0 l\u01b0u tr\u1eef nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n

Doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y v\u00e0 \u0111\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt cho kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao v\u00e0 ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online.\u00a0<\/span><\/p>\n

\"\u0110\u1ea3m<\/p>\n

\u0110\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap gia t\u0103ng t\u1ef7 l\u1ec7 truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

Khi kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng r\u1eb1ng th\u00f4ng tin c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 an to\u00e0n, h\u1ecd kh\u00f4ng ch\u1ec9 c\u1ea3m th\u1ea5y tho<\/span>\u1ea3i m\u00e1i h\u01a1n khi truy c\u1eadp trang web c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 gia t\u0103ng kh\u1ea3 n\u0103ng quay tr\u1edf l\u1ea1i mua h\u00e0ng trong t\u01b0\u01a1ng lai. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a <\/span>Forrester Research<\/span>, 71% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb m\u1ed9t c\u00f4ng ty cam k\u1ebft b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a\u00a0<\/b><\/h3>\n

C\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00e0 vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd nh\u1eb1m x\u00e2y d\u01b0\u0323ng va\u0300 duy tri\u0300 m\u1ed1i quan h\u1ec7 g\u0103\u0301n bo\u0301 l\u00e2u da\u0300i gi\u01b0\u0303a kha\u0301ch ha\u0300ng v\u01a1\u0301i doanh nghi\u00ea\u0323p. Ch\u1eb3ng h\u1ea1n v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh <\/span>Amazon Prime<\/span>, \u0111\u00e2y l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean tr\u1ea3 ph\u00ed c\u1ee7a Amazon cung c\u1ea5p nhi\u1ec1u l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng, bao g\u1ed3m giao h\u00e0ng mi\u1ec5n ph\u00ed hai ng\u00e0y, quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c n\u1ed9i dung gi\u1ea3i tr\u00ed \u0111\u1ed9c quy\u1ec1n v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1.<\/span><\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp c\u00e1c th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh g\u1ed3m s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. Sau \u0111\u00f3, ph\u00e2n khu\u0301c v\u00e0 g\u1eedi nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang nh\u1eb1m gia t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh<\/b><\/h3>\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online c\u0169ng nh\u01b0 t\u1ea1o v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n cho doanh nghi\u1ec7p, vi\u1ec7c \u00e1p d\u1ee5ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay. B\u1edfi v\u00ec kh\u00e1ch h\u00e0ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 mua s\u1eafm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p qua m\u1ed9t k\u00eanh duy nh\u1ea5t m\u00e0 h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 email, m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng\u2026\u00a0<\/span><\/p>\n

\"T\u00edch<\/p>\n

T\u00edch h\u1ee3p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch<\/p>\n<\/div>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n gia t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng quay l\u1ea1i. Theo nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p c\u00f3 h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh th\u01b0\u1eddng t\u0103ng <\/span>t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00ean \u0111\u1ebfn 89%<\/span>, so v\u1edbi 33% c\u1ee7a nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n

Qua \u0111\u00f3, b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch. \u0110\u1ed3ng th\u1eddi, \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 CRM (nh\u01b0 d\u1ecbch v\u1ee5 Subiz) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u1eadp nh\u1eadt li\u00ean t\u1ee5c c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng m\u1edbi<\/b><\/h3>\n

C\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1ed1t nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay, b\u1eb1ng c\u00e1ch duy tr\u00ec s\u1ef1 c\u1eadp nh\u1eadt v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.\u00a0 V\u00ed d\u1ee5: Shopee cung c\u1ea5p t\u00ednh n\u0103ng chat tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1edd t\u00ednh n\u0103ng n\u00e0y, kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng trao \u0111\u1ed5i, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc tr\u01b0\u1edbc khi mua h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng.<\/span><\/p>\n

\u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3\u00a0<\/b><\/h3>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u1ea3i thi\u1ec7n v\u00e0 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online c\u1ee7a doanh nghi\u1ec7p ch\u00ednh l\u00e0 ch\u00fa tr\u1ecdng v\u00e0o kh\u00e2u \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3. \u0110\u01b0\u1ee3c bi\u1ebft, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00ean \u0111\u1ebfn 70% (Theo nghi\u00ean c\u1ee9u c\u1ee7a <\/span>Harvard Business Review<\/span>).\u00a0<\/span><\/p>\n

\"\u0110\u00e0o<\/p>\n

\u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c nh\u00e2n s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a m\u00ecnh \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1eb7t ra k\u1ef3 v\u1ecdng th\u1ef1c t\u1ebf v\u00e0 t\u00edch c\u1ef1c cho m\u1ecdi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Theo d\u00f5i ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Vi\u1ec7c y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u00f2n cho th\u1ea5y m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 cao \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd. Nh\u1edd c\u00f3 c\u00e1c ph\u1ea3n h\u1ed3i n\u00e0y m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n

Do \u0111\u00f3, doanh nghi\u1ec7p n\u00ean th\u01b0\u1eddng xuy\u00ean theo d\u00f5i ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng kh\u00e1c nhau nh\u01b0 <\/span>CSAT<\/span>, NPS hay c\u00e1c ph\u00e2n t\u00edch t\u1eeb nh\u1eefng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn (m\u1ea1ng x\u00e3 h\u1ed9i, website, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed), ph\u00e2n t\u00edch qua email v\u00e0 tin nh\u1eafn\u2026\u00a0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Cung c\u1ea5p d\u1ecbch v\u1ee5 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m<\/b><\/h3>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, 93% kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua l\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p n\u1ebfu d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3 l\u00e0 \u0111\u00e1p \u1ee9ng v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ecbp th\u1eddi h\u01a1n.\u00a0<\/span><\/p>\n

\"C\u1ea3i<\/p>\n

C\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng<\/p>\n<\/div>\n

C\u00f3 th\u1ec3 th\u1ea5y, vi\u1ec7c c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. V\u00ed d\u1ee5: Th\u01b0\u01a1ng hi\u1ec7u <\/span>Zappos<\/span> n\u1ed5i ti\u1ebfng v\u1edbi ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 mi\u1ec5n ph\u00ed 365 ng\u00e0y khi cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tho\u1ea3i m\u00e1i tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed5i tr\u1ea3 d\u1ec5 d\u00e0ng m\u00e0 kh\u00f4ng g\u1eb7p r\u1eafc r\u1ed1i. \u0110\u1ed3ng th\u1eddi, h\u00e3ng c\u00f2n cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7 qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau.\u00a0<\/span><\/p>\n

Xem th\u00eam:\u00a0<\/em><\/strong><\/p>\n

T\u1ea1i sao c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/p>\n

L\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u1ef1a tr\u00ean B\u00e1o c\u00e1o Xu h\u01b0\u1edbng Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng c\u1ee7a Zendesk, c\u00f3 \u0111\u1ebfn 65% kh\u00e1ch h\u00e0ng mu\u1ed1n mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty cung c\u1ea5p giao d\u1ecbch tr\u1ef1c tuy\u1ebfn nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. Con s\u1ed1 n\u00e0y la\u0300 minh ch\u01b0\u0301ng cho t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng online \u1edf doanh nghi\u1ec7p hi\u1ec7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71438"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71438"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71438\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}