{"id":71448,"date":"2024-05-12T01:48:15","date_gmt":"2024-05-11T18:48:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tai-sao-can-phai-xay-dung-trai-nghiem-khach-hang-lien-mach.html"},"modified":"2024-05-12T01:48:15","modified_gmt":"2024-05-11T18:48:15","slug":"tai-sao-can-phai-xay-dung-trai-nghiem-khach-hang-lien-mach","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tai-sao-can-phai-xay-dung-trai-nghiem-khach-hang-lien-mach.html","title":{"rendered":"T\u1ea1i sao c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch?"},"content":{"rendered":"
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X\u00e2y d\u1ef1ng <\/span>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/b> l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y gia t\u0103ng doanh s\u1ed1 v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ebfn mua h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng, m\u1ed7i giai \u0111o\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh m\u1ed9t c\u00e1ch m\u1ea1ch l\u1ea1c \u0111\u1ec3 ti\u1ebfn tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.\u00a0<\/span><\/p>\n

S\u1ef1 ch\u1eadm tr\u1ec5 trong vi\u1ec7c ph\u1ea3n h\u1ed3i va\u0300 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng d\u00ea\u0303 khi\u1ebfn ng\u01b0\u1eddi mua\u00a0 t\u00ecm ki\u1ebfm s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00e1c thay th\u00ea\u0301. No\u0301i ca\u0301ch kha\u0301c, s\u1ef1 li\u1ec1n m\u1ea1ch trong quy tr\u00ecnh ch\u1ed1t sale se\u0303 gia t\u0103ng t\u1ec9 l\u1ec7 kh\u00e1ch mua h\u00e0ng v\u00e0 quay l\u1ea1i v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch l\u00e0 g\u00ec?<\/b><\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/b> l\u00e0 tr\u1ea3i nghi\u1ec7m mang l\u1ea1i c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean v\u00e0 d\u1ec5 d\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, m\u1ecdi nhu c\u1ea7u c\u1ee7a kha\u0301ch ha\u0300ng\u00a0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111\u00e1p \u1ee9ng \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac. C\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0y ph\u1ea3i k\u1ebft n\u1ed1i v\u1edbi nhau m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb m\u00e0 kh\u00f4ng xa\u0309y ra sai s\u00f3t, ch\u1eadm tr\u1ec5 hay kh\u00f3 kh\u0103n na\u0300o vi\u0300 b\u1ea5t k\u1ef3 gi\u00e1n \u0111o\u1ea1n n\u00e0o c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1eeb b\u1ecf h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

V\u00ed d\u1ee5, khi kh\u00e1ch h\u00e0ng truy c\u1eadp website ba\u0301n sa\u0309n ph\u00e2\u0309m va\u0300 c\u00e2\u0300n doanh nghi\u00ea\u0323p t\u01b0 v\u00e2\u0301n, vi\u00ea\u0323c cung c\u00e2\u0301p c\u01b0\u0309a s\u00f4\u0309 chat website (di\u0323ch vu\u0323 live chat) cu\u0303ng la\u0300 m\u00f4\u0323t ca\u0301ch x\u00e2y d\u01b0\u0323ng tra\u0309i nghi\u00ea\u0323m kha\u0301ch ha\u0300ng li\u00ea\u0300n ma\u0323ch. Kha\u0301ch ha\u0300ng co\u0301 th\u00ea\u0309 chat v\u01a1\u0301i doanh nghi\u00ea\u0323p ngay ta\u0323i trang web ho\u0323 \u0111ang truy c\u00e2\u0323p, ma\u0300 kh\u00f4ng c\u00e2\u0300n pha\u0309i ti\u0300m ki\u00ea\u0301m th\u00f4ng tin li\u00ean h\u00ea\u0323 cu\u0309a doanh nghi\u00ea\u0323p, r\u00f4\u0300i chuy\u00ea\u0309n qua ca\u0301c n\u00ea\u0300n ta\u0309ng kha\u0301c nh\u01b0 Facebook, Zalo hay \u0111i\u00ea\u0323n thoa\u0323i \u0111\u00ea\u0309 li\u00ean h\u00ea\u0323 v\u01a1\u0301i doanh nghi\u00ea\u0323p.<\/span><\/p>\n

Xem th\u00eam:\u00a0Chat B\u00e1n H\u00e0ng \u0110a K\u00eanh Online Hi\u1ec7u Qu\u1ea3 V\u1edbi Ph\u1ea7n M\u1ec1m Subiz<\/strong><\/em><\/p>\n

\"Tr\u1ea3i<\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n<\/div>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/b><\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty c\u1ea3 v\u1ec1 m\u1eb7t doanh thu l\u1eabn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. C\u1ee5 th\u1ec3:<\/p>\n

    \n
  • T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n: <\/b>Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi m\u1ed9t c\u00f4ng ty, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n.<\/span><\/b><\/li>\n
  • T\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn: <\/b>Khi kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi m\u1ed9t c\u00f4ng ty, h\u1ecd c\u00f3 xu h\u01b0\u1edbng g\u1eafn b\u00f3 trung th\u00e0nh v\u00e0 ti\u1ebfp t\u1ee5c mua s\u1eafm t\u1ea1i doanh nghi\u1ec7p \u0111\u00f3. Doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 doanh thu s\u1ebd theo th\u1eddi gian, khi kh\u00e1ch h\u00e0ng quay l\u1ea1i \u1ee7ng h\u1ed9 v\u00e0 gi\u1edbi thi\u1ec7u c\u00f4ng ty cho ng\u01b0\u1eddi kh\u00e1c.<\/span><\/li>\n
  • T\u0103ng kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng: <\/b>Theo nghi\u00ean c\u1ee9u, <\/span>64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c n\u1ebfu n\u00f3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch h\u01a1n. Th\u00f4ng qua tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua gi\u1edbi thi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng c\u0169.<\/span><\/li>\n
  • Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh h\u01a1n: <\/b>C\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c \u01b0u th\u1ebf, mang \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng g\u1eafn k\u1ebft v\u00e0 trung th\u00e0nh h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n.<\/span><\/li>\n
  • T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao h\u01a1n: <\/b>Khi kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi m\u1ed9t c\u00f4ng ty, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i mua h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 ti\u1ebfp t\u1ee5c \u1ee7ng h\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n
  • T\u0103ng uy t\u00edn v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u:<\/b><\/strong> Khi kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi m\u1ed9t c\u00f4ng ty, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u c\u00f4ng ty \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn t\u00edch c\u1ef1c. M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn c\u00f4ng ty gia t\u0103ng, gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/li>\n<\/ul>\n
    \"Tr\u1ea3i<\/p>\n

    Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/p>\n<\/div>\n

    C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u00ea\u0300n ma\u0323ch<\/b><\/p>\n

    B\u00ean c\u1ea1nh vi\u1ec7c n\u1eafm \u0111\u01b0\u1ee3c <\/span>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/b> l\u00e0 g\u00ec, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t khi x\u00e2y d\u1ef1ng quy tr\u00ecnh cho v\u1ea5n \u0111\u1ec1 n\u00e0y. C\u00f3 3 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00eca kh\u00f3a ch\u00ednh mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u00ea\u0300n ma\u0323ch:<\/span><\/p>\n

    Hi\u00ea\u0309u ro\u0303 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n

    Trong b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch kinh doanh n\u00e0o, kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u mang \u0111\u1ebfn th\u00e0nh c\u00f4ng th\u01b0\u01a1ng m\u1ea1i cho doanh nghi\u1ec7p.Theo <\/span>b\u00e1o c\u00e1o to\u00e0n di\u1ec7n c\u1ee7a PWC<\/span>, kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch hi\u1ec7u qu\u1ea3, \u0111\u00e1p \u1ee9ng \u0111\u00fang t\u00e2m l\u00fd ng\u01b0\u1eddi mua trong t\u1eebng b\u01b0\u1edbc c\u1ee7a quy tr\u00ecnh.<\/span><\/p>\n

    T\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7<\/b><\/p>\n

    Trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i, <\/span>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/b> n\u00ean c\u00f3 s\u1ef1 t\u00edch h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7 nh\u1eb1m gia t\u0103ng t\u00ednh chu\u1ea9n x\u00e1c v\u00e0 thu\u1eadn ti\u1ec7n khi qu\u1ea3n l\u00fd. Quy tr\u00ecnh ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, th\u01b0\u01a1ng m\u1ea1i, ghi nh\u1eadn feedback hi\u1ec7n nay ph\u1ea7n l\u1edbn s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m ho\u1eb7c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3.\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong vi\u1ec7c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p k\u1ecbp th\u1eddi n\u1eafm b\u1eaft v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, c\u1ea3m x\u00fac c\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u00f4\u0323t s\u00f4\u0301 c\u00f4ng ngh\u00ea\u0323 th\u01b0\u01a1\u0300ng \u0111\u01b0\u01a1\u0323c \u01b0\u0301ng du\u0323ng trong x\u00e2y d\u01b0\u0323ng tra\u0309i nghi\u00ea\u0323m kha\u0301ch ha\u0300ng li\u00ea\u0300n ma\u0323ch:<\/span><\/p>\n

      \n
    • Chatbot:<\/strong> Tr\u1ea3 l\u1eddi tin nh\u1eafn v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, tr\u00e1nh \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1edd l\u00e2u.<\/span><\/li>\n
    • Ph\u1ea7n m\u1ec1m CRM:<\/strong> L\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, ti\u1ec7n l\u1ee3i. Ph\u00e2n ti\u0301ch d\u01b0\u0303 li\u00ea\u0323u kha\u0301ch ha\u0300ng giu\u0301p ti\u0300m ra ca\u0301c \u0111i\u0323nh h\u01b0\u01a1\u0301ng \u0111\u00ea\u0309 ca\u0309i thi\u00ea\u0323n tra\u0309i nghi\u00ea\u0323m ba\u0301n ha\u0300ng.<\/span><\/li>\n
    • Ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng:<\/strong> Cung c\u00e2\u0301p nhi\u00ea\u0300u ti\u0301nh n\u0103ng ti\u00ea\u0323n l\u01a1\u0323i giu\u0301p quy tri\u0300nh ba\u0301n ha\u0300ng di\u00ea\u0303n ra nhanh cho\u0301ng, su\u00f4n se\u0309, ho\u0103\u0323c t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5\u2026<\/span><\/li>\n
    • AI:<\/strong> t\u01b0\u0323 \u0111\u00f4\u0323ng h\u00f4\u0303 tr\u01a1\u0323 kha\u0301ch ha\u0300ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng va\u0300 \u0111\u00ea\u0300 xu\u00e2\u0301t gia\u0309i pha\u0301p n\u00e2ng cao di\u0323ch vu\u0323 kha\u0301ch ha\u0300ng.<\/span><\/li>\n<\/ul>\n

      Xem th\u00eam:\u00a0S\u1ed1 h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 con \u0111\u01b0\u01a1\u0300ng kinh doanh t\u00e2\u0301t y\u00ea\u0301u trong ky\u0309 nguy\u00ean ky\u0303 thu\u00e2\u0323t s\u00f4\u0301<\/em><\/strong><\/p>\n

      \"\u1ee8ng<\/p>\n

      \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf<\/b><\/p>\n

      X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 xa r\u1eddi y\u1ebfu t\u1ed1 th\u1ef1c t\u1ebf. C\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi d\u1eef li\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb vi\u1ec7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n kh\u1ea3o s\u00e1t v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u ng\u1eabu nhi\u00ean, sang vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 d\u1ef1 \u0111o\u00e1n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i giao d\u1ecbch.<\/span><\/p>\n

      Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 s\u1ef1 thay \u0111\u1ed5i, vi\u1ec7c c\u1eadp nh\u1eadt v\u00e0 kh\u1ea3o s\u00e1t l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft gi\u00fap b\u1ea1n thay \u0111\u1ed5i quy tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, \u0111\u01b0a ra nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c th\u1ecb hi\u1ebfu chung.<\/span><\/p>\n

      H\u01b0\u1edbng d\u1eabn quy tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, li\u1ec1n m\u1ea1ch<\/b><\/p>\n

      M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng quy tr\u00ecnh <\/span>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/b>, nh\u01b0ng s\u1ebd \u0111\u1ec1u d\u1ef1a tr\u00ean c\u00e1c b\u01b0\u1edbc ch\u00ednh d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

      X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b><\/p>\n

      Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 ph\u00e1c th\u1ea3o x\u00e1c \u0111\u1ecbnh h\u00e0nh vi, nhu c\u1ea7u v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng cho h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng. Nh\u1eefng th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u nh\u1ea5t.<\/span><\/p>\n

      \u0110\u1ecbnh h\u00ecnh ch\u00e2n dung kh\u00e1ch h\u00e0ng mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n c\u0169ng nh\u01b0 d\u00e0i h\u1ea1n \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn. \u0110\u00e2y c\u0169ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

      Xem th\u00eam:\u00a0B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: kha\u0301i ni\u00ea\u0323m, ph\u00e2n loa\u0323i va\u0300 ca\u0301ch x\u00e2y d\u01b0\u0323ng<\/strong><\/em><\/p>\n

      \"X\u00e2y<\/p>\n

      X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

      Ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng<\/b><\/p>\n

      Ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc, \u0111\u1ecba \u0111i\u1ec3m mua h\u00e0ng,\u2026. Th\u00f4ng qua vi\u1ec7c khai th\u00e1c v\u00e0 n\u1eafm b\u1eaft nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen, h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

      Cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u<\/b><\/p>\n

      B\u00ean c\u1ea1nh nh\u1eefng y\u1ebfu t\u1ed1 c\u0103n b\u1ea3n trong d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m, s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng khi x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh mua h\u00e0ng nhanh ch\u00f3ng, \u0111\u01a1n gi\u1ea3n, x\u1eed l\u00fd v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c v\u1ea5n \u0111\u1ec1 chuy\u00ean nghi\u1ec7p lu\u00f4n mang l\u1ea1i c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 xu h\u01b0\u1edbng m\u1ecdi doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng, khai th\u00e1c.<\/span><\/p>\n

      \u0110\u00e1p \u1ee9ng k\u1ecbp th\u1eddi nhu c\u1ea7u v\u00e0 k\u00edch th\u00edch h\u00e0nh vi mua s\u1eafm<\/b><\/p>\n

      Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng khi m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 trang web, email, th\u00f4ng b\u00e1o \u0111\u1ea9y, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c t\u01b0\u01a1ng t\u00e1c chatbot, t\u01b0\u01a1ng t\u00e1c t\u1ea1i \u0111i\u1ec3m mua \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 s\u1edf th\u00edch ri\u00eang c\u1ee7a h\u1ecd. Ngay khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u, c\u00e1c y\u1ebfu t\u1ed1 k\u00edch th\u00edch t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u00fap th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng di\u1ec5n ra nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n

      M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 vi\u1ec7c Zara s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 RFID (Nh\u1eadn d\u1ea1ng t\u1ea7n s\u1ed1 v\u00f4 tuy\u1ebfn) trong c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd. C\u00f4ng ngh\u1ec7 n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ki\u1ec3m tra s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c k\u00edch c\u1ee1 v\u00e0 m\u00e0u s\u1eafc kh\u00e1c nhau c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1edd h\u1ecfi nh\u00e2n vi\u00ean.<\/span><\/p>\n

      Duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 li\u00ean l\u1ea1c<\/b><\/p>\n

      M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ea3m b\u1ea3o <\/span>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch <\/b>l\u00e0 \u0111\u1ea3m b\u1ea3o duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 li\u00ean l\u1ea1c th\u01b0\u1eddng xuy\u00ean. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng g\u1eb7p ph\u1ea3i b\u1ea5t k\u1ef3 tr\u1edf ng\u1ea1i hay r\u00e0o c\u1ea3n n\u00e0o khi c\u1ed1 g\u1eafng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty. V\u00ed d\u1ee5: m\u1ed9t c\u00f4ng ty cung c\u1ea5p nhi\u1ec1u k\u00eanh h\u1ed7 tr\u1ee3 cho kh\u00e1ch h\u00e0ng(nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, email, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang web, t\u1ef1 ph\u1ee5c v\u1ee5, v.v.<\/span><\/p>\n

      Nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c x\u1eed l\u00fd k\u1ecbp th\u1eddi gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ee3i l\u00e2u \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 24\/7, c\u00f3 cam k\u1ebft r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c t\u01b0\u01a1ng t\u00e1c k\u1ecbp th\u1eddi v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      Tuy nhi\u00ean, m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 khi kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 v\u1edbi b\u1ea1n, h\u1ecd mong \u0111\u1ee3i v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. N\u1ebfu h\u1ecd ph\u1ea3i chuy\u1ec3n t\u1eeb k\u00eanh li\u00ean l\u1ea1c n\u00e0y sang k\u00eanh li\u00ean l\u1ea1c kh\u00e1c ho\u1eb7c ph\u1ea3i l\u1eb7p l\u1ea1i th\u00f4ng tin nhi\u1ec1u l\u1ea7n, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ed1n th\u1eddi gian m\u00e0 c\u00f2n g\u00e2y kh\u00f3 ch\u1ecbu cho c\u1ea3 hai b\u00ean<\/span>.<\/span><\/p>\n

      \"Duy<\/p>\n

      Duy tr\u00ec t\u01b0\u01a1ng t\u00e1c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/p>\n<\/div>\n

      \u0110\u1ea3m b\u1ea3o cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/p>\n

      \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng t\u1eeb kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n ch\u0103m s\u00f3c kh\u00e1ch tr\u01b0\u1edbc v\u00e0 trong khi mua s\u1eafm m\u00e0 c\u00f2n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn ch\u1ebf \u0111\u1ed9 h\u1eadu m\u00e3i. Khi kh\u00e1ch h\u00e0ng g\u1eb7p v\u1ea5n \u0111\u1ec1, h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch nhanh nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

      \u0110\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 t\u1ea1o ra s\u1ef1 tin c\u1eady v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng di\u1ec5n ra li\u1ec1n m\u1ea1ch, gia t\u0103ng t\u1ec9 l\u1ec7 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi mua tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n

      T\u1ea5t c\u1ea3 nh\u1eefng quy tr\u00ecnh n\u00e0y k\u1ebft h\u1ee3p v\u1edbi nhau t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch, t\u1eeb khi h\u1ecd bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh. Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 c\u00f2n t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      C\u00f3 th\u1ec3 th\u1ea5y, <\/span>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch <\/b>mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c v\u00e0 b\u1ec1n v\u1eefng trong vi\u1ec7c gia t\u0103ng l\u1ee3i nhu\u1eadn, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m, t\u00ednh th\u1ef1c t\u1ebf, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 cam k\u1ebft l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00ean \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u00e0ng \u0111\u1ea7u.<\/span><\/p>\n

      Xem th\u00eam:\u00a0<\/em><\/strong><\/p>\n

      C\u00e1c \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/strong><\/p>\n

      C\u00e1ch chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng<\/em><\/strong><\/p>\n

      C\u00e1c y\u1ebfu t\u1ed1 gi\u00fap t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng khi t\u01b0\u01a1ng t\u00e1c<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      X\u00e2y d\u1ef1ng <\/span>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch<\/b> l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y gia t\u0103ng doanh s\u1ed1 v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ebfn mua h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng, m\u1ed7i giai \u0111o\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh m\u1ed9t c\u00e1ch m\u1ea1ch l\u1ea1c \u0111\u1ec3 ti\u1ebfn tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71448"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71448"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71448\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}