{"id":71468,"date":"2024-05-12T04:47:58","date_gmt":"2024-05-11T21:47:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/so-sanh-crm-truyen-thong-va-crm-xa-hoi.html"},"modified":"2024-05-12T04:47:58","modified_gmt":"2024-05-11T21:47:58","slug":"so-sanh-crm-truyen-thong-va-crm-xa-hoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/so-sanh-crm-truyen-thong-va-crm-xa-hoi.html","title":{"rendered":"So s\u00e1nh CRM truy\u1ec1n th\u1ed1ng v\u00e0 CRM x\u00e3 h\u1ed9i"},"content":{"rendered":"
CRM l\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. N\u00f3 l\u00e0 t\u1ed5ng h\u1ee3p c\u1ee7a nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng trong kinh doanh: marketing, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p s\u1ebd h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 v\u1eefng b\u1ec1n v\u1edbi kh\u00e1ch h\u00e0ng khi \u1ee9ng d\u1ee5ng CRM. Hi\u1ec7n nay, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, ch\u00fang ta c\u00f3 CRM x\u00e3 h\u1ed9i. \u1ede b\u00e0i tr\u01b0\u1edbc, Subiz \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn <\/span>kh\u00e1i ni\u1ec7m CRM x\u00e3 h\u1ed9i<\/span>. \u1ede b\u00e0i n\u00e0y, ch\u00fang ta s\u1ebd so s\u00e1nh CRM x\u00e3 h\u1ed9i v\u00e0 CRM truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

CRM x\u00e3 h\u1ed9i l\u00e0 g\u00ec?<\/b><\/h2>\n

CRM x\u00e3 h\u1ed9i (Social Customer Relationship Management) t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. CRM x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a CRM (qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng n\u00f3i chung).\u00a0<\/span><\/p>\n

\"S\u1eed<\/p>\n

S\u1eed d\u1ee5ng CRM nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CRM x\u00e3 h\u1ed9i v\u00e0 CRM truy\u1ec1n th\u1ed1ng<\/b><\/h2>\n

CRM truy\u1ec1n th\u1ed1ng v\u00e0 CRM x\u00e3 h\u1ed9i l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh CRM x\u00e3 h\u1ed9i v\u00e0 CRM truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

\"CRM<\/p>\n

CRM t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u1ea5t c\u1ea3 quy tr\u00ecnh kinh doanh c\u1ee7a c\u00e1c c\u00f4ng vi\u1ec7c<\/p>\n<\/div>\n

*Social selling: \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd, c\u00e1c doanh nghi\u1ec7p t\u1ea1o m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch.\u00a0<\/span><\/p>\n

C\u00e1c \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a CRM x\u00e3 h\u1ed9i so v\u1edbi CRM truy\u1ec1n th\u1ed1ng<\/b><\/h2>\n

S\u1eed d\u1ee5ng CRM x\u00e3 h\u1ed9i s\u1ebd mang la\u0323i cho doanh nghi\u1ec7p m\u00f4\u0323t s\u00f4\u0301 l\u01a1\u0323i i\u0301ch n\u00f4\u0309i tr\u1ed9i h\u01a1n so v\u1edbi CRM truy\u1ec1n th\u1ed1ng.\u00a0\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
C\u00e1c ti\u00eau ch\u00ed so s\u00e1nh<\/b><\/td>\nCRM x\u00e3 h\u1ed9i<\/b><\/td>\nCRM truy\u1ec1n th\u1ed1ng\u00a0<\/b><\/td>\n<\/tr>\n
C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/i><\/td>\nTi\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a b\u1eb1ng 3 h\u00ecnh th\u1ee9c ch\u00ednh:\u00a0<\/span><\/p>\n
    \n
  • G\u1ecdi \u0111i\u1ec7n c\u00f3 ch\u1ee7 \u0111\u00edch (warm-calling) th\u00f4ng qua b\u00e1n h\u00e0ng x\u00e3 h\u1ed9i (sell social*)<\/span><\/li>\n
  • Nghi\u00ean c\u1ee9u d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i (social listening)\u00a0<\/span><\/li>\n
  • Gi\u00e1m s\u00e1t c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn (online conversations monitoring)<\/span><\/li>\n<\/ul>\n<\/td>\n
Ti\u00ea\u0301p c\u00e2\u0323n kha\u0301ch ha\u0300ng qua hai hi\u0300nh th\u01b0\u0301c chi\u0301nh:<\/span>– Tr\u01b0\u0323c ti\u00ea\u0301p: g\u0103\u0323p g\u01a1\u0303 tr\u01b0\u0323c ti\u00ea\u0301p ta\u0323i ca\u0301c \u0111i\u00ea\u0309m ba\u0301n hay s\u01b0\u0323 ki\u00ea\u0323n nga\u0300nh ha\u0300ng\u2026<\/span>Gia\u0301n ti\u00ea\u0301p:\u00a0 g\u1ecdi \u0111i\u1ec7n ng\u1eabu nhi\u00ean (cold-calling) v\u00e0 mua danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u2026<\/span><\/td>\n<\/tr>\n
D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/span><\/i><\/td>\nNgu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch linh ho\u1ea1t v\u00e0 ph\u1ea1m vi th\u00f4ng tin l\u1edbn. D\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf h\u1ecd t\u00ean, tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ebfn s\u1edf th\u00edch, th\u00e0nh t\u00edch, tr\u1ea1ng th\u00e1i, \u1ea3nh ch\u00e2n dung, tho\u0301i quen s\u01b0\u0309 du\u0323ng ma\u0323ng xa\u0303 h\u00f4\u0323i\u2026<\/span><\/td>\nPh\u1ea1m vi thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u00e1 h\u1eb9p v\u00e0 kh\u00f4ng linh ho\u1ea1t. Th\u00f4ng tin kh\u00e1ch h\u00e0ng ch\u1ec9 bao g\u1ed3m h\u1ecd t\u00ean, \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7, ch\u1ee9c danh, v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e3 mua,\u2026<\/span><\/td>\n<\/tr>\n
Quy tr\u00ecnh kinh doanh<\/span><\/i><\/td>\n– Chu\u0309 y\u00ea\u0301u tri\u00ea\u0309n khai ca\u0301c\u00a0 chi\u1ebfn d\u1ecbch marketing va\u0300 ba\u0301n ha\u0300ng tr\u00ean ca\u0301cm\u1ea1ng x\u00e3 h\u1ed9i\u00a0<\/span>-Email marketing c\u0169ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean c\u00e1c d\u01b0\u0303 li\u00ea\u0323u \u0111\u01b0\u01a1\u0323c thu th\u00e2\u0323p tr\u00ean ca\u0301c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/td>\nChu\u0309 y\u00ea\u0301u la\u0300 s\u01b0\u0309 du\u0323ng email \u0111\u00ea\u0309 marketing va\u0300 t\u01b0\u01a1ng ta\u0301c v\u01a1\u0301i kha\u0301ch ha\u0300ng.\u00a0<\/span><\/td>\n<\/tr>\n
K\u00eanh giao d\u1ecbch<\/span><\/i><\/td>\nNgo\u00e0i ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a CRM truy\u1ec1n th\u1ed1ng, CRM x\u00e3 h\u1ed9i c\u00f2n th\u1ec3 hi\u1ec7n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd khi tham gia v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i nh\u01b0 nho\u0301m Facebook, nho\u0301m Zalo\u2026<\/span><\/td>\nNgu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng l\u00e0 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p v\u00e0 d\u1eef li\u1ec7u t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9.<\/span><\/td>\n<\/tr>\n
Chi\u1ebfn l\u01b0\u1ee3c trung t\u00e2m<\/span><\/i><\/td>\nDoanh nghi\u1ec7p t\u00e2\u0323p trung x\u00e2y d\u01b0\u0323ng hi\u0300nh a\u0309nh th\u01b0\u01a1ng hi\u00ea\u0323u va\u0300 giao di\u00ea\u0323n ba\u0301n ha\u0300ng tr\u00ean ca\u0301c n\u00ea\u0300n ta\u0309ng ma\u0323ng xa\u0303 h\u00f4\u0323i \u0111\u00ea\u0309 thu hu\u0301t kha\u0301ch ha\u0300ng ti\u00ea\u0300m n\u0103ng tham gia t\u01b0\u01a1ng ta\u0301c v\u01a1\u0301i doanh nghi\u00ea\u0323p, xa h\u01a1n la\u0300 ta\u0323o d\u01b0\u0323ng m\u00f4\u0301i quan h\u00ea\u0323 va\u0300 khi\u00ea\u0301n kha\u0301ch pha\u0301t sinh nhu c\u00e2\u0300u mua ha\u0300ng, r\u00f4\u0300i tr\u01a1\u0309 tha\u0300nh kha\u0301ch ha\u0300ng trung tha\u0300nh.\u00a0<\/span><\/td>\nT\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp, qu\u1ea3n l\u00fd v\u00e0 thao t\u00e1c tr\u00ean h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Chi\u00ea\u0301n l\u01b0\u01a1\u0323c CRM ch\u1ee7 y\u1ebfu l\u00e0 giao d\u1ecbch. V\u00ed d\u1ee5, \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u1ed1 g\u1eafng ch\u1ed1t giao d\u1ecbch ho\u1eb7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/span><\/td>\n<\/tr>\n
T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/i><\/td>\nT\u01b0\u01a1ng ta\u0301c kha\u0301ch ha\u0300ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/td>\nChu\u0309 y\u00ea\u0301u la\u0300 th\u00f4ng qua email ho\u0103\u0323c cu\u00f4\u0323c go\u0323i.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0*Social selling: \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd, c\u00e1c doanh nghi\u1ec7p t\u1ea1o m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch.\u00a0<\/span><\/p>\n

T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a<\/b><\/h3>\n

CRM x\u00e3 h\u1ed9i h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 th\u00f4ng tin ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch (kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng). Trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o l\u1ecbch h\u1eb9n v\u1edbi kh\u00e1ch ho\u1eb7c tr\u1ef1c ti\u1ebfp l\u1eadp \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n

\"CRM<\/p>\n

CRM x\u00e3 h\u1ed9i c\u00f3 nhi\u1ec1u \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t h\u01a1n so v\u1edbi CRM truy\u1ec1n th\u1ed1ng<\/p>\n<\/div>\n

\u0110a d\u1ea1ng trong vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

CRM x\u00e3 h\u1ed9i cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch t\u1eeb nhi\u1ec1u lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau nh\u01b0 th\u00f4ng tin c\u00e1 nh\u00e2n, s\u1edf th\u00edch, ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5,\u2026.D\u1eef li\u1ec7u c\u00e0ng \u0111a d\u1ea1ng, c\u00e1c b\u1ea1n c\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/b><\/h3>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng bao g\u1ed3m c\u00e1c b\u00e1o c\u00e1o v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111a k\u00eanh (email, SMS, m\u1ea1ng x\u00e3 h\u1ed9i,\u2026) gi\u00fap c\u00e1c b\u1ea1n nh\u00ecn nh\u1eadn r\u00f5 v\u1ec1 b\u1ee9c tranh t\u1ed5ng th\u1ec3 trong vi\u1ec7c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"Thi\u1ebfu<\/p>\n

Thi\u1ebfu CRM, doanh nghi\u1ec7p s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

CRM x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch v\u00e0 doanh nghi\u1ec7p. Doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng CRM x\u00e3 h\u1ed9i l\u00e0 \u0111ang t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd tr\u1ef1c ti\u1ebfp. Trong khi \u0111\u00f3, CRM truy\u1ec1n th\u1ed1ng c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd. V\u00ec hai kh\u00e1i ni\u1ec7m n\u00e0y d\u1ec5 nh\u1ea7m l\u1eabn n\u00ean Subiz hy v\u1ecdng c\u00e1c b\u1ea1n \u0111\u00e3 ph\u00e2n bi\u1ec7t ch\u00fang r\u00f5 r\u00e0ng.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

CRM l\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. N\u00f3 l\u00e0 t\u1ed5ng h\u1ee3p c\u1ee7a nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng trong kinh doanh: marketing, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p s\u1ebd h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 v\u1eefng b\u1ec1n v\u1edbi kh\u00e1ch h\u00e0ng khi \u1ee9ng d\u1ee5ng CRM. Hi\u1ec7n nay, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71468"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71468"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71468\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}