{"id":71548,"date":"2024-05-23T16:07:41","date_gmt":"2024-05-23T09:07:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-xu-huong-tiep-thi-dam-thoai-khong-the-bo-qua-nam-2024.html"},"modified":"2024-05-23T16:07:41","modified_gmt":"2024-05-23T09:07:41","slug":"nhung-xu-huong-tiep-thi-dam-thoai-khong-the-bo-qua-nam-2024","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-xu-huong-tiep-thi-dam-thoai-khong-the-bo-qua-nam-2024.html","title":{"rendered":"Nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i kh\u00f4ng th\u1ec3 b\u1ecf qua n\u0103m 2024"},"content":{"rendered":"
Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 b\u00f9ng n\u1ed5, c\u00e1c k\u00eanh giao ti\u1ebfp tr\u1edf n\u00ean \u0111a d\u1ea1ng khi\u1ebfn <\/span>ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/b> tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c Marketing \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. C\u1ed1t l\u00f5i c\u1ee7a h\u00ecnh th\u1ee9c Marketing n\u00e0y l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua \u0111\u1ed1i tho\u1ea1i tr\u00ean c\u00e1c k\u00eanh nh\u01b0: m\u1ea1nh x\u00e3 h\u1ed9i, live chat, chatbot,\u2026<\/span><\/p>\n

N\u1ebfu doanh nghi\u1ec7p \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i trong th\u1eddi gian t\u1edbi, th\u00ec kh\u00f4ng n\u00ean b\u1ecf qua nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng c\u1ee7a h\u00ecnh th\u1ee9c marketing n\u00e0y. C\u00f9ng Subiz t\u00ecm hi\u1ec3u c\u00e1c <\/span>xu h\u01b0\u1edbng c\u1ee7a Conversational Marketing<\/b> qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

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Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 g\u00ec?<\/strong><\/h2>\n

Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/b>\u00a0(Conversational Marketing) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb, trong \u0111\u00f3 nh\u00e0 ti\u1ebfp th\u1ecb\u00a0giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i c\u00e1 nh\u00e2n h\u00f3a v\u00e0 theo th\u1eddi gian th\u1ef1c, \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0 b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u1edbi, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng\u2026<\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c k\u00eanh doanh nghi\u1ec7p d\u00f9ng \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh k\u00eanh ti\u1ec1m n\u0103ng \u0111\u1ec3 tri\u1ec3n khai ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i, v\u00ed d\u1ee5 nh\u01b0: cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, SMS, tin nh\u1eafn k\u00eanh website hay s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u01b0\u01a1ng t\u00e1c qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Zalo, Instagram\u2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\"Ti\u1ebfp<\/p>\n

Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Hi\u1ec7n tr\u1ea1ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i\u00a0<\/strong><\/h2>\n

B\u00e1o c\u00e1o c\u1ee7a Drift<\/span> cho th\u1ea5y ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:\u00a0<\/span><\/p>\n

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  • Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 theo th\u1eddi gian th\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3: gi\u00fap 63% doanh nghi\u1ec7p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c; t\u0103ng 53% t\u0103ng n\u0103ng su\u1ea5t c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng; 30% gi\u00fap h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch h\u01a1n;\u2026.<\/span><\/li>\n
  • C\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i trong t\u1eebng l\u0129nh v\u1ef1c: 46% c\u1ea3m th\u1ea5y hi\u1ec7u qu\u1ea3 cho d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng; 40% hi\u1ec7u qu\u1ea3 cho vi\u1ec7c b\u00e1n h\u00e0ng; 39% th\u1ea5y ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i hi\u1ec7u qu\u1ea3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb;\u2026<\/span><\/li>\n<\/ul>\n

    C\u00e1c n\u1ec1n t\u1ea3ng, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i c\u0169ng ng\u00e0y tr\u1edf n\u00ean \u0111a d\u1ea1ng h\u01a1n khi c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ti\u00eau bi\u1ec3u h\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i nh\u01b0: chat bot, live chat, CRM, ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng,\u2026Ng\u00e0y nay, c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p th\u00eam AI \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a Conversational Marketing.<\/span><\/p>\n

    \"Th\u1ef1c<\/p>\n

    Th\u1ef1c tr\u1ea1ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/p>\n<\/div>\n

    Nh\u00ecn chung, c\u00e1c s\u1ed1 li\u1ec7u cho th\u1ea5y h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng. N\u00f3 \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.M\u1ed7i ng\u00e0nh h\u00e0ng s\u1ebd c\u00f3 s\u1ef1 \u01b0u ti\u00ean c\u00e1c k\u00eanh \u0111\u00e0m tho\u1ea1i kh\u00e1c nhau, v\u00ed d\u1ee5 nh\u01b0:\u00a0\u00a0<\/span><\/p>\n

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    • Ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng: C\u00e1c c\u00f4ng ty FMCG nh\u01b0 Vinamilk, Unilever,\u2026s\u1eed d\u1ee5ng SMS, chatbot, viber, zalo,\u2026\u0111\u1ec3 cung c\u1ea5p \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u00f4ng tin s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i, c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t,\u2026<\/span><\/li>\n
    • Ng\u00e0nh d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, ng\u00e2n h\u00e0ng: C\u00e1c c\u00f4ng ty n\u00e0y \u01b0a chu\u1ed9ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i qua \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, thu th\u1eadp th\u00f4ng tin,\u2026<\/span><\/li>\n
    • B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn: \u0110\u00e2y l\u00e0 ng\u00e0nh ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i b\u1eb1ng tin nh\u1eafn qua k\u00eanh website, m\u1ea1ng x\u00e3 h\u1ed9i, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u2026 \u0111\u1ec3 g\u1eedi th\u00f4ng b\u00e1o v\u1ec1 \u0111\u01a1n h\u00e0ng, khuy\u1ebfn m\u00e3i hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng,\u2026.<\/span><\/li>\n<\/ul>\n

      Xem th\u00eam:\u00a0Nh\u1eadn \u0111\u1ecbnh c\u1ee7a chuy\u00ean gia v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/em><\/strong><\/p>\n

      Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i quan tr\u1ecdng n\u0103m 2024<\/strong><\/h2>\n

      S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb k\u00eanh truy\u1ec1n th\u1ed1ng sang k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang di\u1ec5n ra m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. N\u00f3 t\u1ea1o ra nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i m\u1edbi, thu\u1eadn ti\u1ec7n v\u00e0 h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n trong vi\u1ec7c n\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

      \"Xu<\/p>\n

      Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/p>\n<\/div>\n

      Xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1<\/strong><\/h3>\n

      S\u1ed1 li\u1ec7u c\u1ee7a Harvard Business Review cho th\u1ea5y: doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng 15% hi\u1ec7u qu\u1ea3 Marketing v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 30% ng\u00e2n s\u00e1ch n\u1ebfu c\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung ph\u00f9 h\u1ee3p. B\u00ean c\u1ea1nh \u0111\u00f3, State of Fashion c\u0169ng ch\u1ec9 ra r\u1eb1ng 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n c\u00f3 t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a trong vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn. C\u00f3 th\u1ec3 th\u1ea5y, tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1 kh\u00f4ng ch\u1ec9 \u0111em l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p m\u00e0 c\u00f2n gia t\u0103ng tr\u1ea3i nghi\u1ec7m, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do nhi\u1ec1u doanh nghi\u1ec7p chuy\u1ec3n sang h\u00ecnh th\u1ee9c n\u00e0y.\u00a0<\/span><\/p>\n

      B\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a trong ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i d\u1ef1a tr\u00ean big data \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng v\u01b0\u1ee3t qua c\u1ea3 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng t\u01b0\u01a1ng t\u00e1c mang t\u00ednh c\u00e1 nh\u00e2n ho\u00e1 m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o qua k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. N\u00f3 t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng h\u1ea5p d\u1eabn v\u00e0 nhi\u1ec1u s\u1ef1 h\u00e0i l\u00f2ng. V\u00ed d\u1ee5, g\u1eedi tin nh\u1eafn chatbot \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u00f9y ch\u1ec9nh c\u00e1 nh\u00e2n ho\u00e1 theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Kh\u00e1ch h\u00e0ng \u0111\u00e3 xem s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 tr\u00ean trang web, chatbot c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      \u1ee8ng d\u1ee5ng AI trong ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/strong><\/h3>\n

      Theo b\u00e1o c\u00e1o c\u1ee7a <\/span>Univ Datos<\/span>, th\u1ecb tr\u01b0\u1eddng AI \u0111\u00e0m tho\u1ea1i c\u00f3 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng 7 t\u1ef7 USD v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh kho\u1ea3ng 23%. L\u00fd gi\u1ea3i l\u00e0 do c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u00f3 nhu c\u1ea7u \u1ee9ng d\u1ee5ng AI trong vi\u1ec7c tri\u1ec3n khai d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. C\u00e1c chatbot, tr\u1ee3 l\u00fd \u1ea3o \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p AI \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ti\u1ebfp th\u1ecb tr\u00f2 chuy\u1ec7n. N\u00f3 g\u1ea7n nh\u01b0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng\u00a0 c\u00e1 nh\u00e2n ho\u00e1 ph\u00eda tr\u00ean. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 x\u1eed l\u00fd truy v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng, cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 h\u1ed7 tr\u1ee3 24\/7.<\/span><\/p>\n

      V\u00ed d\u1ee5, Turva ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng <\/span>Teppo \u2013 m\u1ed9t chatbot t\u00edch h\u1ee3p AI<\/span> hi\u1ec7u qu\u1ea3 h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng 24\/7. K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 s\u1ed1 gi\u1edd m\u1edf tr\u00f2 chuy\u1ec7n t\u0103ng 363%, ti\u1ebft ki\u1ec7m 73 gi\u1edd\/th\u00e1ng \u0111\u1ec3 x\u1eed l\u00fd hi\u1ec7u qu\u1ea3 2040\/2400 cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m b\u1edbt kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ec3 d\u00e0nh th\u1eddi gian x\u1eed l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p h\u01a1n. T\u1ed1i \u01b0u ho\u00e1 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

      \u0110\u1eb7c bi\u1ec7t, nh\u1eefng ti\u00ean ti\u1ebfn v\u1ec1 khoa h\u1ecdc c\u00f4ng ngh\u1ec7 \u0111\u00e3 gi\u00fap chatbot t\u00edch h\u1ee3p AI hi\u1ec3u v\u00e0 ph\u1ea3n h\u1ed3i ng\u00f4n ng\u1eef con ng\u01b0\u1eddi m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n. \u0110i\u1ec1u n\u00e0y n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i qua chatbot, gi\u00fap ch\u00fang tr\u1edf n\u00ean t\u1ef1 nhi\u00ean, mang t\u00ednh tr\u00f2 chuy\u1ec7n h\u01a1n.<\/span><\/p>\n

      Xu h\u01b0\u1edbng m\u1edbi c\u1ee7a video v\u00e0 AR\/VR<\/strong><\/h3>\n

      Theo <\/span>IDTechEx<\/span>, \u0111\u1ebfn n\u0103m 2030, d\u1ef1 \u0111o\u00e1n th\u1ecb tr\u01b0\u1eddng AR\/AV s\u1ebd \u0111\u1ea1t h\u01a1n 30 t\u1ef7 \u0111\u00f4. \u0110\u1eb7c bi\u1ec7t, s\u1eed d\u1ee5ng AR\/VR trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, marketing \u0111ang l\u00e0 xu h\u01b0\u1edbng tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u. Ch\u00ednh v\u00ec th\u1ebf, ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 d\u1ef1a tr\u00ean tin nh\u1eafn v\u0103n b\u1ea3n hay cu\u1ed9c g\u1ecdi. N\u0103m 2024 s\u1ebd l\u00e0 n\u0103m n\u1ed5i d\u1eady c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i qua video v\u00e0 AR\/VR. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang b\u01b0\u1edbc v\u00e0o cu\u1ed9c \u0111ua \u0111em t\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa.\u00a0 Kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m ngay t\u1ea1i nh\u00e0 qua nh\u1eefng c\u00f4ng ngh\u1ec7 \u1ea3o ho\u00e1.\u00a0<\/span><\/p>\n

        \n
      • Ti\u1ebfp th\u1ecb h\u1ed9i tho\u1ea1i \u0111ang k\u1ebft h\u1ee3p n\u1ed9i dung video d\u1ea1ng ng\u1eafn, \u0111i c\u00f9ng v\u1edbi xu h\u01b0\u1edbng hi\u1ec7n nay \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
          \n
        • Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) v\u00e0 Th\u1ef1c t\u1ebf \u1ea3o (VR) \u0111ang \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o tr\u1ea3i nghi\u1ec7m tr\u00f2 chuy\u1ec7n, t\u1ea1o ra c\u00e1c bu\u1ed5i tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m s\u1ed1ng \u0111\u1ed9ng th\u00f4ng qua c\u00e1c ph\u00f2ng tr\u01b0ng b\u00e0y \u1ea3o. B\u1ea1n c\u00f3 th\u1ec3 ng\u1ed3i t\u1ea1i nh\u00e0 m\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua ph\u00f2ng tr\u01b0ng b\u00e0y n\u00e0y.\u00a0<\/span><\/li>\n<\/ul>\n

          T\u00ednh b\u1ec1n v\u1eefng v\u00e0 ti\u1ebfp th\u1ecb chu\u1ea9n x\u00e1c<\/strong><\/h3>\n

          Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i r\u1ea5t quan tr\u1ecdng s\u1ef1 uy t\u00edn c\u0169ng nh\u01b0 \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c c\u00f4ng ty hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. Ch\u00ednh v\u00ec th\u1ebf, h\u1ecd \u0111ang \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n, th\u1ec3 hi\u1ec7n uy t\u00edn, \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a m\u00ecnh th\u00f4ng qua nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng, marketing, trong \u0111\u00f3 c\u00f3 c\u1ea3 ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i. Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i \u0111ang nh\u1ea5n m\u1ea1nh t\u00ednh minh b\u1ea1ch, uy t\u00edn v\u00e0 \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a doanh nghi\u1ec7p trong m\u1ecdi th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb.<\/span><\/p>\n

          Ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1ec1 cao<\/strong><\/h3>\n

          Ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n trong ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i t\u1ee9c l\u00e0 c\u1eaft gi\u1ea3m s\u1ef1 r\u01b0\u1eddm r\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn h\u01a1n. Xu h\u01b0\u1edbng t\u1ed1i gi\u1ea3n \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf giao di\u1ec7n tr\u00f2 chuy\u1ec7n v\u00e0 c\u00e1ch t\u1ea1o ra c\u00e1c tin nh\u1eafn, \u0111\u1ea3m b\u1ea3o b\u1ea3n ch\u1ea5t c\u1ee7a th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

          Nh\u00ecn chung, <\/span>xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/b> s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n trong t\u01b0\u01a1ng lai. N\u1ebfu doanh nghi\u1ec7p bi\u1ebft n\u1eafm b\u1eaft \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng v\u1ec1 m\u1eb7t doanh s\u1ed1, n\u00f3 c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 duy tr\u00ec s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

          Xem th\u00eam:\u00a0<\/em><\/strong><\/div>\n
          4 v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng trong \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/em><\/strong><\/div>\n
          Ca\u0301c chi\u00ea\u0301n l\u01b0\u01a1\u0323c kinh doanh h\u00f4\u0323i thoa\u0323i hi\u00ea\u0323u qua\u0309<\/em><\/strong><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 b\u00f9ng n\u1ed5, c\u00e1c k\u00eanh giao ti\u1ebfp tr\u1edf n\u00ean \u0111a d\u1ea1ng khi\u1ebfn ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c Marketing \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. C\u1ed1t l\u00f5i c\u1ee7a h\u00ecnh th\u1ee9c Marketing n\u00e0y l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua \u0111\u1ed1i tho\u1ea1i tr\u00ean c\u00e1c k\u00eanh nh\u01b0: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71548"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71548"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71548\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}