{"id":7162,"date":"2023-11-29T14:37:53","date_gmt":"2023-11-29T14:37:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7162"},"modified":"2023-12-21T13:19:43","modified_gmt":"2023-12-21T06:19:43","slug":"quy-dinh-ve-trung-bay-gioi-thieu-hang-hoa-doanh-nghiep-moi-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quy-dinh-ve-trung-bay-gioi-thieu-hang-hoa-doanh-nghiep-moi-can-biet.html","title":{"rendered":"Quy \u0110\u1ecbnh V\u1ec1 Tr\u01b0ng B\u00e0y Gi\u1edbi Thi\u1ec7u H\u00e0ng H\u00f3a Doanh Nghi\u1ec7p M\u1edbi C\u1ea7n Bi\u1ebft"},"content":{"rendered":"<h4><strong>1. Ch\u1ee7 th\u1ec3 c\u00f3 quy\u1ec1n tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a:<\/strong><\/h4>\n<p>Ch\u1ee7 th\u1ec3 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a theo hai c\u00e1ch:<\/p>\n<ul>\n<li>Th\u01b0\u01a1ng nh\u00e2n t\u1ef1 t\u1ed5 ch\u1ee9c vi\u1ec7c tr\u01b0ng b\u00e0y gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh.<\/li>\n<li>Th\u01b0\u01a1ng nh\u00e2n thu\u00ea th\u01b0\u01a1ng nh\u00e2n kinh doanh d\u1ecbch v\u1ee5 tr\u01b0ng b\u00e0y gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a th\u1ef1c hi\u1ec7n vi\u1ec7c tr\u01b0ng b\u00e0y gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a cho m\u00ecnh.<\/li>\n<\/ul>\n<p>Th\u01b0\u01a1ng nh\u00e2n \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 Th\u01b0\u01a1ng nh\u00e2n Vi\u1ec7t Nam, Chi nh\u00e1nh c\u1ee7a th\u01b0\u01a1ng nh\u00e2n Vi\u1ec7t Nam, Chi nh\u00e1nh c\u1ee7a th\u01b0\u01a1ng nh\u00e2n n\u01b0\u1edbc ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam (Kho\u1ea3n 1, \u0110i\u1ec1u 118, Lu\u1eadt th\u01b0\u01a1ng m\u1ea1i).<\/p>\n<p>Tr\u01b0\u1eddng h\u1ee3p th\u01b0\u01a1ng nh\u00e2n n\u01b0\u1edbc ngo\u00e0i ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e9p ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t nam mu\u1ed1n tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1ea1i Vi\u1ec7t Nam ph\u1ea3i thu\u00ea th\u01b0\u01a1ng nh\u00e2n kinh doanh d\u1ecbch v\u1ee5 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 Vi\u1ec7t Nam th\u1ef1c hi\u1ec7n. Nh\u01b0 v\u1eady, th\u01b0\u01a1ng nh\u00e2n Vi\u1ec7t Nam,\u00a0Chi nh\u00e1nh c\u1ee7a th\u01b0\u01a1ng nh\u00e2n Vi\u1ec7t Nam, Chi nh\u00e1nh c\u1ee7a th\u01b0\u01a1ng nh\u00e2n n\u01b0\u1edbc ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ee3i v\u1ec1 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5 h\u01a1n so v\u1edbi v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng nh\u00e2n v\u00e0 th\u01b0\u01a1ng nh\u00e2n n\u01b0\u1edbc ngo\u00e0i ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e9p ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<div class=\"google-auto-placed ap_container\">V\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng nh\u00e2n kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng nh\u00e2n do m\u00ecnh \u0111\u1ea1i di\u1ec7n, tr\u1eeb vi\u1ec7c tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u t\u1ea1i tr\u1ee5 s\u1edf c\u1ee7a V\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n \u0111\u00f3. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1ee3c th\u01b0\u01a1ng nh\u00e2n \u1ee7y quy\u1ec1n, V\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n c\u00f3 quy\u1ec1n k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi th\u01b0\u01a1ng nh\u00e2n kinh doanh d\u1ecbch v\u1ee5 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 cho th\u01b0\u01a1ng nh\u00e2n m\u00e0 m\u00ecnh \u0111\u1ea1i di\u1ec7n (Kho\u1ea3n 2, \u0110i\u1ec1u 118, Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i).<\/div>\n<div>\n<h4><span id=\"22_Hinh_thuc_cua_hoat_dong_trung_bay_gioi_thieu_hang_hoa\" class=\"ez-toc-section\"><\/span><strong>2. H\u00ecnh th\u1ee9c c\u1ee7a ho\u1ea1t \u0111\u1ed9ng tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a:<\/strong><\/h4>\n<p>Theo quy \u0111\u1ecbnh t\u1ea1i \u0110i\u1ec1u 120 Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i, h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5 bao g\u1ed3m:<\/p>\n<ul>\n<li>M\u1edf ph\u00f2ng tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5.<\/li>\n<li>Tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, th\u1ec3 thao, v\u0103n ho\u00e1, ngh\u1ec7 thu\u1eadt.<\/li>\n<li>T\u1ed5 ch\u1ee9c h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o c\u00f3 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5.<\/li>\n<li>Tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 tr\u00ean Internet v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/li>\n<\/ul>\n<p>Th\u01b0\u01a1ng nh\u00e2n c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn m\u1ed9t ho\u1eb7c nhi\u1ec1u h\u00ecnh th\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n<h4><span id=\"23_Hang_hoa_gioi_thieu_trung_bay\" class=\"ez-toc-section\"><\/span><strong>3. H\u00e0ng h\u00f3a gi\u1edbi thi\u1ec7u, tr\u01b0ng b\u00e0y:<\/strong><\/h4>\n<p>H\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u ki\u1ec7n sau:<\/p>\n<ul>\n<li>H\u00e0ng h\u00f3a kinh doanh h\u1ee3p ph\u00e1p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 ghi nh\u00e3n h\u00e0ng ho\u00e1.<\/li>\n<li>\u0110\u1ed1i v\u1edbi h\u00e0ng ho\u00e1 nh\u1eadp kh\u1ea9u v\u00e0o Vi\u1ec7t Nam \u0111\u1ec3 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u t\u1ea1i Vi\u1ec7t Nam, ngo\u00e0i vi\u1ec7c \u0111\u00e1p \u1ee9ng hai \u0111i\u1ec1u ki\u1ec7n tr\u00ean c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y:<\/li>\n<\/ul>\n<p>(1) L\u00e0 h\u00e0ng ho\u00e1 \u0111\u01b0\u1ee3c ph\u00e9p nh\u1eadp kh\u1ea9u v\u00e0o Vi\u1ec7t Nam;<\/p>\n<p>(2) H\u00e0ng ho\u00e1 t\u1ea1m nh\u1eadp kh\u1ea9u \u0111\u1ec3 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u ph\u1ea3i t\u00e1i xu\u1ea5t kh\u1ea9u sau khi k\u1ebft th\u00fac vi\u1ec7c tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u nh\u01b0ng kh\u00f4ng qu\u00e1 s\u00e1u th\u00e1ng, k\u1ec3 t\u1eeb ng\u00e0y t\u1ea1m nh\u1eadp kh\u1ea9u; n\u1ebfu qu\u00e1 th\u1eddi h\u1ea1n tr\u00ean th\u00ec ph\u1ea3i l\u00e0m th\u1ee7 t\u1ee5c gia h\u1ea1n t\u1ea1i h\u1ea3i quan n\u01a1i t\u1ea1m nh\u1eadp kh\u1ea9u;<\/p>\n<p>(3) H\u00e0ng h\u00f3a t\u1ea1m nh\u1eadp kh\u1ea9u \u0111\u1ec3 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u n\u1ebfu ti\u00eau th\u1ee5 t\u1ea1i Vi\u1ec7t Nam th\u00ec ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt Vi\u1ec7t Nam \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a nh\u1eadp kh\u1ea9u.<\/p>\n<h4><span id=\"24_Cac_truong_hop_cam_trung_bay_gioi_thieu_hang_hoa\" class=\"ez-toc-section\"><\/span><strong>4. C\u00e1c tr\u01b0\u1eddng h\u1ee3p c\u1ea5m tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a:<\/strong><\/h4>\n<p>\u0110i\u1ec1u 123, Lu\u1eadt th\u01b0\u01a1ng m\u1ea1i quy \u0111\u1ecbnh v\u1ec1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p ph\u00e1p lu\u1eadt c\u1ea5m tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5. C\u1ee5 th\u1ec3 l\u00e0:<\/p>\n<ul>\n<li>T\u1ed5 ch\u1ee9c tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c, ph\u01b0\u01a1ng ti\u1ec7n tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 l\u00e0m ph\u01b0\u01a1ng h\u1ea1i \u0111\u1ebfn an ninh qu\u1ed1c gia, tr\u1eadt t\u1ef1, an to\u00e0n x\u00e3 h\u1ed9i, c\u1ea3nh quan, m\u00f4i tr\u01b0\u1eddng, s\u1ee9c kho\u1ebb con ng\u01b0\u1eddi.<\/li>\n<li>Tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c, ph\u01b0\u01a1ng ti\u1ec7n tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u tr\u00e1i v\u1edbi truy\u1ec1n th\u1ed1ng l\u1ecbch s\u1eed, v\u0103n ho\u00e1, \u0111\u1ea1o \u0111\u1ee9c, thu\u1ea7n phong m\u1ef9 t\u1ee5c Vi\u1ec7t Nam.<\/li>\n<li>Tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 l\u00e0m l\u1ed9 b\u00ed m\u1eadt nh\u00e0 n\u01b0\u1edbc.<\/li>\n<li>Tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng ho\u00e1 c\u1ee7a th\u01b0\u01a1ng nh\u00e2n kh\u00e1c \u0111\u1ec3 so s\u00e1nh v\u1edbi h\u00e0ng ho\u00e1 c\u1ee7a m\u00ecnh, tr\u1eeb tr\u01b0\u1eddng h\u1ee3p h\u00e0ng ho\u00e1 \u0111em so s\u00e1nh l\u00e0 h\u00e0ng gi\u1ea3, h\u00e0ng vi ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/li>\n<li>Tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u m\u1eabu h\u00e0ng ho\u00e1 kh\u00f4ng \u0111\u00fang v\u1edbi h\u00e0ng ho\u00e1 \u0111ang kinh doanh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1, c\u00f4ng d\u1ee5ng, ki\u1ec3u d\u00e1ng, ch\u1ee7ng lo\u1ea1i, bao b\u00ec, th\u1eddi h\u1ea1n b\u1ea3o h\u00e0nh v\u00e0 c\u00e1c ch\u1ec9 ti\u00eau ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c nh\u1eb1m l\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<div id=\"attachment_199132\" class=\"wp-caption alignright\">\n<p id=\"caption-attachment-199132\" class=\"wp-caption-text\"><strong>Tr\u01b0ng b\u00e0y gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a<\/strong><\/p>\n<\/div>\n<p>Ho\u1ea1t \u0111\u00f4\u0323ng tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi h\u00e2\u0300u h\u00ea\u0301t m\u1ecdi lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p trong th\u1eddi bu\u1ed5i c\u1ea1nh tranh hi\u00ea\u0323n nay. Tuy nhi\u00ean, c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a mang t\u00ednh ti\u00eau c\u1ef1c nhi\u1ec1u h\u01a1n t\u00edch c\u1ef1c, \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn qu\u1ed1c gia, x\u00e3 h\u1ed9i v\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n kh\u00e1c. V\u00ec v\u1eady nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e1p lu\u1eadt c\u1ea5m th\u1ef1c hi\u1ec7n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. Ch\u1ee7 th\u1ec3 c\u00f3 quy\u1ec1n tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a: Ch\u1ee7 th\u1ec3 tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a theo hai c\u00e1ch: Th\u01b0\u01a1ng nh\u00e2n t\u1ef1 t\u1ed5 ch\u1ee9c vi\u1ec7c tr\u01b0ng b\u00e0y gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng nh\u00e2n thu\u00ea th\u01b0\u01a1ng nh\u00e2n kinh doanh d\u1ecbch v\u1ee5 tr\u01b0ng b\u00e0y gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a th\u1ef1c hi\u1ec7n vi\u1ec7c tr\u01b0ng [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,234],"tags":[296],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7162"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7162"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7162\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}