{"id":7166,"date":"2023-11-30T01:11:19","date_gmt":"2023-11-30T01:11:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7166"},"modified":"2023-12-21T13:19:44","modified_gmt":"2023-12-21T06:19:44","slug":"cac-nguyen-tac-co-ban-khi-trung-bay-hang-hoa-tai-kenh-sieu-thi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-nguyen-tac-co-ban-khi-trung-bay-hang-hoa-tai-kenh-sieu-thi.html","title":{"rendered":"C\u00e1c Nguy\u00ean T\u1eafc C\u01a1 B\u1ea3n Khi Tr\u01b0ng B\u00e0y H\u00e0ng H\u00f3a T\u1ea1i K\u00eanh Si\u00eau Th\u1ecb"},"content":{"rendered":"

1. Nguy\u00ean t\u1eafc hi\u1ec7n di\u1ec7n<\/h2>\n

B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a ph\u1ea3i c\u00f3 \u0111\u1ee7 tr\u00ean k\u1ec7<\/strong> tr\u01b0ng b\u00e0y c\u1ee7a si\u00eau th\u1ecb. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111ang ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m; nh\u01b0ng khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn si\u00eau th\u1ecb l\u1ea1i kh\u00f4ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u00ecm, th\u00ec b\u1ea1n \u0111ang \u0111\u00e1nh m\u1ea5t \u0111i c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng r\u1ea5t l\u1edbn.<\/p>\n

1.1. \u0110\u00fang v\u1ecb tr\u00ed v\u00e0 \u0111\u1ee7 di\u1ec7n t\u00edch<\/h4>\n

Tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a trong si\u00eau th\u1ecb c\u1ea7n \u0111\u00fang ch\u1ee7ng lo\u1ea1i, \u0111\u00fang v\u1ecb tr\u00ed qu\u1ea7y k\u1ec7, \u0111\u00fang khu v\u1ef1c ng\u00e0nh h\u00e0ng, lo\u1ea1i m\u1eb7t h\u00e0ng. B\u1ea1n kh\u00f4ng th\u1ec3 tr\u01b0ng b\u00e0y n\u01b0\u1edbc gi\u1ea3i kh\u00e1t xen l\u1eabn v\u00e0o qu\u1ea7y s\u1eefa t\u01b0\u01a1i, nh\u01b0 v\u1eady s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea5t thi\u1ec7n c\u1ea3m \u0111\u1ed1i v\u1edbi c\u00f4ng ty v\u00e0 c\u1ea3 si\u00eau th\u1ecb.<\/p>\n

Ngo\u00e0i ra, h\u00e0ng ho\u00e1 c\u0169ng c\u1ea7n ph\u1ea3i tr\u01b0ng b\u00e0y \u0111\u1ee7 di\u1ec7n t\u00edch v\u00e0 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi th\u1ecb ph\u1ea7n. V\u00ed d\u1ee5: di\u1ec7n t\u00edch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 5 phasing (m\u1eb7t tr\u01b0ng b\u00e0y) th\u00ec b\u1eaft bu\u1ed9c b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y trong 5 phasing \u0111\u00f3, kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ef1 \u00fd l\u1ea5n chi\u1ebfm ho\u1eb7c thay \u0111\u1ed5i di\u1ec7n t\u00edch.<\/p>\n

1.2. \u0110\u00fang ch\u1ee7ng lo\u1ea1i v\u00e0 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng<\/h4>\n

Nh\u00e3n h\u00e0ng ph\u1ea3i tr\u01b0ng b\u00e0y \u0111\u00fang & \u0111\u1ee7 c\u00e1c SKU (Stock-Keeping Unit – \u0110\u01a1n v\u1ecb l\u01b0u kho) theo quy \u0111\u1ecbnh c\u1ee7a si\u00eau th\u1ecb. N\u1ebfu kh\u00f4ng tr\u01b0ng b\u00e0y \u0111\u1ee7 th\u00ec c\u00f4ng ty b\u1ea1n s\u1ebd \u0111\u00e1nh m\u1ea5t \u0111i c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng r\u1ea5t l\u1edbn. B\u1edfi v\u00ec, b\u1ea1n kh\u00f4ng th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng n\u1ebfu h\u00e0ng ho\u00e1 kh\u00f4ng \u0111\u1ea7y k\u1ec7. V\u1eady n\u00ean ph\u1ea3i lu\u00f4n \u0111\u1ea3m b\u1ea3o l\u01b0\u1ee3ng t\u1ed3n kho v\u00e0 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n

2. Nguy\u00ean t\u1eafc v\u1ecb tr\u00ed<\/h2>\n

V\u1ecb tr\u00ed tr\u01b0ng b\u00e0y h\u00e0ng ho\u00e1 quy\u1ebft \u0111\u1ecbnh h\u01a1n 80% l\u01b0\u1ee3ng h\u00e0ng \u0111\u01b0\u1ee3c b\u00e1n ra. V\u00ec th\u1ebf, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

2.1. V\u1ecb tr\u00ed t\u1ed1t nh\u1ea5t<\/h4>\n

Ng\u01b0\u1eddi mua h\u00e0ng th\u01b0\u1eddng di chuy\u1ec3n ng\u01b0\u1ee3c chi\u1ec1u kim \u0111\u1ed3ng h\u1ed3, n\u00ean khu v\u1ef1c \u0111\u01b0\u1ee3c h\u1ecd ch\u00fa \u00fd \u0111\u1ea7u ti\u00ean l\u00e0 k\u1ec7 ch\u00ednh. Khi mua h\u00e0ng, ng\u01b0\u1eddi mua th\u01b0\u1eddng c\u00f3 th\u00f3i quen nh\u00ecn t\u1eeb tr\u00e1i sang ph\u1ea3i nh\u01b0ng h\u1ecd l\u1ea1i th\u01b0\u1eddng d\u1ec5 d\u00e0ng n\u00e2ng s\u1ea3n ph\u1ea9m b\u00ean ph\u00eda tay ph\u1ea3i h\u01a1n. B\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng \u00fd n\u00e0y \u0111\u1ec3 bi\u1ebft c\u00e1ch s\u1eafp x\u1ebfp v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m sao cho \u0111\u1ea1t hi\u1ec7u qu\u1ea3 mong mu\u1ed1n.<\/p>\n

 <\/p>\n

2.2. V\u1ecb tr\u00ed b\u1eaft m\u1eaft<\/h4>\n

Ng\u01b0\u1eddi mua h\u00e0ng th\u01b0\u1eddng nh\u00ecn v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u1edf v\u1ecb tr\u00ed t\u1eeb ngang t\u1ea7m m\u1eaft \u0111\u1ebfn ngang th\u1eaft l\u01b0ng tr\u01b0\u1edbc ti\u00ean. Qu\u1ea7y k\u1ec7 \u1edf si\u00eau th\u1ecb th\u01b0\u1eddng c\u00f3 5 h\u00e0ng ngang, v\u1ecb tr\u00ed \u0111\u1eb9p nh\u1ea5t ch\u00ednh l\u00e0 k\u1ec7 th\u1ee9 3 & 4 t\u00ednh t\u1eeb tr\u00ean xu\u1ed1ng. V\u1ea5n \u0111\u1ec1 n\u00e0y c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ec1u cao c\u1ee7a m\u1ed7i ng\u01b0\u1eddi, v\u00e0 quy \u0111\u1ecbnh c\u1ee7a si\u00eau th\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y theo h\u00e0ng ngang hay h\u00e0ng d\u1ecdc. N\u1ebfu \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u00e0ng ho\u00e1 \u1edf v\u1ecb tr\u00ed k\u1ec3 tr\u00ean, th\u00ec l\u01b0\u1ee3ng h\u00e0ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n \u0111\u01b0\u1ee3c s\u1ebd nhi\u1ec1u h\u01a1n nh\u1eefng v\u1ecb tr\u00ed kh\u00e1c kho\u1ea3ng 80%.<\/p>\n

 <\/p>\n

3. Nguy\u00ean t\u1eafc s\u1eafp x\u1ebfp<\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng khi tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i si\u00eau th\u1ecb. M\u1ed9t k\u1ec7 h\u00e0ng l\u1ed9n x\u1ed9n, kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp g\u1ecdn g\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd g\u00e2y m\u1ea5t thi\u1ec7n c\u1ea3m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng quy t\u1eafc quan tr\u1ecdng \u0111\u1ec3 s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a m\u1ed9t c\u00e1ch \u0111\u00fang chu\u1ea9n t\u1ea1i si\u00eau th\u1ecb.<\/p>\n

3.1. S\u1eafp x\u1ebfp khoa h\u1ecdc, h\u1ee3p l\u00fd<\/h4>\n

– C\u00e1c s\u1ea3n ph\u1ea9m k\u00edch c\u1ee1 l\u1edbn, c\u1ed3ng k\u1ec1nh \u0111\u1eb7t \u1edf k\u1ec7 d\u01b0\u1edbi. N\u1ebfu \u0111\u1ec3 \u1edf k\u1ec7 cao, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f3 l\u1ea5y v\u00e0 nguy c\u01a1 \u0111\u1ed5 v\u1ee1 h\u00e0ng ho\u00e1 ho\u1eb7c ng\u00e3 v\u00e0o ng\u01b0\u1eddi kh\u00e1ch l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n

– Nh\u00e3n h\u00e0ng ph\u1ea3i tu\u00e2n theo quy t\u1eafc s\u1eafp x\u1ebfp theo k\u00edch c\u1ee1 t\u1eeb nh\u1ecf \u0111\u1ebfn l\u1edbn, t\u1eeb tr\u00e1i sang ph\u1ea3i v\u00e0 kh\u00f4ng tr\u01b0ng theo kh\u1ed1i d\u1ecdc.<\/p>\n

– S\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y \u0111\u00fang chi\u1ec1u, logo quay ra ngo\u00e0i v\u00e0 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y r\u00f5 r\u00e0ng, tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c t\u00ean, logo nh\u00e3n h\u00e0ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i k\u00e8m theo.<\/p>\n

– K\u1ebft h\u1ee3p t\u01b0\u01a1ng ph\u1ea3n m\u00e0u s\u1eafc s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. S\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c\/b\u00e1n ch\u1ea1y n\u00ean \u0111\u1eb7t ngang t\u1ea7m m\u1eaft.<\/p>\n

3.2. S\u1eafp x\u1ebfp \u0111\u00fang Planogram<\/h4>\n

Planogram l\u00e0 quy \u0111\u1ecbnh v\u00e0 nguy\u00ean t\u1eafc tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, s\u1ed1 l\u01b0\u1ee3ng, ch\u1ee7ng lo\u1ea1i do si\u00eau th\u1ecb \u0111\u01b0a ra. Trong Planogram s\u1ebd \u0111\u01b0\u1ee3c chia theo ng\u00e0nh h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng nh\u01b0: th\u1ef1c ph\u1ea9m, ho\u00e1 ph\u1ea9m, m\u1ef9 ph\u1ea9m… b\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 theo nguy\u00ean t\u1eafc n\u00e0y c\u1ee7a si\u00eau th\u1ecb, kh\u00f4ng \u0111\u01b0\u1ee3c thay \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c l\u1ea5n chi\u1ebfm, tr\u00e0n sang ng\u00e0nh h\u00e0ng kh\u00e1c\/nh\u00e3n h\u00e0ng kh\u00e1c.<\/p>\n

Tr\u1eadt t\u1ef1 s\u1eafp x\u1ebfp c\u00e1c nh\u00e3n h\u00e0ng, ch\u1ee7ng lo\u1ea1i c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn m\u1ee9c ti\u00eau th\u1ee5 h\u00e0ng ho\u00e1 c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u00f3. \u0110\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ngo\u00e0i ra, v\u1ecb tr\u00ed k\u1ec7 ch\u00ednh (mains sale) ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a nh\u00e3n h\u00e0ng trong si\u00eau th\u1ecb.<\/p>\n

 <\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a s\u1eafp x\u1ebfp \u0111\u00fang Planogram<\/p>\n

    \n
  • \u0110\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c v\u1ecb tr\u00ed c\u1ee7a nh\u00e3n h\u00e0ng, trong ng\u00e0nh h\u00e0ng m\u00e0 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp.<\/li>\n
  • Gi\u00e0nh v\u1ecb tr\u00ed \u01b0u ti\u00ean cho c\u00e1c nh\u00e3n h\u00e0ng, k\u00edch c\u1ee1 chi\u1ebfn l\u01b0\u1ee3c (80% doanh s\u1ed1 b\u00e1n \u0111\u1ebfn t\u1eeb 20% ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m)..<\/li>\n
  • T\u1ed1i \u01b0u l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n k\u1ec7.<\/li>\n
  • Khai th\u00e1c \u0111\u1ed1i \u0111a kh\u00f4ng gian tr\u01b0ng b\u00e0y.<\/li>\n
  • N\u00e2ng cao s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n
  • T\u0103ng doanh s\u1ed1 b\u00e1n ra v\u00e0 l\u1ee3i nhu\u1eadn.<\/li>\n<\/ul>\n

    3.3. Ni\u00eam y\u1ebft gi\u00e1 r\u00f5 r\u00e0ng<\/h4>\n

    N\u1ebfu kh\u00f4ng th\u1ea5y gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 l\u00e0m gi\u1ea3m quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Vi\u1ec7c kh\u00f4ng th\u1ea5y gi\u00e1 ni\u00eam y\u1ebft c\u00f2n t\u1ec7 h\u01a1n l\u00e0 nh\u00ecn th\u1ea5y gi\u00e1 qu\u00e1 cao. V\u00ec ng\u01b0\u1eddi mua s\u1ebd kh\u00f4ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 n\u1eb1m trong kh\u1ea3 n\u0103ng mua s\u1eafm c\u1ee7a m\u00ecnh hay kh\u00f4ng. Gi\u00e1 ph\u1ea3i \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft \u0111\u00fang v\u00e0 c\u1eadp nh\u1eadt ch\u00ednh x\u00e1c khi c\u00f3 khuy\u1ebfn m\u00e3i.<\/p>\n

    B\u1ea1n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 k\u1ecbp th\u1eddi gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u00e1 c\u1ea3. \u0110\u1eb7t bi\u1ec7t l\u00e0 trong c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u00e3i, h\u00ecnh th\u1ee9c, th\u1ec3 l\u1ec7, gi\u00e1 c\u1ea3 ph\u1ea3i r\u00f5 r\u00e0ng. B\u1edfi v\u00ec khi tung c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 thu h\u00fat ng\u01b0\u1eddi mua, vi\u1ec7c kh\u00f4ng ni\u00eam y\u1ebft gi\u00e1 r\u00f5 r\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i h\u1ecfi nh\u00e2n vi\u00ean s\u1ebd g\u00e2y m\u1ea5t thi\u1ec7n c\u1ea3m, t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u0169ng gi\u1ea3m \u0111i.<\/p>\n

    C\u00e1ch th\u1ee9c ni\u00eam y\u1ebft gi\u00e1 ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: in s\u1eb5n tr\u00ean bao b\u00ec, tem gi\u00e1 c\u1ee7a si\u00eau th\u1ecb, b\u1ea3ng gi\u00e1 g\u1eafn tr\u00ean k\u1ec7 v\u00e0 \u0111i k\u00e8m c\u00e1c v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o\u2026.<\/p>\n

    3.4. S\u1eed d\u1ee5ng v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o<\/h4>\n

    V\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o c\u00f3 ch\u1ee9c n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thu\u1ed9c nh\u1eefng m\u1eb7t h\u00e0ng nh\u01b0: th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, th\u1ef1c ph\u1ea9m b\u1ed5 sung dinh d\u01b0\u1ee1ng\u2026 th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 ng\u01b0\u1eddi t\u01b0 v\u1ea5n th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng. Tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng c\u00f3 ng\u01b0\u1eddi t\u01b0 v\u1ea5n th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o \u0111\u1ec3 thay th\u1ebf. Nh\u1eefng v\u1eadt ph\u1ea9m n\u00e0y s\u1ebd l\u00e0m ng\u01b0\u1eddi mua nh\u1edb \u0111\u1ebfn nh\u00e3n h\u00e0ng m\u00e0 h\u1ecd t\u1eebng bi\u1ebft tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3, t\u00e1c \u0111\u1ed9ng t\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 s\u1ef1 th\u00fac \u0111\u1ea9y mua h\u00e0ng ng\u1eabu h\u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    Ngo\u00e0i ra, nh\u1eefng v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o c\u00f2n c\u00f3 t\u00e1c d\u1ee5ng tr\u01b0ng b\u00e0y l\u00e0m n\u1ed5i b\u1eadt h\u00ecnh \u1ea3nh nh\u00e3n h\u00e0ng, g\u00f3p ph\u1ea7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ph\u00eda s\u1ea3n ph\u1ea9m, khi\u1ebfn ng\u01b0\u1eddi mua d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn.<\/p>\n

    Nh\u1eefng v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: shelf-Talker, top board, wobblers, divider, poster, hanger, shelf advisor,\u2026<\/p>\n

     <\/p>\n

    3.5. Ch\u0103m s\u00f3c v\u00e0 b\u1ea3o qu\u1ea3n s\u1ea3n ph\u1ea9m<\/h4>\n

    Kh\u00f4ng n\u00ean x\u1ebfp ch\u1ed3ng ch\u1ea5t s\u1ea3n ph\u1ea9m l\u00ean nhau \u0111\u1ec3 tr\u00e1nh g\u00e2y h\u01b0 h\u1ecfng h\u00e0ng h\u00f3a. B\u1ea1n c\u1ea7n ghi nh\u1edb m\u1ed9t quy t\u1eafc trong si\u00eau th\u1ecb, \u0111\u00f3 l\u00e0 tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 h\u00e0ng \u1edf d\u01b0\u1edbi n\u1ec1n \u0111\u1ea5t. Khi nh\u00e2n vi\u00ean mu\u1ed1n s\u1eafp x\u1ebfp h\u00e0ng ho\u00e1 v\u00e0 di chuy\u1ec3n ch\u00fang th\u00ec ph\u1ea3i s\u1eed d\u1ee5ng xe \u0111\u1ea9y.<\/p>\n

    Kh\u00f4ng tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m n\u1eb1m ngang, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m d\u1ea1ng chai. S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y ph\u1ea3i s\u1ea1ch s\u1ebd, \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u00f3 h\u00e0ng h\u01b0 h\u1ecfng ho\u1eb7c h\u1ebft h\u1ea1n; v\u1ec7 sinh k\u1ec7, s\u1ea3n ph\u1ea9m t\u1ed1i thi\u1ec3u 1 l\u1ea7n\/tu\u1ea7n. S\u1eafp x\u1ebfp h\u00e0ng ho\u00e1 theo nguy\u00ean t\u1eafc \u201cs\u1ea3n xu\u1ea5t tr\u01b0\u1edbc – xu\u1ea5t tr\u01b0\u1edbc\u201d. Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra h\u1ea1n s\u1eed d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 bi\u1ec7n ph\u00e1p x\u1eed l\u00fd k\u1ecbp th\u1eddi.<\/p>\n

    Th\u1ef1c t\u1ebf, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e1ch th\u1ee9c s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a theo quy chu\u1ea9n ri\u00eang, tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i k\u00eanh si\u00eau th\u1ecb.<\/p>\n","protected":false},"excerpt":{"rendered":"

    1. Nguy\u00ean t\u1eafc hi\u1ec7n di\u1ec7n B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a ph\u1ea3i c\u00f3 \u0111\u1ee7 tr\u00ean k\u1ec7 tr\u01b0ng b\u00e0y c\u1ee7a si\u00eau th\u1ecb. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111ang ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m; nh\u01b0ng khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn si\u00eau th\u1ecb l\u1ea1i kh\u00f4ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c r\u1ea5t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,234],"tags":[297],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7166"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7166"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7166\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}