{"id":7172,"date":"2023-11-30T04:33:39","date_gmt":"2023-11-30T04:33:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7172"},"modified":"2023-12-21T13:19:44","modified_gmt":"2023-12-21T06:19:44","slug":"van-dung-tam-ly-tieu-dung-vao-trung-bay-hang-hoa","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/van-dung-tam-ly-tieu-dung-vao-trung-bay-hang-hoa.html","title":{"rendered":"V\u1eacN D\u1ee4NG T\u00c2M L\u00dd TI\u00caU D\u00d9NG V\u00c0O TR\u01afNG B\u00c0Y H\u00c0NG H\u00d3A"},"content":{"rendered":"<h2><span id=\"1_Yeu_cau_chung_ve_hinh_thuc_trung_bay_hang_hoa\">1. Y\u00eau c\u1ea7u chung v\u1ec1 h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a<\/span><\/h2>\n<h5><strong><em>a\/ Y\u00eau c\u1ea7u chung:<\/em><\/strong><\/h5>\n<p>Khi nghi\u00ean c\u1ee9u h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a trong kinh doanh, c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111\u00e3 \u0111\u01b0a ra c\u00e1c y\u00eau c\u1ea7u sau: n\u1ed5i b\u1eadt, phong ph\u00fa, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft minh.<\/p>\n<p><strong><em>Tr\u01b0ng b\u00e0y h\u00e0ng ph\u1ea3i n\u1ed5i b\u1eadt<\/em>:<\/strong> khi tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a c\u1ea7n l\u00e0m cho h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u1ed9c l\u1ed9 nguy\u00ean h\u00ecnh, khi\u1ebfn cho kh\u00e1ch d\u1ec5 th\u1ea5y, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. C\u1ea7n ph\u1ea3i l\u01b0u \u00fd t\u1edbi c\u00e1c quy lu\u1eadt c\u1ee7a c\u1ea3m gi\u00e1c (ng\u01b0\u1ee1ng, th\u00edch \u1ee9ng, t\u00e1c \u0111\u1ed9ng qua l\u1ea1i) v\u00e0 c\u00e1c quy lu\u1eadt c\u1ee7a tri gi\u00e1c (ph\u00f4ng v\u00e0 h\u00ecnh, t\u00ednh tr\u1ecdn v\u1eb9n, t\u00ednh \u0111\u1ed1i t\u01b0\u1ee3ng, t\u00ednh \u00fd ngh\u0129a, t\u00ednh \u1ed5n \u0111\u1ecbnh, \u1ea3o gi\u00e1c) \u0111\u1ec3 l\u00e0m t\u0103ng s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<div class=\"google-auto-placed ap_container\"><ins class=\"adsbygoogle adsbygoogle-noablate\" data-ad-format=\"auto\" data-ad-client=\"ca-pub-8276031690076075\" data-adsbygoogle-status=\"done\" data-ad-status=\"unfilled\"><\/p>\n<div id=\"aswift_3_host\" title=\"Advertisement\" aria-label=\"Advertisement\"><\/div>\n<p><\/ins><\/div>\n<p><strong><em>Tr\u01b0ng b\u00e0y ph\u1ea3i phong ph\u00fa<\/em>:<\/strong> H\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y c\u1ea7n nhi\u1ec1u lo\u1ea1i, \u0111a d\u1ea1ng, \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp ngay ng\u1eafn, tr\u1eadt t\u1ef1, t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u1ef1a ch\u1ecdn, c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 an t\u00e2m kh\u00f4ng mua ph\u1ea3i h\u00e0ng \u1ebf, th\u1eeba, h\u00e0ng t\u1ed3n \u0111\u1ecdng\u2026<\/p>\n<p><strong><em>Tr\u01b0ng b\u00e0y ph\u1ea3i c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn<\/em>:<\/strong> Tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a ph\u1ea3i l\u00e0m n\u1ed5i l\u00ean \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o, \u0111i\u1ec3n h\u00ecnh c\u1ee7a h\u00e0ng h\u00f3a, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m nh\u1eadn h\u00e0ng h\u00f3a m\u1ed9t c\u00e1ch tr\u1ef1c quan. Ngh\u1ec7 thu\u1eadt tr\u01b0ng b\u00e0y c\u1ea7n c\u00f3 \u00f3c s\u00e1ng t\u1ea1o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i m\u1edbi m\u1ebb, \u0111\u1ed9c \u0111\u00e1o, tinh t\u1ebf, c\u00f3 s\u1ee9c l\u00f4i cu\u1ed1n kh\u00e1ch h\u00e0ng. C\u1ea7n khai th\u00e1c ch\u1ee7 \u0111\u1ec1 t\u00ecnh hu\u1ed1ng, th\u1eddi c\u01a1 \u0111\u1ec3 tr\u01b0ng b\u00e0y t\u1ea1o s\u1ef1 cu\u1ed1n h\u00fat nh\u01b0: ch\u1ee7 \u0111\u1ec1 ng\u00e0y T\u1ebft, Noel\u2026<\/p>\n<p><strong><em>Tr\u01b0ng b\u00e0y ph\u1ea3i c\u00f3 t\u00ednh ch\u1ea5t thuy\u1ebft minh<\/em>:<\/strong> Khi tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a c\u1ea7n k\u00e8m theo c\u00e1c b\u1ea3ng thuy\u1ebft minh, ch\u1ec9 d\u1eabn v\u1ec1 gi\u00e1 c\u1ea3, s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quy c\u00e1ch, ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00e1ch hi\u1ec3u bi\u1ebft h\u00e0ng h\u00f3a m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chuy\u1ec3n \u0111\u1ed9ng, \u00e1nh s\u00e1ng m\u00e0u ho\u1eb7c \u00e2m nh\u1ea1c cho vi\u1ec7c tr\u01b0ng b\u00e0y m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m\u2026 Khi tr\u01b0ng b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt cao, c\u1ea7n k\u00e8m theo ch\u1ec9 d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt (catologue) c\u00f9ng v\u1edbi th\u1eddi gian b\u1ea3o h\u00e0nh, t\u1ea1o ra s\u1ef1 y\u00ean t\u00e2m cho kh\u00e1ch khi mua.<\/p>\n<h5><strong><em>b\/ Nh\u1eefng h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y ch\u1ee7 y\u1ebfu<\/em><\/strong><\/h5>\n<p>Trong n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a r\u1ea5t phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 \u0111\u01b0a ph\u00e2n ra c\u00e1c h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y c\u01a1 b\u1ea3n sau \u0111\u00e2y: ch\u1ee7ng lo\u1ea1i, t\u1ed5ng h\u1ee3p, chuy\u00ean \u0111\u1ec1, \u0111\u1eb7c ch\u1ee7ng, theo m\u00f9a.<\/p>\n<p><em><strong>Tr\u01b0ng b\u00e0y theo ch\u1ee7ng lo\u1ea1i:<\/strong>\u00a0<\/em>l\u00e0 tr\u01b0ng b\u00e0y theo c\u1ea5p \u0111\u1ed9 h\u00e0ng h\u00f3a, theo t\u00ednh n\u0103ng, theo \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c theo \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng. Tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a ki\u1ec3u n\u00e0y c\u00f3 t\u00ednh ch\u1ea5t ti\u00eau bi\u1ec3u \u0111\u1eb7c tr\u01b0ng. V\u00ed d\u1ee5: tr\u01b0ng b\u00e0y h\u00e0ng d\u1ec7t th\u00ec ph\u00e2n lo\u1ea1i th\u00e0nh h\u00e0ng len d\u1ea1, s\u1ee3i t\u01a1 t\u1eb1m, h\u00e0ng v\u1ea3i b\u00f4ng; h\u00e0ng may m\u1eb7c th\u00ec h\u00e0ng thanh ni\u00ean, ph\u1ee5 n\u1eef, tr\u1ebb em v\u00e0 ng\u01b0\u1eddi gi\u00e0.<\/p>\n<p><strong><em>Tr\u01b0ng b\u00e0y h\u00e0ng t\u1ed5ng h\u1ee3p<\/em>:<\/strong> l\u00e0 c\u00f9ng m\u1ed9t l\u00fac tr\u01b0ng b\u00e0y nhi\u1ec1u lo\u1ea1i h\u00e0ng h\u00f3a m\u1ed9t c\u00e1ch \u0111a d\u1ea1ng \u0111\u1ec3 kinh doanh. V\u00ed d\u1ee5: v\u00e0o c\u1eeda h\u00e0ng (si\u00eau th\u1ecb) n\u00e0y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua m\u1ecdi th\u1ee9 m\u00e0 h\u1ecd c\u1ea7n.<\/p>\n<p><strong><em>Tr\u01b0ng b\u00e0y theo chuy\u00ean \u0111\u1ec1<\/em>:<\/strong> l\u00e0 h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y theo ch\u1ee7 \u0111\u1ec1, v\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, nh\u00e2n m\u1ed9t s\u1ef1 ki\u1ec7n ho\u1eb7c ng\u00e0y l\u1ec5 n\u00e0o \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p tr\u01b0ng b\u00e0y t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 nh\u00f3m s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, nh\u1eb1m \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd ti\u00eau d\u00f9ng. V\u00ed d\u1ee5: nh\u00e2n d\u1ecbp T\u1ebft Trung thu ng\u01b0\u1eddi la tr\u01b0ng b\u00e0y c\u00e1c lo\u1ea1i b\u00e1nh trung thu, c\u00e1c lo\u1ea1i \u0111\u1ed3 ch\u01a1i tr\u1ebb em, ng\u00e0y T\u1ebft ng\u01b0\u1eddi ta b\u00e1n c\u00e1c lo\u1ea1i b\u00e1nh, r\u01b0\u1ee3u, k\u1eb9o, m\u1ee9t, hoa \u0111\u00e0o, hoa mai\u2026<\/p>\n<p><strong><em>Tr\u01b0ng b\u00e0y \u0111\u1eb7c ch\u1ee7ng<\/em>:<\/strong> \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c d\u00f9ng th\u1ee7 ph\u00e1p ho\u1eb7c c\u00e1ch th\u1ee9c \u0111\u1ec3 tr\u01b0ng b\u00e0y hay qu\u1ea3ng c\u00e1o cho m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a n\u00e0o \u0111\u00f3. Ng\u01b0\u1eddi ta d\u00f9ng h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 tuy\u00ean truy\u1ec1n h\u00e0ng m\u1edbi, h\u00e0ng n\u1ed5i ti\u1ebfng, g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. V\u00ed d\u1ee5: th\u1ef1c ph\u1ea9m bi\u1ec3n t\u01b0\u01a1i s\u1ed1ng, th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n\u2026<\/p>\n<p><strong><em>Tr\u01b0ng b\u00e0y h\u00e0ng theo m\u00f9a<\/em>:<\/strong> \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y h\u00e0ng theo \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft t\u1eebng m\u00f9a trong n\u0103m. Nh\u01b0 cu\u1ed1i m\u00f9a xu\u00e2n, \u0111\u1ea7u m\u00f9a h\u00e8 th\u00ec th\u01b0\u1eddng tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 b\u01a1i l\u1ed9i; m\u00f9a \u0111\u00f4ng th\u00ec tr\u01b0ng b\u00e0y qu\u1ea7n \u00e1o \u1ea5m\u2026<\/p>\n<h2><span id=\"2_Trung_bay_hang_hoa_can_thich_hop_voi_tam_ly_cua_nguoi_tieu_dung\">2. Tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a c\u1ea7n th\u00edch h\u1ee3p v\u1edbi t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/h2>\n<p>Khi tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a, ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ea7n quan t\u00e2m t\u1edbi \u0111\u1eb7c \u0111i\u1ec3m th\u1ec3 ch\u1ea5t, \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m \u2013 sinh l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu tr\u01b0ng b\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c y\u00eau c\u1ea7u tr\u00ean, th\u00ec s\u1ebd th\u00fac \u0111\u1ea9y, cu\u1ed1n h\u00fat \u0111\u01b0\u1ee3c ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p><em>\u2013 \u0110\u1ed9 cao h\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m th\u01b0\u1edbc c\u1ee7a kh\u00e1ch h\u00e0ng<\/em>. Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ea3 c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Th\u1ee5y S\u0129 th\u00ec khi v\u00e0o c\u1eeda h\u00e0ng kh\u00e1ch ch\u00e2u \u00e2u th\u01b0\u1eddng quan s\u00e1t nh\u1eefng h\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y \u1edf \u0111\u1ed9 cao t\u1eeb 7m \u0111\u1ebfn 1.7m, c\u00f2n kh\u00e1ch ch\u00e2u \u00e1 t\u1eeb 0,5m t\u1edbi 1,5m (so v\u1edbi m\u1eb7t \u0111\u1ea5t). H\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y \u1edf \u0111\u1ed9 cao ch\u1ebfch kho\u1ea3ng 30 % so v\u1edbi \u0111\u01b0\u1eddng ng\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tri gi\u00e1c t\u1ed1t h\u01a1n. C\u1ef1 li gi\u1eefa v\u1ecb tr\u00ed h\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y v\u00e0 v\u1ecb tr\u00ed \u0111\u1ee9ng quan s\u00e1t c\u1ee7a kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng (theo chi\u1ec1u ngang). K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u1ee5 th\u1ec3 b\u1ea3ng 2.<\/p>\n<p style=\"text-align: center\"><em>B\u1ea3ng. Quan h\u1ec7 gi\u1eefa c\u1ef1 li v\u00e0 t\u1ea7m nh\u00ecn b\u00ecnh qu\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/p>\n<table border=\"1\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td width=\"103\">C\u1ef1 li (m)<\/td>\n<td width=\"53\">1<\/td>\n<td width=\"43\">2<\/td>\n<td width=\"49\">5<\/td>\n<td width=\"49\">8<\/td>\n<\/tr>\n<tr>\n<td width=\"103\">T\u1ea7m nh\u00ecn ngang b\u00ecnh qu\u00e2n (m)<\/td>\n<td width=\"53\"><strong>1.64<\/strong><\/td>\n<td width=\"43\"><strong>3.3<\/strong><\/td>\n<td width=\"49\"><strong>8.2<\/strong><\/td>\n<td width=\"49\"><strong>16.4<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nh\u01b0 v\u1eady, khi tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a ch\u1eb3ng nh\u1eefng c\u1ea7n ch\u00fa \u00fd cao \u0111\u1ed9, m\u00e0 c\u00f2n ph\u1ea3i ch\u00fa \u00fd g\u00f3c nh\u00ecn, \u0111\u01b0\u1eddng ng\u1eafm, c\u1ef1 li \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u00ecn r\u00f5 v\u00e0 c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi h\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y.<\/p>\n<p><em>\u2013 Ph\u00e2n b\u1ed1 v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m tr\u01b0ng b\u00e0y c\u1ea7n th\u00edch h\u1ee3p v\u1edbi th\u00f3i quen mua h\u00e0ng<\/em>. Nghi\u00ean c\u1ee9u th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a cho ph\u00f9 h\u1ee3p, l\u00e0 y\u00eau c\u1ea7u h\u1ebft s\u1ee9c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng. N\u1ebfu nh\u01b0 b\u1ed1 tr\u00ed h\u00e0ng h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00ec ch\u1eb3ng nh\u1eefng khuy\u1ebfn kh\u00edch \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n t\u1ea1o ra \u0111\u01b0\u1ee3c t\u00e2m l\u00fd tho\u1ea3i m\u00e1i cho h\u1ecd. C\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh \u0111\u00e3 ph\u00e2n h\u00e0ng h\u00f3a th\u00e0nh ba lo\u1ea1i sau: h\u00e0ng l\u1eb7t v\u1eb7t, h\u00e0ng ch\u1ecdn mua v\u00e0 h\u00e0ng \u0111\u1eb7c bi\u1ec7t. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 th\u00f3i quen v\u1ec1 gi\u00e1 c\u1ea3, v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, v\u1ec1 c\u00e1ch l\u1ef1a ch\u1ecdn \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i h\u00e0ng tr\u00ean. (xem b\u1ea3ng 3) Khi mua h\u00e0ng l\u1eb7t v\u1eb7t, kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o th\u00f3i quen c\u1ee7a h\u1ecd, n\u00ean h\u00e0nh vi mua h\u00e0ng n\u00e0y x\u1ea3y ra nhanh. Do v\u1eady, n\u00ean tr\u01b0ng b\u00e0y h\u00e0ng l\u1eb7t v\u1eb7t \u1edf t\u1ea7ng m\u1ed9t, b\u00ean c\u1ea1nh l\u1ed1i \u0111i ch\u00ednh c\u1ee7a c\u1eeda h\u00e0ng, g\u1ea7n c\u1eeda ra v\u00e0o, cao v\u1eeba t\u1ea7m nh\u1eb1m t\u1ea1o ra s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch.<\/p>\n<p>Khi mua h\u00e0ng ch\u1ecdn, kh\u00e1ch h\u00e0ng c\u00f3 th\u00f3i quen l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng, tho\u1ea3i m\u00e1i nh\u1eb1m ph\u00e2n bi\u1ec7t ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, c\u00f4ng d\u1ee5ng, ki\u1ec3u d\u00e1ng, m\u00e0u s\u1eafc \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. V\u00ec v\u1eady, mu\u1ed1n t\u0103ng c\u01b0\u1eddng h\u00e0nh vi mua h\u00e0ng n\u00e0y c\u1ea7n b\u1ed1 tr\u00ed n\u01a1i tr\u01b0ng b\u00e0y h\u00e0ng r\u1ed9ng r\u00e3i, s\u00e1ng s\u1ee7a, y\u00ean t\u0129nh \u0111\u1ec3 kh\u00e1ch c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t.<\/p>\n<p>Khi mua h\u00e0ng \u0111\u1eb7c bi\u1ec7t, ng\u01b0\u1eddi mua h\u00e0ng mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u, so s\u00e1nh nhi\u1ec1u m\u1eb7t, t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng, c\u00e2n nh\u1eafc th\u1eadn tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c th\u1eed tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. V\u00ec v\u1eady, n\u00ean tr\u01b0ng b\u00e0y lo\u1ea1i h\u00e0ng n\u00e0y \u1edf t\u1ea7ng tr\u00ean c\u00f9ng, v\u1eafng v\u1ebb, tho\u00e1ng m\u00e1t, \u0111\u1ee7 \u00e1nh s\u00e1ng \u0111\u1ec3 gi\u00fap h\u1ecd b\u00ecnh t\u0129nh ch\u1ecdn l\u1ef1a theo \u00fd mu\u1ed1n.<\/p>\n<p style=\"text-align: center\"><em>B\u1ea3ng. Quan h\u1ec7 gi\u1eefa th\u00f3i quen lo\u1ea1i h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 t\u1ea7n s\u1ed1 mua h\u00e0ng<\/em><\/p>\n<table border=\"1\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td width=\"72\"><strong>Lo\u1ea1i\/ Th\u00f3i quen<\/strong><\/td>\n<td width=\"72\"><strong>H\u00e0ng l\u1eb7t v\u1eb7t<\/strong><\/td>\n<td width=\"76\"><strong>H\u00e0ng ch\u1ecdn mua<\/strong><\/td>\n<td width=\"77\"><strong>H\u00e0ng \u0111\u1eb7c bi\u1ec7t<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"72\">S\u1ed1 l\u1ea7n mua<\/td>\n<td width=\"72\">Nhi\u1ec1u<\/td>\n<td width=\"76\">H\u01a1i \u00edt<\/td>\n<td width=\"77\">\u00cdt<\/td>\n<\/tr>\n<tr>\n<td width=\"72\">M\u1ee9c t\u1ed1n s\u1ee9c ch\u1ecdn mua<\/td>\n<td width=\"72\">\u00cdt t\u1ed1n s\u1ee9c<\/td>\n<td width=\"76\">T\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1n s\u1ee9c<\/td>\n<td width=\"77\">Kh\u00e1 t\u1ed1n s\u1ee9c<\/td>\n<\/tr>\n<tr>\n<td width=\"72\">Ti\u00eau chu\u1ea9n ch\u1ecdn ch\u1ee7 y\u1ebfu<\/td>\n<td width=\"72\">Th\u1ef1c d\u1ee5ng, ti\u1ec7n l\u1ee3i<\/td>\n<td width=\"76\">Th\u1ef1c d\u1ee5ng, \u0111\u1eb9p<\/td>\n<td width=\"77\">Ti\u00ean ti\u1ebfn \u0111\u1ed9c \u0111\u00e1o<\/td>\n<\/tr>\n<tr>\n<td width=\"72\">Gi\u00e1 c\u1ea3<\/td>\n<td width=\"72\">R\u1ebb<\/td>\n<td width=\"76\">H\u01a1i cao ho\u1eb7c cao<\/td>\n<td width=\"77\">H\u01a1i cao ho\u1eb7c cao<\/td>\n<\/tr>\n<tr>\n<td width=\"72\">Y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng<\/td>\n<td width=\"72\">T\u1ea1m \u0111\u01b0\u1ee3c<\/td>\n<td width=\"76\">Cao<\/td>\n<td width=\"77\">T\u1ed1t nh\u1ea5t<\/td>\n<\/tr>\n<tr>\n<td width=\"72\">C\u1ef1 li c\u00e1ch ng\u01b0\u1eddi mua<\/td>\n<td width=\"72\">G\u1ea7n<\/td>\n<td width=\"76\">T\u01b0\u01a1ng \u0111\u1ed1i g\u1ea7n<\/td>\n<td width=\"77\">Kh\u00f4ng t\u00ednh \u0111\u1ebfn<\/td>\n<\/tr>\n<tr>\n<td width=\"72\">Y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi c\u1eeda h\u00e0ng<\/td>\n<td width=\"72\">S\u1ea1ch s\u1ebd tho\u1ea3i m\u00e1i, d\u1ec5 \u0111i l\u1ea1i<\/td>\n<td width=\"76\">Y\u00ean t\u0129nh, tho\u00e1ng \u0111\u00e3ng, r\u1ed9ng r\u00e3i<\/td>\n<td width=\"77\">Cao c\u1ea5p, chuy\u00ean m\u00f4n h\u00f3a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span id=\"3_Bo_tri_va_trung_bay_hang_phai_phu_hop_voi_tam_ly_cua_khach_hang\">3. B\u1ed1 tr\u00ed v\u00e0 tr\u01b0ng b\u00e0y h\u00e0ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h2>\n<p>K\u1ebft qu\u1ea3 quan s\u00e1t cho th\u1ea5y sau khi mua \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a trong si\u00eau th\u1ecb (c\u1eeda h\u00e0ng) ph\u1ea7n nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng ra kh\u1ecfi si\u00eau th\u1ecb (c\u1eeda h\u00e0ng) ngay, m\u00e0 h\u1ecd c\u00f2n \u0111i d\u1ea1o, ng\u1eafm nh\u00ecn c\u00e1c s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y trong c\u1eeda h\u00e0ng. Th\u1eddi gian l\u01b0u l\u1ea1i n\u00e0y trong c\u1eeda h\u00e0ng l\u00e0 c\u01a1 h\u1ed9i r\u1ea5t t\u1ed1t cho c\u1eeda h\u00e0ng ti\u00eau th\u1ee5 th\u00eam h\u00e0ng h\u00f3a. Do v\u1eady, v\u1ecb tr\u00ed c\u1ee7a c\u1eeda h\u00e0ng, n\u01a1i tr\u01b0ng b\u00e0y h\u00e0ng, c\u00e1ch s\u1eafp x\u1ebfp, l\u1ed1i \u0111i thu\u1eadn ti\u1ec7n\u2026 c\u00f3 t\u00e1c d\u1ee5ng kh\u01a1i g\u1ee3i nhu c\u1ea7u mua h\u00e0ng kh\u00f4ng ch\u1ee7 \u0111\u1ecbnh c\u1ee7a h\u1ecd. V\u00ed d\u1ee5: kh\u00f4ng d\u00f9ng t\u1ee7 k\u00ednh m\u00e0 tr\u01b0ng b\u00e0y h\u00e0ng tr\u00ean gi\u00e1 nh\u1eb1m r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0ng h\u00f3a. Khi s\u1eafp x\u1ebfp l\u1ed1i \u0111i trong c\u1eeda h\u00e0ng, c\u1ea7n b\u1ed1 tr\u00ed sao cho kh\u00e1ch \u0111i l\u1ea1i kh\u00f4ng b\u1ecb v\u01b0\u1edbng v\u00e0 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1eeb l\u1ed1i ch\u00ednh v\u00e0o c\u00e1c l\u1ed1i ph\u1ee5 theo quy tr\u00ecnh d\u1ef1 t\u00ednh t\u1eeb tr\u01b0\u1edbc, nh\u1eb1m gi\u00fap kh\u00e1ch \u0111i t\u1edbi \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m tr\u01b0ng b\u00e0y trong c\u1eeda h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng n\u00ean b\u1ed1 tr\u00ed c\u00e1c l\u1ed1i \u0111i trong c\u1eeda h\u00e0ng ng\u01b0\u1ee3c chi\u1ec1u kim \u0111\u1ed3ng h\u1ed3, \u00e1nh s\u00e1ng c\u1ea7n \u0111\u01b0\u1ee3c t\u0103ng d\u1ea7n t\u1eeb ngay khi v\u00e0o c\u1eeda cho t\u1edbi \u0111i\u1ec3m cu\u1ed1i trong c\u1eeda h\u00e0ng s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng thu h\u00fat, l\u00f4i cu\u1ed1n kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n<div class=\"google-auto-placed ap_container\"><ins class=\"adsbygoogle adsbygoogle-noablate\" data-ad-format=\"auto\" data-ad-client=\"ca-pub-8276031690076075\" data-adsbygoogle-status=\"done\" data-ad-status=\"unfilled\"><\/p>\n<div id=\"aswift_6_host\" title=\"Advertisement\" aria-label=\"Advertisement\"><\/div>\n<p><\/ins><\/div>\n<p>N\u00ean b\u1ed1 tr\u00ed h\u00e0ng h\u00f3a theo th\u1ee9 t\u1ef1 sau (t\u1eeb c\u1eeda v\u00e0o): h\u00e0ng l\u1eb7t v\u1eb7t, h\u00e0ng ch\u1ecdn mua, h\u00e0ng cao c\u1ea5p. N\u1ebfu l\u00e0 c\u1eeda h\u00e0ng t\u1ef1 ch\u1ecdn th\u00ec \u1edf ngay c\u1eeda n\u00ean tr\u01b0ng b\u00e0y h\u00e0ng kh\u00f3 b\u1ecb b\u1eb9p, v\u1ee1 nh\u01b0 \u0111\u1ed3 h\u1ed9p, th\u1ef1c ph\u1ea9m \u0111\u00f4ng l\u1ea1nh; c\u00f2n \u1edf c\u1ea1nh l\u1ed1i ra tr\u01b0ng b\u00e0y h\u00e0ng d\u1ec5 b\u1eb9p, d\u1ec5 v\u1ee1 nh\u01b0 tr\u1ee9ng, chai, l\u1ecd, b\u00e1nh m\u00ec\u2026<\/p>\n<p>Mu\u1ed1n l\u00e0m t\u0103ng c\u01a1 h\u1ed9i cho kh\u00e1ch mua h\u00e0ng kh\u00f4ng ch\u1ee7 \u0111\u1ecbnh (ng\u1eabu h\u1ee9ng), nh\u00e0 kinh doanh c\u1ea7n \u00e1p d\u1ee5ng c\u00e1ch b\u00e0y h\u00e0ng nh\u01b0: c\u00e1c \u0111i\u1ec3m giao c\u1ee7a l\u1ed1i \u0111i ch\u00ednh trong c\u1eeda h\u00e0ng n\u00ean b\u00e0y nh\u1eefng h\u00e0ng h\u00f3a m\u1edbi, h\u00e0ng d\u1ec5 ti\u00eau th\u1ee5, \u0111\u00f3 l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng \u0111i l\u1ea1i nhi\u1ec1u l\u1ea7n v\u00e0 d\u1ec5 nh\u00ecn th\u1ea5y h\u00e0ng h\u00f3a nh\u1ea5t. T\u1ea1i qu\u1ea7y thu ti\u1ec1n n\u00ean b\u00e0y m\u1ed9t s\u1ed1 h\u00e0ng m\u1edbi nh\u1eb1m th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng trong l\u00fac kh\u00e1ch ch\u1edd \u0111\u1ee3i tr\u1ea3 ti\u1ec1n. Hai b\u00ean l\u1ed1i \u0111i ch\u00ednh c\u1ee7a c\u1eeda h\u00e0ng n\u00ean b\u00e0y h\u00e0ng \u201cch\u1ee7 l\u1ef1c\u201d \u0111\u1ec3 kh\u00e1ch d\u1ec5 th\u1ea5y, d\u1ec5 xem, d\u1ec5 s\u1edd m\u00f3, nh\u1eb1m th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. H\u00e0ng cho tr\u1ebb em n\u00ean tr\u01b0ng b\u00e0y \u1edf nh\u1eefng ch\u1ed7 th\u1ea5p nh\u01b0: \u0111\u1ed3 ch\u01a1i, s\u00e1ch b\u00fat, \u0111\u1ed3 d\u00f9ng h\u1ecdc sinh\u2026 nh\u1eb1m k\u00edch th\u00edch v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nh\u1ea5t cho tr\u1ebb ti\u1ebfp x\u00fac v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n<h2><span id=\"4_Tac_dong_cua_viec_trung_bay_hang_doi_voi_tam_ly_tieu_dung\">4. T\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c tr\u01b0ng b\u00e0y h\u00e0ng \u0111\u1ed1i v\u1edbi t\u00e2m l\u00fd ti\u00eau d\u00f9ng<\/span><\/h2>\n<p>T\u00ecnh hu\u1ed1ng b\u00e1n h\u00e0ng l\u00e0 s\u1ef1 g\u1eb7p g\u1ee1, trao \u0111\u1ed5i gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, v\u00ec v\u1eady lu\u00f4n x\u1ea3y ra s\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i v\u1edbi nhau gi\u1eefa h\u1ecd. D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u1ee7a T\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i, th\u00ec ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng l\u00e0 s\u1ef1 ti\u1ebfp x\u00fac, trao \u0111\u1ed5i, t\u00e1c \u0111\u1ed9ng qua l\u1ea1i gi\u1eefa con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi trong m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c tho\u1ea3 thu\u1eadn. S\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng l\u1eabn nhau n\u00e0y tu\u00e2n theo c\u00e1c quy lu\u1eadt t\u00e2m l\u00fd x\u00e3 h\u1ed9i c\u01a1 b\u1ea3n trong nh\u00f3m. C\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh m\u1ed9t s\u1ed1 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ef1 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i gi\u1eefa h\u1ecd nh\u01b0 sau: hi\u1ec7u \u1ee9ng \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u, hi\u1ec7u \u1ee9ng tri gi\u00e1c sau c\u00f9ng, hi\u1ec7u \u1ee9ng khuy\u1ebfch t\u00e1n, hi\u1ec7u \u1ee9ng \u0111\u1ecbnh khu\u00f4n.<\/p>\n<h5><em>Hi\u1ec7u \u1ee9ng \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u<\/em>:<\/h5>\n<p>Nh\u1eefng h\u00ecnh \u1ea3nh, \u00fd ki\u1ebfn ch\u1ee7 quan v\u1ec1 nhau x\u1ea3y ra khi con ng\u01b0\u1eddi tri gi\u00e1c l\u1eabn nhau trong t\u00ecnh hu\u1ed1ng ti\u1ebfp x\u00fac l\u1ea7n \u0111\u1ea7u trong th\u1eddi gian ng\u1eafn ng\u1ee7i. Ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u00e1i \u0111\u1ed9 ni\u1ec1m n\u1edf, l\u1ecbch s\u1ef1, nhi\u1ec7t t\u00ecnh khi kh\u00e1ch \u0111\u1eb7t ch\u00e2n v\u00e0o c\u1eeda h\u00e0ng th\u00ec s\u1ebd t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 c\u1eeda h\u00e0ng, c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi b\u00e1n. \u1ea4n t\u01b0\u1ee3ng n\u00e0y \u1ea3nh h\u01b0\u1edfng r\u1ea5t m\u1ea1nh t\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 c\u00f3 t\u00e1c d\u1ee5ng th\u00fac \u0111\u1ea9y, l\u00f4i cu\u1ed1n h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ebfn v\u1edbi c\u1eeda h\u00e0ng trong t\u01b0\u01a1ng lai. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 kh\u00f4ng t\u1ed1t, th\u00ec \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u kh\u00f4ng t\u1ed1t c\u1ee7a ng\u01b0\u1eddi mua v\u1ec1 ng\u01b0\u1eddi b\u00e1n xu\u1ea5t hi\u1ec7n c\u1ea3n tr\u1edf, k\u00ecm h\u00e3m h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. Trong t\u01b0\u01a1ng lai h\u1ecd s\u1ebd kh\u00f4ng \u0111\u1ebfn c\u1eeda h\u00e0ng n\u1eefa.<\/p>\n<h5><em>Hi\u1ec7u \u1ee9ng tri gi\u00e1c cu\u1ed1i c\u00f9ng<\/em>:<\/h5>\n<p>H\u00ecnh \u1ea3nh cu\u1ed1i c\u00f9ng gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n ho\u1eb7c ng\u01b0\u1eddi mua v\u00e0 c\u1eeda h\u00e0ng tr\u01b0\u1edbc khi t\u1ea1m bi\u1ec7t, c\u00f3 \u00fd ngh\u0129a h\u1ebft s\u1ee9c quan tr\u1ecdng. V\u00ed d\u1ee5: nh\u1eefng th\u00f4ng tin, h\u00ecnh \u1ea3nh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c \u1edf giai \u0111o\u1ea1n cu\u1ed1i qu\u00e1 tr\u00ecnh mua h\u00e0ng, v\u00e0 tr\u00ed nh\u1edb v\u1edbi ng\u01b0\u1eddi b\u00e1n trong l\u1ea7n mua h\u00e0ng tr\u01b0\u1edbc, c\u00f3 t\u00e1c d\u1ee5ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u1eb7p l\u1ea1i h\u00e0nh vi ti\u00eau d\u00f9ng. N\u1ebfu c\u1eeda h\u00e0ng t\u1ea1o ra \u0111\u01b0\u1ee3c kh\u00f4ng kh\u00ed th\u00e2n m\u1eadt, \u1ea5m c\u00fang \u0111\u1ed1i v\u1edbi kh\u00e1ch sau khi mua h\u00e0ng (gi\u00fap \u0111\u1ee1 nhi\u1ec7t t\u00ecnh, ti\u1ec5n \u0111\u01b0a, ch\u00e0o t\u1ea1m bi\u1ec7t v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i l\u1ea7n sau), s\u1ebd t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 c\u1eeda h\u00e0ng v\u00e0 ng\u01b0\u1eddi b\u00e1n, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 \u0111\u01b0\u1ee3c h\u00e0nh vi mua h\u00e0ng trong t\u01b0\u01a1ng<\/p>\n<h5><em>Hi\u1ec7u \u1ee9ng khuy\u1ebfch t\u00e1n<\/em>:<\/h5>\n<p>Khi ng\u01b0\u1eddi b\u00e1n h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m g\u00e2y ra \u1ea5n t\u01b0\u1ee3ng qu\u00e1 s\u00e2u s\u1eafc \u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u0111i kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: c\u1eeda h\u00e0ng c\u00f3 uy t\u00edn l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 h\u1ecd c\u0169ng tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a trong c\u1eeda h\u00e0ng.<\/p>\n<h5><em>Hi\u1ec7u \u1ee9ng \u0111\u1ecbnh khu\u00f4n<\/em>:<\/h5>\n<p>Khi tri gi\u00e1c l\u1eabn nhau th\u01b0\u1eddng con ng\u01b0\u1eddi tu\u00e2n theo m\u1ed9t s\u1ed1 khu\u00f4n m\u1eabu n\u00e0o \u0111\u00f3 d\u1ef1a tr\u00ean c\u00e1c kinh nghi\u1ec7m v\u00e0 tri th\u1ee9c s\u1eb5n c\u00f3 c\u1ee7a h\u1ecd. H\u1ecd th\u01b0\u1eddng quy g\u00e1n \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o m\u1ed9t nh\u00f3m ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 \u201cng\u01b0\u1eddi t\u1ed1t\u201d, \u201cng\u01b0\u1eddi x\u1ea5u\u201d, \u201csinh vi\u00ean\u201d\u2026 \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e0n h\u00e0ng, khi g\u1eb7p kh\u00e1ch l\u1ea7n \u0111\u1ea7u h\u1ecd c\u0169ng th\u01b0\u1eddng b\u1ecb kh\u00e1ch h\u00e0ng quy g\u00e1n t\u01b0\u01a1ng t\u1ef1. V\u00ed d\u1ee5: th\u00f4ng qua h\u00e0nh vi c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 quy g\u00e1n cho c\u1ea3 t\u1eadp th\u1ec3 ng\u01b0\u1eddi b\u00e1n trong c\u1eeda h\u00e0ng. \u0110\u1ecbnh khu\u00f4n l\u00e0 nh\u1eefng \u00fd ki\u1ebfn ch\u1ee7 quan c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi t\u00e2m l\u00fd ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Y\u00eau c\u1ea7u chung v\u1ec1 h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a a\/ Y\u00eau c\u1ea7u chung: Khi nghi\u00ean c\u1ee9u h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a trong kinh doanh, c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111\u00e3 \u0111\u01b0a ra c\u00e1c y\u00eau c\u1ea7u sau: n\u1ed5i b\u1eadt, phong ph\u00fa, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft minh. Tr\u01b0ng b\u00e0y h\u00e0ng ph\u1ea3i n\u1ed5i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,234],"tags":[298],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7172"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7172"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7172\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}