{"id":7210,"date":"2023-11-30T03:26:13","date_gmt":"2023-11-30T03:26:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7210"},"modified":"2023-11-29T14:25:53","modified_gmt":"2023-11-29T14:25:53","slug":"tang-hieu-qua-marketing-bang-nghe-thuat-trung-bay-san-pham","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tang-hieu-qua-marketing-bang-nghe-thuat-trung-bay-san-pham.html","title":{"rendered":"T\u0103ng Hi\u1ec7u Qu\u1ea3 Marketing B\u1eb1ng Ngh\u1ec7 Thu\u1eadt Tr\u01b0ng B\u00e0y S\u1ea3n Ph\u1ea9m"},"content":{"rendered":"<p>\u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb, gian tr\u01b0ng b\u00e0y h\u00e0ng ho\u00e1 ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t v\u00e0 l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch th\u1ee9c c\u1ea1nh tranh \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 \u1ee9ng d\u1ee5ng nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ngay. \u0110i\u1ec1u n\u00e0y l\u00e0 d\u1ec5 hi\u1ec3u khi so s\u00e1nh v\u1edbi vi\u1ec7c b\u1ea1n th\u01b0\u1eddng c\u1ea3m nh\u1eadn v\u1ec1 quy\u1ec3n s\u00e1ch b\u1edfi b\u00eca ngo\u00e0i c\u1ee7a n\u00f3, th\u00ec kh\u00e1ch h\u00e0ng c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n b\u1edfi nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 c\u00e1ch th\u1ee9c tr\u01b0ng b\u00e0y ngay t\u1eeb ngo\u00e0i c\u1eeda.<\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng cho vi\u1ec7c tr\u01b0ng b\u00e0y v\u00e0 trang tr\u00ed c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh theo c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 kh\u00e1c nhau nh\u01b0 ng\u00e0y Valentine, ng\u00e0y Qu\u1ed1c t\u1ebf Ph\u1ee5 n\u1eef 8\/3 hay ng\u00e0y Nh\u00e0 Gi\u00e1o 20\/11,\u2026 Ho\u1eb7c b\u1ea1n \u0111ang nung n\u1ea5u \u00fd t\u01b0\u1edfng tr\u01b0ng b\u00e0y theo c\u00e1 t\u00ednh, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n nh\u1eafm \u0111\u1ebfn. Tuy nhi\u00ean, tr\u01b0\u1edbc khi b\u1ea1n th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh, h\u00e3y tham kh\u1ea3o m\u1ed9t v\u00e0i l\u1eddi khuy\u00ean d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3>Tr\u00e1nh lo\u00e8 lo\u1eb9t, nhi\u1ec1u chi ti\u1ebft<\/h3>\n<p>\u00cdt chi ti\u1ebft trang tr\u00ed h\u01a1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng h\u01a1n khi t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t gian tr\u01b0ng b\u00e0y l\u1ed9n x\u1ed9n v\u1edbi nhi\u1ec1u chi ti\u1ebft th\u1eeba khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 nh\u1eadn ra ch\u1ee7 \u0111\u1ec1 ch\u00ednh v\u00e0 m\u1eb7t h\u00e0ng b\u1ea1n \u0111ang c\u1ea7n gi\u1edbi thi\u1ec7u.<\/p>\n<h3>T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m<\/h3>\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, tr\u01b0ng b\u00e0y t\u1ea1i c\u1eeda h\u00e0ng c\u0169ng d\u1ec5 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn h\u00ecnh \u1ea3nh tr\u01b0ng b\u00e0y nhi\u1ec1u h\u01a1n nh\u1eefng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 s\u1ea3n ph\u1ea9m, n\u00ean s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt nh\u1ea5t m\u1edbi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3>L\u00e0m n\u1ed5i s\u1ea3n ph\u1ea9m nh\u1edd \u00e1nh s\u00e1ng<\/h3>\n<p>Ngay c\u1ea3 khi gian tr\u01b0ng b\u00e0y c\u1ee7a b\u1ea1n ch\u1ec9 \u1edf trong m\u1ed9t g\u00f3c nh\u1ecf c\u1ee7a c\u1eeda h\u00e0ng, s\u1ea3n ph\u1ea9m c\u00e0ng n\u00ean \u0111\u01b0\u1ee3c r\u1ecdi nhi\u1ec1u \u00e1nh s\u00e1ng nh\u1ea5t. N\u1ebfu gian tr\u01b0ng b\u00e0y ch\u00fa tr\u1ecdng v\u00e0o h\u00ecnh \u1ea3nh\/ nh\u00e3n hi\u1ec7u h\u01a1n s\u1ea3n ph\u1ea9m th\u00ec \u00e1nh s\u00e1ng c\u1ea7n \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed h\u00e0i ho\u00e0.<\/p>\n<h3>X\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m th\u00e0nh c\u00e1c d\u00e3y ho\u1eb7c kh\u1ed1i<\/h3>\n<p>G\u00e2y s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eafp x\u1ebfp h\u00e0i ho\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m trong gian tr\u01b0ng b\u00e0y theo \u0111\u1ed9 cao ho\u1eb7c chi\u1ec1u s\u00e2u kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t t\u1ed5ng th\u1ec3 b\u1eaft m\u1eaft.<\/p>\n<h3>H\u00ecnh n\u1ed9m vui nh\u1ed9n<\/h3>\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh n\u1ed9m\/\u00a0man\u01a1canh xoay b\u1ea3ng hi\u1ec7u qu\u1ea3ng c\u00e1o, h\u00e3y t\u1ea1o d\u00e1ng sao cho \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t ngay c\u1ea3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng.<\/p>\n<h3>S\u00e1ng t\u1ea1o<\/h3>\n<p>H\u00e3y ph\u00e1t huy h\u1ebft m\u1ee9c s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, nh\u01b0ng nh\u1edb l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c v\u01b0\u1ee3t kh\u1ecfi m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c tr\u01b0ng b\u00e0y. H\u00e3y thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1edd nh\u1eefng gian tr\u01b0ng b\u00e0y th\u1eadt m\u1edbi m\u1ebb, s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1 c\u00e1ch.<\/p>\n<h3>Ki\u00ean \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1<\/h3>\n<p>N\u00ean tr\u01b0ng b\u00e0y theo m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh. C\u00e1c chi ti\u1ebft tr\u01b0ng b\u00e0y ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c ch\u00fa \u00fd xoay quanh ch\u1ee7 \u0111\u1ec1 \u0111\u00f3.<\/p>\n<h3>Nh\u1eafm v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111i xe<\/h3>\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng ng\u1ed3i tr\u00ean xe th\u00ec gian tr\u01b0ng b\u00e0y c\u1ee7a b\u1ea1n c\u1ea7n l\u1edbn h\u01a1n v\u00e0 mang nhi\u1ec1u m\u00e0u s\u1eafc h\u01a1n.<\/p>\n<h3>D\u1ef1 tr\u1eef h\u00e0ng tr\u01b0ng b\u00e0y<\/h3>\n<p>Kh\u00f4ng bao gi\u1edd nh\u1eafm \u0111\u1ebfn vi\u1ec7c tr\u01b0ng b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1p \u1ee9ng cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Th\u00eam m\u1ed9t \u0111i\u1ec1u kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng n\u1eefa n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 trang tr\u00ed gian tr\u01b0ng b\u00e0y, h\u00e3y ch\u1eafc ch\u1eafn b\u1ea1n thu\u00ea \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u00f3 k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c n\u00e0y v\u00e0 ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd kh\u00f4ng \u201cchia s\u1ebb\u201d m\u1ed9t \u00fd t\u01b0\u1edfng v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c kh\u00e1c nhau. Thay \u0111\u1ed5i h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 khi\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi m\u1ebb.<\/p>\n<h3>M\u00f4 h\u00ecnh chung cho chu\u1ed7i h\u1ec7 th\u1ed1ng c\u00e1c c\u1eeda h\u00e0ng<\/h3>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 l\u00e0 khi b\u1ea1n \u1edf m\u1ed9t c\u1eeda h\u00e0ng c\u1ee7a h\u1ec7 th\u1ed1ng c\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111ang \u0111\u1ee9ng \u1edf m\u1ed9t trong s\u1ed1 c\u00e1c c\u1eeda h\u00e0ng c\u00f2n l\u1ea1i. M\u1ed9t t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb c\u1ea7n t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4 h\u00ecnh ri\u00eang bi\u1ec7t \u0111\u1ec3 ngu\u1eddi mua t\u1ef1 c\u1ea3m nh\u1eadn s\u1ef1 ri\u00eang bi\u1ec7t \u0111\u00f3, m\u00e0 kh\u00f4ng th\u1ec3 \u0111\u00e1nh \u0111\u1ed3ng v\u00e0o b\u1ea5t c\u1ee9 m\u1ed9t h\u1ec7 th\u1ed1ng n\u00e0o \u0111ang c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Si\u00eau th\u1ecb \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng v\u0103n minh c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, v\u00e0 \u0111ang d\u1ea7n bi\u1ebfn th\u00f3i quen tr\u1edf th\u00e0nh m\u1ed9t n\u00e9t v\u0103n ho\u00e1 m\u1edbi.<\/p>\n<p><strong>VD: Big C, Co.op Mart\u2026<\/strong><\/p>\n<p>Tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n l\u00e0 s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u trong c\u1eeda h\u00e0ng ho\u1eb7c c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap c\u1ee7ng c\u1ed1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua theo h\u01b0\u1edbng c\u00f3 l\u1ee3i cho nh\u00e0 b\u00e1n l\u1ebb v\u00e0 \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn trong th\u00e0nh c\u00f4ng chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n<h3>Hi\u1ec7u qu\u1ea3 h\u01a1n c\u1ea3 gi\u1ea3m gi\u00e1<\/h3>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Ogilvy Action tr\u00ean 6.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 11.2008 cho th\u1ea5y, vi\u1ec7c tr\u01b0ng b\u00e0y b\u00ean trong c\u1eeda h\u00e0ng c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n c\u1ea3 gi\u1ea3m gi\u00e1. Trong 29% ng\u01b0\u1eddi mua h\u00e0ng m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean, c\u00f3 \u0111\u1ebfn 18% cho bi\u1ebft h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 tr\u01b0ng b\u00e0y trong c\u1eeda h\u00e0ng, 24% b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi vi\u1ec7c tr\u01b0ng b\u00e0y b\u00ean ngo\u00e0i c\u00e1c d\u00e3y k\u1ec7 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng v\u00e0 ch\u1ec9 17% l\u00e0 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1. Trong 39% ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh t\u1eeb tr\u01b0\u1edbc nh\u01b0ng quy\u1ebft \u0111\u1ecbnh ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u1eeda hi\u1ec7u, c\u00f3 31% b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi vi\u1ec7c tr\u01b0ng b\u00e0y trong c\u1eeda h\u00e0ng, ch\u1ec9 28% b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 v\u00e0 27% b\u1edfi nh\u1eefng h\u00ecnh th\u1ee9c khuy\u1ebfn m\u00e3i kh\u00e1c.<\/p>\n<p class=\"left-quote\">Vi\u1ec7c tr\u01b0ng b\u00e0y b\u00ean trong c\u1eeda h\u00e0ng c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n c\u1ea3 gi\u1ea3m gi\u00e1.<\/p>\n<p>Tr\u01b0ng b\u00e0y t\u1ea1i c\u1eeda h\u00e0ng c\u00f3 ba d\u1ea1ng c\u01a1 b\u1ea3n: b\u00ean c\u1ea1nh qu\u1ea7y thu ti\u1ec1n, trong c\u00e1c qu\u1ea7y k\u1ec7 v\u00e0 tr\u01b0ng b\u00e0y tr\u00ean s\u00e0n. D\u1ea1ng n\u00e0o c\u0169ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o hai y\u1ebfu t\u1ed1 v\u1eeba l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua v\u1eeba cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o vi\u1ec7c mua h\u00e0ng.<\/p>\n<h3>Thu h\u00fat t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean<\/h3>\n<p>\u1ede b\u00ean trong si\u00eau th\u1ecb, m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ec9 c\u00f3 v\u00e0i gi\u00e2y \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua. Do \u0111\u00f3, y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u trong tr\u01b0ng b\u00e0y l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y d\u1ec5 d\u00e0ng. Mu\u1ed1n v\u1eady th\u00ec tr\u01b0\u1edbc ti\u00ean ph\u1ea3i ch\u1ecdn \u0111\u00fang v\u1ecb tr\u00ed. Cho d\u00f9 bao b\u00ec c\u00f3 b\u1eaft m\u1eaft \u0111i ch\u0103ng n\u1eefa nh\u01b0ng n\u1ebfu \u0111\u1ec3 sai v\u1ecb tr\u00ed, s\u1ea3n ph\u1ea9m c\u0169ng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y. V\u1ecb tr\u00ed l\u00fd t\u01b0\u1edfng l\u00e0 ngang t\u1ea7m m\u1eaft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, trong kho\u1ea3ng 150 \u2013 300 theo h\u01b0\u1edbng nh\u00ecn xu\u1ed1ng ho\u1eb7c k\u1ec7 th\u1ee9 ba t\u00ednh t\u1eeb d\u01b0\u1edbi l\u00ean. Chi\u1ec1u cao c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i n\u00f3i chung th\u1ea5p h\u01a1n 1m80, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quan s\u00e1t kh\u00f4ng b\u1ecb che khu\u1ea5t, c\u00f3 th\u1ec3 quan s\u00e1t t\u1ed1i \u01b0u, gi\u00e1 k\u1ec7 d\u00f9ng trong si\u00eau th\u1ecb cao 1m80 \u0111\u1ebfn 2m. Ngo\u1ea1i tr\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c d\u1ea1ng best selling, ng\u01b0\u1eddi mua h\u00e0ng s\u1ebd kh\u00f4ng t\u1ef1 nhi\u00ean t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m \u1edf t\u1eadn tr\u00ean \u0111\u1ec9nh ho\u1eb7c d\u01b0\u1edbi \u0111\u00e1y c\u1ee7a m\u1ed9t qu\u1ea7y h\u00e0ng.<\/p>\n<p>Nh\u01b0ng gi\u1eefa m\u1ed9t r\u1eebng nh\u00e3n hi\u1ec7u chen ch\u00fac nhau trong v\u1ecb tr\u00ed \u201c\u0111\u1eafc \u0111\u1ecba\u201d \u1ea5y th\u00ec \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c n\u1eb1m trong gi\u1ecf h\u00e0ng, s\u1ea3n ph\u1ea9m c\u00f2n ph\u1ea3i g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi mua. Ki\u1ec3u d\u00e1ng v\u00e0 m\u00e0u s\u1eafc l\u00e0 hai y\u1ebfu t\u1ed1 ch\u1ee7 \u0111\u1ea1o \u0111\u1ec3 \u0111\u00e1nh v\u00e0o th\u1ecb gi\u00e1c \u0111\u1ec3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng, trong \u0111\u00f3 c\u00e1c m\u00e0u \u0111\u1eadm nh\u01b0 xanh, \u0111\u1ecf, v\u00e0ng l\u00e0 nh\u1eefng m\u00e0u d\u1ec5 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ea5y nh\u1ea5t.<\/p>\n<p>\u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng t\u1edbi h\u00e0nh vi mua h\u00e0ng, vi\u1ec7c tr\u01b0ng b\u00e0y c\u00f2n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi mua s\u1eafm, t\u1ea1o ra s\u1ef1 t\u01b0\u1ee3ng t\u00e1c cao \u0111\u1ed9 gi\u1eefa ng\u01b0\u1eddi mua v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 nh\u01b0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 khuynh h\u01b0\u1edbng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m n\u00ean ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng tin khi tr\u01b0ng b\u00e0y \u0111\u1ec3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi mua h\u00e0ng. Hay ng\u01b0\u1eddi ta th\u01b0\u1eddng ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng h\u00e0ng h\u00f3a ch\u1ee7 y\u1ebfu n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bao b\u00ec nh\u01b0 m\u1ed9t t\u1ea5m bi\u1ec3n ch\u1ec9 \u0111\u01b0\u1eddng\u2026 Ch\u1ecdn v\u1ecb tr\u00ed cho ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1. V\u00ed d\u1ee5, s\u1ea3n ph\u1ea9m ng\u00e0nh th\u1ef1c ph\u1ea9m n\u00ean \u0111\u1ec3 c\u1ea1nh ng\u00e0nh h\u00e0ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c \u0111\u1ec3 g\u1ea7n h\u00e0ng m\u1ef9 ph\u1ea9m ho\u1eb7c ch\u0103m s\u00f3c c\u00e1 nh\u00e2n\u2026 v\u00ec ng\u01b0\u1eddi ta th\u01b0\u1eddng c\u00f3 khuynh h\u01b0\u1edbng mua k\u00e8m nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan d\u00f9 kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh tr\u01b0\u1edbc.<\/p>\n<p>N\u1ebfu c\u00f3 th\u1ec3 \u201cng\u1ef1 tr\u1ecb\u201d t\u1ea1i m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eb9p tr\u00ean s\u00e0n, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 sau khi thi\u1ebft k\u1ebf v\u00e0 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a tr\u00ean chi\u1ebfc k\u1ec7 ri\u00eang c\u1ee7a m\u00ecnh: s\u1ef1 ch\u1eafc ch\u1eafn v\u00e0 kinh t\u1ebf v\u1ec1 ch\u1ea5t li\u1ec7u, gi\u1edbi h\u1ea1n v\u1ec1 k\u00edch c\u1ee1 v\u00e0 th\u1eddi gian s\u1ea3n xu\u1ea5t h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 chi ph\u00ed. T\u1ea1o ra nh\u1eefng ch\u1ee7 \u0111\u1ec1 h\u1ea5p d\u1eabn hay k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ea1o ra h\u00ecnh d\u1ea1ng tr\u01b0ng b\u00e0y b\u1eaft m\u1eaft v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. Lu\u00f4n l\u01b0u \u00fd l\u00e0 k\u1ec7 tr\u01b0ng b\u00e0y ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi k\u00eanh b\u00e1n l\u1ebb v\u00e0 c\u0169ng nh\u01b0 v\u1edbi t\u1eebng \u0111\u1ecba \u0111i\u1ec3m b\u00e1n v\u00e0 th\u00edch h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, linh ho\u1ea1t trong s\u1eed d\u1ee5ng v\u00e0 c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng tr\u00ean s\u00e0n.<\/p>\n<h3>C\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh<\/h3>\n<p>\u0110\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng th\u1eddi trang,\u00a0tr\u01b0ng b\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o quan tr\u1ecdng nh\u1ea5t, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a nh\u00e3n hi\u1ec7u v\u00e0 c\u1eeda h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u1ec3 hi\u1ec7n t\u1ea7m ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi c\u00f4ng vi\u1ec7c kinh doanh. Nh\u1eefng c\u00f4 mannequin tr\u01b0ng di\u1ec7n c\u00e1c m\u1eabu m\u1edbi nh\u1ea5t, trang b\u1ecb r\u1ea5t nhi\u1ec1u ph\u1ee5 ki\u1ec7n b\u00ean c\u1ea1nh hoa, l\u00e1\u2026 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 b\u00e1n nh\u1eefng th\u1ee9 tr\u00ean k\u1ec7 m\u00e0 c\u00f2n \u0111\u00e1nh v\u00e0o t\u00e2m tr\u1ea1ng v\u00e0 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua. \u0110\u00f3 l\u00e0 s\u1ef1 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb gi\u00e1c v\u00e0 nh\u01b0 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, tr\u01b0ng b\u00e0y ngo\u00e0i c\u1eeda s\u1ed5, tr\u01b0ng b\u00e0y b\u00ean trong, v\u1eadt d\u1ee5ng h\u1ed7 tr\u1ee3 vi\u1ec7c tr\u01b0ng b\u00e0y, c\u00e1ch s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a\u2026 \u0111\u1ec3 t\u1ea1o th\u00eam 1 h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c t\u00ednh cho qu\u1ea7y h\u00e0ng.<\/p>\n<p>T\u1ea1o th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t g\u1eafn li\u1ec1n v\u1edbi c\u1eeda h\u00e0ng v\u00e0 t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng: V\u00ed d\u1ee5 nh\u01b0 Big C Vi\u1ec7t Nam, to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec1u c\u00f3 s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u Big C, c\u00e1c doanh nghi\u1ec7p ch\u1ea5p thu\u1eadn vi\u1ec7c s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u1ea5y th\u01b0\u01a1ng hi\u1ec7u Big C &#8211; gi\u00e1 r\u1ebb cho m\u1ecdi nh\u00e0 : WoW! T\u00f4i ch\u1ecdn Big C!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb, gian tr\u01b0ng b\u00e0y h\u00e0ng ho\u00e1 ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t v\u00e0 l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch th\u1ee9c c\u1ea1nh tranh \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 \u1ee9ng d\u1ee5ng nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ngay. \u0110i\u1ec1u n\u00e0y l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,234],"tags":[300],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7210"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7210"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7210\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}