M\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi khi \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng, b\u00ean c\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 gi\u00e1 c\u1ea3, ch\u01b0\u01a1ng tr\u00ecnh marketing, th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng\u2026 th\u00ec vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. N\u1ebfu nh\u01b0 \u1edf giai \u0111o\u1ea1n tr\u01b0\u1edbc, c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng tri\u1ec3n khai k\u00eanh ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch b\u1ecb \u0111\u1ed9ng. T\u1ee9c l\u00e0 khi c\u00f3 s\u1ea3n ph\u1ea9m tr\u00ean tay r\u1ed3i m\u1edbi lo \u0111i b\u00e1n th\u00ec hi\u1ec7n nay\u00a0kh\u00e2u ph\u00e2n ph\u1ed1i ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n ng\u00e0y t\u1eeb khi s\u1ea3n ph\u1ea9m ch\u1ec9 n\u1eb1m tr\u00ean gi\u1ea5y t\u1edd.<\/i><\/p>\nNh\u1eefng sai l\u1ea7m l\u1ea7m th\u01b0\u1eddng g\u1eb7p trong x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m m\u1edbi<\/h2>\n
\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n \u0111\u1ed1i v\u1edbi b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o. Th\u00f4ng th\u01b0\u1eddng doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc ph\u1ea3i 4 sai l\u1ea7m sau:<\/p>\n
M\u1ed9t s\u1ed1 doanh nghi\u1ec7p nh\u1ecf ch\u01b0a c\u00f3 quy tr\u00ecnh l\u00e0m vi\u1ec7c r\u00f5 r\u00e0ng n\u00ean d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng b\u1ecb \u0111\u1ed9ng trong x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m m\u1edbi. Ch\u1ec9 \u0111\u1ebfn khi s\u1ea3n xu\u1ea5t xong ho\u1eb7c nh\u1eadp \u0111\u01b0\u1ee3c h\u00e0ng v\u1ec1 m\u1edbi b\u1eaft \u0111\u1ea7u lo \u0111i b\u00e1n. Th\u1ef1c t\u1ebf, kh\u00e2u ph\u00e2n ph\u1ed1i ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n ng\u00e0y t\u1eeb khi s\u1ea3n ph\u1ea9m ch\u1ec9 n\u1eb1m tr\u00ean gi\u1ea5y t\u1edd.<\/p>\n
V\u00ec n\u00f3ng l\u00f2ng mu\u1ed1n \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn NPP v\u1edbi nh\u1eefng y\u00eau c\u1ea7u kh\u00e1 s\u01a1 s\u00e0i. NPP ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o 1 s\u1ed1 \u0111i\u1ec1u ki\u1ec7n c\u01a1 b\u1ea3n nh\u01b0 c\u00f3 kho b\u00e3i v\u00e0 c\u00f3 n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh. Th\u1ef1c t\u1ebf, \u0111\u00f3 ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i l\u1ea1i b\u1ecb b\u1ecf qua nh\u01b0: kinh nghi\u1ec7m ph\u00e2n ph\u1ed1i, kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd, kh\u00f4ng c\u00f3 b\u1ed9 ph\u1eadn sales \u0111\u1ed9c l\u1eadp ch\u1ec9 ph\u1ee5c v\u1ee5 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a DN, kh\u00f4ng c\u00f3 chung ch\u00ed h\u01b0\u1edbng, m\u1ee5c ti\u00eau, s\u1ef1 nhi\u1ec7t t\u00ecnh v\u00e0 tinh th\u1ea7n h\u1ee3p t\u00e1c,.. V\u1ec1 l\u00e2u d\u00e0i, d\u1eabn \u0111\u1ebfn nhi\u1ec1u h\u1ec7 l\u1ee5y khi\u1ebfn k\u00eanh ph\u00e2n ph\u1ed1i th\u1ee5t l\u00f9i d\u1ea7n.<\/p>\n
Doanh nghi\u1ec7p s\u1ebd c\u1ed1 g\u1eafng \u0111\u1ea9y th\u1eadt nhi\u1ec1u h\u00e0ng v\u00e0o nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 ho\u00e0n to\u00e0n ph\u00f3 m\u1eb7c vi\u1ec7c b\u00e1n h\u00e0ng cho h\u1ecd. \u0110\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t. Mu\u1ed1n chuy\u00ean nghi\u1ec7p h\u00f3a Quan t\u00e2m \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng h\u1ed7 tr\u1ee3 NPP\u2026 n\u0103m b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c trung gian ph\u00e2n ph\u1ed1i \u0111ang tri\u1ec3n khi ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng th\u1ebf n\u00e0o, c\u00f3 \u0111\u00fang khuy\u1ebfn m\u00e3i kh\u00f4ng, tr\u01b0ng b\u00e0y c\u00f3 gi\u1ed1ng thi\u1ebft k\u1ebf kh\u00f4ng \u2026. V\u00ec t\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 \u0111\u1ec1u li\u00ean quan tr\u1ef1c ti\u1ebfp t\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u00e3n h\u00e0ng. Th\u1eadm ch\u00ed xu h\u01b0\u1edbng hi\u1ec7n nay, DN s\u1ea3n xu\u1ea5t c\u00f2n quan t\u00e2m \u0111\u1ebfn t\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i\u2026 \u0111\u1ec3 tr\u1ef1c ti\u1ebfp n\u1eafm b\u1eaft nhu c\u1ea7u, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ch\u1ee7 \u0111\u1ed9ng trong s\u1ea3n xu\u1ea5t.<\/p>\n
Doanh nghi\u1ec7p \u0111\u1ec1 cao t\u00ednh chuy\u00ean nghi\u1ec7p n\u00ean y\u00eau c\u1ea7u h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ph\u1ea3i b\u00e0i b\u1ea3n ngay t\u1eeb \u0111\u1ea7u. V\u00ec v\u1eady, h\u1ecd th\u01b0\u1eddng sao ch\u00e9p m\u00f4 h\u00ecnh s\u1eb5n c\u00f3 c\u1ee7a nh\u1eefng doanh nghi\u1ec7p kh\u00e1c. \u0110i\u1ec1u n\u00e0y khi\u1ebfn chi ph\u00ed chi tr\u1ea3 cho t\u1eebng th\u00e0nh vi\u00ean tr\u00ean k\u00eanh ph\u00e2n ph\u1ed1i qu\u00e1 cao. \u0110\u1ed3ng th\u1eddi, s\u1ef1 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ph\u1ee7, th\u1ecb ph\u1ea7n khi\u1ebfn doanh nghi\u1ec7p b\u1ecb l\u1ec7 thu\u1ed9c v\u00e0o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/p>\n
Theo Ti\u1ebfn s\u0129 \u0110\u00e0o Xu\u00e2n Kh\u01b0\u01a1ng \u2013 chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i, \u0111\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c hai l\u1ed7i tr\u00ean khi thi\u1ebft k\u1ebf k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p c\u1ea7n c\u00f3 l\u1ed9 tr\u00ecnh th\u1ef1c hi\u1ec7n th\u1eadt c\u1ee5 th\u1ec3 trong t\u1eebng n\u0103m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hai m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 bao tr\u00f9m th\u1ecb tr\u01b0\u1eddng, t\u0103ng doanh s\u1ed1 v\u00e0 ki\u1ec3m so\u00e1t d\u00f2ng h\u00e0ng h\u00f3a, gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi khi \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng, b\u00ean c\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 gi\u00e1 c\u1ea3, ch\u01b0\u01a1ng tr\u00ecnh marketing, th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng\u2026 th\u00ec vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. N\u1ebfu nh\u01b0 \u1edf giai \u0111o\u1ea1n tr\u01b0\u1edbc, c\u00e1c […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,231],"tags":[302],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7216"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7216"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7216\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}