{"id":7562,"date":"2023-11-29T16:10:32","date_gmt":"2023-11-29T16:10:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7562"},"modified":"2023-12-21T13:26:58","modified_gmt":"2023-12-21T06:26:58","slug":"cac-quyet-dinh-chu-yeu-trong-quan-tri-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-quyet-dinh-chu-yeu-trong-quan-tri-thuong-hieu.html","title":{"rendered":"C\u00c1C QUY\u1ebeT \u0110\u1ecaNH CH\u1ee6 Y\u1ebeU TRONG QU\u1ea2N TR\u1eca TH\u01af\u01a0NG HI\u1ec6U"},"content":{"rendered":"<p>C\u00f3 g\u1eafn th\u01b0\u01a1ng hi\u1ec7u cho h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh hay kh\u00f4ng? M\u1ed9t s\u1ed1 lo\u1ea1i h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u1ea7n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p s\u1ea3n xu\u1ea5t v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng nh\u1ecf, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n t\u1ea1o d\u1ee5ng uy t\u00edn h\u00ecnh \u1ea3nh. T\u1ea5t nhi\u00ean, ph\u1ea7n l\u1edbn s\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang. \u0110\u00e2y ch\u00ednh l\u00e0 y\u00eau c\u1ea7u t\u1ea1o l\u00f2ng tin cho kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed1ng l\u00e0m h\u00e0ng gi\u1ea3.<\/p>\n<p>Doanh nghi\u1ec7p g\u1eafn th\u01b0\u01a1ng hi\u1ec7u n\u00e0o, c\u1ee7a ai cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd? Th\u01b0\u1eddng th\u00ec nh\u00e0 s\u1ea3n xu\u1ea5t n\u00e0o c\u0169ng mu\u1ed1n ch\u00ednh m\u00ecnh l\u00e0 ch\u1ee7 \u0111\u00edch th\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng h\u00f3a do m\u00ecnh s\u1ea3n xu\u1ea5t ra. Nh\u01b0ng \u0111\u00f4i khi v\u00ec nh\u1eefng l\u00fd do kh\u00e1c nhau, nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ra th\u1ecb tr\u01b0\u1eddng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. C\u00f3 th\u1ec3 c\u00f3 ba kh\u1ea3 n\u0103ng:<\/p>\n<ul>\n<li>B\u00e1n s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng ch\u1ec9 d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t (th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia);<\/li>\n<\/ul>\n<ul>\n<li>B\u00e1n s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i (nhi\u1ec1u m\u1eb7t h\u00e0ng xu\u1ea5t kh\u1ea9u c\u1ee7a Vi\u1ec7t Nam nh\u01b0 qu\u1ea7n \u00e1o may s\u1eb5n, gi\u00e0y d\u00e9p b\u00e1n ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u01b0\u1edbc ngo\u00e0i);<\/li>\n<li>B\u00e1n ra th\u1ecb tr\u01b0\u1eddng d\u01b0\u1edbi c\u1ea3 hai lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u: g\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 g\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u h\u1ed7n h\u1ee3p.<\/li>\n<\/ul>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd theo th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a ch\u00ednh h\u1ecd. Nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u1ea1o l\u1eadp uy t\u00edn h\u00ecnh \u1ea3nh cho th\u01b0\u01a1ng hi\u1ec7u do h\u1ecd l\u00e0m ch\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, P&amp;G s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u x\u00e0 ph\u00f2ng Tide, Unilever s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u Omo. M\u1ed9t xu h\u01b0\u1edbng tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay l\u00e0 c\u00e1c nh\u00e0 trung gian n\u1eafm quy\u1ec1n ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t tri\u1ec3n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a h\u1ecd. N\u1ebfu nh\u00e0 s\u1ea3n xu\u1ea5t t\u1eeb ch\u1ed1i cung c\u1ea5p cho nh\u00e0 trung gian n\u00e0o \u0111\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, h\u1ecd s\u1ebd t\u00ecm c\u00e1ch \u0111\u1ec3 s\u1ea3n xu\u1ea5t ch\u00ednh nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y.<\/p>\n<p>Nh\u01b0 m\u1ed9t quy lu\u1eadt chung, th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a nh\u00e0 b\u00e1n bu\u00f4n ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t v\u00ec n\u00f3 ti\u1ebft ki\u1ec7m d\u01b0\u1ee3c nhi\u1ec1u chi ph\u00ed li\u00ean quan, v\u00e0 \u0111\u00f3 l\u00e0 h\u1ea5p d\u1eabn l\u1edbn nh\u1ea5t c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i. M\u1ed9t l\u00fd do \u0111\u1ec3 nh\u00e0 s\u1ea3n xu\u1ea5t cung c\u1ea5p cho ng\u01b0\u1eddi b\u00e1n l\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m g\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 g\u1eafn th\u01b0\u01a1ng hi\u1ec7u cho h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh hay kh\u00f4ng? M\u1ed9t s\u1ed1 lo\u1ea1i h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u1ea7n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p s\u1ea3n xu\u1ea5t v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng nh\u1ecf, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n t\u1ea1o d\u1ee5ng uy t\u00edn h\u00ecnh \u1ea3nh. T\u1ea5t nhi\u00ean, ph\u1ea7n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238],"tags":[354],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7562"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7562"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7562\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}