{"id":7657,"date":"2023-11-30T06:07:59","date_gmt":"2023-11-30T06:07:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7657"},"modified":"2023-12-21T14:06:39","modified_gmt":"2023-12-21T07:06:39","slug":"8-buoc-lap-ke-hoach-ban-hang-va-5-sai-lam-khi-lap-ke-hoach-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/8-buoc-lap-ke-hoach-ban-hang-va-5-sai-lam-khi-lap-ke-hoach-cua-doanh-nghiep.html","title":{"rendered":"8 B\u01af\u1edaC L\u1eacP K\u1ebe HO\u1ea0CH B\u00c1N H\u00c0NG V\u00c0 5 SAI L\u1ea6M KHI L\u1eacP K\u1ebe HO\u1ea0CH C\u1ee6A DOANH NGHI\u1ec6P"},"content":{"rendered":"

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t\u00a0k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong> hi\u1ec7u qu\u1ea3. N\u00f3 l\u00e0 m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 nh\u1eefng vi\u1ec7c m\u00e0 c\u00e1c c\u00e1 nh\u00e2n ph\u1ea3i l\u00e0m v\u00e0 c\u00e1c m\u1ed1c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u m\u1ecdi v\u1ea5n \u0111\u1ec1 xung quanh \u201ck\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng\u201d<\/i><\/p>\n

I. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 g\u00ec<\/b><\/h3>\n

L\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ph\u1ed1i h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 k\u1ebf ho\u1ea1ch kinh doanh gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 m\u00e0 h\u1ecd k\u1ef3 v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i, k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u0169ng g\u1ea7n nh\u01b0 kinh doanh truy\u1ec1n th\u1ed1ng nh\u01b0ng t\u1eadp trung c\u1ee5 th\u1ec3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. Kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi hay b\u1ecb nh\u1ea7m l\u1eabn gi\u1eefa k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng.<\/p>\n

K\u1ebf ho\u1ea1ch kinh doanh<\/p>\n

K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/p>\n

\u0110\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/p>\n

M\u00f4 t\u1ea3 ch\u00ednh x\u00e1c c\u00e1ch b\u1ea1n th\u1ef1c hi\u1ec7n nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 s\u1ebd bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n

    \n
  • \u0110\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi<\/li>\n
  • M\u1ee5c ti\u00eau doanh thu<\/li>\n
  • C\u00e1c chi\u1ebfn l\u01b0\u1ee3c, ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/li>\n
  • C\u01a1 c\u1ea5u \u0111\u1ed9i ng\u0169 th\u1ef1c hi\u1ec7n<\/li>\n<\/ul>\n

    K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3: M\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p:<\/p>\n

      \n
    • Truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty b\u1ea1n<\/li>\n
    • \u0110\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p<\/li>\n
    • V\u1ea1ch ra vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m<\/li>\n
    • Theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n

      : Quy tr\u00ecnh b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p: C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf<\/strong><\/p>\n

      II.\u00a08 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao trong kinh doanh<\/b><\/h3>\n

      \u0110\u1ec3 c\u00f3 th\u1ec3 l\u1eadp n\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p k\u00ec v\u1eady th\u00ec nh\u00e0 qu\u1ea3n l\u00fd s\u1ebd ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh c\u1ee5 th\u1ec3. Th\u00f4ng th\u01b0\u1eddng, quy tr\u00ecnh x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng s\u1ebd ph\u1ea3i tr\u1ea3i qua c\u00e1c b\u01b0\u1edbc:<\/i><\/p>\n

      1. Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng, th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n

      \u00a0Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng g\u1ed3m nh\u1eefng kh\u00eda c\u1ea1nh nh\u01b0: Quy m\u00f4, s\u1ef1 c\u1ea1nh tranh, kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh\u00a0th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/b>\u00a0v\u00e0 d\u1ef1a tr\u00ean vi\u1ec7c ti\u1ebfn h\u00e0nh\u00a0data driven<\/b>\u00a0gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng tr\u1edf ng\u1ea1i, \u0111i\u1ec3m m\u1ea1nh khi ti\u1ebfn h\u00e0nh ti\u00eau th\u1ecb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n

      Vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 quy t\u1eafc sau:<\/p>\n

        \n
      • SWOT \u2013\n

        Strengths (\u0110i\u1ec3m m\u1ea1nh), Weaknesses (\u0110i\u1ec3m y\u1ebfu), Opportunities (C\u01a1 h\u1ed9i) v\u00e0 Threats (Th\u00e1ch th\u1ee9c)<\/li>\n

      • M\u00f4 h\u00ecnh qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c 5M<\/li>\n<\/ul>\n

        2.\u00a0X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u01b0a ra khung th\u1eddi gian th\u1ef1c hi\u1ec7n<\/strong><\/p>\n

        M\u1ed9t s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p m\u00e0 n\u00f3 c\u00f2n ph\u1ea3i mang l\u1ea1i gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng, ti\u1ec7n \u00edch cho ng\u01b0\u1eddi lao \u0111\u1ed9ng. Kh\u00f4ng ch\u1ec9 v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng khung th\u1eddi gian th\u1ef1c hi\u1ec7n gi\u00fap ng\u01b0\u1eddi lao \u0111\u1ed9ng x\u00e1c \u0111\u1ecbnh r\u00f5 nhi\u1ec7m v\u1ee5 m\u00ecnh ph\u1ea3i l\u00e0m v\u00e0 ho\u00e0n th\u00e0nh v\u00e0o l\u00fac n\u00e0o, gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c.<\/p>\n

        \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy t\u1eafc SMART:<\/p>\n

        S (Specific)- C\u1ee5 th\u1ec3: Gi\u00fap minh b\u1ea1ch h\u00f3a m\u1ee5c ti\u00eau, tr\u00e1nh g\u00e2y ra t\u00ecnh tr\u1ea1ng nh\u1ea7m l\u1eabn, ch\u1ec7ch h\u01b0\u1edbng khi th\u1ef1c hi\u1ec7n<\/p>\n

        M ( Measure) \u2013 \u0110o l\u01b0\u1eddng: \u0110o l\u01b0\u1eddng ch\u00ednh x\u00e1c ti\u1ebfn \u0111\u1ed9 tri\u1ec3n khai c\u00f4ng vi\u1ec7c<\/p>\n

        A (Attainable) \u2013 Kh\u1ea3 thi: X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c ch\u1ee9 kh\u00f4ng ph\u1ea3i \u1ea3o t\u01b0\u1edfng, b\u1ea5t kh\u1ea3 thi<\/p>\n

        R (Relevant) \u2013 Li\u00ean quan: M\u1ee5c ti\u00eau khi l\u1eadp ra k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p; li\u00ean quan t\u1edbi s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

        T (Time) \u2013 Th\u1eddi gian: Gi\u00fap t\u1ea1o \u00e1p l\u1ef1c, cam k\u1ebft \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch \u0111\u00fang h\u1ea1n.<\/p>\n

        V\u00ed d\u1ee5: T\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng\u00a0\u00a0<\/strong><\/p>\n

        S \u2013 Specific (T\u00ednh c\u1ee5 th\u1ec3): T\u00f4i mu\u1ed1n gia t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/p>\n

        M \u2013 Measurable (T\u00ednh \u0111o l\u01b0\u1eddng): T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng \u0111\u1ea1t m\u1ee9c \u00edt nh\u1ea5t 70% c\u00e1c cu\u1ed9c g\u1ecdi y\u00eau c\u1ea7u t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m<\/p>\n

        A \u2013 Attainable (T\u00ednh kh\u1ea3 thi): V\u1edbi kh\u1ea3 n\u0103ng c\u1ee7a b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00f4i mu\u1ed1n t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng \u0111\u1ea1t m\u1ee9c \u00edt nh\u1ea5t 70% c\u00e1c cu\u1ed9c g\u1ecdi y\u00eau c\u1ea7u t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m<\/p>\n

        R \u2013 Relevant (T\u00ednh li\u00ean quan): Nh\u1eb1m \u0111\u1ea1t doanh thu v\u01b0\u1ee3t tr\u1ed9i<\/p>\n

        T \u2013 Timely (T\u00ednh th\u1eddi \u0111i\u1ec3m): M\u1ee5c ti\u00eau c\u1ea7n ho\u00e0n th\u00e0nh xong tr\u01b0\u1edbc 31\/12\/<\/p>\n

        3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n

        Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u00f4 h\u00ecnh SWOT m\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00e3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 \u1edf tr\u00ean. D\u1ef1a v\u00e0o ph\u00e2n t\u00edch PEST s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng ma tr\u1eadn SWOT \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean th\u00e0nh c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n

        SO( maxi \u2013 maxi): Nh\u1eb1m t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c l\u1ee3i th\u1ebf t\u1ea1o ra c\u01a1 h\u1ed9i<\/p>\n

        WO( mini \u2013 maxi): Kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t huy nh\u1eefng th\u1ebf m\u1ea1nh<\/p>\n

        ST ( maxi \u2013 mini): Ti\u1ebfn h\u00e0nh s\u1eed d\u1ee5ng th\u1ebf m\u1ea1nh \u0111\u1ec3 lo\u1ea1i b\u1ecf nguy c\u01a1<\/p>\n

        WT ( mini \u2013 mini): Gi\u1ea3 thuy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c v\u00e0 t\u1eadp trung ngh\u0129 ra ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft\u00a0 nh\u1eb1m h\u1ea1n ch\u1ebf r\u1ee7i ro.<\/p>\n

        Khi ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, nh\u00e0 qu\u1ea3n l\u00fd s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n v\u00e0 v\u1ea1ch r\u00f5 vai tr\u00f2, tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

        4. X\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p<\/p>\n

        Vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch lu\u00f4n l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f3 x\u00e1c \u0111\u1ecbnh b\u1edfi s\u1ebd lu\u00f4n c\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee5 ph\u00e1t sinh n\u00ean k\u1ebf ho\u1ea1ch chi ti\u00eau ng\u00e2n s\u00e1ch m\u00e0 nh\u00e0 qu\u1ea3n l\u00fd v\u1ebd ra ch\u1ec9 mang t\u00ednh ch\u1ea5t \u201ckho\u1ea3ng\u201d \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t b\u1ea3ng ng\u00e2n s\u00e1ch cho vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 s\u1ebd bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n

        C\u00e1c kho\u1ea3n chi ph\u00ed c\u1ed1 \u0111\u1ecbnh:<\/p>\n

          \n
        • Kh\u1ea5u hao t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh<\/li>\n
        • Chi thu\u00ea \u0111\u1ecba \u0111i\u1ec3m<\/li>\n
        • Chi thu\u00ea v\u0103n ph\u00f2ng<\/li>\n
        • Chi ph\u00ed thu\u00ea kho b\u00e3i<\/li>\n
        • Qu\u1ef9 l\u01b0\u01a1ng c\u01a1 b\u1ea3n (l\u01b0\u01a1ng c\u1ed1 \u0111\u1ecbnh) v\u00e0 b\u1ea3o hi\u1ec3m x\u00e3 h\u1ed9i<\/li>\n
        • Chi ph\u00ed l\u00e3i vay (v\u1edbi c\u00e1c kho\u1ea3n vay trung v\u00e0 d\u00e0i h\u1ea1n)<\/li>\n
        • Chi ph\u00ed nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (n\u1ebfu c\u00f3 quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 m\u1ee9c chi h\u00e0ng n\u0103m).<\/li>\n
        • C\u00e1c kho\u1ea3n ph\u00ed v\u00e0 l\u1ec7 ph\u00ed c\u1ed1 \u0111\u1ecbnh h\u00e0ng th\u00e1ng, h\u00e0ng n\u0103m (v\u00ed d\u1ee5 chi tr\u1ea3 ti\u1ec1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, chi tr\u1ea3 quy\u1ec1n s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n s\u1edf h\u1eefu tr\u00ed tu\u1ec7\u2026)<\/li>\n
        • Chi ph\u00ed kh\u00e1c: nh\u01b0 c\u00e1c kho\u1ea3n chi ph\u00ed chi tr\u1ea3 tr\u1ecdn g\u00f3i n\u1ebfu c\u00f3. V\u00ed d\u1ee5 chi ph\u00ed thu\u00ea bao hosting, duy tr\u00ec t\u00ean mi\u1ec1n, chi ph\u00ed thu\u00ea bao internet, chi ph\u00ed chi tr\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 ngo\u00e0i tr\u1ecdn g\u00f3i \u0111\u1ecbnh k\u1ef3 (nh\u01b0 chi thu\u00ea xe, ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ecbnh k\u1ef3, thu\u00ea d\u1ecbch v\u1ee5 v\u1ec7 sinh, thu\u00ea d\u1ecbch v\u1ee5 b\u1ea3o v\u1ec7 an ninh,\u2026)<\/li>\n<\/ul>\n

          Ng\u00e2n s\u00e1ch chi ph\u00ed bi\u1ebfn \u0111\u1ed5i<\/p>\n

          Bao g\u1ed3m nh\u1eefng kho\u1ea3n chi ph\u00ed thay \u0111\u1ed5i theo doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n h\u00e0ng. C\u00e1c kho\u1ea3n chi ph\u00ed bi\u1ebfn \u0111\u1ed5i th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n

            \n
          • Chi ph\u00ed qu\u1ea3ng c\u00e1o<\/li>\n
          • Chi ph\u00ed khuy\u1ebfn m\u1ea1i b\u00e1n theo c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee5 th\u1ec3<\/li>\n
          • Chi ph\u00ed ti\u1ec1n l\u01b0\u01a1ng theo n\u0103ng su\u1ea5t v\u00e0 ti\u1ec1n th\u01b0\u1edfng<\/li>\n
          • C\u00e1c kho\u1ea3n hoa h\u1ed3ng tr\u1ea3 cho \u0111\u1ea1i l\u00fd, \u0111\u1ea1i di\u1ec7n b\u00e1n<\/li>\n
          • Chi ph\u00ed v\u1eadn chuy\u1ec3n, b\u1ed1c x\u1ebfp<\/li>\n
          • Chi ph\u00ed b\u1ea3o hi\u1ec3m h\u00e0ng ho\u00e1, b\u1ea3o hi\u1ec3m kho b\u00e3i\u2026<\/li>\n
          • Chi ph\u00ed b\u1ea3o qu\u1ea3n h\u00e0ng ho\u00e1<\/li>\n
          • Chi ph\u00ed ti\u1ebfp kh\u00e1ch, \u0111\u1ed1i ngo\u1ea1i<\/li>\n
          • Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (n\u1ebfu \u0111\u00e2y l\u00e0 c\u00e1c kho\u1ea3n chi ph\u00ed ph\u00e1t sinh)<\/li>\n
          • Chi ph\u00ed v\u1ed1n l\u01b0u \u0111\u1ed9ng (v\u1edbi c\u00e1c kho\u1ea3n vay ng\u1eafn h\u1ea1n)<\/li>\n
          • Chi ph\u00ed \u0111\u00e0o t\u1ea1o, hu\u1ea5n luy\u1ec7n l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng<\/li>\n
          • C\u00e1c chi ph\u00ed kh\u00e1c<\/li>\n<\/ul>\n

            5. \u0110\u00e0o t\u1ea1o v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u1ec1 s\u1ea3n ph\u1ea9m\u00a0<\/strong><\/p>\n

            Vi\u1ec7c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 ch\u1ec9 khi c\u00e1c c\u00e1 nh\u00e2n trong c\u00f9ng m\u1ed9t nh\u00f3m b\u00e1n c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi nhau \u0111\u1ec3 t\u1eeb \u0111\u00f3 vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin, th\u1ea3o lu\u1eadn s\u1ebd thu\u1eadn ti\u1ec7n. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c giao ti\u1ebfp s\u1ebd gi\u00fap c\u00e1c th\u00e0nh vi\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/p>\n

            6.\u00a0X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty<\/b><\/p>\n

            \u00a0Nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 vi\u1ec7c k\u1ebft h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb s\u1ebd gi\u00fap nh\u00e2n vi\u00ean ph\u00f2ng Sales n\u1eafm r\u00f5 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111ang ch\u1ea1y \u0111\u1ec3 c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc cho kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, b\u00ean c\u1ea1nh m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb s\u1ebd c\u00f3 \u01b0u \u0111\u00e3i cho h\u00e0nh vi ti\u1ebfp th\u1ecb theo c\u00e1ch truy\u1ec1n mi\u1ec7ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

            V\u00ed d\u1ee5: Gi\u1ea3m gi\u00e1 20% khi \u0111i t\u1eeb 2 ng\u01b0\u1eddi, Gi\u1ea3m 10% cho l\u1ea7n s\u1eed d\u1ee5ng ti\u1ebfp theo.<\/p>\n

            7.\u00a0X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng<\/b><\/p>\n

            T\u00f3m t\u1eaft k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eebng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3,\u00a0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 theo 5W \u2013 2H<\/p>\n

            \n
            \n

            <\/span><\/span><\/p>\n

            X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh x\u1ea3y ra: Th\u00f4ng th\u01b0\u1eddng, \u1edf c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 nh\u1ecf l\u1ebb, vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 \u00fd \u0111\u1ebfn. M\u1ed9t k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n

              \n
            • Tham kh\u1ea3o b\u1ea3ng \u0111\u00e1nh gi\u00e1 r\u1ee7i ro v\u00e0 ch\u1ecdn c\u00e1c k\u1ecbch b\u1ea3n c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y thi\u1ec7t h\u1ea1i nh\u1ea5t ho\u1eb7c nhi\u1ec1u kh\u1ea3 n\u0103ng x\u1ea3y ra nh\u1ea5t m\u00e0 b\u1ea1n mu\u1ed1n l\u1eadp k\u1ebf ho\u1ea1ch. Sau \u0111\u00f3, v\u1ea1ch ra nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p<\/li>\n<\/ul>\n

              H\u00e3y nh\u1eafm \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c t\u00ecnh hu\u1ed1ng \u2013 v\u00ed d\u1ee5: t\u1ea5n c\u00f4ng m\u1ea1ng, nh\u00e2n vi\u00ean v\u1eafng m\u1eb7t k\u00e9o d\u00e0i, tr\u1ee5c tr\u1eb7c CNTT, m\u1ea5t nh\u00e0 cung c\u1ea5p, m\u1ea5t \u0111i\u1ec7n nghi\u00eam tr\u1ecdng ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 c\u1ea5u tr\u00fac v\u1edbi c\u01a1 s\u1edf kinh doanh.<\/p>\n

                \n
              • \u0110i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng c\u1ee7a m\u00ecnh. N\u1ebfu c\u00f3 k\u1ebf ho\u1ea1ch v\u1ec1 tuy\u1ebft r\u01a1i d\u00e0y \u0111\u1eb7c, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi c\u1ea3nh b\u00e1o th\u1eddi ti\u1ebft kh\u1eafc nghi\u1ec7t hay ch\u1ec9 do tuy\u1ebft r\u01a1i th\u1ef1c s\u1ef1? M\u1ed9t s\u1ef1 ki\u1ec7n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u tr\u00ecnh k\u00edch ho\u1ea1t, m\u1ed7i tr\u00ecnh k\u00edch ho\u1ea1t b\u1eaft \u0111\u1ea7u m\u1ed9t ph\u1ea7n kh\u00e1c nhau trong k\u1ebf ho\u1ea1ch.<\/li>\n
              • T\u1ed5ng quan ng\u1eafn g\u1ecdn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ea1n s\u1ebd tu\u00e2n theo \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ef1 ki\u1ec7n. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p b\u1ed1i c\u1ea3nh cho c\u00e1c h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n y\u00eau c\u1ea7u m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n. X\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u1ea7n bi\u1ebft v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra<\/li>\n
              • Tr\u00e1ch nhi\u1ec7m ch\u00ednh: X\u00e1c \u0111\u1ecbnh ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho t\u1eebng y\u1ebfu t\u1ed1 c\u1ee7a k\u1ebf ho\u1ea1ch, ai s\u1ebd ph\u1ee5 tr\u00e1ch \u1edf m\u1ed7i giai \u0111o\u1ea1n v\u00e0 nh\u1eefng g\u00ec b\u1ea1n mong \u0111\u1ee3i h\u1ecd ho\u00e0n th\u00e0nh.<\/li>\n<\/ul>\n

                8.\u00a0\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/b><\/p>\n

                C\u00f3 l\u1ebd, ch\u1ec9 s\u1ed1 \u0111\u00f4 l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 b\u1ea1n bi\u1ebft ch\u00ednh l\u00e0 KPIs. \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 B\u1ea3ng \u0111\u00e1nh gi\u00e1 KPIs v\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n

                Kh\u00f4ng c\u00f3 m\u1ed9t khung k\u1ebf ho\u1ea1ch n\u00e0o c\u1ee5 th\u1ec3 cho c\u00e1c doanh nghi\u1ec7p. D\u1ef1a v\u00e0o t\u00ecnh h\u00ecnh kinh doanh, m\u00f4 h\u00ecnh v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00e0 m\u1ed7i t\u1ed5 ch\u1ee9c s\u1ebd c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3. V\u00ec v\u1eady, nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i d\u1ef1a tr\u00ean kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t khung k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1ed5 ch\u1ee9c m\u00ecnh.\u00a0<\/i><\/p>\n

                III. 5 v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/b><\/h3>\n

                1. Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

                M\u1ed9t c\u00f4ng ty l\u00e0m \u0103n hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t c\u00f4ng ty hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u, xu th\u1ebf th\u1ecb tr\u01b0\u1eddng, c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ti\u1ebfn h\u00e0nh thu th\u1eadp d\u1eef li\u1ec7u d\u1ef1a tr\u00ean t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c qua c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u1ea3o s\u00e1t nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: T\u1ea1o cu\u1ed9c kh\u1ea3o s\u00e1t online, g\u1ecdi \u0111i\u1ec7n,\u2026 V\u00e0 khi \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng d\u1eef li\u1ec7u y\u00eau c\u1ea7u, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch v\u00e0 k\u1ebft h\u1ee3p n\u00f3 v\u1edbi k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn d\u1ecbch b\u00e1n hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

                2. Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c th\u1eed th\u00e1ch m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t.\u00a0\u00a0<\/strong><\/p>\n

                M\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 s\u1ebd n\u00eau ra nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 t\u1ed5 ch\u1ee9c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u00ean c\u1ea1nh \u0111\u00f3, n\u00f3 c\u00f2n \u0111\u1ec1 ra nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 c\u00f4ng ty s\u1ebd g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh ch\u1ea1y chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng. Vi\u1ec7c n\u1eafm r\u00f5 nh\u1eefng th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i v\u00e0 s\u1ebd g\u1eb7p ph\u1ea3i s\u1ebd gi\u00fap s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

                3. Kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi li\u00ean quan \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<\/strong><\/p>\n

                Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, vi\u1ec7c l\u1eadp ra m\u1ed9t k\u1ebf ho\u1ea1ch v\u00e0 xin \u00fd ki\u1ebfn nh\u1eadn x\u00e9t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb m\u1ed9t lo\u1ea1t c\u00e1c th\u00e0nh vi\u00ean thu\u1ed9c nh\u00f3m b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb. T\u1ed5ng h\u1ee3p t\u1eeb nh\u1eefng kinh nghi\u1ec7m m\u00e0 c\u00e1c c\u00e1 nh\u00e2n t\u00edch l\u0169y \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, ta s\u1ebd c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch ch\u00ednh x\u00e1c, c\u1ee5 th\u1ec3 v\u00e0 hi\u1ec3u r\u00f5 h\u00e0nh vi ti\u00eau d\u00f9ng,\u00a0ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b>\u00a0m\u1ee5c ti\u00eau.<\/p>\n

                4. M\u1ee5c ti\u00eau x\u00e1c \u0111\u1ecbnh l\u00e0 c\u00e1c m\u1ee5c ti\u00eau \u1ea3o, kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c tr\u1ea1ng c\u1ee7a doanh nghi\u1ec7p<\/strong><\/p>\n

                Xu th\u1ebf \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh th\u01b0\u1eddng d\u1ef1a v\u00e0o tr\u1ef1c gi\u00e1c. Nh\u01b0ng, trong th\u1eddi k\u1ef3 s\u1ed1 h\u00f3a nh\u01b0 hi\u1ec7n t\u1ea1i, khi nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean v\u00e0 vi\u1ec7c doanh nghi\u1ec7p c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 s\u1eed d\u1ee5ng data driven \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. V\u00ec v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb n\u00ean \u0111\u01b0a ra nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cs\u1ed1 h\u00f3a\u201d v\u00e0 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc SMART \u0111\u00e3 n\u00eau \u1edf tr\u00ean.<\/p>\n

                V\u00ed d\u1ee5: T\u0103ng doanh s\u1ed1 l\u00ean 150% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 T\u0103ng doanh s\u1ed1<\/p>\n

                5. Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi<\/strong><\/p>\n

                \u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u201cth\u1ecb tr\u01b0\u1eddng ng\u00e1ch\u201d c\u1ee7a h\u1ecd. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng c\u00f4ng ty c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf s\u1ebd t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o \u201cth\u1ecb tr\u01b0\u1eddng ng\u00e1ch\u201d c\u1ee7a h\u1ecd b\u1edfi s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1, ngu\u1ed3n l\u1ef1c c\u00f3 h\u1ea1n cho n\u00ean h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 tranh gi\u00e0nh th\u1ecb tr\u01b0\u1eddng to v\u1edbi c\u00e1c \u201c\u00f4ng l\u1edbn\u201d trong ng\u00e0nh. V\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng \u201cng\u00e1ch\u201d m\u00e0 t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi s\u1ebd gi\u00fap h\u1ecd d\u1ea7n c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

                V\u00ed d\u1ee5: Th\u00e0nh c\u00f4ng nh\u1ea5t trong vi\u1ec7c t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 ta c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn Roll-Royce \u2013 ph\u00e2n kh\u00fac doanh nh\u00e2n th\u00edch xe h\u01a1i h\u1ea1ng sang<\/p>\n

                IV. M\u1eabu b\u1ea3n K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ho\u00e0n ch\u1ec9nh theo ng\u00e0nh<\/strong><\/p>\n

                M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ea7n th\u1ec3 hi\u1ec7n c\u00e1c n\u1ed9i dung c\u01a1 b\u1ea3n sau:<\/p>\n

                \"k\u1ebf<\/p>\n

                M\u1eabu k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a ng\u00e0nh h\u00e0ng th\u1eddi trang<\/p>\n

                V\u00ec l\u00e0 ng\u00e0nh h\u00e0ng th\u1eddi trang n\u00ean s\u1ebd c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng h\u01a1n: B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng, b\u00e1n h\u00e0ng tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u00e1n h\u00e0ng tr\u00ean c\u00e1c k\u00eanh social. M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng th\u1eddi trang \u0111\u1ea7y \u0111\u1ee7 ph\u1ea3i g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1: S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, Ng\u00e2n s\u00e1ch cho c\u00e1c h\u1ea1ng m\u1ee5c, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m d\u1ef1 t\u00ednh, m\u00f4 t\u1ea3 chi ti\u1ebft chi\u1ebfn d\u1ecbch, deadline \u0111\u1ec1 xu\u1ea5t, ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng.<\/p>\n

                K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a ng\u00e0nh h\u00e0ng th\u1ef1c ph\u1ea9m, kinh doanh \u0103n u\u1ed1ng<\/p>\n

                T\u00f9y v\u00e0o t\u1eebng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng m\u1ee5c ph\u00f9 h\u1ee3p v\u00e0 m\u1ee5c kh\u00f4ng ph\u00f9 h\u1ee3p ri\u00eang bi\u1ec7t. Nh\u01b0ng, \u0111\u1ec3 c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u00f3 hi\u1ec7u qu\u1ea3, n\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n

                  \n
                • Th\u1ec3 hi\u1ec7n r\u00f5 m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3<\/li>\n
                • C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng c\u1ea7n s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/li>\n
                • Ng\u00e2n s\u00e1ch c\u00f9ng d\u00f9ng \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh chi\u1ebfc l\u01b0\u1ee3c, m\u1ee5c ti\u00eau<\/li>\n
                • Ph\u00e2n c\u00f4ng r\u00f5 r\u1eebng nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n trong 1 nh\u00f3m b\u00e1n h\u00e0ng<\/li>\n
                • C\u00e1c ch\u1ec9 ti\u00eau, c\u00e1c th\u01b0\u1edbc \u0111o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t\u00a0k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. N\u00f3 l\u00e0 m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 nh\u1eefng vi\u1ec7c m\u00e0 c\u00e1c c\u00e1 nh\u00e2n ph\u1ea3i l\u00e0m v\u00e0 c\u00e1c m\u1ed1c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u m\u1ecdi […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,240],"tags":[364],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7657"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7657"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7657\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}