{"id":7666,"date":"2023-11-30T05:03:49","date_gmt":"2023-11-30T05:03:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7666"},"modified":"2023-12-21T14:06:40","modified_gmt":"2023-12-21T07:06:40","slug":"9-buoc-lap-ke-hoach-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/9-buoc-lap-ke-hoach-ban-hang-hieu-qua.html","title":{"rendered":"9 B\u01af\u1edaC L\u1eacP K\u1ebe HO\u1ea0CH B\u00c1N H\u00c0NG HI\u1ec6U QU\u1ea2"},"content":{"rendered":"<h2>9 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao trong kinh doanh<\/h2>\n<h3><span id=\"31_Phan_tich_tinh_huong_thi_truong\" class=\"ez-toc-section\"><\/span>1. Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng, th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1eaft bu\u1ed9c c\u1ea7n ph\u1ea3i l\u00e0m \u0111\u00f3 ch\u00ednh l\u00e0 ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng, th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c n\u00e0y c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0:<\/p>\n<ul>\n<li>Quy m\u00f4 b\u00e1n h\u00e0ng.<\/li>\n<li>S\u1ef1 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1eb5n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n<p>Sau khi ph\u00e2n t\u00edch c\u00e1c kh\u00eda c\u1ea1nh tr\u00ean s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 qua \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00ecnh khi ti\u1ebfn h\u00e0nh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: center\">Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng, th\u1ecb tr\u01b0\u1eddng<\/p>\n<h3><span id=\"32_Xac_dinh_muc_tieu_kinh_doanh\" class=\"ez-toc-section\"><\/span>2. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh<\/h3>\n<p>\u0110\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc n\u1ebfu b\u1ea1n mu\u1ed1n kinh doanh th\u00e0nh c\u00f4ng. \u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi:<\/p>\n<ul>\n<li>\u0110\u00e2u l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mu\u1ed1n h\u01b0\u1edbng t\u1edbi?<\/li>\n<li>C\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c n\u00e0o ch\u00e0o b\u00e1n s\u1ea3n ph\u1ea9m?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p style=\"text-align: center\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh<\/p>\n<p>Ngo\u00e0i ra, vi\u1ec7c x\u00e2y d\u1ef1ng khung th\u1eddi gian th\u1ef1c hi\u1ec7n s\u1ebd gi\u00fap doanh nghi\u1ec7p bi\u1ebft r\u00f5 nhi\u1ec7m v\u1ee5 m\u00ecnh c\u1ea7n l\u00e0m v\u00e0 ho\u00e0n th\u00e0nh v\u00e0o th\u1eddi gian n\u00e0o, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c. M\u1ee5c ti\u00eau kinh doanh v\u00e0 th\u1eddi gian ho\u00e0n th\u00e0nh c\u00e0ng chi ti\u1ebft, c\u00e0ng c\u1ee5 th\u1ec3 th\u00ec kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u00f3 c\u00e0ng cao v\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n<p>N\u1ebfu nh\u01b0 ch\u01b0a bi\u1ebft x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau ra sao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o nguy\u00ean t\u1eafc SMART:<\/p>\n<ul>\n<li>S \u2013 Specific (C\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng)<\/li>\n<li>M \u2013 Measurable (C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c)<\/li>\n<li>A \u2013 Achievable (C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p)<\/li>\n<li>R \u2013 Realistic (Th\u1ef1c t\u1ebf, kh\u00f4ng vi\u1ec3n v\u00f4ng)<\/li>\n<li>T \u2013 Time (M\u1ed1c th\u1eddi gian ch\u00ednh x\u00e1c \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau)<\/li>\n<\/ul>\n<h3><span id=\"33_Xay_dung_chan_dung_khach_hang\" class=\"ez-toc-section\"><\/span>3. X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h3>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u1ec1 ra, th\u00ec doanh nghi\u1ec7p c\u1ea7n thi\u1ebft ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n<ul>\n<li>H\u1ecd l\u00e0 ai? H\u1ecd th\u00edch g\u00ec? H\u1ecd bao nhi\u00eau tu\u1ed5i?<\/li>\n<li>H\u1ecd \u0111ang l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec?<\/li>\n<li>H\u1ecd \u1edf \u0111\u00e2u?<\/li>\n<li>Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd ra sao?<\/li>\n<li>H\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>H\u1ecd c\u00f3 s\u1edf th\u00edch c\u00e1 nh\u00e2n hay th\u00f3i quen ti\u00eau d\u00f9ng ra sao?<\/li>\n<\/ul>\n<p style=\"text-align: center\">X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/p>\n<p>Ti\u1ebfp theo, \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo t\u1eebng nh\u00f3m c\u1ee5 th\u1ec3. C\u00f3 th\u1ec3 chia h\u1ecd th\u00e0nh 4 nh\u00f3m nh\u01b0:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn.<\/li>\n<li>Kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/li>\n<li>Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb kh\u00f4ng cao.<\/li>\n<li>Kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c.<\/li>\n<\/ul>\n<p>Qua vi\u1ec7c ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra d\u00f2ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m v\u00e0 \u0111\u01b0a ra nh\u1eefng ch\u00ednh s\u00e1ch \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u0169ng nh\u01b0 thu v\u1ec1 nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t.<\/p>\n<h3><span id=\"34_Xay_dung_chien_luoc_kinh_doanh_ban_hang\" class=\"ez-toc-section\"><\/span>4. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n h\u00e0ng<\/h3>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng v\u00e0 c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong t\u01b0\u01a1ng lai g\u1ea7n \u0111\u1ec3 c\u00f3 th\u1ec3 xem x\u00e9t nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m thu \u0111\u01b0\u1ee3c so v\u1edbi nh\u1eefng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3. Sau \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd li\u1ec7t k\u00ea chi ti\u1ebft c\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng th\u00f4ng qua nh\u1eefng c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y c\u1ee7a doanh nghi\u1ec7p c\u00f9ng v\u1edbi c\u00e1c thi\u1ebft b\u1ecb v\u00e0 nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: center\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n h\u00e0ng<\/p>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng th\u00ec doanh nghi\u1ec7p kh\u00f4ng nh\u1eefng ph\u1ea3i ch\u1ec9 ra m\u1ee5c ti\u00eau, v\u1ea1ch \u0111\u00edch c\u1ea7n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u00e0 c\u00f2n ph\u1ea3i n\u00eau r\u00f5 ph\u01b0\u01a1ng th\u1ee9c th\u1ef1c hi\u1ec7n c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch.<\/p>\n<p>Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh SWOT:<\/p>\n<ul>\n<li>S \u2013 Strengths (\u0110i\u1ec3m m\u1ea1nh)<\/li>\n<li>W \u2013 Weaknesses (\u0110i\u1ec3m y\u1ebfu)<\/li>\n<li>O \u2013 Opportunities (C\u01a1 h\u1ed9i)<\/li>\n<li>T \u2013 Threats (Th\u00e1ch th\u1ee9c)<\/li>\n<\/ul>\n<h3><span id=\"35_Xay_dung_ngan_sach_phu_hop\" class=\"ez-toc-section\"><\/span>5. X\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p<\/h3>\n<p>Trong khi x\u00e2y d\u1ef1ng quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch lu\u00f4n l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f3 x\u00e1c \u0111\u1ecbnh nh\u1ea5t. B\u1edfi n\u00f3 s\u1ebd lu\u00f4n c\u00f3 nh\u1eefng ph\u1ee5 ph\u00ed ph\u00e1t sinh m\u00e0 ta kh\u00f4ng th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t b\u1ea3ng ng\u00e2n s\u00e1ch cho vi\u1ec7c b\u00e1n h\u00e0ng s\u1ebd bao g\u1ed3m:<\/p>\n<p>C\u00e1c kho\u1ea3n chi ph\u00ed c\u1ed1 \u0111\u1ecbnh nh\u01b0:<\/p>\n<ul>\n<li>Chi ph\u00ed thu\u00ea \u0111\u1ecba \u0111i\u1ec3m.<\/li>\n<li>Chi ph\u00ed thu\u00ea kho b\u00e3i.<\/li>\n<li>Kh\u1ea5u hao t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh.<\/li>\n<li>L\u01b0\u01a1ng c\u1ed1 \u0111\u1ecbnh v\u00e0 b\u1ea3o hi\u1ec3m x\u00e3 h\u1ed9i.<\/li>\n<li>Chi ph\u00ed nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n<p style=\"text-align: center\">X\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p cho k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/p>\n<p>C\u00e1c kho\u1ea3n chi ph\u00ed bi\u1ebfn \u0111\u1ed5i nh\u01b0:<\/p>\n<ul>\n<li>Chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n<li>Chi ph\u00ed khuy\u1ebfn m\u1ea1i.<\/li>\n<li>Chi ph\u00ed ti\u1ec1n th\u01b0\u1edfng.<\/li>\n<li>Chi ph\u00ed v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a.<\/li>\n<li>Chi ph\u00ed b\u1ea3o qu\u1ea3n h\u00e0ng h\u00f3a.<\/li>\n<li>Chi ph\u00ed v\u1ed1n l\u01b0u \u0111\u1ed9ng.<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 d\u1ef1 to\u00e1n c\u00e1c kho\u1ea3n ng\u00e2n s\u00e1ch ngay t\u1eeb l\u00fac \u0111\u1ea7u s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ednh \u0111\u01b0\u1ee3c s\u1ed1 v\u1ed1n c\u1ea7n c\u00f3 ban \u0111\u1ea7u, \u0111\u1ed3ng th\u1eddi c\u0169ng c\u00f3 th\u1ec3 t\u00ednh to\u00e1n ra \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<h3><span id=\"36_Dao_tao_va_truyen_thong_noi_bo_ve_san_pham\" class=\"ez-toc-section\"><\/span>6. \u0110\u00e0o t\u1ea1o v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u1ec1 s\u1ea3n ph\u1ea9m<\/h3>\n<p>Ph\u01b0\u01a1ng ph\u00e1p l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t chuy\u1ec7n, nh\u01b0ng vi\u1ec7c c\u00e1c c\u00e1 nh\u00e2n trong c\u00f9ng m\u1ed9t nh\u00f3m c\u00f3 quan h\u1ec7 t\u1ed1t v\u1edbi nhau c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. B\u1edfi khi m\u1ed9t nh\u00f3m m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi nhau, th\u00ec vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin, th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u l\u1ea7n. Ngo\u00e0i ra, vi\u1ec7c giao ti\u1ebfp c\u0169ng s\u1ebd gi\u00fap cho c\u00e1c th\u00e0nh vi\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>&gt;: C\u00e1ch qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean hi\u1ec7u qu\u1ea3 nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n bi\u1ebft<\/p>\n<p style=\"text-align: center\">\u0110\u00e0o t\u1ea1o v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u1ec1 s\u1ea3n ph\u1ea9m<\/p>\n<h3><span id=\"37_Xac_dinh_ke_hoach_tiep_thi_cua_cong_ty\" class=\"ez-toc-section\"><\/span>7. X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty<\/h3>\n<p>\u0110\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra, th\u00ec vi\u1ec7c x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb chi ti\u1ebft, r\u00f5 r\u00e0ng s\u1ebd gi\u00fap cho nh\u00e2n vi\u00ean ph\u00f2ng Sales n\u1eafm r\u00f5 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span id=\"38_Xac_dinh_ke_hoach_hanh_dong_xay_dung_ke_hoach_du_phong\" class=\"ez-toc-section\"><\/span>8. X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng<\/h3>\n<p>Khi ti\u1ebfn h\u00e0ng kinh doanh b\u1ea5t k\u00ec m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o, kh\u00f4ng m\u1ed9t doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc v\u00e0 tr\u00e1nh kh\u1ecfi nh\u1eefng kh\u00f3 kh\u0103n, nh\u1eefng th\u1ea5t b\u1ea1i hay nh\u1eefng t\u00ecnh hu\u1ed1ng x\u1ea5u nh\u1ea5t s\u1ebd x\u1ea3y ra, g\u00e2y ra nh\u1eefng \u1ea3nh h\u01b0\u1edfng kh\u00f4ng t\u1ed1t \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<div class=\"d6c112557f091ac73f8046b5a6fbd03c\" data-index=\"2\">\n<div id=\"inpageAds\"><\/div>\n<\/div>\n<p style=\"text-align: center\">X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng<\/p>\n<p>V\u1eady n\u00ean, ngo\u00e0i vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng d\u1ef1 ph\u00f2ng \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ef1 tr\u00f9 cho nh\u1eefng t\u00ecnh hu\u1ed1ng x\u1ea5u nh\u1ea5t c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap cho doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong m\u1ecdi t\u00ecnh hu\u1ed1ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro xu\u1ed1ng m\u1ee9c th\u1ea5p nh\u1ea5t.<\/p>\n<h3><span id=\"39_Theo_doi_va_giam_sat_ke_hoach_ban_hang\" class=\"ez-toc-section\"><\/span>9. Theo d\u00f5i v\u00e0 gi\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/h3>\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i theo d\u00f5i t\u1ea5t c\u1ea3 nh\u1eefng \u0111\u00e1nh gi\u00e1, nh\u1eefng ph\u1ea3n h\u1ed3i, khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay v\u1ec1 vi\u1ec7c ph\u1ee5c v\u1ee5 b\u00e1n h\u00e0ng,\u2026 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p.<\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n \u0111o l\u01b0\u1eddng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng theo tu\u1ea7n, theo th\u00e1ng, theo qu\u00fd ho\u1eb7c theo n\u0103m \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u1ec1 ra. Qua \u0111\u00f3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m hay nh\u1eefng kinh nghi\u1ec7m qu\u00fd gi\u00e1 trong ph\u01b0\u01a1ng ph\u00e1p l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u1edf nh\u1eefng k\u1ebf ho\u1ea1ch ti\u1ebfp theo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>9 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao trong kinh doanh 1. Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng, th\u1ecb tr\u01b0\u1eddng \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1eaft bu\u1ed9c c\u1ea7n ph\u1ea3i l\u00e0m \u0111\u00f3 ch\u00ednh l\u00e0 ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng, th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c n\u00e0y c\u1ea7n ph\u1ea3i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,240],"tags":[365],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7666"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7666"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7666\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}