Kh\u00e1ch h\u00e0ng l\u00e0 \u201cngu\u1ed3n s\u1ed1ng\u201d c\u1ee7a doanh nghi\u1ec7p. V\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0111\u1ed9i ng\u0169 kinh doanh (Sales). \u0110\u1ed9i ng\u0169 sales l\u00e0 b\u1ed9 ph\u1eadn \u0111em l\u1ea1i doanh thu cho c\u00f4ng ty b\u1edfi h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i b\u00e1n h\u00e0ng v\u00e0 \u0111\u1eb7c bi\u1ec7t nh\u1eefng ng\u01b0\u1eddi nh\u00e2n vi\u00ean sale r\u1ea5t hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec v\u00e0 mu\u1ed1n g\u00ec \u0111\u1ec3 t\u1eeb \u0111\u00f3 thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch v\u00e0 ho\u1ea1ch \u0111\u1ecbnh nh\u1eefng m\u1ee5c ti\u00eau cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. Ch\u00ednh v\u00ec v\u1eady, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 sales t\u1ed1t s\u1ebd g\u00f3p ph\u1ea7n\u00a0th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n\u00a0h\u00e0ng cho doanh nghi\u1ec7p.V\u1eady \u0111\u1ec3 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean sales m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u00ec doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec? C\u00f9ng\u00a0Open End\u00a0t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n
V\u1edbi t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c lu\u00f4n ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 mang v\u1ec1 l\u1ee3i nhu\u1eadn cho c\u00f4ng ty. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n hi\u1ec3u r\u1eb1ng m\u1ed7i nh\u00e2n vi\u00ean sales c\u1ea7n \u0111\u01b0\u1ee3c\u00a0t\u1ea1o \u0111\u1ed9ng l\u1ef1c\u00a0theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. C\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u00edch \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1eb1ng s\u1ef1 c\u00f4ng nh\u1eadn, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u1ea1i th\u00edch c\u00e1c ph\u1ea7n th\u01b0\u1edfng, m\u1ed9t s\u1ed1 th\u00edch \u0111\u01b0\u1ee3c th\u0103ng ti\u1ebfn v\u00e0 s\u1ed1 kh\u00e1c l\u1ea1i mu\u1ed1n \u0111\u01b0\u1ee3c t\u1ea1o \u0111\u1ed9ng l\u1ef1c b\u1eb1ng ti\u1ec1n b\u1ea1c.<\/p>\n
M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m m\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n nh\u1edb \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c s\u1ebd kh\u00f4ng tr\u1edf th\u00e0nh nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc. Vi\u1ec7c \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean l\u00e0 g\u00ec? Khi bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c, n\u00f3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t \u201cb\u00e0n \u0111\u1ea1p\u201d \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 c\u1ed1 g\u1eafng trong c\u00f4ng vi\u1ec7c nh\u00e2n vi\u00ean.<\/p>\n
K\u1ebft h\u1ee3p c\u00f9ng m\u1ed9t b\u00e0i\u00a0ph\u00e2n t\u00edch SWOT<\/strong>\u00a0\u0111\u1ea7y \u0111\u1ee7 c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean sales \u0111\u1ec3 v\u1ea1ch ra k\u1ebf ho\u1ea1ch training v\u00e0 giao vi\u1ec7c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi. T\u1eeb \u0111\u00f3, s\u1ebd t\u1ea1o n\u00ean \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 kh\u00f4ng ng\u1eebng trau d\u1ed3i \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.<\/p>\n Thay v\u00ec giao vi\u1ec7c m\u1ed9t c\u00e1ch v\u00f4 t\u1ed9i v\u1ea1, t\u1ea1o n\u00ean c\u1ea3m gi\u00e1c kh\u00f4ng tho\u1ea3i m\u00e1i khi l\u00e0m vi\u1ec7c m\u00e0 k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c \u0111em l\u1ea1i kh\u00f4ng \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd khi\u1ebfn nh\u00e2n vi\u00ean d\u1ec5 d\u00e0ng ngh\u1ec9 vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi. Do \u0111\u00f3, m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd gi\u1ecfi ph\u1ea3i nh\u00ecn ra \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c v\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ri\u00eang.<\/p>\n M\u1ee5c ti\u00eau duy nh\u1ea5t c\u1ee7a b\u1ed9 ph\u1eadn sales l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn doanh s\u1ed1, l\u1ee3i nhu\u1eadn. Tr\u01b0\u1edfng ph\u00f2ng Kinh doanh hi\u1ec3u \u0111i\u1ec1u n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3, hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean sales ch\u1ee7 \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 thu\u00ea nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ed9ng l\u1ef1c, c\u00f3 quy\u1ebft t\u00e2m, sau \u0111\u00f3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c minh b\u1ea1ch, c\u00f3\u00a0KPI\u00a0cho t\u1eebng ng\u01b0\u1eddi, t\u1eebng giai \u0111o\u1ea1n.<\/p>\n M\u1ed9t khi nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1eb7t nh\u1eefng ng\u01b0\u1eddi c\u1ea1nh tranh l\u1ea1i v\u1edbi nhau trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng minh b\u1ea1ch, n\u00f3 s\u1ebd th\u00fac \u0111\u1ea9y to\u00e0n b\u1ed9 team sales \u0111i l\u00ean v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng. \u0110\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c \u2013 \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap m\u1ecdi ng\u01b0\u1eddi tr\u00e1nh nh\u1ea7m l\u1eabn gi\u1eefa ho\u1ea1t \u0111\u1ed9ng v\u1edbi n\u0103ng su\u1ea5t.<\/p>\n Qu\u1ea3n l\u00fd b\u1ed9 ph\u1eadn Kinh doanh ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng nh\u00e2n vi\u00ean sales c\u1ee7a m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp thu, ph\u1ea3n h\u1ed3i t\u1ed1t. H\u00e3y ch\u00fa tr\u1ecdng \u0111\u1ebfn\u00a0ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o\u00a0v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng nh\u00e2n vi\u00ean m\u1edbi, sau \u0111\u00f3 ki\u1ec3m tra b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t b\u1ea3n demo k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng cho s\u1ea3n ph\u1ea9m m\u1edbi\/k\u1ebf ho\u1ea1ch th\u00fac \u0111\u1ea9y doanh s\u1ed1\u2026 r\u1ed3i \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i. \u0110\u00f4i khi, ng\u01b0\u1eddi m\u1edbi ch\u01b0a quen v\u1edbi m\u00f4i tr\u01b0\u1eddng m\u1edbi n\u00ean ch\u01b0a th\u1ec3 th\u00edch nghi v\u00e0 l\u00e0m vi\u1ec7c t\u1ed1t, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 tr\u00e1ch nhi\u1ec7m gi\u00fap h\u1ecd th\u00edch nghi nhanh v\u00e0 ph\u00e1t hi\u1ec7n ra th\u1ebf m\u1ea1nh c\u1ee7a h\u1ecd \u0111\u1ec3 s\u1eed d\u1ee5ng \u0111\u00fang ch\u1ed7.<\/p>\n C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean sales c\u1ee7a m\u00ecnh h\u00e0i l\u00f2ng h\u01a1n v\u1edbi c\u00f4ng vi\u1ec7c, c\u1ed1ng hi\u1ebfn nhi\u1ec1u h\u01a1n v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. \u0110\u1ea7u t\u01b0 v\u00e0o kh\u00f4ng gian trong v\u0103n ph\u00f2ng, c\u00f3 h\u00ecnh th\u1ee9c khen th\u01b0\u1edfng v\u00e0 tuy\u00ean d\u01b0\u01a1ng v\u1edbi ai \u0111\u1ea1t th\u00e0nh t\u00edch n\u1ed5i b\u1eadt,\u2026 t\u1ea5t c\u1ea3 s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y \u0111ang \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u00edch c\u1ef1c nh\u1ea5t \u0111\u1ec3 l\u00e0m vi\u1ec7c.<\/p>\n Ngo\u00e0i ra, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c c\u0169ng r\u1ea5t h\u1eefu \u00edch l\u00e0 kh\u00e9o l\u00e9o t\u1ea1o n\u00ean kh\u00f4ng kh\u00ed kh\u1ea9n tr\u01b0\u01a1ng, c\u1ea1nh tranh \u0111\u1ec3 m\u1ed7i nh\u00e2n vi\u00ean sales \u0111\u1ec1u ph\u1ea3i ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":" Kh\u00e1ch h\u00e0ng l\u00e0 \u201cngu\u1ed3n s\u1ed1ng\u201d c\u1ee7a doanh nghi\u1ec7p. V\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0111\u1ed9i ng\u0169 kinh doanh (Sales). \u0110\u1ed9i ng\u0169 sales l\u00e0 b\u1ed9 ph\u1eadn \u0111em l\u1ea1i doanh thu cho c\u00f4ng ty b\u1edfi h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i b\u00e1n h\u00e0ng v\u00e0 \u0111\u1eb7c bi\u1ec7t nh\u1eefng ng\u01b0\u1eddi nh\u00e2n vi\u00ean sale r\u1ea5t hi\u1ec3u kh\u00e1ch […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,242],"tags":[369],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7710"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7710"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7710\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/span><\/span>X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng KPI r\u00f5 r\u00e0ng<\/strong><\/h3>\n
<\/span>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean sales ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/h3>\n
<\/span><\/span>Khuy\u1ebfn kh\u00edch c\u00e1c th\u00e0nh vi\u00ean trong team<\/strong><\/h3>\n