1. Overall Website Traffic
\nWebsite gi\u1ed1ng nh\u01b0 ng\u00f4i nh\u00e0 c\u1ee7a b\u1ea1n, l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.
\nVi\u1ec7c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c insight nh\u01b0 chi\u1ebfn d\u1ecbch n\u00e0o \u0111em v\u1ec1 nhi\u1ec1u traffic, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp theo gi\u1edd, \u0111\u1eb7c \u0111i\u1ec3m, gi\u1edbi t\u00ednh c\u1ee7a user, n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t.<\/p>\n
N\u1ebfu t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o b\u1ea1n th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1ea3m li\u00ean t\u1ee5c trong khi v\u1eabn \u0111ang tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing, h\u00e3y xem x\u00e9t kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 website c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3 l\u00e0 do c\u00e1c link b\u1ecb l\u1ed7i, thu\u1eadt to\u00e1n Google thay \u0111\u1ed5i ho\u1eb7c c\u00e1c s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt kh\u00e1c h\u1ea1n ch\u1ebf kh\u00e1ch truy c\u1eadp.<\/p>\n
M\u1eb9o \u0111\u1ec3 t\u0103ng th\u00eam l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website:<\/p>\n
T\u1ed1i \u01b0u h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung tr\u00ean website v\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan
\nLi\u00ean t\u1ee5c xu\u1ea5t b\u1ea3n n\u1ed9i dung chuy\u00ean s\u00e2u tr\u00ean blog
\nQu\u1ea3ng b\u00e1 n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i
\nT\u1ea1o qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau h\u01b0\u1edbng traffic v\u1ec1 trang \u0111\u00edch<\/p>\n
2. Traffic By Source
\nS\u1ed1 li\u1ec7u n\u00e0y s\u1ebd cho bi\u1ebft kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u. V\u1edbi v\u00f4 s\u1ed1 n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb v\u00e0 th\u1eddi gian c\u00f3 h\u1ea1n \u0111\u1ec3 theo d\u00f5i h\u1ebft, Traffic By Source l\u00e0 m\u1ed9t th\u1ee9 \u0111\u00e1ng \u0111\u1ec3 xem.<\/p>\n
S\u1ed1 li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n n\u00e0o l\u00e0 ngu\u1ed3n n\u00e0o t\u1ed1t nh\u1ea5t, ngu\u1ed3n n\u00e0o c\u1ea7n ch\u00fa \u00fd h\u01a1n. Ho\u1eb7c, s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e2n nh\u1eafc n\u00ean t\u1eadp trung s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi k\u00eanh v\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o.<\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website ch\u00ednh \u0111\u01b0\u1ee3c theo d\u00f5i b\u1edfi Google Analytics:<\/p>\n
Organic Search: Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y \u0111\u00e3 nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0a \u0111\u1ebfn website
\nDirect Visitors: Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y \u0111\u00e3 nh\u1eadp URL tr\u1ef1c ti\u1ebfp v\u00e0o thanh t\u00ecm ki\u1ebfm ho\u1eb7c \u0111\u00e1nh d\u1ea5u v\u00e0 truy c\u1eadp l\u1ea1i.
\nReferrals: Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y \u0111\u00e3 \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n khi h\u1ecd nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang web kh\u00e1c.
\nSocial: Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y \u0111\u00e3 \u0111\u1ebfn trang web sau khi t\u00ecm th\u1ea5y social media profile hay content posts c\u1ee7a b\u1ea1n.<\/p>\n
3. New Visitors v\u00e0 Returning Visitors (Ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 Ng\u01b0\u1eddi d\u00f9ng quay tr\u1edf l\u1ea1i)
\nGi\u00e1 tr\u1ecb c\u1ee7a ch\u1ec9 s\u1ed1 digital marketing n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a n\u1ed9i dung trang web theo th\u1eddi gian. Nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp c\u00f3 th\u1ec3 cho th\u1ea5y b\u1ea1n \u0111ang cung c\u1ea5p th\u00f4ng tin m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ea5y r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb, h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c quay l\u1ea1i.
\nKhi b\u1ea1n chia s\u1ebb n\u1ed9i dung m\u1edbi m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh s\u1ed1 li\u1ec7u Kh\u00e1ch truy c\u1eadp m\u1edbi so v\u1edbi Kh\u00e1ch truy c\u1eadp \u0111\u1ec3 xem n\u1ed9i dung c\u00f3 th\u1ef1c s\u1ef1 t\u1ed1t kh\u00f4ng.<\/p>\n
V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch t\u0103ng l\u01b0u l\u01b0\u1ee3ng organic traffic v\u00e0o trang web c\u1ee7a m\u00ecnh, New Visitors l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111o xem c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi quay l\u1ea1i \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin, th\u00ec s\u1ed1 li\u1ec7u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a Returning Visitors c\u1ea7n l\u01b0u \u00fd.<\/p>\n
M\u1eb9o \u0111\u1ec3 t\u0103ng kh\u00e1ch truy c\u1eadp m\u1edbi v\u00e0 kh\u00e1ch quay l\u1ea1i:<\/p>\n
T\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung blog c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm
\nS\u1eed d\u1ee5ng social media \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 th\u00eam 1-2 hashtag c\u00f3 li\u00ean quan
\nG\u1eedi email \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n sau khi m\u1ed9t ph\u1ea7n n\u1ed9i dung m\u1edbi \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n<\/p>\n
4. Sessions (Phi\u00ean truy c\u1eadp)
\nPhi\u00ean truy c\u1eadp cho bi\u1ebft s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web c\u1ee7a b\u1ea1n. Google t\u00ednh s\u1ed1 n\u00e0y theo m\u1ed7i 30 ph\u00fat. Ch\u00fang ta c\u00f3 th\u1ec3 coi m\u1ed9t Session nh\u01b0 m\u1ed9t phi\u00ean l\u00e0m vi\u1ec7c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi website, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 tr\u00ean trang. M\u1ed9t kh\u00e1ch truy c\u1eadp trang c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u session.
\nSession gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c t\u1ed5ng s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi website. N\u1ebfu session t\u0103ng, gi\u1ea3m th\u00ec b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 t\u0103ng gi\u1ea3m \u0111\u1ed9t bi\u1ebfn \u0111\u00f3. Ngo\u00e0i ra, vi\u1ec7c so s\u00e1nh session theo tu\u1ea7n, th\u00e1ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd tr\u00ean website c\u1ee7a m\u00ecnh.<\/p>\n
5. Average Session Duration (Th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh)
\nT\u00f9y thu\u1ed9c v\u00e0o ch\u1ee9c n\u0103ng c\u1ee7a trang web c\u1ee7a b\u1ea1n (th\u00f4ng tin, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v.v.) ho\u1eb7c ng\u00e0nh, th\u1eddi gian tr\u00ean s\u1ed1 li\u1ec7u trang web c\u00f3 th\u1ec3 kh\u00e1c nhau v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n
M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y nh\u1eefng s\u1ed1 li\u1ec7u th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh theo ng\u00e0nh.<\/p>\n
Th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 chung v\u1ec1 th\u1eddi gian kh\u00e1ch truy c\u1eadp ho\u00e0n to\u00e0n tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/p>\n
Trang web c\u1ee7a b\u1ea1n c\u00f3 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00f4ng?
\nNg\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng g\u00ec h\u1ecd c\u1ea7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng?
\nN\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb kh\u00f4ng? \u0110\u1ed9 d\u00e0i \u0111\u00e3 h\u1ee3p l\u00fd ch\u01b0a?<\/p>\n
M\u1eb9o \u0111\u1ec3 t\u0103ng th\u1eddi gian truy c\u1eadp tr\u00ean trang c\u1ee7a kh\u00e1ch truy c\u1eadp:
\nTh\u00eam video v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n
\nTh\u00eam ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng
\nT\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n (ph\u00f4ng ch\u1eef l\u1edbn h\u01a1n, nhi\u1ec1u kho\u1ea3ng tr\u1eafng h\u01a1n)<\/p>\n
6. Page Views (L\u01b0\u1ee3t xem trang)
\n\u0110\u00e2y l\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 digital marketing quan tr\u1ecdng nh\u1ea5t v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web. Pageview l\u00e0 \u0111\u01a1n v\u1ecb \u0111o ti\u00eau chu\u1ea9n th\u1ec3 hi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng m\u1ed9t ng\u01b0\u1eddi duy nh\u1ea5t truy c\u1eadp v\u00e0o m\u1ed9t trang web. N\u1ebfu ng\u01b0\u1eddi \u0111\u00f3 li\u00ean t\u1ee5c t\u1ea3i c\u00f9ng m\u1ed9t trang web 50 l\u1ea7n, \u0111i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n trong Google Analytics r\u1eb1ng trang \u0111\u00f3 c\u00f3 50 pageview.<\/p>\n
S\u1ed1 li\u1ec7u n\u00e0y li\u00ean quan \u0111\u1ec3 bi\u1ebft c\u00f3 bao nhi\u00eau trang \u0111\u01b0\u1ee3c truy c\u1eadp tr\u00ean trang web c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u n\u1ebfu to\u00e0n b\u1ed9 trang web c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c n\u1ebfu ch\u1ec9 m\u1ed9t s\u1ed1 trang nh\u1ea5t \u0111\u1ecbnh.<\/p>\n
7. Most Visited Pages (C\u00e1c trang \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t)
\n\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00eam n\u1ed9i dung n\u00e0o tr\u00ean trang web c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t, h\u00e3y xem s\u1ed1 li\u1ec7u n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y n\u00f3 trong ph\u1ea7n H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Google Analytics.
\nS\u1ed1 li\u1ec7u trang \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t s\u1ebd kh\u00e1m ph\u00e1 t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u00f4ng tin v\u1ec1 ch\u00ednh x\u00e1c n\u01a1i kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111ang \u0111\u1ebfn v\u00e0 \u1edf l\u1ea1i trong bao l\u00e2u. \u0110\u1ec3 ph\u00e2n t\u00edch s\u00e2u h\u01a1n, h\u00e3y xem Behavior Flow.<\/p>\n
8. Exit Rate
\nCh\u1ec9 s\u1ed1 digital marketing n\u00e0y ti\u1ebft l\u1ed9 kh\u00e1 nhi\u1ec1u v\u1ec1 thi\u1ebft k\u1ebf trang web v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n. N\u1ebfu nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1eb1m h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00ec s\u1ed1 li\u1ec7u T\u1ef7 l\u1ec7 tho\u00e1t s\u1ebd cho b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c n\u01a1i h\u1ecd r\u1eddi \u0111i sau khi xem x\u00e9t n\u1ed9i dung c\u1ee7a b\u1ea1n.
\nKh\u00f4ng gi\u1ed1ng nh\u01b0 Bounce Rate khi ai \u0111\u00f3 ch\u1ec9 xem m\u1ed9t trang, Exit Rate cho b\u1ea1n bi\u1ebft n\u01a1i ng\u01b0\u1eddi d\u00f9ng m\u1ea5t h\u1ee9ng th\u00fa sau khi d\u00e0nh th\u1eddi gian kh\u00e1m ph\u00e1.<\/p>\n
9. Bounce Rate
\nKh\u00e1c v\u1edbi Exit Rate, Bounce Rate l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi r\u1eddi kh\u1ecfi (tho\u00e1t ra) kh\u1ecfi trang web c\u1ee7a b\u1ea1n sau khi ch\u1ec9 xem m\u1ed9t trang.<\/p>\n
S\u1ed1 li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft l\u1ed9 r\u1eb1ng kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 r\u1eddi \u0111i v\u00ec:
\nTrang web m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ea3i
\nNg\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm ngay l\u1eadp t\u1ee9c
\nH\u1ecd t\u00ecm th\u1ea5y n\u1ed9i dung c\u00f3 li\u00ean quan nh\u01b0ng kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i nh\u1ea5p th\u00eam
\nM\u1ed9t trang b\u1ecb l\u1ed7i khi t\u1ea3i<\/p>\n
Tr\u1eeb khi trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t link ri\u00eang \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u Bounce Rate \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng.
\nN\u1ebfu b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0ng li\u00ean k\u1ebft c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn Homepage c\u1ee7a website, Bounce Rate s\u1ebd r\u1ea5t cao. Do \u0111\u00f3, h\u00e3y h\u1ea1n ch\u1ebf \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ebfn m\u1ed9t trang c\u00f3 li\u00ean quan nh\u1ea5t m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng xem<\/p>\n
M\u1eb9o \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t tr\u00ean trang web c\u1ee7a b\u1ea1n:
\nGi\u1ea3m th\u1eddi gian t\u1ea3i trang c\u1ee7a b\u1ea1n
\nTh\u00eam li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0o b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n
\nC\u00f3 h\u00ecnh \u1ea3nh trong n\u1ed9i dung c\u1ee7a b\u1ea1n
\nS\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng h\u1ea5p d\u1eabn<\/p>\n
10. Conversion Rate (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i)
\nGoogle Analytics c\u00f3 th\u1ec3 gi\u00fap \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch, \u0111\u1ecbnh ngh\u0129a chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 kh\u00e1c nhau.
\nV\u00ed d\u1ee5: m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, ng\u01b0\u1eddi theo d\u00f5i, l\u01b0\u1ee3t t\u1ea3i v\u1ec1, l\u01b0\u1ee3t \u0111i\u1ec1n form\u2026
\nTh\u00f4ng th\u01b0\u1eddng, c\u00e1c marketers ch\u1ec9 nh\u00ecn v\u00e0o ch\u1ec9 s\u1ed1 digital marketing n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem chi\u1ebfn d\u1ecbch c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. Tuy nhi\u00ean, \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c digital marketing t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n
11. Impressions
\nCh\u1ec9 s\u1ed1 digital marketing n\u00e0o \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u? \u0110\u00f3 ch\u00ednh l\u00e0 Impressions!
\n\u0110\u00f4i khi impression nh\u1ea7m l\u1eabn v\u1edbi Reach (ph\u1ea1m vi ti\u1ebfp c\u1eadn), Impression l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t xem n\u1ed9i dung ho\u1eb7c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, th\u01b0\u1eddng l\u1edbn h\u01a1n Reach.<\/p>\n
N\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean social media ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nhi\u1ec1u l\u1ea7n cho c\u00f9ng m\u1ed9t ng\u01b0\u1eddi. M\u1ed7i l\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t Impression ri\u00eang. Do \u0111\u00f3, con s\u1ed1 n\u00e0y s\u1ebd lu\u00f4n cao h\u01a1n Reach v\u00ec s\u1ed1 li\u1ec7u ph\u1ea1m vi ti\u1ebfp c\u1eadn ch\u1ec9 \u0111\u01b0\u1ee3c t\u00ednh m\u1ed9t l\u1ea7n cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
12. Social Reach
\nC\u00e1c b\u00e0i \u0111\u0103ng b\u1ea1n th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng. S\u1ed1 li\u1ec7u n\u00e0y cho b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi b\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn (v\u00ed d\u1ee5 nh\u01b0 nh\u00ecn th\u1ea5y n\u1ed9i dung qu\u1ea3ng c\u00e1o).<\/p>\n
S\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn lu\u00f4n l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ed1 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c.
\nCh\u1ec9 s\u1ed1 b\u00ecnh qu\u00e2n l\u00e0 2-5% d\u1ef1a tr\u00ean ph\u1ea1m vi ti\u1ebfp c\u1eadn chung c\u1ee7a b\u1ea1n.<\/p>\n
M\u1eb9o \u0111\u1ec3 t\u0103ng \u0111\u1ed9 reach (ph\u1ea1m vi truy\u1ec1n th\u00f4ng):
\n\u0110\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c social media profile
\n\u0110\u0103ng th\u00f4ng tin v\u00e0 n\u1ed9i dung g\u1ed1c nh\u1ea5t qu\u00e1n
\nG\u1eafn k\u1ebft v\u1edbi c\u1ed9ng \u0111\u1ed3ng (followers) c\u1ee7a b\u1ea1n<\/p>\n
13. Social Engagement
\nSocial Engagement ph\u1ea3n \u00e1nh t\u1ed5ng s\u1ed1 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng truy\u1ec1n th\u00f4ng social n\u00e0o. V\u00ed d\u1ee5 nh\u01b0: Click, Chia s\u1ebb, Th\u00edch, Retweets, B\u00ecnh lu\u1eadn.<\/p>\n
Engagement l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ea5t c\u1ea3 th\u00e0nh c\u00f4ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c, nh\u01b0ng engagement ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c khi ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n. V\u00ec \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u1ebfp h\u1ea1ng c\u00e1c lo\u1ea1i n\u1ed9i dung c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o n\u1ed9i dung trong t\u01b0\u01a1ng lai.<\/p>\n
14. Open Rate (T\u1ef7 l\u1ec7 m\u1edf email)
\n\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u ti\u1ebfp th\u1ecb email quan tr\u1ecdng nh\u1ea5t b\u1ea1n c\u1ea7n xem. T\u1ef7 l\u1ec7 m\u1edf email c\u1ee7a b\u1ea1n \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u1edf chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch \u0111\u00f3.<\/p>\n
T\u1ef7 l\u1ec7 m\u1edf cao cho th\u1ea5y:
\nN\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn mail
\nTi\u00eau \u0111\u1ec1 email h\u1ea5p d\u1eabn
\nTh\u1eddi gian g\u1eedi ph\u00f9 h\u1ee3p
\nT\u1ef7 l\u1ec7 m\u1edf th\u1ea5p cho b\u1ea1n bi\u1ebft \u00edt nh\u1ea5t m\u1ed9t (n\u1ebfu kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3) c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1.<\/p>\n
15. Click Through Rate (T\u1ef7 l\u1ec7 nh\u1ea5p)
\nT\u1ef7 l\u1ec7 nh\u1ea5p (CTR) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m ch\u1ec9 s\u1ed1 digital marketing \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb qua email c\u0169ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n.
\nCTR gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m li\u00ean quan (relevance score) v\u00e0 Chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (CPC)<\/p>\n
16. Cost Per Click = CPC (Chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p)
\nChi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (CPC) \u00e1p d\u1ee5ng cho c\u1ea3 ti\u1ebfp th\u1ecb PPC v\u00e0 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cung c\u1ea5p lo\u1ea1i qu\u1ea3ng c\u00e1o nh\u1ea5p v\u00e0o trang web.<\/p>\n
C\u00e1c s\u1ed1 li\u1ec7u qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn n\u00e0y ph\u1ea3n \u00e1nh s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p m\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u00f3 li\u00ean quan v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n trong chi\u1ebfn d\u1ecbch n\u00e0y.<\/p>\n
17. Cost Per Conversion (Chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i)
\nN\u1ebfu b\u1ea1n \u0111ang tri\u1ec3n khai m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u00eam th\u1ee9 g\u00ec \u0111\u00f3 v\u00e0o gi\u1ecf h\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n
CPC l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng ph\u1ea3i theo d\u00f5i. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u n\u00e0y cho b\u1ea1n bi\u1ebft chi ph\u00ed \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t kh\u00e1ch truy c\u1eadp trang web th\u00e0nh \u0111\u01a1n h\u00e0ng l\u00e0 bao nhi\u00eau.<\/p>\n
18. Cost Per Acquisition
\nChi ph\u00ed tr\u00ean m\u1ed7i Acquisition c\u00f3 li\u00ean quan khi b\u1ea1n c\u00f3 kh\u00e1ch h\u00e0ng quay l\u1ea1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd ho\u1eb7c th\u1eadm ch\u00ed c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n
Xem x\u00e9t c\u00e1ch m\u1ed9t c\u1ed9ng \u0111\u1ed3ng golf t\u01b0 nh\u00e2n t\u00ednh to\u00e1n CPA khi bi\u1ebft r\u1eb1ng c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a h\u1ecd tr\u1ea3 ph\u00ed h\u00e0ng th\u00e1ng. Hi\u1ec3u gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n h\u00ecnh dung m\u1ee5c ti\u00eau doanh s\u1ed1 t\u01b0\u01a1ng \u1ee9ng s\u1ed1 ti\u1ec1n b\u1ea1n \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n
19. ROI
\nROI l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Return on Investment: Ch\u1ec9 s\u1ed1 doanh thu tr\u00ean chi ph\u00ed. ROI th\u1ec3 hi\u1ec7n s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p thu v\u1ec1 tr\u00ean \u0111\u1ea7u m\u1ed7i \u0111\u1ed3ng chi ph\u00ed m\u00e0 h\u1ecd b\u1ecf ra.<\/p>\n
V\u00ed d\u1ee5, n\u1ebfu ch\u1ec9 s\u1ed1 ROI l\u00e0 5:1 th\u00ec m\u1ed7i 1 \u0111\u1ed3ng doanh nghi\u1ec7p chi ra s\u1ebd mang l\u1ea1i 5 \u0111\u1ed3ng doanh thu.<\/p>\n
Marketing gi\u1ecfi l\u00e0 ph\u1ea3i ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n. C\u00e1c ch\u1ec9 s\u1ed1 digital marketing tr\u00ean \u0111\u00e2y \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n \u0111\u00fang hay kh\u00f4ng. ROI s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem t\u1ed5ng th\u1ec3 chi\u1ebfn d\u1ecbch \u0111\u00f3 c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng.<\/p>\n
Ngu\u1ed3n: Gigan<\/p>\n","protected":false},"excerpt":{"rendered":"
1. Overall Website Traffic Website gi\u1ed1ng nh\u01b0 ng\u00f4i nh\u00e0 c\u1ee7a b\u1ea1n, l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[378],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7758"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7758"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7758\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}