{"id":7763,"date":"2023-11-29T08:43:23","date_gmt":"2023-11-29T08:43:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7763"},"modified":"2023-12-21T14:08:04","modified_gmt":"2023-12-21T07:08:04","slug":"toi-uu-chien-dich-digital-performance-marketing-theo-tu-duy-2-mai-cheotoi-uu-chien-dich-digital-performance-marketing-theo-tu-duy-2-mai-cheotoi-uu-chien-dich-digital-performance-marketing-theo-tu-duy","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/toi-uu-chien-dich-digital-performance-marketing-theo-tu-duy-2-mai-cheotoi-uu-chien-dich-digital-performance-marketing-theo-tu-duy-2-mai-cheotoi-uu-chien-dich-digital-performance-marketing-theo-tu-duy.html","title":{"rendered":"T\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch Digital Performance Marketing theo t\u01b0 duy 2 m\u00e1i ch\u00e8o"},"content":{"rendered":"

Kh\u00f4ng \u00edt ng\u01b0\u1eddi khi n\u00f3i chuy\u1ec7n v\u1edbi t\u00f4i v\u1ec1 ch\u1ee7 \u0111\u1ec1\u00a0Digital Performance Marketing<\/strong>, h\u1ecd th\u01b0\u1eddng g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f3 x\u1eed l\u00fd, li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. V\u00ed d\u1ee5 nh\u01b0 chi\u1ebfn d\u1ecbch thi\u1ebfu s\u1ef1 \u1ed5n \u0111\u1ecbnh, kh\u00f4ng t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch A l\u00e0m r\u1ea5t t\u1ed1t, nh\u01b0ng sang chi\u1ebfn d\u1ecbch B th\u00ec k\u1ebft qu\u1ea3 kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i, ho\u1eb7c th\u01b0\u1eddng xuy\u00ean b\u1ecb m\u1ea5t ki\u1ec3m so\u00e1t v\u1ec1 ng\u00e2n s\u00e1ch d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 k\u00e9m\u2026<\/p>\n

Ph\u1ea7n l\u1edbn t\u00f4i nh\u00ecn th\u1ea5y h\u1ecd c\u00f3 m\u1ed9t \u0111i\u1ec3m chung \u0111\u00f3 l\u00e0 ch\u01b0a l\u00e0m t\u1ed1t kh\u00e2u t\u1ed5 ch\u1ee9c cho n\u00ean d\u1ec5 m\u1ea5t \u0111i t\u00ednh \u1ed5n \u0111\u1ecbnh khi ph\u1ed1i h\u1ee3p c\u00f4ng vi\u1ec7c v\u00e0 s\u1ef1 li\u1ec1n m\u1ea1ch trong ti\u1ebfn tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch. Nh\u1eefng thi\u1ebfu s\u00f3t c\u01a1 b\u1ea3n th\u01b0\u1eddng g\u1eb7p nh\u01b0: thi\u1ebfu t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1ed5 ch\u1ee9c UTM tracking, h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng, thi\u1ebfu content\/design d\u1ef1 ph\u00f2ng, thi\u1ebfu plan B hay \u0111\u00f4i khi c\u00f2n thi\u1ebfu th\u1eddi gian \u0111\u1ec3 chu\u1ea9n b\u1ecb v\u00ec campaign qu\u00e1 g\u1ea5p hay qu\u00e1 c\u1eadn deadline\u2026<\/p>\n

Ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft<\/strong>\u00a0l\u00e0 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 ho\u00e0n thi\u1ec7n m\u1ecdi th\u1ee9 tr\u01b0\u1edbc. N\u00ean ho\u00e0n t\u1ea5t m\u1ecdi th\u1ee9 tr\u01b0\u1edbc \u00edt nh\u1ea5t 03 ng\u00e0y \u0111\u1ed1i v\u1edbi campaign ng\u1eafn h\u1ea1n v\u00e0 07 \u2013 10 ng\u00e0y v\u1edbi campaign d\u00e0i h\u1ea1n, quy m\u00f4 l\u1edbn.<\/p>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap cho b\u1ea1n v\u00e0 team c\u00f3 th\u00eam th\u1eddi gian d\u1ef1 ph\u00f2ng \u0111\u1ec3 ki\u1ec3m duy\u1ec7t n\u1ed9i dung, \u0111\u00e1nh gi\u00e1 nguy\u00ean li\u1ec7u truy\u1ec1n th\u00f4ng, t\u1ea1o th\u00eam k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng, t\u1ed5 ch\u1ee9c gi\u00e1m s\u00e1t chi\u1ebfn d\u1ecbch theo t\u01b0 duy hai m\u00e1i ch\u00e8o c\u0169ng nh\u01b0 x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn t\u00e0i kho\u1ea3n thanh to\u00e1n, ch\u1ee9ng t\u1eeb v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh li\u00ean quan n\u1ebfu c\u00f3\u2026<\/p>\n

\u0110\u1ec3 chi\u1ebfn d\u1ecbch Digital Performance Marketing tri\u1ec3n khai hi\u1ec7u qu\u1ea3, tuy\u1ec7t \u0111\u1ed1i tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p v\u1ed9i v\u00e0ng, g\u1ea5p r\u00fat. H\u00e3y tham kh\u1ea3o c\u00e1ch\u00a0t\u1ed5 ch\u1ee9c ki\u1ec3m so\u00e1t chi\u1ebfn d\u1ecbch theo t\u01b0 duy hai m\u00e1i ch\u00e8o<\/strong>\u00a0d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

1. M\u00e1i ch\u00e8o \u0111\u1ea7u ti\u00ean \u2013 T\u1ed5 ch\u1ee9c h\u1ec7 th\u1ed1ng UTM Tracking<\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong hai m\u00e1i ch\u00e8o quan tr\u1ecdng s\u1ebd gi\u00fap cho b\u1ea1n c\u00f3 g\u00f3c nh\u00ecn d\u1eef li\u1ec7u t\u1ed1t h\u01a1n trong v\u00e0 sau qu\u00e1 tr\u00ecnh tri\u1ec3n khai Digital Marketing b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng UTM_Builder \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u ch\u1ec9 \u0111\u01b0\u1eddng, t\u1eeb nh\u1eefng g\u00ec b\u1ea1n t\u1ed5 ch\u1ee9c t\u1ea1i UTM h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o s\u1ebd tr\u00edch xu\u1ea5t ra d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng, gi\u00fap b\u1ea1n c\u00f3 g\u00f3c nh\u00ecn d\u1eef li\u1ec7u th\u1ea5u \u0111\u00e1o, ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch.<\/p>\n

M\u1ed9t l\u01b0u \u00fd nh\u1ecf khi t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch Digital Performance Marketing cho b\u1ea1n l\u00e0 h\u00e3y m\u00e3 h\u00f3a nh\u1eefng th\u00f4ng tin trong UTM c\u1ee7a b\u1ea1n tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7t th\u00f4ng tin tr\u00ean UTM qu\u00e1 r\u00f5 r\u00e0ng v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u00f3 th\u00f4ng qua c\u00e1c \u0111\u01b0\u1eddng link m\u00e0 b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n

2. M\u00e1i ch\u00e8o th\u1ee9 hai \u2013 X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t<\/h2>\n

\u0110\u00e2y l\u00e0 m\u00e1i ch\u00e8o th\u1ee9 hai m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u00f3 l\u00e0 c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o, nh\u01b0 kinh nghi\u1ec7m tri\u1ec3n khai c\u1ee7a t\u00f4i v\u00e0 team ch\u00fang t\u00f4i cho nhi\u1ec1u d\u1ef1 \u00e1n th\u00ec t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean t\u1ed5 ch\u1ee9c m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o Digital Performance Marketing m\u1eabu b\u1eb1ng ba c\u00f4ng c\u1ee5 Google Sheet, Google Data Studio k\u1ebft h\u1ee3p v\u1edbi Supermetrics v\u00ec 3 y\u1ebfu t\u1ed1 nh\u01b0 sau:<\/p>\n

C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed v\u00e0 d\u1ec5 d\u00f9ng, d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng cho c\u00e1c d\u1ef1 \u00e1n t\u01b0\u01a1ng t\u1ef1 (ri\u00eang supermetrics th\u00ec c\u00f3 th\u1ec3 b\u1ea1n c\u1ea7n tr\u1ea3 ph\u00ed n\u1ebfu d\u00f9ng kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn).<\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 tr\u00ean \u0111\u1ec1u t\u00edch h\u1ee3p tr\u00ean Google Cloud n\u00ean vi\u1ec7c k\u1ebft n\u1ed1i d\u1eef li\u1ec7u d\u00e0nh cho doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 doanh nghi\u1ec7p none tech d\u1ec5 d\u00e0ng h\u01a1n m\u1ecdi m\u1eb7t c\u0169ng nh\u01b0 chuy\u1ec3n quy\u1ec1n qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u0169ng \u0111\u01a1n gi\u1ea3n h\u01a1n.<\/p>\n

Gi\u00fap t\u1ed1i \u01b0u th\u1eddi gian xem v\u00e0 l\u00e0m b\u00e1o c\u00e1o, chia s\u1ebb th\u00f4ng tin, \u0111\u1ecdc d\u1eef li\u1ec7u,\u2026 Th\u1eadm ch\u00ed m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 qu\u00e1n xuy\u1ebfn t\u1ed1t \u0111\u1ed3ng th\u1eddi nhi\u1ec1u d\u1ef1 \u00e1n \u0111ang ch\u1ea1y c\u00f9ng l\u00fac. Thay v\u00ec tr\u01b0\u1edbc \u0111\u00e2y lu\u00f4n b\u1eadn b\u1ecbu v\u00e0 m\u1ea5t th\u1eddi gian \u0111\u1ec3 v\u00e0o h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o Google, Facebook, Google Analytics hay ph\u1ea3i l\u00e0m b\u00e1o c\u00e1o cho s\u1ebfp, th\u00ec nay t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u t\u1eadp h\u1ee3p v\u1ec1 m\u1ed9t n\u01a1i \u0111\u1ec3 b\u1ea1n d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd, ph\u00e2n t\u00edch, t\u1ed1i \u01b0u.<\/p>\n

B\u1ea1n ph\u1ea3i x\u00e2y b\u1eb1ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o, t\u1eadp h\u1ee3p m\u1ecdi d\u1eef li\u1ec7u cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ec3 t\u1ed1i \u01b0u v\u1ec1 m\u1ed9t n\u01a1i nh\u01b0 th\u1ebf, c\u00f3 bi\u1ec3u \u0111\u1ed3 so s\u00e1nh qua c\u00e1c ng\u00e0y li\u1ec1n k\u1ec1, th\u00e1ng hi\u1ec7n t\u1ea1i v\u1edbi th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3 hay th\u00f4ng tin KPIs, th\u1ef1c t\u1ebf \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 chia s\u1ebb cho nh\u1eefng ng\u01b0\u1eddi, \u0111\u1ed1i t\u00e1c li\u00ean quan c\u1ea7n thi\u1ebft c\u00f9ng \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch tr\u00ean ch\u00ednh giao di\u1ec7n \u0111\u00f3.<\/p>\n

Nh\u01b0 v\u1eady,<\/strong>\u00a0\u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u1ea7n l\u1edbn c\u00e1c chi\u1ebfn d\u1ecbch Digital Performance Marketing c\u1ee7a b\u1ea1n tri\u1ec3n khai \u0111\u1ec1u \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng t\u1ea1i ph\u1ea7n \u0111\u1ea7u tr\u01b0\u1edbc khi kh\u1edfi h\u00e0nh, t\u1ed5 ch\u1ee9c UMT v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t nh\u01b0 hai m\u00e1i ch\u00e8o song song. V\u00e0 d\u0129 nhi\u00ean trong qu\u00e1 tr\u00ecnh \u0111\u00f3 b\u1ea1n ph\u1ea3i ra s\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y campaign Digital Performance Marketing b\u1eb1ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng t\u1ea1o th\u00eam content m\u1edbi, thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o, tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u d\u01b0\u1edbi s\u1ef1 c\u00e2n b\u1eb1ng c\u1ee7a hai m\u00e1i ch\u00e8o \u0111\u00f3 v\u00e0 xem ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng ng\u00e0y n\u00e0y nh\u01b0 l\u00e0 b\u00e1nh l\u00e1i \u0111\u1ec3 gi\u00fap chi\u1ebfc thuy\u1ec1n c\u1ee7a b\u1ea1n lu\u00f4n v\u1eefng v\u00e0ng th\u1eb3ng ti\u1ebfn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng \u00edt ng\u01b0\u1eddi khi n\u00f3i chuy\u1ec7n v\u1edbi t\u00f4i v\u1ec1 ch\u1ee7 \u0111\u1ec1\u00a0Digital Performance Marketing, h\u1ecd th\u01b0\u1eddng g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f3 x\u1eed l\u00fd, li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. V\u00ed d\u1ee5 nh\u01b0 chi\u1ebfn d\u1ecbch thi\u1ebfu s\u1ef1 \u1ed5n \u0111\u1ecbnh, kh\u00f4ng t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch A l\u00e0m r\u1ea5t t\u1ed1t, nh\u01b0ng sang chi\u1ebfn d\u1ecbch B th\u00ec […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232],"tags":[387],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7763"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7763"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7763\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}