{"id":7925,"date":"2023-11-30T04:23:07","date_gmt":"2023-11-30T04:23:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=7925"},"modified":"2023-11-30T09:24:47","modified_gmt":"2023-11-30T09:24:47","slug":"cach-lap-ke-hoach-ban-hang-hieu-qua-cho-nhan-vien-sale","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-lap-ke-hoach-ban-hang-hieu-qua-cho-nhan-vien-sale.html","title":{"rendered":"C\u00c1CH L\u1eacP K\u1ebe HO\u1ea0CH B\u00c1N H\u00c0NG HI\u1ec6U QU\u1ea2 CHO NH\u00c2N VI\u00caN SALE"},"content":{"rendered":"

X\u00e2y d\u1ef1ng\u00a0k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong> cho 1 s\u1ea3n ph\u1ea9m (sales plan) \u00a0\u0111\u01b0\u1ee3c xem l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 gi\u00fap doanh nghi\u1ec7p n\u00f3i chung v\u00e0 b\u1ed9 ph\u1eadn kinh doanh n\u00f3i ri\u00eang th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m v\u00e0 l\u1ed9 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ed7i s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1 \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 kh\u00e1c nhau nh\u01b0ng nh\u00ecn chung, vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng cho m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec1u ph\u1ea3i tr\u1ea3i qua 11 b\u01b0\u1edbc c\u01a1 b\u1ea3n d\u01b0\u1edbi \u0111\u00e2y. M\u1eddi b\u1ea1n c\u00f9ng \u0111\u1ecdc v\u00e0 th\u1ef1c h\u00e0nh nh\u00e9!<\/p>\n

1. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h3>\n

K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 b\u1ea3n l\u1ed9 tr\u00ecnh \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5a ti\u00eau cho doanh nghi\u1ec7p.<\/p>\n

B\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd gi\u00fap b\u1ea1n:<\/p>\n

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  • X\u00e1c \u0111\u1ecbnh t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p<\/li>\n
  • Ch\u1ecdn \u0111\u01b0\u1ee3c c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n
  • X\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng cho \u0111\u1ed9i nh\u00f3m<\/li>\n
  • Th\u00fac \u0111\u1ea9y v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/li>\n
  • L\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng gi\u00fap b\u1ea1n d\u1ef1 tr\u00f9 \u0111\u01b0\u1ee3c kinh ph\u00ed<\/li>\n
  • \u0110\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u1ee5c ti\u00eau kinh doanh theo t\u1eebng giai \u0111o\u1ea1n<\/li>\n<\/ul>\n

    H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u l\u1eadp k\u1ebf ho\u1ea1ch theo \u0111\u1ecbnh k\u1ef3 6 th\u00e1ng ho\u1eb7c 12 th\u00e1ng m\u1ed9t l\u1ea7n. H\u00e3y coi b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u \u201cs\u1ed1ng\u201d m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eeda \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean.<\/p>\n

    2. Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/h3>\n

    L\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong>\u00a0kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch tr\u00ean gi\u1ea5y cho c\u00f3 m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft l\u1eadp c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ef1c t\u1ebf.<\/p>\n

    Sau \u0111\u00f3 th\u1ec3 hi\u1ec7n n\u00f3 b\u1eb1ng v\u0103n b\u1ea3n \u0111\u1ec3 ban l\u00e3nh \u0111\u1ea1o, \u0111i\u1ec1u h\u00e0nh, c\u00e1c ph\u00f2ng ban v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ed9 ph\u1eadn kinh doanh\/ b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft v\u00e0 th\u1ef1c thi.<\/p>\n

    2.1. T\u1ed5ng h\u1ee3p v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u00e3 tri\u1ec3n khai<\/b><\/p>\n

    T\u1ed5ng h\u1ee3p, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3\u00a0k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong>\u00a0\u0111\u00e3 tri\u1ec3n khai l\u00e0 b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng gi\u00fap b\u1ea1n r\u00fat ng\u1eafn th\u1eddi gian x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh c\u0169ng nh\u01b0 gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a c\u00e1c v\u1ea5n \u0111\u1ec1, r\u1ee7i ro c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 kh\u00f4ng hi\u1ec7u qu\u1ea3 khi th\u1ef1c thi.<\/p>\n

    \u0110\u1eb7c bi\u1ec7t, c\u00e1c s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng c\u0169 s\u1ebd l\u00e0 c\u01a1 s\u1edf gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau cho k\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng m\u1edbi. Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n n\u00ean xem x\u00e9t:<\/p>\n

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    • Hi\u1ec7u qu\u1ea3 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 nh\u1eefng g\u00ec (c\u00f3 s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3).<\/li>\n
    • L\u00fd do th\u00e0nh c\u00f4ng ho\u1eb7c kh\u00f4ng th\u00e0nh c\u00f4ng.<\/li>\n
    • C\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec x\u1ea3y ra.<\/li>\n
    • Nguy\u00ean nh\u00e2n v\u1ea5n \u0111\u1ec1.<\/li>\n
    • Gi\u1ea3i ph\u00e1p \u0111\u00e3 s\u1eed d\u1ee5ng l\u00e0 g\u00ec, hi\u1ec7u qu\u1ea3 thu \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o sau \u0111\u00f3.<\/li>\n
    • Nh\u1eefng n\u1ed9i dung \u0111\u00e3 r\u00fat kinh nghi\u1ec7m.<\/li>\n<\/ul>\n

      \u0110\u1ec3 c\u00e1c nh\u1eadn \u0111\u1ecbnh tr\u00ean l\u00e0 ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n \u0111\u1eb7t n\u00f3 trong b\u1ed1i c\u1ea3nh t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, c\u1ea1nh tranh v\u00e0 c\u00f4ng ty t\u1ea1i th\u1eddi \u0111i\u1ec3m th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch.<\/p>\n

      2.2. Ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng<\/b><\/p>\n

      Sau khi xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c\u00a0k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong>\u00a0tr\u01b0\u1edbc \u0111\u00f3, ch\u1eafc h\u1eb3n b\u1ea1n c\u0169ng \u0111\u00e3 nh\u00ecn ra di\u1ec5n bi\u1ebfn c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7.<\/p>\n

      B\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra, kh\u1ea3o s\u00e1t v\u00e0 th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng:<\/p>\n

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      • Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n, nhu c\u1ea7u, h\u00e0nh vi,\u2026<\/li>\n
      • \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh: s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5, \u0111i\u1ec3m m\u1ea1nh \u2013 \u0111i\u1ec3m y\u1ebfu, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Marketing \u2013 b\u00e1n h\u00e0ng \u0111ang th\u1ef1c hi\u1ec7n.<\/li>\n
      • T\u00ecnh h\u00ecnh v\u0129 m\u00f4: kinh t\u1ebf, ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i.<\/li>\n
      • Xu h\u01b0\u1edbng, tr\u00e0o l\u01b0u \u0111ang di\u1ec5n ra (c\u00f3 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n).<\/li>\n<\/ul>\n

        Qua vi\u1ec7c kh\u1ea3o s\u00e1t n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u cho k\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng. Ngo\u00e0i ra, v\u1edbi c\u00e1c hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n

        B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n

        V\u00ed d\u1ee5, vi\u1ec7c tri\u1ec3n khai kinh doanh \u1edf t\u1ec9nh l\u1ebb, n\u00f4ng th\u00f4n c\u00f3 th\u1ec3 c\u1ea7n \u00edt v\u1ed1n \u0111\u1ea7u t\u01b0 \u0111\u1ecba \u0111i\u1ec3m, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, h\u1ea1 t\u1ea7ng h\u01a1n \u1edf th\u00e0nh ph\u1ed1 l\u1edbn. T\u00f9y v\u00e0o \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch kh\u1ea3 thi.<\/p>\n

        2.3. So s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/p>\n

        B\u01b0\u1edbc 2 b\u1ea1n \u0111\u00e3 kh\u1ea3o s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Tuy nhi\u00ean b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c v\u00e0 \u0111\u01b0a ra ph\u00e2n t\u00edch, so s\u00e1nh v\u1edbi doanh nghi\u1ec7p m\u00ecnh \u0111\u1ec3 nh\u00ecn nh\u1eadn m\u00ecnh \u0111ang \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u1edf m\u1ee9c n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0\u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n c\u1ea1nh tranh t\u1ed1t nh\u1ea5t.<\/p>\n

        2.4. \u0110\u00e1nh gi\u00e1 c\u00e1c ngu\u1ed3n l\u1ef1c hi\u1ec7n t\u1ea1i\u00a0<\/b><\/p>\n

        M\u1ecdi k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng s\u1ebd l\u00e0 vi\u1ec3n v\u00f4ng n\u1ebfu b\u1ea1n kh\u00f4ng d\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 nh\u01b0:<\/p>\n

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        • Nh\u00e2n s\u1ef1<\/li>\n
        • T\u00e0i ch\u00ednh<\/li>\n
        • H\u1ea1 t\u1ea7ng<\/li>\n
        • C\u00f4ng c\u1ee5<\/li>\n<\/ul>\n

          H\u00e3y ch\u1ec9 ra c\u00e1c \u0111i\u1ec3m y\u1ebfu l\u00e0 r\u00e0o c\u1ea3n cho ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u00e1n h\u00e0ng v\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu.<\/p>\n

          Trong c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, b\u1ea1n n\u00ean ch\u00fa \u00fd t\u1edbi \u201cnh\u00e2n s\u1ef1<\/strong>\u201d (\u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng) v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng, n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n, tinh th\u1ea7n v\u00e0 th\u00e1i \u0111\u1ed9. Trong tr\u01b0\u1eddng h\u1ee3p ngu\u1ed3n l\u1ef1c n\u00e0y v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a b\u1ea1n ch\u01b0a kh\u1edbp v\u1edbi nhau, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t hai ph\u01b0\u01a1ng \u00e1n:<\/p>\n

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          • Ph\u00e1t tri\u1ec3n s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ebf ho\u1ea1ch.<\/li>\n
          • \u0110i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh h\u01b0\u1edbng, k\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng theo ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1 hi\u1ec7n c\u00f3.<\/li>\n<\/ul>\n

            N\u1ebfu theo ph\u01b0\u01a1ng \u00e1n 1, h\u00e3y n\u00eau r\u00f5 mong mu\u1ed1n, y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ed9 ph\u1eadn kh\u00e1c hi\u1ec3u v\u00e0 ph\u1ed1i h\u1ee3p.<\/p>\n

            2.5. L\u00e0m r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ch\u00e2n dung kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn trong k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/b><\/p>\n

            Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 v\u1ea1ch ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong k\u1ebf ho\u1ea1ch. Ti\u1ebfp \u0111\u1ebfn l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ch\u1eafc ch\u1eafn \u0111\u00e3 c\u00f3 ph\u00e2n t\u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, h\u00e3y d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u0169ng t\u1ec7p kh\u00e1ch h\u00e0ng cho k\u1ebf ho\u1ea1ch n\u00e0y.<\/p>\n

            Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho kh\u00e1ch h\u00e0ng B2B th\u00ec nh\u00e2n vi\u00ean kinh doanh c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o, m\u1ed7i nh\u00f3m c\u00f3 quy m\u00f4, \u0111\u1eb7c \u0111i\u1ec3m ra sao, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n n\u00e0o trong doanh nghi\u1ec7p, \u0111\u1eb7c \u0111i\u1ec3m c\u00f4ng vi\u1ec7c ra sao, th\u01b0\u1eddng g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec \u0111\u1ec3 t\u1eeb \u0111\u00f3 ch\u1ecdn l\u1ecdc nh\u00f3m kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean ch\u00e0o b\u00e1n \u0111\u1ed3ng th\u1eddi c\u00f3 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng. B\u1edfi v\u1eady trong b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n l\u00e0m r\u00f5 v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng.<\/p>\n

            \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p kinh doanh B2B c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh 2 nh\u00f3m ch\u00e2n dung kh\u00e1ch h\u00e0ng ch\u00ednh bao g\u1ed3m ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed5 ch\u1ee9c v\u00e0 ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c c\u00e1 nh\u00e2n ra quy\u1ebft \u0111\u1ecbnh, \u1ea3nh h\u01b0\u1edfng ho\u1eb7c tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/p>\n

            Th\u1ee9 nh\u1ea5t v\u1ec1\u00a0ch\u00e2n dung kh\u00e1ch h\u00e0ng t\u1ed5 ch\u1ee9c<\/b>. Ch\u00e2n dung kh\u00e1ch h\u00e0ng t\u1ed5 ch\u1ee9c s\u1ebd cho nh\u00e2n vi\u00ean kinh doanh bi\u1ebft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o? M\u1ed7i nh\u00f3m c\u00f3 quy m\u00f4, \u0111\u1eb7c \u0111i\u1ec3m ra sao? T\u1eeb \u0111\u00f3, ch\u1ecdn l\u1ecdc nh\u00f3m kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean ch\u00e0o b\u00e1n \u0111\u1ed3ng th\u1eddi hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

            Trong h\u1ed3 s\u01a1 ch\u00e2n dung kh\u00e1ch h\u00e0ng t\u1ed5 ch\u1ee9c c\u1ea7n l\u00e0m r\u00f5 nh\u1eefng n\u1ed9i dung bao g\u1ed3m:<\/p>\n

              \n
            • Ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c kinh doanh.<\/li>\n
            • Quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
            • S\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1.<\/li>\n
            • Doanh thu.<\/li>\n
            • V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.<\/li>\n<\/ul>\n

              Ngo\u00e0i ra, b\u1ea1n c\u1ea7n l\u00e0m ti\u1ebfp m\u1ed9t b\u01b0\u1edbc n\u1eefa l\u00e0 v\u1ebd ch\u00e2n dung c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n thu\u1ed9c t\u1ed5 ch\u1ee9c tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua h\u00e0ng bao g\u1ed3m ch\u00e2n dung ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh, ch\u00e2n dung ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng\u2026 Ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n s\u1ebd cho nh\u00e2n vi\u00ean kinh doanh bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n n\u00e0o trong doanh nghi\u1ec7p? \u0110\u1eb7c \u0111i\u1ec3m c\u00f4ng vi\u1ec7c ra sao? Th\u01b0\u1eddng g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec? T\u1eeb \u0111\u00f3 c\u00f3 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng.<\/p>\n

              Trong b\u1ea3n ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1 nh\u00e2n trong c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n bao g\u1ed3m nh\u1eefng th\u00f4ng tin:<\/p>\n

                \n
              • Tu\u1ed5i t\u00e1c.<\/li>\n
              • Gi\u1edbi t\u00ednh.<\/li>\n
              • V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/li>\n
              • V\u1ecb tr\u00ed, quy\u1ec1n h\u1ea1n trong doanh nghi\u1ec7p.<\/li>\n
              • S\u1edf th\u00edch, th\u00f3i quen<\/li>\n<\/ul>\n

                Sau khi b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng, h\u00e3y ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ti\u00eau ch\u00ed ph\u00e2n lo\u1ea1i s\u1ebd t\u00f9y v\u00e0o m\u1ed7i doanh nghi\u1ec7p. Tuy nhi\u00ean, c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1ch ph\u00e2n lo\u1ea1i ph\u1ed5 bi\u1ebfn sau:<\/p>\n

                  \n
                • Theo lo\u1ea1i h\u00ecnh ho\u1ea1t \u0111\u1ed9ng (th\u01b0\u01a1ng m\u1ea1i, d\u1ecbch v\u1ee5, s\u1ea3n xu\u1ea5t)<\/li>\n
                • Theo ng\u00e0nh ngh\u1ec1 (d\u01b0\u1ee3c, th\u1ef1c ph\u1ea9m, m\u00e1y c\u00f4ng nghi\u1ec7p, x\u00e2y d\u1ef1ng\u2026)<\/li>\n
                • Theo quy m\u00f4 (doanh thu, nh\u00e2n s\u1ef1, s\u1ed1 chi nh\u00e1nh)<\/li>\n
                • Theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (mi\u1ec1n Nam, mi\u1ec1n B\u1eafc, mi\u1ec1n Trung, trong n\u01b0\u1edbc, n\u01b0\u1edbc ngo\u00e0i)<\/li>\n<\/ul>\n

                  Ngo\u00e0i ra, trong m\u1ed9t s\u1ed1 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng up sales ho\u1eb7c cross sales, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t chia kh\u00e1ch h\u00e0ng theo:<\/p>\n

                    \n
                  • Gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng, \u0111\u01a1n h\u00e0ng.<\/li>\n
                  • S\u1ed1 l\u1ea7n mua h\u00e0ng.<\/li>\n
                  • Th\u1eddi gian mua h\u00e0ng (trong v\u00f2ng 6 th\u00e1ng, 1 n\u0103m\u2026)<\/li>\n<\/ul>\n

                    Vi\u1ec7c ph\u00e2n lo\u1ea1i t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap cho b\u1ea1n \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n

                    H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u1ea5t r\u00f5. C\u00f3 nh\u01b0 v\u1eady m\u1edbi c\u00f3 th\u1ec3 t\u0103ng \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

                    AMIS CRM \u2013 B\u1ed9 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong><\/p>\n

                    AMIS CRM l\u00e0 gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 c\u00e1c nghi\u1ec7p v\u1ee5 b\u00e1n h\u00e0ng, gi\u00fap doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, n\u00e2ng cao n\u0103ng su\u1ea5t cho sale, t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 b\u1ee9t ph\u00e1 doanh thu.<\/p>\n

                    Nh\u1ee9ng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a AMIS CRM bao g\u1ed3m:<\/strong><\/p>\n

                      \n
                    • Qu\u1ea3n l\u00fd chi\u1ebft kh\u1ea5u, khuy\u1ebfn m\u1ea1i<\/li>\n
                    • L\u01b0u tr\u1eef, qu\u1ea3n l\u00fd m\u1ecdi th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/li>\n
                    • Qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean sale<\/li>\n
                    • Qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean \u0111i th\u1ecb tr\u01b0\u1eddng<\/li>\n
                    • T\u1ed1i \u01b0u quy tr\u00ecnh b\u00e1n h\u00e0ng, ph\u00ea duy\u1ec7t<\/li>\n
                    • Li\u00ean th\u00f4ng d\u1eef li\u1ec7u v\u1ec1 t\u1ed3n kho, c\u00f4ng n\u1ee3, \u0111\u01a1n h\u00e0ng\u2026 v\u1edbi K\u1ebf to\u00e1n<\/li>\n
                    • B\u00e1o c\u00e1o doanh s\u1ed1, hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean\u2026<\/li>\n<\/ul>\n

                      2.6. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/b><\/p>\n

                      Sau khi \u0111\u00e3 ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh chung c\u0169ng nh\u01b0 n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

                      K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong>\u00a0gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o nh\u1eefng vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m, l\u00e0 l\u1ed9 tr\u00ecnh gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc ti\u00ean c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng v\u1edbi m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3.<\/p>\n

                      M\u1ee5c ti\u00eau v\u00e0 th\u1eddi h\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e0ng chi ti\u1ebft, c\u00e0ng c\u1ee5 th\u1ec3 th\u00ec vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 \u0111em l\u1ea1i kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao h\u01a1n cho doanh nghi\u1ec7p. Trong qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean quy t\u1eafc SMART bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 sau:<\/p>\n

                        \n
                      • S \u2013 Specific: C\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u<\/li>\n
                      • M \u2013 Measurable: \u0110o \u0111\u1ebfm \u0111\u01b0\u1ee3c<\/li>\n
                      • A \u2013 Achievable: T\u00ednh kh\u1ea3 thi (c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c)<\/li>\n
                      • R \u2013 Realistic: Th\u1ef1c t\u1ebf, kh\u00f4ng vi\u1ec3n v\u00f4ng<\/li>\n
                      • T \u2013 Time bound: Th\u1eddi h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n

                        2.7. Thi\u1ebft l\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng<\/b><\/p>\n

                        Sau khi \u0111\u00e3 c\u00f3 m\u1ee5c ti\u00eau, b\u00e2y gi\u1edd l\u00e0 l\u00fac b\u1ea1n suy ngh\u0129 l\u00e0m sao \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3 d\u1ef1a tr\u00ean c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/p>\n

                        C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trong\u00a0k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong>\u00a0c\u1ea7n ch\u1ec9 ra:<\/p>\n

                          \n
                        • B\u1ea1n s\u1ebd t\u1ed5 ch\u1ee9c nh\u1eefng ho\u1ea1t \u0111\u1ed9ng g\u00ec?<\/li>\n
                        • M\u1ed7i ho\u1ea1t \u0111\u1ed9ng l\u1ea1i c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau nh\u1ecf g\u00ec?<\/li>\n
                        • K\u1ebft qu\u1ea3 c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c cho m\u1ed7i ho\u1ea1t \u0111\u1ed9ng l\u00e0 g\u00ec?<\/li>\n
                        • Nh\u1eefng ai tham gia? Nhi\u1ec7m v\u1ee5 c\u1ee7a t\u1eebng ng\u01b0\u1eddi l\u00e0 g\u00ec?<\/li>\n
                        • K\u00eanh, \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c hi\u1ec7n l\u00e0 g\u00ec?<\/li>\n
                        • Ph\u01b0\u01a1ng th\u1ee9c n\u00e0o?<\/li>\n<\/ul>\n

                          H\u00e3y c\u1ee5 th\u1ec3 h\u00f3a c\u00e1c n\u1ed9i dung \u0111\u00f3, c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t.<\/p>\n

                          2.8. Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/b><\/p>\n

                          C\u00f3 kh\u00f4ng \u00edt ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 kh\u00f4ng th\u1ef1c ch\u00ednh x\u00e1c (v\u00ed d\u1ee5 m\u1ee5c ti\u00eau l\u00e0 th\u1ecb ph\u1ea7n nh\u01b0ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 theo s\u1ed1 doanh thu ho\u1eb7c l\u1ee3i nhu\u1eadn).<\/p>\n

                          C\u0169ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 theo c\u1ea3m t\u00ednh thay v\u00ec d\u1ef1a tr\u00ean ti\u00eau ch\u00ed, con s\u1ed1 ch\u00ednh x\u00e1c.<\/p>\n

                          \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1, ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng, b\u1ea1n c\u1ea7n b\u00e1m s\u00e1t v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 doanh thu th\u00ec ch\u1eafc ch\u1eafn ch\u1ec9 ti\u00eau l\u00e0 doanh thu; tr\u01b0\u1eddng h\u1ee3p m\u1ee5c ti\u00eau l\u00e0 gia t\u0103ng th\u1ecb ph\u1ea7n th\u00ec ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng\u2026<\/p>\n

                          Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u1ec9 s\u1ed1 gi\u00fap b\u1ea1n kh\u00f4ng nh\u1eefng \u0111\u00e1nh gi\u00e1 \u0111\u00fang hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o cho t\u1eebng nh\u00e2n s\u1ef1 th\u1ef1c hi\u1ec7n tr\u00ean KPI \u0111\u00e3 giao.<\/p>\n

                          2.9. D\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/b><\/p>\n

                          \u1ede ph\u1ea7n n\u00e0y c\u1ea7n d\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch, chi ph\u00ed \u0111\u1ea7u t\u1eeb \u1edf t\u1eebng kh\u00e2u, t\u1eebng chi\u1ebfn d\u1ecbch sao cho ph\u00f9 h\u1ee3p \u0111\u1ec3 v\u1eeba tri\u1ec3n khai k\u1ebf ho\u1ea1ch tr\u01a1n tru, hi\u1ec7u qu\u1ea3 v\u00e0 v\u1eeba n\u1eb1m trong kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                          Trong b\u01b0\u1edbc n\u00e0y, h\u00e3y tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi:<\/p>\n

                            \n
                          • B\u1ea1n s\u1eb5n s\u00e0ng chi ra bao nhi\u00eau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u1ec1 ra?<\/li>\n
                          • B\u1ea1n \u0111\u00e3 t\u00ednh h\u1ebft c\u00e1c chi ph\u00ed nh\u01b0: ti\u1ec1n l\u01b0\u01a1ng, ti\u1ec1n th\u01b0\u1edfng, ti\u1ec1n hoa h\u1ed3ng, chi ph\u00ed \u0111\u00e0o t\u1ea1o, chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng nh\u00f3m, chi ti\u00eau t\u00e0i nguy\u00ean v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c ch\u01b0a? N\u1ebfu ch\u01b0a, h\u00e3y \u0111\u01b0a ngay v\u00e0o d\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch.<\/li>\n<\/ul>\n

                            C\u00e1c \u0111\u1ea7u m\u1ee5c chi ti\u00eau c\u00e0ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea chi ti\u1ebft bao nhi\u00eau th\u00ec vi\u1ec7c th\u1ef1c thi ho\u1ea1t \u0111\u1ed9ng c\u00e0ng t\u1ed1t. Khi d\u1ef1 to\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3n chi ph\u00ed ban \u0111\u1ea7u b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c s\u1ed1 v\u1ed1n c\u1ea7n c\u00f3, d\u1ef1 to\u00e1n \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c trong t\u1eebng giai \u0111o\u1ea1n.<\/p>\n

                            N\u1eafm v\u1eefng nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n tr\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

                            H\u00e3y v\u1ea1ch ra k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 nh\u1ea5t \u0111\u1ec3 gi\u00fap cho doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean kinh doanh n\u00f3i ri\u00eang c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau v\u00e0 nhi\u1ec7m v\u1ee5 r\u00f5 r\u00e0ng, \u0111em l\u1ea1i doanh thu cho doanh nghi\u1ec7p.<\/p>\n

                            2.10. T\u1ed5 ch\u1ee9c \u0111\u1ed9i nh\u00f3m b\u00e1n h\u00e0ng<\/b><\/p>\n

                            Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u00e3 g\u1ea7n xong, b\u00e2y gi\u1edd h\u00e3y xem x\u00e9t n\u00ean t\u1ed5 ch\u1ee9c nh\u00e2n s\u1ef1 cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u1ebf n\u00e0o.<\/p>\n

                            Tr\u01b0\u1edbc h\u1ebft, h\u00e3y ph\u00e2n chia \u0111\u1ed9i nh\u00f3m (team) t\u00f9y theo \u0111\u1eb7c th\u00f9 kinh doanh ho\u1eb7c theo m\u1ee5c ti\u00eau b\u1ea1n \u0111\u1ec1 ra. M\u1ed9t s\u1ed1 g\u1ee3i \u00fd b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n

                            C\u00f3 nhi\u1ec1u lo\u1ea1i \u0111\u1ed9i b\u00e1n h\u00e0ng. V\u00ed d\u1ee5:<\/p>\n

                              \n
                            • B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n: m\u1ed7i ng\u01b0\u1eddi t\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb t\u00ecm ki\u1ebfm \u0111\u1ebfn khi ho\u00e0n t\u1ea5t ch\u1ed1t sales.<\/li>\n
                            • B\u00e1n h\u00e0ng theo nh\u00f3m: m\u1ed7i nh\u00f3m c\u00f3 t\u1eeb 4-5 ng\u01b0\u1eddi c\u00f9ng ph\u1ee5 tr\u00e1ch m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ed9t \u0111\u1ecba b\u00e0n n\u00e0o \u0111\u00f3. M\u1ed7i nh\u00f3m n\u00e0y s\u1ebd c\u00f3 m\u1ed9t tr\u01b0\u1edfng nh\u00f3m ph\u1ee5 tr\u00e1ch to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1eeb giao ch\u1ec9 ti\u00eau, ph\u00e2n chia c\u00f4ng vi\u1ec7c.<\/li>\n
                            • B\u00e1n h\u00e0ng theo ch\u1ee9c n\u0103ng: nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, trong quy tr\u00ecnh b\u00e1n h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u b\u01b0\u1edbc, t\u1eeb t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ch\u1ed1t sales. C\u00f3 nh\u1eefng m\u00f4 h\u00ecnh doanh nghi\u1ec7p chia nh\u00e2n s\u1ef1 theo ch\u1ee9c n\u0103ng nh\u01b0: 1 ng\u01b0\u1eddi ho\u1eb7c nh\u00f3m ch\u1ec9 chuy\u00ean t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u00f3m kh\u00e1c ch\u1ec9 th\u1ef1c hi\u1ec7n ch\u1ed1t sales\u2026<\/li>\n<\/ul>\n

                              M\u1ed7i h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c \u0111\u1ec1u c\u00f3 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, b\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1ch chia n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

                              \u00a02.11. L\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng cho k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/b><\/p>\n

                              Sau khi \u0111\u00e3 v\u1ea1ch ra m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo ch\u00ednh l\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

                              Sau \u0111\u00f3, ph\u1ea3i li\u1ec7t k\u00ea chi ti\u1ebft c\u00e1c kh\u00e2u v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch\u00a0 b\u00e1n h\u00e0ng th\u00f4ng qua c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a doanh nghi\u1ec7p, c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh, thi\u1ebft b\u1ecb, nh\u00e2n s\u1ef1,\u2026 C\u1ea7n \u0111\u01b0a ra c\u01a1 ch\u1ebf ki\u1ec3m so\u00e1t nh\u00e2n s\u1ef1 v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh c\u00f4ng vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

                              C\u00e2n nh\u1eafc \u01b0u ti\u00ean cho nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft l\u00e0m tr\u01b0\u1edbc, \u0111\u1eb7t th\u1eddi h\u1ea1n cho c\u00f4ng vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n \u0111\u00fang quy tr\u00ecnh, d\u00e0nh th\u1eddi gian cho nh\u1eefng c\u00f4ng vi\u1ec7c ph\u00e1t sinh, nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. N\u1ebfu b\u1ecb ch\u1eadm tr\u1ec5 b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 thay \u0111\u1ed5i t\u1ee9c th\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u00e0n thi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u00e0 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf.<\/p>\n

                              Trong b\u01b0\u1edbc n\u00e0y, h\u00e3y s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c 5W \u2013 2H \u0111\u1ec3 thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng.<\/p>\n

                                \n
                              • What for: m\u1ee5c ti\u00eau l\u00e0 g\u00ec<\/li>\n
                              • What: ho\u1ea1t \u0111\u1ed9ng g\u00ec s\u1ebd t\u1ed5 ch\u1ee9c.<\/li>\n
                              • Who: ai s\u1ebd th\u1ef1c hi\u1ec7n.<\/li>\n
                              • Where: th\u1ef1c hi\u1ec7n t\u1ea1i \u0111\u00e2u.<\/li>\n
                              • When: khi n\u00e0o th\u1ef1c hi\u1ec7n, trong bao l\u00e2u.<\/li>\n
                              • How: th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n
                              • How much: chi ph\u00ed bao nhi\u00eau.<\/li>\n<\/ul>\n

                                Cu\u1ed1i c\u00f9ng, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng r\u1ea5t c\u1ea3 nh\u00e2n s\u1ef1 \u0111\u1ec1u n\u1eafm r\u00f5 nhi\u1ec7m v\u1ee5, vai tr\u00f2 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n\/ nh\u00f3m c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01a1n tru, th\u00f4ng su\u1ed1t.<\/p>\n

                                \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t ph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u00fap b\u1ea1n c\u1ee5 th\u1ec3 h\u00f3a quy tr\u00ecnh, c\u00f4ng vi\u1ec7c v\u00e0 theo d\u00f5i t\u00ecnh h\u00ecnh th\u1ef1c hi\u1ec7n c\u1ee7a nh\u00e2n vi\u00ean c\u0169ng nh\u01b0 cung c\u1ea5p bi\u1ec3u \u0111\u1ed3 b\u00e1o c\u00e1o r\u00f5 v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u00ean giao di\u1ec7n ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 xu\u1ea5t v\u00e0 theo d\u00f5i t\u00ecnh h\u00ecnh kinh doanh nhanh h\u01a1n.<\/p>\n

                                2.12. D\u1ef1 ph\u00f2ng r\u1ee7i ro<\/b><\/p>\n

                                M\u1ecdi t\u00ednh to\u00e1n c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c, kh\u00f4ng c\u00f3 g\u00ec ch\u1eafc ch\u1eafn m\u1ecdi th\u1ee9 s\u1ebd di\u1ec5n ra theo \u0111\u00fang \u00fd mu\u1ed1n v\u00e0 k\u1ebf ho\u1ea1ch. Tr\u01b0\u1eddng h\u1ee3p s\u1ef1 c\u1ed1 ho\u1eb7c r\u1ee7i ro x\u1ea3y ra, b\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng \u0111\u1ed1i di\u1ec7n v\u1edbi n\u00f3 v\u00e0 t\u00ecm ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft.<\/p>\n

                                \u0110\u1ec3 tr\u00e1nh b\u1ecb \u0111\u1ed9ng, b\u1ea1n n\u00ean gi\u1ea3 l\u1eadp c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra k\u00e8m gi\u1ea3i ph\u00e1p \u0111i k\u00e8m. C\u0169ng c\u1ea7n t\u00ednh to\u00e1n nh\u1eefng tr\u01b0\u1eddng h\u1ee3p r\u1ee7i ro x\u1ea5u nh\u1ea5t x\u1ea3y ra th\u00ec thi\u1ec7t h\u1ea1i c\u0169ng s\u1ebd \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t v\u00e0 trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n.<\/p>\n

                                3. C\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/b><\/h3>\n

                                B\u1ea1n \u0111\u00e3 \u0111i qua qu\u00e1 tr\u00ecnh 11 b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, b\u00e2y gi\u1edd, h\u00e3y th\u1ec3 hi\u1ec7n n\u00f3 ra gi\u1ea5y \u0111\u1ec3 ban l\u00e3nh \u0111\u1ea1o, \u0111i\u1ec1u h\u00e0nh v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n c\u00f9ng n\u1eafm \u0111\u01b0\u1ee3c.<\/p>\n

                                M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng c\u1ea7n th\u1ec3 hi\u1ec7n c\u00e1c n\u1ed9i dung c\u01a1 b\u1ea3n sau:<\/p>\n

                                  \n
                                • T\u00f3m t\u1eaft t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh<\/li>\n
                                • D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng<\/li>\n
                                • Th\u1ed1ng k\u00ea ngu\u1ed3n l\u1ef1c b\u00e1n h\u00e0ng<\/li>\n
                                • M\u1ee5c ti\u00eau k\u1ebf ho\u1ea1ch<\/li>\n
                                • M\u00f4 t\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng (theo 5W \u2013 2H)<\/li>\n
                                • Ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng r\u1ee7i ro<\/li>\n
                                • T\u1ed5 ch\u1ee9c \u0111\u1ed9i ng\u0169<\/li>\n
                                • Ng\u00e2n s\u00e1ch<\/li>\n<\/ul>\n

                                  B\u1ea1n c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y k\u1ebf ho\u1ea1ch n\u00e0y tr\u00ean Word, Excel hay Powerpoint nh\u01b0ng nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u1ea3m b\u1ea3o d\u1ef1 ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 logic nh\u00e9.<\/p>\n

                                  4. Y\u00eau c\u1ea7u v\u1ec1 b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/b><\/h3>\n

                                  B\u1ea5t k\u1ef3 m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng n\u00e0o c\u0169ng s\u1ebd bao g\u1ed3m c\u00e1c n\u1ed9i dung c\u01a1 b\u1ea3n n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c, v\u0103n h\u00f3a v\u00e0 quy tr\u00ecnh c\u1ee7a t\u1ed5 ch\u1ee9c b\u1ea1n.<\/p>\n

                                  Tuy v\u1eady, b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u c\u01a1 b\u1ea3n sau:<\/p>\n

                                    \n
                                  • Th\u1ec3 hi\u1ec7n r\u00f5 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3.<\/li>\n
                                  • C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng c\u00f9ng chi\u1ebfn thu\u1eadt s\u1eed d\u1ee5ng.<\/li>\n
                                  • Ch\u1ec9 ra c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft gi\u00fap \u0111\u1ed9i ng\u0169 kinh doanh th\u00e0nh c\u00f4ng trong k\u1ebf ho\u1ea1ch.<\/li>\n
                                  • T\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng ng\u00e2n s\u00e1ch th\u1ef1c thi.<\/li>\n
                                  • Giao vi\u1ec7c v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 t\u1eebng nh\u00e2n s\u1ef1 trong \u0111\u1ed9i ng\u0169 ho\u1eb7c nh\u00f3m b\u00e1n h\u00e0ng.<\/li>\n
                                  • Nh\u1eefng nguy\u00ean t\u1eafc, quy \u0111\u1ecbnh c\u1ea7n l\u01b0u \u00fd.<\/li>\n
                                  • C\u00f3 ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n

                                    4. K\u1ebft lu\u1eadn<\/b><\/h3>\n

                                    K\u1ebf ho\u1ea1ch kinh doanh b\u00e1n h\u00e0ng l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft cho m\u1ed7i doanh nghi\u1ec7p. N\u1eafm v\u1eefng nh\u1eefng b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch tr\u00ean c\u00f9ng c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng v\u1edbi t\u00ednh kh\u1ea3 thi l\u00e0 cao nh\u1ea5t, mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    X\u00e2y d\u1ef1ng\u00a0k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng cho 1 s\u1ea3n ph\u1ea9m (sales plan) \u00a0\u0111\u01b0\u1ee3c xem l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 gi\u00fap doanh nghi\u1ec7p n\u00f3i chung v\u00e0 b\u1ed9 ph\u1eadn kinh doanh n\u00f3i ri\u00eang th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m v\u00e0 l\u1ed9 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p v\u00e0 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,240],"tags":[389],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7925"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7925"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7925\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}