{"id":8159,"date":"2023-11-29T15:03:33","date_gmt":"2023-11-29T15:03:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoat-dong-kinh-doanh-dich-vu-du-lich-truc-tuyen-e-tourism-la-gi-dac-diem.html"},"modified":"2023-12-21T14:08:39","modified_gmt":"2023-12-21T07:08:39","slug":"hoat-dong-kinh-doanh-dich-vu-du-lich-truc-tuyen-e-tourism-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoat-dong-kinh-doanh-dich-vu-du-lich-truc-tuyen-e-tourism-la-gi-dac-diem.html","title":{"rendered":"Ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn (E-tourism) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: itmfuproject.wordpress)<\/p>\n<\/figcaption><\/figure>\n

Ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn<\/b> hay c\u00f4ng nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 l\u1eef h\u00e0nh qua m\u1ea1ng internet<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0: Electronic tourism\/ E-tourism.<\/b><\/p>\n

C\u00f4ng nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 l\u1eef h\u00e0nh qua m\u1ea1ng internet<\/b> \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ef1 \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin truy\u1ec1n th\u00f4ng (ICT – Information and CommMasterskillstion Technology) v\u00e0o ng\u00e0nh C\u00f4ng nghi\u1ec7p du l\u1ecbch.\u00a0<\/p>\n

C\u0169ng theo Ma et al (2003),\u00a0E-tourism\u00a0l\u00e0 vi\u1ec7c s\u1ed1 h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c qui tr\u00ecnh v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb trong ng\u00e0nh c\u00f4ng nghi\u1ec7p du l\u1ecbch, kh\u00e1ch s\u1ea1n, d\u1ecbch v\u1ee5\u2026 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 l\u1eef h\u00e0nh.<\/p>\n

Buhalis v\u00e0 Jun (2011) \u0111\u00e3 m\u1ed9t l\u1ea7n n\u1eefa \u0111\u1ecbnh ngh\u0129a l\u1ea1i E-tourism:\u00a0<\/p>\n

E-tourism \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng m\u1ea1ng n\u1ed9i b\u1ed9 \u0111\u1ec3 c\u1ea3i ti\u1ebfn t\u1ed5 ch\u1ee9c b\u00ean trong doanh nghi\u1ec7p v\u00e0 t\u1eadn d\u1ee5ng m\u1ea1ng di\u1ec7n r\u1ed9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n giao d\u1ecbch v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c tin c\u1eady v\u00e0 s\u1eed d\u1ee5ng internet \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

Kh\u00e1i ni\u1ec7m v\u1ec1 e-tourism \u0111\u01b0\u1ee3c hi\u1ec3u r\u1ed9ng ra l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ch\u1ee9c n\u0103ng kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, marketing \u0111i\u1ec7n t\u1eed, t\u00e0i ch\u00ednh \u0111i\u1ec7n t\u1eed, k\u1ebf to\u00e1n \u0111i\u1ec7n t\u1eed, mua s\u1eafm tr\u1ef1c tuy\u1ebfn\u2026 c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch tr\u1ef1c tuy\u1ebfn, t\u1ea5t c\u1ea3 nh\u1eefng l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p du l\u1ecbch \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a.\u00a0<\/p>\n

V\u00ec v\u1eady, E-tourism \u0111\u1ea3m nh\u1eadn ba b\u1ed9 ph\u1eadn ch\u00ednh: qu\u1ea3n tr\u1ecb kinh doanh, qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng th\u00f4ng tin v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 kinh doanh du l\u1ecbch.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn<\/font><\/h3>\n

B\u00e1n h\u00e0ng qua internet n\u00f3i chung v\u00e0 b\u00e1n h\u00e0ng qua internet trong kinh doanh l\u1eef h\u00e0nh n\u00f3i ri\u00eang c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt so v\u1edbi h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n

– Tr\u01b0\u1edbc ti\u00ean, ph\u1ea3i k\u1ec3 \u0111\u1ebfn l\u00e0 v\u1ea5n \u0111\u1ec1 t\u1ed1c \u0111\u1ed9<\/b>. V\u1edbi nh\u00e0 cung c\u1ea5p h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tung ra \u0111\u1ed3ng th\u1eddi v\u1edbi qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u00f3. Vi\u1ec7c n\u00e0y t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7 trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, b\u00ean c\u1ea1nh \u0111\u00f3 h\u1ecd c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng h\u01a1n.\u00a0<\/p>\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, vi\u1ec7c ti\u1ebfp c\u1eadn th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. H\u01a1n th\u1ebf n\u1eefa, qu\u00e1 tr\u00ecnh giao d\u1ecbch c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh nhanh h\u01a1n do ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian trong vi\u1ec7c th\u1ecfa thu\u1eadn, giao h\u00e0ng v\u00e0 thanh to\u00e1n \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c h\u00e0ng h\u00f3a s\u1ed1 h\u00f3a.<\/p>\n

– Th\u1ee9 hai\u00a0l\u00e0 th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra li\u00ean t\u1ee5c. <\/b>Ti\u1ebfn h\u00e0nh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng tr\u1edf ng\u1ea1i v\u1ec1 s\u1ee9c ng\u01b0\u1eddi. Kh\u00e1c v\u1edbi h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng th\u00f4ng th\u01b0\u1eddng ch\u01b0a c\u00f3 \u1ee9ng d\u1ee5ng internet, h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c t\u1ea1i m\u1ecdi th\u1eddi \u0111i\u1ec3m, khai th\u00e1c tri\u1ec7t \u0111\u1ec3 th\u1eddi gian 24 gi\u1edd m\u1ed9t ng\u00e0y, 7 ng\u00e0y trong m\u1ed9t tu\u1ea7n, ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 kh\u00e1i ni\u1ec7m th\u1eddi gian ch\u1ebft (Death of Time).<\/p>\n

– Th\u1ee9 ba\u00a0l\u00e0 ph\u1ea1m vi to\u00e0n c\u1ea7u.<\/b> Internet c\u00f3 kh\u1ea3 n\u0103ng th\u00e2m nh\u1eadp \u0111\u1ebfn kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Th\u00f4ng qua internet, doanh nghi\u1ec7p Vi\u1ec7t Nam ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf M\u1ef9, EU, Nh\u1eadt, \u00dac\u2026 v\u1edbi chi ph\u00ed th\u1ea5p v\u00e0 v\u1edbi th\u1eddi gian nhanh nh\u1ea5t.\u00a0<\/p>\n

H\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 v\u01b0\u1ee3t qua m\u1ecdi tr\u1edf ng\u1ea1i v\u1ec1 kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00ed (Death of Distance). \u0110\u1eb7c \u0111i\u1ec3m n\u00e0y c\u1ee7a b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch \u0111\u00e3 th\u1ea5y r\u00f5 c\u00f2n \u1ea9n ch\u1ee9a nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.\u00a0<\/p>\n

Khi kho\u1ea3ng c\u00e1ch v\u1ec1 \u0111\u1ecba l\u00ed gi\u1eefa c\u00e1c khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u1edf n\u00ean ng\u00e0y c\u00e0ng m\u1edd nh\u1ea1t th\u00ec vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u0169ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u. M\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh v\u1ed1n \u0111\u00e3 gay g\u1eaft trong ph\u1ea1m vi m\u1ed9t qu\u1ed1c gia, nay c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n khi n\u00f3 m\u1edf r\u1ed9ng ra ph\u1ea1m vi qu\u1ed1c t\u1ebf.\u00a0<\/p>\n

– Th\u1ee9 t\u01b0\u00a0l\u00e0 lo\u1ea1i b\u1ecf tr\u1edf ng\u1ea1i do c\u00e1c kh\u00e2u trung gian g\u00e2y ra.<\/b> H\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1eaft gi\u1ea3m h\u1ea7u h\u1ebft c\u00e1c trung gian, th\u00eam v\u00e0o \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, thu th\u1eadp th\u00f4ng tin k\u1ecbp th\u1eddi, ch\u00ednh x\u00e1c \u0111\u1ec3 ph\u1ee5c v\u1ee5 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t kinh doanh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn, T\u1ea1p ch\u00ed C\u00f4ng th\u01b0\u01a1ng, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn (ti\u1ebfng Anh: E-tourism) l\u00e0 s\u1ef1 \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin truy\u1ec1n th\u00f4ng – ICT v\u00e0o ng\u00e0nh C\u00f4ng nghi\u1ec7p du l\u1ecbch.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8159"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8159"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8159\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}