{"id":8165,"date":"2023-11-29T08:37:28","date_gmt":"2023-11-29T08:37:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-gia-de-ban-pha-gia-predatory-pricing-la-gi-nhung-anh-huong-cua-dinh-gia-an-cuop.html"},"modified":"2023-12-21T14:08:40","modified_gmt":"2023-12-21T07:08:40","slug":"dinh-gia-de-ban-pha-gia-predatory-pricing-la-gi-nhung-anh-huong-cua-dinh-gia-an-cuop","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-gia-de-ban-pha-gia-predatory-pricing-la-gi-nhung-anh-huong-cua-dinh-gia-an-cuop.html","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1 (Predatory Pricing) l\u00e0 g\u00ec? Nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ecbnh gi\u00e1 \u0103n c\u01b0\u1edbp"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">\u1ea2nh minh h\u1ecda: Medium<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px;font-size: 22px\" color=\"#3d85c6\">\u0110\u1ecbnh <span>gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1<\/span><\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>\u0110\u1ecbnh <span>gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1<\/span><\/b>\u00a0hay <b>\u0111\u1ecbnh gi\u00e1 c\u01b0\u1edbp \u0111o\u1ea1t, \u0111\u1ecbnh gi\u00e1 di\u1ec7t nhau\u00a0<\/b>trong ti\u1ebfng Anh l\u00e0 <b>Predatory Pricing.<\/b><\/p>\n<p><b>\u0110\u1ecbnh <span>gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1<\/span><\/b> l\u00e0 h\u00e0nh \u0111\u1ed9ng b\u1ea5t h\u1ee3p ph\u00e1p trong vi\u1ec7c \u0111\u1eb7t gi\u00e1 \u1edf m\u1ee9c r\u1ea5t th\u1ea5p \u0111\u1ec3 lo\u1ea1i b\u1ecf \u0111i s\u1ef1 c\u1ea1nh tranh. H\u00e0nh \u0111\u1ed9ng n\u00e0y vi ph\u1ea1m lu\u1eadt ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n b\u1edfi v\u00ec n\u00f3 s\u1ebd l\u00e0m cho th\u1ecb tr\u01b0\u1eddng d\u1ec5 b\u1ecb \u0111\u1ed9c quy\u1ec1n h\u01a1n.<\/p>\n<p>Tuy nhi\u00ean, c\u00e1c c\u00e1o bu\u1ed9c v\u1ec1 \u0111\u1ecbnh <span>gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1<\/span> c\u00f3 th\u1ec3 s\u1ebd kh\u00f3 b\u1ecb truy t\u1ed1 v\u00ec c\u00e1c b\u1ecb c\u00e1o c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u1eadp lu\u1eadn r\u1eb1ng h\u1ea1 gi\u00e1 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 c\u1ea1nh tranh th\u00f4ng th\u01b0\u1eddng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c c\u1ed1 \u00fd l\u00e0m suy y\u1ebfu th\u1ecb tr\u01b0\u1eddng. Th\u00eam v\u00e0o \u0111\u00f3, h\u00e0nh \u0111\u1ed9ng n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch b\u1edfi v\u00ec c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n trong vi\u1ec7c l\u1ea5y l\u1ea1i doanh thu b\u1ecb m\u1ea5t v\u00e0 kh\u00f4ng d\u1ec5 \u0111\u1ec3 lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3><font style=\"line-height: 22px;font-size: 22px\" color=\"#3d85c6\">Nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ecbnh <span>gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1<\/span><\/font><\/h3>\n<p>M\u1ed9t cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1 c\u1ea3 m\u00e0 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ecbnh <span>gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1<\/span> c\u00f3 th\u1ec3 s\u1ebd c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ng\u1eafn h\u1ea1n. S\u1ef1 c\u1ea1nh tranh cao \u0111\u1ed9 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi mua, trong \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 th\u00edch c\u00e1c m\u1ee9c gi\u00e1 tr\u1edf n\u00ean th\u1ea5p h\u01a1n n\u1eefa m\u00e0 t\u00e1c d\u1ee5ng \u0111\u00f2n b\u1ea9y xen l\u1eabn vi\u1ec7c \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nhi\u1ec1u h\u01a1n c\u00f2n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng.<\/p>\n<p>Tuy nhi\u00ean, n\u1ebfu cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u00eau di\u1ec7t t\u1ea5t c\u1ea3 ho\u1eb7c th\u1eadm ch\u00ed ch\u1ec9 m\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u0169ng s\u1ebd khi\u1ebfn cho nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng b\u1ecb \u0111\u1ea3o ng\u01b0\u1ee3c. M\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n c\u00f3 th\u1ec3 cho ph\u00e9p c\u00f4ng ty n\u1eafm gi\u1eef s\u1ef1 \u0111\u1ed9c quy\u1ec1n b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 theo \u00fd mu\u1ed1n.<\/p>\n<p>May m\u1eafn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n b\u1ec1n v\u1eefng kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n. V\u00ed d\u1ee5 nh\u01b0 l\u00e0 vi\u1ec7c lo\u1ea1i b\u1ecf t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ed1i th\u1ee7 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3. Gi\u1ea3 s\u1eed, trong m\u1ed9t khu v\u1ef1c c\u00f3 nhi\u1ec1u tr\u1ea1m x\u0103ng, vi\u1ec7c b\u1ea5t k\u00ec nh\u00e0 khai th\u00e1c n\u00e0o gi\u1ea3m gi\u00e1 \u0111\u1ee7 th\u1ea5p, \u0111\u1ee7 l\u00e2u \u0111\u1ec3 lo\u1ea1i b\u1ecf t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng ng\u1ea1i.<\/p>\n<p>Ngay c\u1ea3 khi m\u1ed9t n\u1ed7 l\u1ef1c nh\u01b0 v\u1eady c\u00f3 hi\u1ec7u qu\u1ea3 th\u00ec chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 s\u1ebd ch\u1ec9 th\u00e0nh c\u00f4ng n\u1ebfu doanh thu b\u1ecb m\u1ea5t b\u1edfi \u0111\u1ecbnh <span>gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1<\/span> \u0111\u01b0\u1ee3c thu h\u1ed3i nhanh ch\u00f3ng, tr\u01b0\u1edbc khi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c c\u00f3 th\u1ec3 tham gia th\u1ecb tr\u01b0\u1eddng do s\u1ef1 l\u00f4i k\u00e9o quay tr\u1edf l\u1ea1i c\u1ee7a m\u1ee9c gi\u00e1 b\u00ecnh th\u01b0\u1eddng.<\/p>\n<h3><font style=\"line-height: 22px;font-size: 22px\" color=\"#3d85c6\">\u0110\u1ecbnh <span>gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1<\/span> v\u00e0 Ph\u00e1p lu\u1eadt<\/font><\/h3>\n<p>Gi\u1edbi t\u01b0 ph\u00e1p M\u1ef9 th\u01b0\u1eddng hay ho\u00e0i nghi v\u1edbi c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1. Trong s\u1ed1 c\u00e1c r\u00e0o c\u1ea3n do T\u00f2a \u00e1n T\u1ed1i cao M\u1ef9 \u0111\u01b0a ra v\u1ec1 y\u00eau c\u1ea7u ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n l\u00e0 vi\u1ec7c b\u1eaft bu\u1ed9c r\u1eb1ng c\u00e1c nguy\u00ean \u0111\u01a1n ph\u1ea3i cho th\u1ea5y kh\u1ea3 n\u0103ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecbnh gi\u00e1 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00f4ng ch\u1ec9 l\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 m\u00e0 c\u00f2n l\u00ean c\u1ea3 s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem xem c\u00f3 m\u1ed9t kh\u1ea3 n\u0103ng c\u00f3 th\u1eadt n\u00e0o c\u1ee7a n\u1ed7 l\u1ef1c \u0111\u1ed9c quy\u1ec1n s\u1ebd th\u00e0nh hi\u1ec7n th\u1ef1c hay kh\u00f4ng.<\/p>\n<p>H\u01a1n n\u1eefa, T\u00f2a \u00e1n x\u00e1c \u0111\u1ecbnh r\u1eb1ng \u0111\u1ec3 gi\u00e1 \u0111\u01b0\u1ee3c coi l\u00e0 b\u1ecb \u0103n c\u01b0\u1edbp, ch\u00fang s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1ef1c k\u00ec th\u1ea5p m\u00e0 c\u00f2n th\u1ef1c s\u1ef1 th\u1ea5p h\u01a1n gi\u00e1 th\u00e0nh c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>(Theo <i>Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            \u0110\u1ecbnh gi\u00e1 \u0111\u1ec3 b\u00e1n ph\u00e1 gi\u00e1 (ti\u1ebfng Anh: Predatory Pricing) l\u00e0 h\u00e0nh \u0111\u1ed9ng b\u1ea5t h\u1ee3p ph\u00e1p trong vi\u1ec7c \u0111\u1eb7t gi\u00e1 \u1edf m\u1ee9c r\u1ea5t th\u1ea5p \u0111\u1ec3 lo\u1ea1i b\u1ecf \u0111i s\u1ef1 c\u1ea1nh tranh.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8165"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8165"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8165\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}