{"id":8177,"date":"2023-11-29T07:32:09","date_gmt":"2023-11-29T07:32:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuong-hieu-va-hinh-anh-do-thi-la-gi-y-nghia.html"},"modified":"2023-12-21T14:09:20","modified_gmt":"2023-12-21T07:09:20","slug":"thuong-hieu-va-hinh-anh-do-thi-la-gi-y-nghia","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuong-hieu-va-hinh-anh-do-thi-la-gi-y-nghia.html","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh \u0111\u00f4 th\u1ecb l\u00e0 g\u00ec? \u00dd ngh\u0129a"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: visitscotland)<\/p>\n<\/figcaption><\/figure>\n

Thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 hi\u0300nh a\u0309nh \u0111o\u0302 thi\u0323\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f4 th\u1ecb <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Urban brand.<\/b><\/p>\n

H\u00ecnh \u1ea3nh \u0111\u00f4 th\u1ecb <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Urban image.<\/b><\/p>\n

Thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 hi\u0300nh a\u0309nh \u0111o\u0302 thi\u0323<\/b> chi\u0301nh la\u0300 nh\u01b0\u0303ng nh\u1ea1\u0302n th\u01b0\u0301c va\u0300 \u0111a\u0301nh gia\u0301 cu\u0309a co\u0302ng chu\u0301ng trong va\u0300 ngoa\u0300i \u0111o\u0302 thi\u0323 \u0111a\u0303 \u0111u\u031b\u01a1\u0323c t\u00f4\u0309ng qua\u0301t ho\u0301a va\u0300 tr\u01b0\u0300u tu\u031b\u01a1\u0323ng ho\u0301a \u0111\u00f4\u0301i v\u01a1\u0301i mo\u0302i tru\u031b\u01a1\u0300ng t\u01b0\u0323 nhie\u0302n, kinh t\u00ea\u0301, va\u0306n ho\u0301a, li\u0323ch s\u01b0\u0309 va\u0300 “ngu\u00f4\u0300n v\u00f4\u0301n xa\u0303 h\u1ecd\u0302i” (social capital) cu\u0309a \u0111o\u0302 thi\u0323 nhu\u031b tha\u0301i \u0111\u1ecd\u0302 tha\u0302n thi\u1eb9\u0302n, ti\u0301nh th\u1ea1\u0302t tha\u0300 cu\u0309a ngu\u031b\u01a1\u0300i da\u0302n.\u00a0<\/p>\n

Kho\u0302ng chi\u0309 la\u0300 ca\u0309m nh\u1ea1\u0302n cu\u0309a co\u0302ng chu\u0301ng, thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 hi\u0300nh a\u0309nh \u0111o\u0302 thi\u0323 \u0111\u00f4\u0300ng th\u01a1\u0300i cu\u0303ng th\u00ea\u0309 hi\u1eb9\u0302n xu th\u00ea\u0301 ho\u1ea1\u0306c chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n cu\u0309a \u0111o\u0302 thi\u0323.<\/p>\n

M\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng<\/font><\/h3>\n

No\u0301i chung, mu\u0323c \u0111i\u0301ch xa\u0302y d\u01b0\u0323ng thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 hi\u0300nh a\u0309nh \u0111o\u0302 thi\u0323 la\u0300 nh\u0103\u0300m:<\/p>\n

– Ta\u0306ng s\u01b0\u0301c h\u00e2\u0301p d\u00e2\u0303n ca\u0301c doanh nghi\u1eb9\u0302p va\u0300 v\u00f4\u0301n \u0111\u00e2\u0300u tu\u031b;<\/p>\n

– Qua\u0309ng ba\u0301 du li\u0323ch;<\/p>\n

– Xu\u0301c ti\u00ea\u0301n quan h\u1eb9\u0302 \u0111\u00f4\u0301i ngoa\u0323i;<\/p>\n

– Ta\u0306ng cu\u031b\u01a1\u0300ng ca\u0309m nh\u1ea1\u0302n no\u031bi ch\u00f4\u0301n, ca\u0309m nh\u1ea1\u0302n qui thu\u1ecd\u0302c, ca\u0309m nh\u1ea1\u0302n c\u1ecd\u0302ng \u0111\u00f4\u0300ng va\u0300 ni\u00ea\u0300m t\u01b0\u0323 ha\u0300o cu\u0309a ngu\u031b\u01a1\u0300i da\u0302n \u0111o\u0302 thi\u0323.<\/p>\n

Ph\u00e2n bi\u1ec7t v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng h\u00e0nh ch\u00ednh<\/font><\/h3>\n

Ca\u0301c nghie\u0302n c\u01b0\u0301u v\u00ea\u0300 thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 hi\u0300nh a\u0309nh \u0111o\u0302 thi\u0323 hi\u1eb9\u0302n ta\u0323i chu\u031ba nhi\u00ea\u0300u, chi\u0309 m\u01a1\u0301i chu\u0301 tro\u0323ng pha\u0302n ti\u0301ch va\u0300 t\u00f4\u0309ng k\u00ea\u0301t nh\u01b0\u0303ng tru\u031b\u01a1\u0300ng h\u01a1\u0323p cu\u0323 th\u00ea\u0309 ma\u0300 chu\u031ba tha\u0300nh h\u1eb9\u0302 th\u00f4\u0301ng l\u00ed lu\u1ea1\u0302n hoa\u0300n chi\u0309nh.<\/p>\n

Ne\u0302n chu\u0301 y\u0301 pha\u0302n bi\u1eb9\u0302t thu\u031bo\u031bng hi\u1eb9\u0302u \u0111o\u0302 thi\u0323 v\u01a1\u0301i ca\u0301c bi\u00ea\u0309u tu\u031b\u01a1\u0323ng ha\u0300nh chi\u0301nh chi\u0301nh th\u01b0\u0301c nhu\u031b “thi\u0323 k\u00ec (c\u01a1\u0300), \u00e2\u0301n nie\u0302m (seal), cha\u0302m ngo\u0302n (motto)… cu\u0309a \u0111o\u0302 thi\u0323 \u0111u\u031b\u01a1\u0323c Nha\u0300 nu\u031b\u01a1\u0301c co\u0302ng nh\u1ea1\u0302n.<\/p>\n

Ch\u0103\u0309ng ha\u0323n nhu\u031b cu\u0309a tha\u0300nh ph\u00f4\u0301 Thu\u0309 \u0111o\u0302 Kuala Lumpur<\/p>\n

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L\u1ea7n l\u01b0\u1ee3t l\u00e0 th\u1ecb k\u00ec, \u1ea5n ni\u00eam, ch\u00e2m ng\u00f4n c\u1ee7a Kuala Lumpur<\/p>\n<\/figcaption><\/figure>\n

M\u1ecd\u0302t s\u00f4\u0301 th\u01b0o\u031bng hi\u1eb9\u0302u \u0111o\u0302 thi\u0323<\/font><\/h3>\n

Edinburgh: <\/b>Thu\u0309 phu\u0309 cu\u0309a Scotland (Anh) v\u01a1\u0301i g\u00e2\u0300n n\u01b0\u0309a tri\u1eb9\u0302u da\u0302n. Co\u031b s\u01a1\u0309 cu\u0309a thu\u031bo\u031bng hi\u1eb9\u0302u la\u0300 y\u0301 tu\u031b\u01a1\u0309ng “Edinburgh, Thu\u0309 \u0111o\u0302 ta\u0323o ca\u0309m h\u01b0\u0301ng” (Edinburgh, Inspiring Capital).\u00a0<\/p>\n

Logo co\u0301 nghi\u0303a r\u00e2\u0301t ro\u0303 ra\u0300ng la\u0300 “Cha\u0300o \u0111o\u0301n” v\u01a1\u0301i ba tuy\u00ea\u0301n \u0111u\u031b\u01a1\u0300ng d\u00e2\u0303n t\u01a1\u0301i Edinburgh trong qua\u0301 kh\u01b0\u0301, hi\u1eb9\u0302n ta\u0323i va\u0300 tu\u031bo\u031bng lai v\u01a1\u0301i k\u00ec vo\u0323ng v\u00ea\u0300 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng cu\u1ecd\u0302c s\u00f4\u0301ng, \u0111\u00e2\u0300u tu\u031b va\u0300 du li\u0323ch, \u0111u\u031b\u01a1\u0323c trang Web cu\u0309a tha\u0300nh ph\u00f4\u0301 gi\u01a1\u0301i thi\u1eb9\u0302u ro\u0303 ra\u0300ng va\u0300 su\u0301c ti\u0301ch.<\/p>\n

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Logo c\u1ee7a th\u00e0nh ph\u1ed1 Edinburgh (Ngu\u1ed3n: flickr)<\/p>\n<\/figcaption><\/figure>\n

Ha\u0300ng Cha\u0302u:<\/b> V\u01a1\u0301i 3,5 tri\u1eb9\u0302u ngu\u031b\u01a1\u0300i s\u00f4\u0301ng trong n\u1ecd\u0302i tha\u0300nh, Ha\u0300ng Cha\u0302u cu\u0300ng v\u01a1\u0301i To\u0302 Cha\u0302u la\u0300 hai tha\u0300nh ph\u00f4\u0301 li\u0323ch s\u01b0\u0309 va\u0306n ho\u0301a n\u00f4\u0309i ti\u00ea\u0301ng trong ca\u0302u “Tre\u0302n co\u0301 Thie\u0302n \u0111a\u0300ng, du\u031b\u01a1\u0301i co\u0301 To\u0302, Ha\u0300ng”.\u00a0<\/p>\n

Va\u0300o Th\u00ea\u0301 k\u1ec9 21, Ha\u0300ng Cha\u0302u xa\u0302y d\u01b0\u0323ng thu\u031bo\u031bng hi\u1eb9\u0302u m\u01a1\u0301i d\u01b0\u0323a tre\u0302n gia\u0301 tri\u0323 c\u00f4\u0301t lo\u0303i la\u0300 “Tha\u0300nh ph\u00f4\u0301 co\u0301 cu\u1ecd\u0302c s\u00f4\u0301ng ch\u00e2\u0301t lu\u031b\u01a1\u0323ng” v\u01a1\u0301i 4 danh thi\u00ea\u0301p va\u0300ng: “Du li\u0323ch Ha\u0300ng Cha\u0302u; \u01a0\u0309 Ha\u0300ng Cha\u0302u; L\u1ea1\u0302p nghi\u1eb9\u0302p ta\u0323i Ha\u0300ng Cha\u0302u; Ho\u0323c ta\u0323i Ha\u0300ng Cha\u0302u”.\u00a0<\/p>\n

Logo la\u0300 ch\u01b0\u0303 “Ha\u0300ng” ti\u00ea\u0301ng Hoa ca\u0301ch \u0111i\u1eb9\u0302u ho\u0301a: n\u01b0\u0309a tra\u0301i ch\u01b0\u0303 Ha\u0300ng “\u0111\u1ecd\u0302i” no\u0301c nha\u0300 truy\u00ea\u0300n th\u00f4\u0301ng Trung qu\u1ed1c, tre\u0302n \u0111\u00e2\u0300u n\u01b0\u0309a pha\u0309i mo\u0302 ta\u0309 thuy\u00ea\u0300n tre\u0302n Ta\u0302y H\u00f4\u0300, tu\u031b\u01a1\u0323ng tru\u031bng ca\u0309nh “Tam \u0111a\u0300m \u00e2\u0301n nguy\u1eb9\u0302t” n\u00f4\u0309i danh, phi\u0301a du\u031b\u01a1\u0301i la\u0300 ca\u0301i c\u00f4\u0309ng tro\u0300n truy\u00ea\u0300n th\u00f4\u0301ng.<\/p>\n

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Logo c\u1ee7a th\u00e0nh ph\u1ed1 H\u00e0ng Ch\u00e2u<\/p>\n<\/figcaption><\/figure>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f4 th\u1ecb \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c c\u1ea1nh tranh \u0111\u00f4 th\u1ecb, TS. Ph\u1ea1m S\u1ef9 Li\u00eam, H\u1ed9i \u0111\u1eadp l\u1edbn v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n n\u01b0\u1edbc Vi\u1ec7t Nam)<\/i><\/p>\n

\u00a0<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh \u0111\u00f4 th\u1ecb ch\u00ednh l\u00e0 nh\u1eefng nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00f4ng ch\u00fang trong v\u00e0 ngo\u00e0i \u0111\u00f4 th\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5ng qu\u00e1t h\u00f3a v\u00e0 tr\u1eebu t\u01b0\u1ee3ng h\u00f3a \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean, kinh t\u1ebf, v\u0103n h\u00f3a, l\u1ecbch s\u1eed v\u00e0 “ngu\u1ed3n v\u1ed1n x\u00e3 h\u1ed9i” c\u1ee7a \u0111\u00f4 th\u1ecb.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8177"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8177"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8177\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}