{"id":8193,"date":"2023-11-30T03:19:13","date_gmt":"2023-11-30T03:19:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mam-mong-su-lui-tan-cua-facebook-da-bat-dau-xuat-hien.html"},"modified":"2023-12-21T14:08:42","modified_gmt":"2023-12-21T07:08:42","slug":"mam-mong-su-lui-tan-cua-facebook-da-bat-dau-xuat-hien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mam-mong-su-lui-tan-cua-facebook-da-bat-dau-xuat-hien.html","title":{"rendered":"M\u1ea7m m\u1ed1ng s\u1ef1 l\u1ee5i t\u00e0n c\u1ee7a Facebook \u0111\u00e3 b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n"},"content":{"rendered":"
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\u00a0Ng\u01b0\u1eddi d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng \u00edt d\u00f9ng Facebook h\u01a1n. (\u1ea2nh: WSJ<\/em>).<\/p>\n<\/figcaption><\/figure>\n<\/div>\n

Trong b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a BuzzFeed cho th\u1ea5y m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn m\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t h\u00e0nh tinh, Facebook \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t: Ng\u01b0\u1eddi ta c\u00e0ng ng\u00e0y c\u00e0ng d\u00e0nh \u00edt th\u1eddi gian h\u01a1n cho Facebook.\u00a0 C\u1ee5 th\u1ec3, theo s\u1ed1 li\u1ec7u c\u1ee7a BuzzFeed, th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho c\u00e1c n\u1ed9i dung c\u1ee7a c\u00f4ng ty n\u00e0y gi\u1ea3m 4% trong qu\u00fd IV\/2021 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.\u00a0<\/p>\n

\u201cTrong qu\u00fd n\u00e0y, ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c th\u1ea5y ng\u01b0\u1eddi d\u00f9ng d\u00e0nh \u00edt th\u1eddi gian h\u01a1n tr\u00ean Facebook,\u201d Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh BuzzFeed, Felicia DellaFortuna nh\u1eadn x\u00e9t.<\/p>\n

\u0110i\u1ec1u n\u00e0y x\u1ea3y ra sau khi Meta b\u00e1o c\u00e1o s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a Facebook \u0111\u00e3 gi\u1ea3m nh\u1eb9 trong qu\u00fd v\u1eeba qua \u1edf m\u1ee9c 1,93 t\u1ef7 ng\u01b0\u1eddi, \u0111\u00e1nh d\u1ea5u s\u1ef1 s\u1ee5t gi\u1ea3m h\u00e0ng qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u00f3.\u00a0 V\u00e0 \u0111\u00e2y l\u00e0 t\u00edn hi\u1ec7u \u0111\u00e1ng lo ng\u1ea1i \u0111\u1ed1i v\u1edbi Facebook.\u00a0\u00a0<\/p>\n

S\u1ef1 s\u1ee5t gi\u1ea3m kho\u1ea3ng 500.000 c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 Facebook \u0111\u00e3 b\u00e3o h\u00f2a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean to\u00e0n c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng gia t\u0103ng th\u00eam ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ec9nh \u0111i\u1ec3m. N\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i Facebook c\u1ed1t l\u00f5i c\u1ee7a Meta \u0111ang b\u1ecb \u0111\u00e8n n\u00e9n b\u1edfi \u00e1p l\u1ef1c b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111i\u1ec3n h\u00ecnh l\u00e0 TikTok \u0111ang ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t v\u1edbi c\u00e1c video clip d\u1ea1ng ng\u1eafn.<\/p>\n

Kh\u00f4ng ch\u1ecbu ng\u1ed3i y\u00ean, Meta c\u0169ng \u0111\u00e3 ra m\u1eaft t\u00ednh n\u0103ng video d\u1ea1ng ng\u1eafn c\u1ee7a ri\u00eang m\u00ecnh c\u00f3 t\u00ean l\u00e0 Reels tr\u00ean Facebook l\u1eabn Instagram \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi TikTok. \u201cM\u1ecdi ng\u01b0\u1eddi c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng th\u1eddi gian c\u1ee7a m\u00ecnh v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 TikTok \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t nhanh ch\u00f3ng\u201d, CEO Meta, Mark Zuckerberg, cho bi\u1ebft trong cu\u1ed9c h\u1ecdp v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u00e1ng tr\u01b0\u1edbc.<\/p>\n

\u201cV\u00e0 \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao s\u1ef1 t\u1eadp trung c\u1ee7a ch\u00fang t\u00f4i v\u00e0o t\u00ednh n\u0103ng Story r\u1ea5t quan tr\u1ecdng trong d\u00e0i h\u1ea1n. \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ed9ng th\u00eam vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang video d\u1ea1ng ng\u1eafn trong th\u1eddi \u0111i\u1ec3m ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o vi\u1ec7c ph\u1ee5c v\u1ee5 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh tr\u1ebb tu\u1ed5i, \u0111\u00e3 l\u00e0m gi\u1ea3m b\u1edbt s\u1ef1 t\u1ed1i \u01b0u h\u00f3a m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u1ed5ng th\u1ec3, ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c g\u1eb7p m\u1ed9t s\u1ed1 \u00e1p l\u1ef1c \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u0103ng ng\u01b0\u1eddi d\u00f9ng trong th\u1eddi gian t\u1edbi,\u201d CEO Meta n\u00f3i th\u00eam.<\/p>\n

BuzzFeed ph\u00e2n t\u00edch nhi\u1ec1u v\u00e0o m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i, cho bi\u1ebft ph\u1ea7n l\u1edbn l\u01b0\u1ee3ng ng\u01b0\u1eddi xem n\u1ed9i dung mua s\u1eafm c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb Facebook. V\u00e0 vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng r\u1eddi b\u1ecf Facebooj \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn doanh thu c\u1ee7a Buzzfeed, theo b\u00e0 DellaFortuna.<\/p>\n

Tuy nhi\u00ean, BuzzFeed l\u1ea1i nh\u00ecn nh\u1eadn xu h\u01b0\u1edbng n\u00e0y m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c. \u201cCh\u00fang t\u00f4i \u0111ang t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i \u0111a n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u01b0\u01a1ng m\u1ea1i sang c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n nhanh h\u01a1n, do \u0111\u00f3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a ch\u00fang t\u00f4i v\u00e0o b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng n\u00e0o trong v\u00e0i n\u0103m t\u1edbi,\u201d b\u00e0 DellaFortuna cho bi\u1ebft.<\/p>\n

C\u00f4ng ty truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 b\u00e1o c\u00e1o thu nh\u1eadp r\u00f2ng 26 tri\u1ec7u USD v\u00e0o n\u0103m ngo\u00e1i tr\u00ean doanh thu 398 tri\u1ec7u USD, cho th\u1ea5y doanh thu t\u0103ng tr\u01b0\u1edfng 24% so v\u1edbi n\u0103m tr\u01b0\u1edbc. C\u00f4ng ty c\u0169ng c\u00f4ng b\u1ed1 c\u00e1c k\u1ebf ho\u1ea1ch m\u1edbi \u0111\u1ec3 “t\u0103ng t\u1ed1c l\u1ee3i nhu\u1eadn”, bao g\u1ed3m c\u1ea3 vi\u1ec7c c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1.<\/p>\n

C\u00f2n v\u1ec1 ph\u1ea7n Meta, c\u00f3 v\u1ebb \u00f4ng l\u1edbn m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y v\u1eabn ch\u01b0a h\u1ebft v\u1eadn h\u1ea1n. \u0110\u1ea7u n\u0103m nay, Meta ch\u1ee9ng ki\u1ebfn phi\u00ean giao d\u1ecbch s\u1ee5t gi\u00e1 l\u1edbn ch\u01b0a t\u1eebng c\u00f3 v\u1edbi h\u01a1n 230 t\u1ef7 gi\u00e1 USD tr\u1ecb v\u1ed1n ho\u00e1 c\u1ee7a c\u00f4ng ty \u0111\u00e3 bay m\u00e0u.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ee9c gi\u1ea3m trong v\u00f2ng 24 gi\u1edd l\u1edbn nh\u1ea5t trong l\u1ecbch s\u1eed th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n, \u0111\u00e1nh Meta r\u1edbt kh\u1ecfi danh s\u00e1ch 10 c\u00f4ng ty l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng. Ri\u00eang ph\u1ea7n CEO Mark Zukerberg, gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n r\u00f2ng c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Facebook c\u0169ng bay m\u00e0u theo gi\u00e1 c\u1ed5 phi\u1ebfu, \u0111\u1ea9y Mark ra kh\u1ecfi top 10 ng\u01b0\u1eddi gi\u00e0u nh\u1ea5t h\u00e0nh tinh. T\u00ednh \u0111\u1ebfn ng\u00e0y 26\/3, theo b\u1ea3ng x\u1ebfp h\u1ea1ng t\u1ef7 ph\u00fa c\u1ee7a Bloomberg, Mark Zukerberg hi\u1ec7n s\u1edf h\u1eefu kh\u1ed1i t\u00e0i s\u1ea3n r\u00f2ng l\u00e0 84 t\u1ef7 USD, x\u1ebfp v\u1ecb tr\u00ed th\u1ee9 12.<\/p>\n

Ch\u01b0a d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, s\u00f3ng gi\u00f3 ti\u1ebfp t\u1ee5c b\u1ee7a v\u00e2y Facebook khi h\u00e0ng lo\u1ea1t ng\u01b0\u1eddi d\u00f9ng t\u1ea1i ch\u00e2u \u00c2u ph\u00e1t \u0111\u1ed9ng v\u00e0 h\u01b0\u1edfng \u1ee9ng chi\u1ebfn d\u1ecbch t\u1ea9y chay Facebook #DeleteFacebook. S\u1ef1 vi\u1ec7c n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb khi Mark Zuckerberg tuy\u00ean b\u1ed1 ng\u1eebng cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m Facebook v\u00e0 Instagram t\u1ea1i Anh v\u00e0 ch\u00e2u \u00c2u.\u00a0<\/p>\n

M\u1edbi nh\u1ea5t, c\u01a1 quan qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng Nga c\u0169ng \u0111\u00e3 g\u1ecdi Meta l\u00e0 t\u1ed5 ch\u1ee9c c\u1ef1c \u0111oan. N\u01b0\u1edbc n\u00e0y \u0111\u00e3 ch\u1eb7n to\u00e0n b\u1ed9 c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a c\u00f4ng ty g\u1ed3m Facebook, Instagram… sau khi m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i b\u1ea5t c\u00f4ng v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u00e0 n\u01b0\u1edbc Nga, c\u1ed9ng th\u00eam vi\u1ec7c “m\u1edf c\u1eeda” cho c\u00e1c n\u1ed9i dung b\u1ea1o l\u1ef1c nh\u1eafm t\u1edbi qu\u00e2n \u0111\u1ed9i c\u0169ng nh\u01b0 ng\u01b0\u1eddi d\u00e2n Nga.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kh\u00f4ng ch\u1ec9 \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng suy gi\u1ea3m, ng\u1eebng t\u0103ng tr\u01b0\u1edfng, Facebook hi\u1ec7n c\u00f2n g\u1eb7p ph\u1ea3i t\u00ecnh tr\u1ea1ng ng\u01b0\u1eddi d\u00f9ng b\u1edbt d\u00e0nh th\u1eddi gian cho \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[415],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8193"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8193"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8193\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}