{"id":8209,"date":"2023-11-29T16:48:22","date_gmt":"2023-11-29T16:48:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-mem-quang-cao-adware-la-gi-cach-hoat-dong.html"},"modified":"2023-12-21T14:09:02","modified_gmt":"2023-12-21T07:09:02","slug":"phan-mem-quang-cao-adware-la-gi-cach-hoat-dong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-mem-quang-cao-adware-la-gi-cach-hoat-dong.html","title":{"rendered":"Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o (Adware) l\u00e0 g\u00ec? C\u00e1ch ho\u1ea1t \u0111\u1ed9ng"},"content":{"rendered":"
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(\u1ea2nh minh h\u1ecda: Blog getadblock)<\/p>\n<\/figcaption><\/figure>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o<\/b> trong ti\u1ebfng Anh l\u00e0 Advertising-supported software<\/b>, vi\u1ebft t\u1eaft l\u00e0 Adware.<\/b><\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o,<\/b> thu\u1eadt ng\u1eef b\u1eaft ngu\u1ed3n t\u1eeb “ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o”, l\u00e0 ph\u1ea7n m\u1ec1m hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean m\u00e0n h\u00ecnh m\u00e1y t\u00ednh ho\u1eb7c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, chuy\u1ec3n h\u01b0\u1edbng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ebfn c\u00e1c trang web qu\u1ea3ng c\u00e1o v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng cho m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb.<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o l\u00e0 t\u1ea1o doanh thu b\u1eb1ng c\u00e1ch ph\u00e1t qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi d\u00f9ng Internet khi h\u1ecd \u0111ang l\u01b0\u1edbt web ho\u1eb7c trong qu\u00e1 tr\u00ecnh c\u00e0i \u0111\u1eb7t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c \u1ee9ng d\u1ee5ng nh\u01b0 tr\u00f2 ch\u01a1i.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u d\u1ea1ng t\u1eeb qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, banner \u0111\u1ebfn qu\u1ea3ng c\u00e1o to\u00e0n m\u00e0n h\u00ecnh, video v\u00e0 c\u00e1c c\u1eeda s\u1ed5 b\u1eadt l\u00ean.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o l\u00e0 h\u1ee3p ph\u00e1p v\u00e0 an to\u00e0n \u0111\u1ec3 s\u1eed d\u1ee5ng, nh\u01b0ng m\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o v\u1ec1 b\u1ea3n ch\u1ea5t c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed9c h\u1ea1i.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 th\u1ec3 v\u00f4 hi\u1ec7u h\u00f3a t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o ho\u1eb7c ki\u1ec3m so\u00e1t lo\u1ea1i t\u1ea3i xu\u1ed1ng cho ph\u00e9p, b\u1eb1ng c\u00e1ch qu\u1ea3n l\u00ed c\u00e1c c\u1eeda s\u1ed5 b\u1eadt l\u00ean trong tr\u00ecnh duy\u1ec7t Internet c\u1ee7a h\u1ecd.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/font><\/h3>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o, <\/b>ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1edbi h\u1ea7u h\u1ebft c\u00e1c tr\u00ecnh duy\u1ec7t web, c\u00f3 th\u1ec3 theo d\u00f5i nh\u1eefng trang web n\u00e0o ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0 sau \u0111\u00f3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c lo\u1ea1i trang web \u0111\u00e3 \u0111\u01b0\u1ee3c xem.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o, \u0111\u00f4i khi x\u00e2m nh\u1eadp v\u00e0 g\u00e2y phi\u1ec1n nhi\u1ec5u, th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1i \u0111e d\u1ecda \u0111\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh. Ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u00e1y t\u00ednh h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd \u0111\u1ebfn ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ebfm khi bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a n\u00f3.<\/p>\n

N\u00f3i chung, ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o t\u1ea1o doanh thu theo hai c\u00e1ch: hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 thanh to\u00e1n tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n n\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n

L\u1ecbch s\u1eed c\u1ee7a Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o<\/font><\/h3>\n

Khi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o,<\/b> kho\u1ea3ng n\u0103m 1995, m\u1ed9t s\u1ed1 chuy\u00ean gia trong ng\u00e0nh coi t\u1ea5t c\u1ea3 ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o l\u00e0 ph\u1ea7n m\u1ec1m gi\u00e1n \u0111i\u1ec7p, l\u00e0 ph\u1ea7n m\u1ec1m cho ph\u00e9p thu th\u1eadp th\u00f4ng tin b\u00ed m\u1eadt t\u1eeb m\u00e1y t\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 \u00fd th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Sau \u0111\u00f3, khi t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o d\u1ea7n c\u1ea3i thi\u1ec7n, th\u00ec n\u00f3 \u0111\u01b0\u1ee3c cho l\u00e0 ch\u1ec9 l\u00e0 m\u1ed9t “ch\u01b0\u01a1ng tr\u00ecnh ti\u1ec1m n\u0103ng kh\u00f4ng mong mu\u1ed1n”.<\/p>\n

Nh\u01b0 v\u1eady, vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m ng\u00e0y c\u00e0ng t\u0103ng nh\u01b0ng kh\u00f4ng qu\u00e1 nhi\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u00e1m s\u00e1t t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a n\u00f3.<\/p>\n

M\u00e3i \u0111\u1ebfn n\u0103m \u0111\u1ec9nh \u0111i\u1ec3m c\u1ee7a ph\u1ea7n m\u00eam qu\u1ea3ng c\u00e1o n\u0103m 2005 \u2013 2008, khi c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o b\u1eaft \u0111\u1ea7u theo d\u00f5i v\u00e0 \u0111\u00f3ng c\u1eeda c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1ng ng\u1edd.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o v\u00e0 Ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i<\/font><\/h3>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o<\/b> \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi coi l\u00e0 \u0111\u1ed3ng ngh\u0129a v\u1edbi ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i – l\u00e0 ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i nh\u1eb1m g\u00e2y thi\u1ec7t h\u1ea1i cho m\u00e1y t\u00ednh ho\u1eb7c m\u1ea1ng internet.<\/p>\n

C\u00e1c lo\u1ea1i ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i bao g\u1ed3m vi-r\u00fat, ph\u1ea7n m\u1ec1m gi\u00e1n \u0111i\u1ec7p v\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1eddng \u0111\u1ebfn m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o t\u1ef1 b\u1eadt l\u00ean, c\u00e1c c\u1eeda s\u1ed5 ch\u01b0a \u0111\u00f3ng v\u00e0 nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Khi ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o \u0111\u1ed9c h\u1ea1i xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e1y t\u00ednh, n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t c\u00e1c t\u00e1c v\u1ee5 kh\u00f4ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 theo d\u00f5i v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 l\u1ecbch s\u1eed xem trang web. Sau \u0111\u00f3, nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i c\u00f3 th\u1ec3 b\u00e1n th\u00f4ng tin n\u00e0y cho b\u00ean th\u1ee9 ba.<\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n, ng\u0103n ch\u1eb7n v\u00e0 x\u00f3a ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o c\u00f3 s\u1eb5n, ch\u1eb3ng h\u1ea1n ph\u1ed5 bi\u1ebfn nh\u01b0 Kaspersky, Avast, Bitdefender v\u00e0 AVG.<\/p>\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o \u0111\u1ec1u nguy hi\u1ec3m nh\u01b0ng b\u1ea1n c\u1ea7n b\u1ea3o v\u1ec7 m\u00e1y t\u00ednh v\u00e0 ch\u00ednh m\u00ecnh b\u1eb1ng ph\u1ea7n m\u1ec1m ch\u1ed1ng vi-r\u00fat. V\u00e0 \u0111\u1eebng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft tr\u01b0\u1edbc khi x\u00e1c \u0111\u1ecbnh t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a n\u00f3.<\/p>\n

(Theo Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u1ea7n m\u1ec1m qu\u1ea3ng c\u00e1o (ti\u1ebfng Anh: Adware) l\u00e0 ph\u1ea7n m\u1ec1m hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean m\u00e0n h\u00ecnh m\u00e1y t\u00ednh ho\u1eb7c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, chuy\u1ec3n h\u01b0\u1edbng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ebfn c\u00e1c trang web qu\u1ea3ng c\u00e1o v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[415],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8209"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8209"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8209\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}