{"id":8252,"date":"2023-11-29T18:10:50","date_gmt":"2023-11-29T18:10:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cau-truc-thuong-hieu-truc-tuyen-la-gi-cac-cau-phan.html"},"modified":"2023-12-21T14:14:24","modified_gmt":"2023-12-21T07:14:24","slug":"cau-truc-thuong-hieu-truc-tuyen-la-gi-cac-cau-phan","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cau-truc-thuong-hieu-truc-tuyen-la-gi-cac-cau-phan.html","title":{"rendered":"C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn l\u00e0 g\u00ec? C\u00e1c c\u1ea5u ph\u1ea7n"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: intericsdesigns)<\/p>\n<\/figcaption><\/figure>\n

C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u tr\u01b0\u0323c tuy\u00ea\u0301n<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u1ea5u tr\u00fac thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a ca\u0301c doanh nghi\u1eb9\u0302p kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n<\/b> hay g\u1ecdi t\u1eaft l\u00e0 c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u tr\u01b0\u0323c tuy\u00ea\u0301n<\/b> t\u1ea1m d\u1ecbch sang ti\u1ebfng Anh l\u00e0 Online Brand Architecture.<\/b><\/p>\n

C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u tr\u1ef1c tuy\u1ebfn<\/b> la\u0300 t\u1ea1\u0302p h\u01a1\u0323p ca\u0301c c\u00e2\u0301u ph\u00e2\u0300n va\u0300 s\u01b0\u0323 s\u0103\u0301p x\u00ea\u0301p gi\u01b0\u0303a chu\u0301ng \u0111\u00ea\u0309 ta\u0323o le\u0302n m\u1ecd\u0302t thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a doanh nghi\u1eb9\u0302p kinh doanh tr\u1ef1c tuy\u1ebfn, bao g\u1ed3m c\u1ea5u tru\u0301c n\u00ea\u0300n ta\u0309ng va\u0300 c\u00e2\u0301u tru\u0301c hi\u00ea\u0309n thi\u0323.<\/p>\n

C\u00e1c c\u1ea5u ph\u1ea7n c\u1ee7a c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn<\/font><\/h3>\n

Co\u0301 r\u00e2\u0301t nhi\u00ea\u0300u ta\u0301c gia\u0309 \u0111a\u0303 \u0111u\u031ba ra c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u d\u01b0\u0323a tre\u0302n ca\u0301c go\u0301c \u0111\u1ecd\u0302 nghie\u0302n c\u01b0\u0301u kha\u0301c nhau. Tuy nhie\u0302n, tre\u0302n th\u01b0\u0323c t\u00ea\u0301, thu\u031bo\u031bng hi\u1eb9\u0302u kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n \u0111a\u0303 xu\u00e2\u0301t hi\u1eb9\u0302n r\u00e2\u0301t nhi\u00ea\u0300u c\u00e2\u0301u ph\u00e2\u0300n m\u01a1\u0301i.\u00a0<\/p>\n

Chi\u0301nh vi\u0300 v\u1ea1\u0302y, vi\u1eb9\u0302c \u0111u\u031ba ra c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u cho ca\u0301c doanh nghi\u1eb9\u0302p kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n co\u0301 th\u00ea\u0309 a\u0301p du\u0323ng m\u1ecd\u0302t ca\u0301ch h\u01b0\u0303u du\u0323ng trong th\u01b0\u0323c ti\u00ea\u0303n la\u0300 vo\u0302 cu\u0300ng quan tro\u0323ng.<\/p>\n

Co\u0301 th\u00ea\u0309 chia c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a doanh nghi\u1eb9\u0302p kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n tha\u0300nh hai c\u00e2\u0301u ph\u00e2\u0300n, bao g\u00f4\u0300m: C\u00e2\u0301u tru\u0301c n\u00ea\u0300n ta\u0309ng va\u0300 c\u00e2\u0301u tru\u0301c hi\u00ea\u0309n thi\u0323, ca\u0301c c\u00e2\u0301u ph\u00e2\u0300n na\u0300y la\u0323i chi\u0323u s\u01b0\u0323 ta\u0301c \u0111\u1ecd\u0302ng va\u0300 chi ph\u00f4\u0301i b\u01a1\u0309i ca\u0301c y\u00ea\u0301u t\u00f4\u0301 vo\u0300ng tro\u0300n be\u0302n ngoa\u0300i bao g\u00f4\u0300m: gia\u0301 tri\u0323 gia ta\u0306ng, gia\u0301 ca\u0309, pha\u0302n ph\u00f4\u0301i, xu\u0301c ti\u00ea\u0301n, con ngu\u031b\u01a1\u0300i, qui tri\u0300nh, co\u0302ng ngh\u1eb9\u0302, \u0111\u00f4\u0301i ta\u0301c.<\/p>\n

– C\u00e2\u0301u tru\u0301c n\u00ea\u0300n ta\u0309ng bao g\u00f4\u0300m:<\/b> Li\u0303nh v\u01b0\u0323c kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n, mo\u0302 hi\u0300nh kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n, \u0111i\u0323nh hu\u031b\u01a1\u0301ng m\u01a1\u0309 r\u1ecd\u0302ng thu\u031bo\u031bng hi\u1eb9\u0302u, t\u00e2\u0300m nhi\u0300n \u2013 s\u01b0\u0301 m\u1eb9\u0302nh cu\u0309a doanh nghi\u1eb9\u0302p, chi\u00ea\u0301n lu\u031b\u01a1\u0323c thu\u031bo\u031bng hi\u1eb9\u0302u kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n, \u0111i\u0323nh vi\u0323 thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 ca\u0301 ti\u0301nh thu\u031bo\u031bng hi\u1eb9\u0302u.<\/p>\n

– C\u00e2\u0301u tru\u0301c hi\u00ea\u0309n thi\u0323 bao g\u00f4\u0300m:<\/b> Te\u0302n go\u0323i, bi\u00ea\u0309u tu\u031b\u01a1\u0323ng, bao bi\u0300, kh\u00e2\u0309u hi\u1eb9\u0302u, ti\u0301nh ca\u0301ch, nha\u0302n v\u1ea1\u0302t, te\u0302n mi\u00ea\u0300n, website, \u0111i\u0323a chi\u0309 mail, bi\u00ea\u0309u tu\u031b\u01a1\u0323ng tr\u01b0\u0323c tuy\u00ea\u0301n, bi\u00ea\u0309u tu\u031b\u01a1\u0323ng c\u1ecd\u0302ng \u0111\u00f4\u0300ng va\u0300 ca\u0301c y\u00ea\u0301u t\u00f4\u0301 kha\u0301c.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n

Thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a ca\u0301c doanh nghi\u1eb9\u0302p kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n<\/b>\u00a0co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c hi\u00ea\u0309u nhu\u031b sau:\u00a0<\/p>\n

“Thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a doanh nghi\u1eb9\u0302p tr\u01b0\u0323c tuy\u00ea\u0301n la\u0300 d\u00e2\u0301u \u00e2\u0301n, hi\u0300nh tu\u031b\u01a1\u0323ng ti\u0301ch c\u01b0\u0323c va\u0300 uy ti\u0301n v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m va\u0300 doanh nghi\u1eb9\u0302p trong ta\u0302m tri\u0301 cu\u0309a kha\u0301ch ha\u0300ng tre\u0302n mo\u0302i tru\u031b\u01a1\u0300ng tr\u01b0\u0323c tuy\u00ea\u0301n, \u0111\u1ea1\u0306c bi\u1eb9\u0302t la\u0300 mo\u0302i tru\u031b\u01a1\u0300ng Internet”.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00e0i li\u1ec7u X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn c\u1ee7a Vi\u1ec7t Nam, T\u1ea1p ch\u00ed Kinh t\u1ebf \u0110\u1ed1i ngo\u1ea1i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u1ea5u ph\u1ea7n v\u00e0 s\u1ef1 s\u1eafp x\u1ebfp gi\u1eefa ch\u00fang \u0111\u1ec3 t\u1ea1o l\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn, bao g\u1ed3m c\u1ea5u tr\u00fac n\u1ec1n t\u1ea3ng v\u00e0 c\u1ea5u tr\u00fac hi\u1ec3n th\u1ecb.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8252"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8252"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8252\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}