{"id":8254,"date":"2023-11-29T12:07:36","date_gmt":"2023-11-29T12:07:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cau-truc-thuong-hieu-brand-architecture-la-gi-tam-quan-trong.html"},"modified":"2023-12-21T14:14:24","modified_gmt":"2023-12-21T07:14:24","slug":"cau-truc-thuong-hieu-brand-architecture-la-gi-tam-quan-trong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cau-truc-thuong-hieu-brand-architecture-la-gi-tam-quan-trong.html","title":{"rendered":"C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u (Brand Architecture) l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: yellowfishes)<\/p>\n<\/figcaption><\/figure>\n

C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Brand Architecture.<\/b><\/p>\n

C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u<\/b> la\u0300 t\u1ea1\u0302p h\u01a1\u0323p ca\u0301c c\u00e2\u0301u ph\u00e2\u0300n va\u0300 s\u01b0\u0323 s\u0103\u0301p x\u00ea\u0301p gi\u01b0\u0303a chu\u0301ng \u0111\u00ea\u0309 ta\u0323o le\u0302n m\u1ecd\u0302t thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

Nhu\u031b v\u1ea1\u0302y, c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u luo\u0302n g\u0103\u0301n ch\u1ea1\u0306t v\u01a1\u0301i thu\u031bo\u031bng hi\u1eb9\u0302u trong su\u00f4\u0301t qua\u0301 tri\u0300nh xa\u0302y d\u01b0\u0323ng va\u0300 pha\u0301t tri\u00ea\u0309n. Co\u0301 th\u00ea\u0309 hi\u00ea\u0309u m\u1ecd\u0302t ca\u0301ch \u0111o\u031bn gia\u0309n, c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u chi\u0301nh la\u0300 “ph\u00e2\u0300n co\u031b th\u00ea\u0309 s\u00f4\u0301ng” cu\u0309a thu\u031bo\u031bng hi\u1eb9\u0302u.\u00a0<\/p>\n

T\u1ea1\u0302p h\u01a1\u0323p t\u00e2\u0301t ca\u0309 ca\u0301c y\u00ea\u0301u t\u00f4\u0301 \u0111\u00ea\u0309 ta\u0323o le\u0302n m\u1ecd\u0302t “co\u031b th\u00ea\u0309 s\u00f4\u0301ng” cu\u0309a thu\u031bo\u031bng hi\u1eb9\u0302u m\u1ecd\u0302t ca\u0301ch ca\u0302n \u0111\u00f4\u0301i, h\u01a1\u0323p l\u00ed, khoa ho\u0323c se\u0303 co\u0301 m\u1ecd\u0302t thu\u031bo\u031bng hi\u1eb9\u0302u “kho\u0309e ma\u0323nh, cu\u031b\u01a1\u0300ng tra\u0301ng” va\u0300 la\u0300 n\u00ea\u0300n ta\u0309ng cho s\u01b0\u0323 pha\u0301t tri\u00ea\u0309n thu\u031bo\u031bng hi\u1eb9\u0302u sau na\u0300y cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

T\u00e2\u0300m quan tro\u0323ng cu\u0309a c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u<\/font><\/h3>\n

– C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u quy\u00ea\u0301t \u0111i\u0323nh s\u01b0\u0323 tha\u0300nh co\u0302ng cu\u0309a thu\u031bo\u031bng hi\u1eb9\u0302u<\/b><\/p>\n

Trong qua\u0301 tri\u0300nh xa\u0302y d\u01b0\u0323ng va\u0300 pha\u0301t tri\u00ea\u0309n thu\u031bo\u031bng hi\u1eb9\u0302u, xa\u0302y d\u01b0\u0323ng c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u luo\u0302n la\u0300 y\u00ea\u0301u t\u00f4\u0301 n\u00ea\u0300n ta\u0309ng \u0111\u00ea\u0309 mang la\u0323i s\u01b0\u0323 tha\u0300nh co\u0302ng cho m\u00f4\u0303i m\u1ecd\u0302t thu\u031bo\u031bng hi\u1eb9\u0302u.\u00a0<\/p>\n

\u0110\u00ea\u0309 co\u0301 m\u1ecd\u0302t thu\u031bo\u031bng hi\u1eb9\u0302u ma\u0323nh tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng, ca\u0301c doanh nghi\u1eb9\u0302p c\u00e2\u0300n co\u0301 ca\u0301c y\u00ea\u0301u t\u00f4\u0301 n\u00ea\u0300n ta\u0309ng v\u01b0\u0303ng ch\u0103\u0301c t\u01b0\u0300 mo\u0302 hi\u0300nh kinh doanh, li\u0303nh v\u01b0\u0323c hoa\u0323t \u0111\u1ecd\u0302ng, s\u01b0\u0301 m\u1eb9\u0302nh, t\u00e2\u0300m nhi\u0300n thu\u031bo\u031bng hi\u1eb9\u0302u, cu\u0300ng v\u01a1\u0301i chi\u00ea\u0301n lu\u031b\u01a1\u0323c thu\u031bo\u031bng hi\u1eb9\u0302u ba\u0300i ba\u0309n \u0111u\u031b\u01a1\u0323c \u0111i\u0323nh vi\u0323 m\u1ecd\u0302t ca\u0301ch khoa ho\u0323c, hi\u1eb9\u0302u qua\u0309 trong ta\u0302m tri\u0301 kha\u0301ch ha\u0300ng.\u00a0<\/p>\n

Trong nh\u01b0\u0303ng na\u0306m g\u00e2\u0300n \u0111a\u0302y, cu\u0300ng v\u01a1\u0301i s\u01b0\u0323 bu\u0300ng n\u00f4\u0309 cu\u0309a Internet la\u0300 s\u01b0\u0323 ra \u0111\u01a1\u0300i cu\u0309a ca\u0301c doanh nghi\u1eb9\u0302p kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n hoa\u0323t \u0111\u1ecd\u0302ng trong nhi\u00ea\u0300u li\u0303nh v\u01b0\u0323c va\u0300 mo\u0302 hi\u0300nh kinh doanh.\u00a0<\/p>\n

Be\u0302n ca\u0323nh nh\u01b0\u0303ng l\u01a1\u0323i i\u0301ch cu\u0309a ca\u0301c mo\u0302 hi\u0300nh kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n \u0111a\u0303 \u0111em la\u0323i cho xa\u0303 h\u1ecd\u0302i, cu\u0303ng co\u0301 nh\u01b0\u0303ng phi\u00ea\u0300n toa\u0301i va\u0300 th\u1ea1\u0302m chi\u0301 du\u031b lu\u1ea1\u0302n x\u00e2\u0301u ma\u0300 m\u1ecd\u0302t s\u00f4\u0301 doanh nghi\u1eb9\u0302p kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n \u0111a\u0303 vo\u0302 ti\u0300nh ho\u1ea1\u0306c c\u00f4\u0301 y\u0301 ga\u0302y ra cho c\u1ecd\u0302ng \u0111\u00f4\u0300ng xa\u0303 h\u1ecd\u0302i.\u00a0<\/p>\n

M\u1ecd\u0302t nguye\u0302n nha\u0302n quan tro\u0323ng va\u0300 ca\u0306n ba\u0309n cu\u0309a hi\u1eb9\u0302n tu\u031b\u01a1\u0323ng na\u0300y \u0111o\u0301 chi\u0301nh la\u0300 v\u00e2\u0301n \u0111\u00ea\u0300 v\u00ea\u0300 y\u0301 th\u01b0\u0301c va\u0300 quan ni\u1eb9\u0302m cu\u0309a doanh nghi\u1eb9\u0302p \u0111\u00f4\u0301i v\u01a1\u0301i thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a mi\u0300nh.\u00a0<\/p>\n

Xa\u0302y d\u01b0\u0323ng m\u1ecd\u0302t c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u th\u00f4\u0301ng nh\u00e2\u0301t, b\u00ea\u0300n v\u01b0\u0303ng luo\u0302n la\u0300 m\u1ecd\u0302t \u0111o\u0300i ho\u0309i quan tro\u0323ng va\u0300 c\u00e2\u0300n thi\u00ea\u0301t cho ca\u0301c doanh nghi\u1eb9\u0302p kinh doanh tr\u01b0\u0323c tuy\u00ea\u0301n trong giai \u0111oa\u0323n \u0111\u00e2\u0300u va\u0300 ca\u0309 nh\u01b0\u0303ng giai \u0111oa\u0323n ti\u00ea\u0301p theo cu\u0309a m\u00f4\u0303i doanh nghi\u1eb9\u0302p.<\/p>\n

– C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u la\u0300 n\u00ea\u0300n ta\u0309ng hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh \u0111i\u0323nh hu\u031b\u01a1\u0301ng kha\u0301ch ha\u0300ng<\/b><\/p>\n

Kha\u0301ch ha\u0300ng la\u0300 mu\u0323c tie\u0302u s\u00f4\u0301 1 va\u0300 la\u0300 ca\u0301i \u0111i\u0301ch hu\u031b\u01a1\u0301ng t\u01a1\u0301i cu\u0309a mo\u0323i n\u00f4\u0303 l\u01b0\u0323c kinh doanh cu\u0309a doanh nghi\u1eb9\u0302p. Kha\u0301ch ha\u0300ng chi\u0301nh la\u0300 ngu\u031b\u01a1\u0300i \u0111em la\u0323I l\u01a1\u0323i nhu\u1ea1\u0302n va\u0300 quy\u00ea\u0301t \u0111i\u0323nh s\u01b0\u0323 t\u00f4\u0300n ta\u0323i cu\u0309a doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

Chi\u0301nh vi\u0300 v\u1ea1\u0302y, kinh doanh \u0111i\u0323nh hu\u031b\u01a1\u0301ng kha\u0301ch ha\u0300ng la\u0300 n\u00ea\u0300n ta\u0309ng v\u01b0\u0303ng ch\u0103\u0301c cho s\u01b0\u0323 tha\u0300nh co\u0302ng cu\u0309a m\u00f4\u0303i m\u1ecd\u0302t doanh nghi\u1eb9\u0302p. Vi\u1eb9\u0302c xa\u0302y d\u01b0\u0323ng m\u1ecd\u0302t c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u ch\u1ea1\u0306t che\u0303, ba\u0300i ba\u0309n, khoa ho\u0323c se\u0303 la\u0300 n\u00ea\u0300n ta\u0309ng \u0111a\u0301p \u01b0\u0301ng t\u00f4\u0301t nh\u00e2\u0301t nhu c\u00e2\u0300u va\u0300o ta\u0323o nh\u01b0\u0303ng \u00e2\u0301n tu\u031b\u01a1\u0323ng t\u00f4\u0301t v\u00ea\u0300 doanh nghi\u1eb9\u0302p t\u01b0\u0300 phi\u0301a kha\u0301ch ha\u0300ng.\u00a0<\/p>\n

Khi m\u1ecd\u0302t thu\u031bo\u031bng hi\u1eb9\u0302u \u0111a\u0303 chinh phu\u0323c \u0111u\u031b\u01a1\u0323c \u0111o\u0302ng \u0111a\u0309o kha\u0301ch ha\u0300ng va\u0300 \u0111u\u031b\u01a1\u0323c kha\u0301ch ha\u0300ng ye\u0302u m\u00ea\u0301n thi\u0300 ca\u0301c mu\u0323c tie\u0302u v\u00ea\u0300 doanh s\u00f4\u0301, l\u01a1\u0323i nhu\u1ea1\u0302n va\u0300 ca\u0301c mu\u0323c tie\u0302u kha\u0301c cu\u0309a doanh nghi\u1eb9\u0302p cu\u0303ng se\u0303 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c k\u00ea\u0301t qua\u0309 t\u00f4\u0301t.<\/p>\n

– C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u la\u0300 n\u00ea\u0300n ta\u0309ng cu\u0309a hoa\u0323t \u0111\u1ecd\u0302ng truy\u00ea\u0300n tho\u0302ng thu\u031bo\u031bng hi\u1eb9\u0302u<\/b><\/p>\n

C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u \u0111u\u031b\u01a1\u0323c xa\u0302y d\u01b0\u0323ng kho\u0302ng chi\u0309 \u0111\u00ea\u0309 ha\u0300m y\u0301 tu\u031b\u01a1\u0323ng tru\u031bng hay chi\u0309 \u0111o\u031bn gia\u0309n la\u0300 cho co\u0301 va\u0300 cho \u0111u\u0309. Trong c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u se\u0303 bao g\u00f4\u0300m ca\u0309 c\u00e2\u0301u tru\u0301c hi\u1eb9\u0302n thi\u0323 hay no\u0301i m\u1ecd\u0302t ca\u0301ch kha\u0301c la\u0300 ca\u0301c tho\u0302ng \u0111i\u1eb9\u0302p t\u01b0\u0300 phi\u0301a doanh nghi\u1eb9\u0302p truy\u00ea\u0300n ta\u0309i t\u01a1\u0301i kha\u0301ch ha\u0300ng m\u1ecd\u0302t ca\u0301ch co\u0301 chu\u0309 \u0111i\u0301ch ma\u0300 \u0111a\u0323i di\u1eb9\u0302n tie\u0302u bi\u00ea\u0309u la\u0300 b\u1ecd\u0302 nh\u1ea1\u0302n di\u1eb9\u0302n thu\u031bo\u031bng hi\u1eb9\u0302u.\u00a0<\/p>\n

Thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a doanh nghi\u1eb9\u0302p se\u0303 tr\u01a1\u0309 ne\u0302n n\u00f4\u0309i ti\u00ea\u0301ng n\u00ea\u0301u thu\u031bo\u031bng hi\u1eb9\u0302u \u0111o\u0301 \u0111u\u031b\u01a1\u0323c truy\u00ea\u0300n tho\u0302ng t\u01a1\u0301i \u0111o\u0302ng \u0111a\u0309o kha\u0301ch ha\u0300ng va\u0300 kha\u0301ch ha\u0300ng co\u0301 th\u00ea\u0309 nh\u1ea1\u0302n bi\u00ea\u0301t va\u0300 tin du\u0300ng. S\u01b0\u0301c ma\u0323nh thu\u031bo\u031bng hi\u1eb9\u0302u lu\u0301c na\u0300y se\u0303 phu\u0323 thu\u1ecd\u0302c r\u00e2\u0301t nhi\u00ea\u0300u va\u0300o hoa\u0323t \u0111\u1ecd\u0302ng truy\u00ea\u0300n tho\u0302ng thu\u031bo\u031bng hi\u1eb9\u0302u (ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng xu\u0301c ti\u00ea\u0301n thu\u031bo\u031bng hi\u1eb9\u0302u).\u00a0<\/p>\n

Tuy nhie\u0302n, qua\u0301 tri\u0300nh truy\u00ea\u0300n tho\u0302ng thu\u031bo\u031bng hi\u1eb9\u0302u luo\u0302n la\u0300 “con dao hai lu\u031b\u01a1\u0303i”. N\u00ea\u0301u m\u1ecd\u0302t thu\u031bo\u031bng hi\u1eb9\u0302u co\u0301 c\u00e2\u0301u tru\u0301c n\u00ea\u0300n ta\u0309ng va\u0300 c\u00e2\u0301u tru\u0301c hi\u00ea\u0309n thi\u0323 t\u00f4\u0301t se\u0303 ta\u0323o \u0111i\u00ea\u0300u ki\u1eb9\u0302n thu\u1ea1\u0302n l\u01a1\u0323i cho qua\u0301 tri\u0300nh truy\u00ea\u0300n tho\u0302ng co\u0301 hi\u1eb9\u0302u qua\u0309 va\u0300 ngu\u031b\u01a1\u0323c la\u0323i. Chi\u0301nh vi\u0300 v\u1ea1\u0302y, c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u luo\u0302n la\u0300 n\u00ea\u0300n ta\u0309ng quan tro\u0323ng cho hoa\u0323t \u0111\u1ecd\u0302ng truy\u00ea\u0300n tho\u0302ng thu\u031bo\u031bng hi\u1eb9\u0302u.<\/p>\n

– C\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u la\u0300 n\u00ea\u0300n ta\u0309ng cu\u0309a vi\u1eb9\u0302c xa\u0301c l\u1ea1\u0302p quy\u00ea\u0300n s\u01a1\u0309 h\u01b0\u0303u tri\u0301 tu\u1eb9\u0302 cu\u0309a nha\u0303n hi\u1eb9\u0302u<\/b><\/p>\n

Thu\u031bo\u031bng hi\u1eb9\u0302u la\u0300 ta\u0300i sa\u0309n vo\u0302 hi\u0300nh va\u0300 \u0111u\u031b\u01a1\u0323c doanh nghi\u1eb9\u0302p da\u0300y co\u0302ng xa\u0302y d\u01b0\u0323ng va\u0300 pha\u0301t tri\u00ea\u0309n trong th\u01a1\u0300i gian da\u0300i. Chi\u0301nh vi\u0300 v\u1ea1\u0302y, gi\u0300n gi\u01b0\u0303 thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 ba\u0309o v\u1eb9\u0302 thu\u031bo\u031bng hi\u1eb9\u0302u luo\u0302n la\u0300 co\u0302ng vi\u1eb9\u0302c c\u00e2\u0300n quan ta\u0302m va\u0300 chu\u0301 y\u0301 trong su\u00f4\u0301t qua\u0301 tri\u0300nh hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

Be\u0302n ca\u0323nh vi\u1eb9\u0302c t\u01b0\u0323 ba\u0309o v\u1eb9\u0302 thu\u031bo\u031bng hi\u1eb9\u0302u cho doanh nghi\u1eb9\u0302p mi\u0300nh, doanh nghi\u1eb9\u0302p c\u00e2\u0300n \u0111\u00ea\u0301n s\u01b0\u0323 ba\u0309o h\u1ecd\u0302 va\u0300 c\u00e2\u0301p b\u0103\u0300ng ba\u0309o h\u1ecd\u0302 v\u00ea\u0300 nha\u0303n hi\u1eb9\u0302u t\u01b0\u0300 phi\u0301a co\u031b quan co\u0301 th\u00e2\u0309m quy\u00ea\u0300n \u0111\u00ea\u0309 \u0111a\u0309m ba\u0309o quy\u00ea\u0300n s\u01a1\u0309 h\u01b0\u0303u thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 nga\u0306n ca\u0309n s\u01b0\u0323 vi pha\u0323m thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a doanh nghi\u1eb9\u0302p t\u01b0\u0300 ca\u0301c \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng kha\u0301c.\u00a0<\/p>\n

Vi\u1eb9\u0302c xa\u0302y d\u01b0\u0323ng c\u00e2\u0301u tru\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u va\u0300 thi\u00ea\u0301t k\u00ea\u0301 b\u1ecd\u0302 nh\u1ea1\u0302n di\u1eb9\u0302n thu\u031bo\u031bng hi\u1eb9\u0302u la\u0300 co\u031b s\u01a1\u0309 \u0111\u00ea\u0309 doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 ti\u00ea\u0301n ha\u0300nh \u0111a\u0306ng ky\u0301 ba\u0309o h\u1ecd\u0302 quy\u00ea\u0300n s\u01a1\u0309 h\u01b0\u0303u tri\u0301 tu\u1eb9\u0302 \u0111\u00f4\u0301i v\u01a1\u0301i nha\u0303n hi\u1eb9\u0302u ha\u0300ng ho\u0301a\/di\u0323ch vu\u0323 cu\u0309a mi\u0300nh. Tre\u0302n co\u031b s\u01a1\u0309 \u0111o\u0301, co\u031b quan nha\u0300 nu\u031b\u01a1\u0301c co\u0301 th\u00e2\u0309m quy\u00ea\u0300n se\u0303 c\u00e2\u0301p b\u0103\u0300ng ba\u0309o h\u1ecd\u0302 nha\u0303n hi\u1eb9\u0302u va\u0300 co\u0302ng nh\u1ea1\u0302n s\u01b0\u0323 s\u01a1\u0309 h\u01b0\u0303u h\u01a1\u0323p pha\u0301p v\u00ea\u0300 nha\u0303n hi\u1eb9\u0302u \u0111o\u0301.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn c\u1ee7a Vi\u1ec7t Nam, T\u1ea1p ch\u00ed Kinh t\u1ebf \u0110\u1ed1i ngo\u1ea1i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u (ti\u1ebfng Anh: Brand Architecture) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u1ea5u ph\u1ea7n v\u00e0 s\u1ef1 s\u1eafp x\u1ebfp gi\u1eefa ch\u00fang \u0111\u1ec3 t\u1ea1o l\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8254"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8254"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8254\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}