{"id":8265,"date":"2023-11-29T19:31:54","date_gmt":"2023-11-29T19:31:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quan-tri-chien-luoc-quoc-te-international-strategic-management-la-gi.html"},"modified":"2023-12-21T14:14:24","modified_gmt":"2023-12-21T07:14:24","slug":"quan-tri-chien-luoc-quoc-te-international-strategic-management-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quan-tri-chien-luoc-quoc-te-international-strategic-management-la-gi.html","title":{"rendered":"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf (International strategic management) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: canstockphoto)<\/p>\n<\/figcaption><\/figure>\n

Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: International strategic management.<\/b><\/p>\n

Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf <\/b>l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n v\u00e0 li\u00ean t\u1ee5c nh\u1eafm v\u00e0o vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1o cho m\u1ed9t doanh nghi\u1ec7p kh\u1ea3 n\u0103ng c\u1ea1nh tranh qu\u1ed1c t\u1ebf m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf ri\u00eang bi\u1ec7t th\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nh\u01b0 l\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c (strategic planning).<\/p>\n

Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a \u1ee7y vi\u00ean ban qu\u1ea3n tr\u1ecb c\u1ea5p cao t\u1ea1i tr\u1ee5 s\u1edf ch\u00ednh doanh nghi\u1ec7p, v\u00e0 c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb cao c\u1ea5p \u0111i\u1ec1u h\u00e0nh c\u00e1c c\u00f4ng ty con trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.\u00a0<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111\u1ec1u c\u00f3 m\u1ed9t ban l\u1eadp k\u1ebf ho\u1ea1ch th\u01b0\u1eddng tr\u1ef1c \u0111\u1ec3 cung c\u1ea5p s\u1ef1 tr\u1ee3 gi\u00fap v\u1ec1 k\u0129 thu\u1eadt cho nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb cao c\u1ea5p khi h\u1ecd ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/p>\n

V\u00ed d\u1ee5, ban l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a h\u00e3ng Disney \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 nh\u00e2n kh\u1ea9u v\u00e0 kinh t\u1ebf \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u00e3ng s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ecdn Ph\u00e1p l\u00e0 n\u01a1i \u0111\u1eb7t c\u00f4ng vi\u00ean Disney c\u1ee7a Ch\u00e2u \u00c2u v\u00e0 H\u1ed3ng K\u00f4ng cho c\u00f4ng vi\u00ean Disney m\u1edbi nh\u1ea5t c\u1ee7a Ch\u00e2u \u00c1.<\/p>\n

Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf \u0111a d\u1ea1ng, l\u00e0 c\u01a1 c\u1ea5u to\u00e0n di\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ch\u1ee7 y\u1ebfu c\u1ee7a doanh nghi\u1ec7p. C\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea1nh tranh trong n\u01b0\u1edbc v\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea1nh tranh \u0111a qu\u1ed1c gia.\u00a0<\/p>\n

Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, c\u00e1c nh\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p c\u00f9ng ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n:<\/p>\n

– Nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0\/ d\u1ecbch v\u1ee5 n\u00e0o doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh b\u00e1n?<\/p>\n

– H\u1ecd s\u1ebd t\u1ea1o n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u00f3 \u1edf \u0111\u00e2u v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

– H\u1ecd s\u1ebd b\u00e1n ch\u00fang \u1edf \u0111\u00e2u v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

– H\u1ecd s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft \u1edf \u0111\u00e2u v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

– H\u1ecd d\u1ef1 ki\u1ebfn v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf ph\u1ee9c t\u1ea1p h\u01a1n r\u1ea5t nhi\u1ec1u vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c trong n\u01b0\u1edbc.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Cao h\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh qu\u1ed1c t\u1ebf, PGS.TS. H\u00e0 Nam Kh\u00e1nh Giao, NXB Kinh t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf (ti\u1ebfng Anh: International strategic management) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n v\u00e0 li\u00ean t\u1ee5c nh\u1eafm v\u00e0o vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8265"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8265"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8265\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}