{"id":8359,"date":"2023-11-30T01:17:47","date_gmt":"2023-11-30T01:17:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-hang-giam-gia-soc-doorbuster-la-gi-muc-dich.html"},"modified":"2023-12-21T14:23:50","modified_gmt":"2023-12-21T07:23:50","slug":"chien-luoc-hang-giam-gia-soc-doorbuster-la-gi-muc-dich","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-hang-giam-gia-soc-doorbuster-la-gi-muc-dich.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c (Doorbuster) l\u00e0 g\u00ec? M\u1ee5c \u0111\u00edch"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: dealnews)<\/p>\n<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Doorbuster<\/b> hay Doorcrasher <\/b>hay Doorsmasher. <\/b>D\u1ecbch theo ngh\u0129a \u0111en l\u00e0 x\u00f4ng v\u00e0o khi c\u1eeda m\u1edf.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c<\/b> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 marketing m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd khi m\u1edf c\u1eeda. Trong \u0111\u00f3, m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3 hay \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 m\u1ea1nh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n n\u00e0o \u0111\u00f3 khi\u1ebfn cho kh\u00e1ch h\u00e0ng \u0111\u1ed5 x\u00f4 t\u1edbi c\u1eeda h\u00e0ng \u0111\u1ec3 mua ch\u00fang.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong nh\u1eefng s\u1ef1 ki\u1ec7n mua s\u1eafm \u0111\u1eb7c bi\u1ec7t li\u00ean quan t\u1edbi c\u00e1c ng\u00e0y l\u1ec5.<\/p>\n

M\u1ee5c \u0111\u00edch<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch k\u00e9p. M\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 \u0111\u1ec3 t\u1ea1o doanh thu. M\u1ed9t s\u1ed1 c\u00f4ng ty \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00e0i l\u1ea7n m\u1ed7i n\u0103m \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu v\u00e0 gi\u1ea3i quy\u1ebft l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho theo m\u00f9a (Seasonal inventory).\u00a0<\/p>\n

M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 mua nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1, \u0111\u1ed3ng th\u1eddi xem nh\u1eefng m\u1eb7t h\u00e0ng kh\u00e1c m\u00e0 c\u1eeda h\u00e0ng b\u00e1n.<\/p>\n

\u00dd t\u01b0\u1edfng \u0111\u1eb1ng sau chi\u1ebfn l\u01b0\u1ee3c gi\u1edbi h\u1ea1n th\u1eddi gian gi\u1ea3m gi\u00e1 l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ed5 x\u00f4 v\u00e0o c\u1eeda h\u00e0ng t\u1eadn d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 t\u1edbi c\u1eeda h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Do \u0111\u00f3, m\u1ee5c \u0111\u00edch c\u1ee7a h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng (Loss Leader Strategy), trong \u0111\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c m\u00f3n \u0111\u1ed3 gi\u1ea3m gi\u00e1 c\u1ef1c s\u00e2u, th\u01b0\u1eddng l\u00e0 \u1edf m\u1ee9c l\u1ed7.<\/p>\n

\u1ede M\u1ef9, m\u1ed9t trong nh\u1eefng m\u00f9a t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c l\u1edbn nh\u1ea5t l\u00e0 m\u00f9a mua s\u1eafm gi\u1ea3m gi\u00e1 cu\u1ed1i n\u0103m (Holiday shopping season), k\u00e9o d\u00e0i t\u1eeb tr\u01b0\u1edbc ng\u00e0y\u00a0Black Friday\u00a0\u0111\u1ebfn Gi\u00e1ng Sinh.\u00a0<\/p>\n

T\u1ea1o ra kho\u1ea3n doanh thu l\u1edbn trong th\u1eddi k\u00ec quan tr\u1ecdng n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 k\u1ebft th\u00fac n\u0103m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu n\u00e0y.<\/p>\n

R\u1ea5t nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng th\u00edch s\u1ef1 ki\u1ec7n h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c b\u1edfi v\u00ec ch\u00fang t\u1ea1o ra s\u1ef1 c\u0103ng th\u1eb3ng cho nh\u00e2n vi\u00ean. Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty bu\u1ed9c ph\u1ea3i tham gia \u0111\u1ec3 theo k\u1ecbp c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng th\u00edch m\u1eb7c c\u1ea3 t\u1edbi c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n v\u1ebf s\u1ed1 l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 ho\u1eb7c gi\u1edbi h\u1ea1n v\u1ec1 m\u1eb7t th\u1eddi gian gi\u1ea3m gi\u00e1, sau khi k\u1ebft th\u00fac, c\u00e1c m\u1eb7t h\u00e0ng s\u1ebd tr\u1edf l\u1ea1i gi\u00e1 b\u00ecnh th\u01b0\u1eddng.\u00a0<\/p>\n

Khi nh\u1eefng m\u1eb7t h\u00e0ng gi\u1ea3m gi\u00e1 c\u1ef1c m\u1ea1nh nh\u01b0ng v\u1edbi s\u1ed1 l\u01b0\u01a1ng r\u1ea5t \u00edt \u0111\u01b0\u1ee3c b\u00e1n ra, ch\u00fang th\u01b0\u1eddng s\u1ebd h\u1ebft r\u1ea5t nhanh, khi b\u00e1n nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y v\u1edbi m\u1ee9c gi\u00e1 b\u00ecnh th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7n t\u01b0\u1ee3ng\u00a0treo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3 (Bait and switch).\u00a0<\/p>\n

H\u00e0nh vi n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 b\u00e1n h\u00e0ng kh\u00f4ng c\u00f4ng b\u1eb1ng v\u00e0 l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p \u1edf nhi\u1ec1u \u0111\u1ea5t n\u01b0\u1edbc. R\u1ea5t nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb hi\u1ec7n nay \u0111\u00e3 ti\u1ebft l\u1ed9 ch\u00ednh x\u00e1c c\u00f3 bao nhi\u00eau m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 s\u1ed1c trong kho.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Doorbuster, Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 s\u1ed1c (ti\u1ebfng Anh: Doorbuster) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 marketing m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd khi m\u1edf c\u1eeda.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8359"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8359"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8359\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}