{"id":8379,"date":"2023-11-29T16:59:21","date_gmt":"2023-11-29T16:59:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doi-tac-kenh-channel-partner-la-gi-cac-loai-doi-tac-kenh.html"},"modified":"2023-12-21T14:19:53","modified_gmt":"2023-12-21T07:19:53","slug":"doi-tac-kenh-channel-partner-la-gi-cac-loai-doi-tac-kenh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doi-tac-kenh-channel-partner-la-gi-cac-loai-doi-tac-kenh.html","title":{"rendered":"\u0110\u1ed1i t\u00e1c k\u00eanh (Channel Partner) l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i \u0111\u1ed1i t\u00e1c k\u00eanh"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: eFront LMS)<\/p>\n<\/figcaption><\/figure>\n

\u0110\u1ed1i t\u00e1c k\u00eanh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110\u1ed1i t\u00e1c k\u00eanh<\/b> trong ti\u1ebfng Anh l\u00e0 channel partner<\/b>.\u00a0<\/p>\n

\u0110\u1ed1i t\u00e1c k\u00eanh <\/b>l\u00e0 m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m, thay m\u1eb7t cho c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng, m\u1ea1ng v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y.\u00a0<\/p>\n

C\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh bao g\u1ed3m c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u1edbi d\u1ecbch v\u1ee5 gia t\u0103ng (value-added resMasterskillsrs – VAR), nh\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng, chuy\u00ean gia t\u01b0 v\u1ea5n, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 qu\u1ea3n l\u00ed (managed service providers – MSP), nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb g\u1ed1c, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m \u0111\u1ed9c l\u1eadp.\u00a0<\/p>\n

Nhi\u1ec1u nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7, nh\u01b0 Amazon Web Services (AWS), Cisco, Dell EMC, IBM v\u00e0 Microsoft, \u0111\u00e3 th\u00e0nh l\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c \u0111\u1ec3 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh.<\/p>\n

C\u00e1c lo\u1ea1i \u0111\u1ed1i t\u00e1c k\u00eanh<\/font><\/h3>\n

C\u00e1c m\u00f4 h\u00ecnh \u0111\u1ed1i t\u00e1c k\u00eanh \u0111\u00e3 ph\u00e1t tri\u1ec3n theo th\u1eddi gian. M\u00f4 h\u00ecnh c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u1edbi d\u1ecbch v\u1ee5 gia t\u0103ng (VAR)<\/i>, ho\u1eb7c \u0111\u1ea1i l\u00ed b\u00e1n l\u1ebb, \u0111\u00e3 t\u1ed3n t\u1ea1i trong nhi\u1ec1u th\u1eadp k\u1ec9. C\u00e1c VAR n\u1ed5i l\u00ean v\u00e0o nh\u1eefng n\u0103m 1970 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb m\u00e1y t\u00ednh mini nh\u01b0ng t\u1eeb \u0111\u00f3 \u0111\u00e3 t\u1ef1 thi\u1ebft l\u1eadp m\u1ea1ng l\u01b0\u1edbi v\u00e0 g\u1ea7n \u0111\u00e2y h\u01a1n l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y. C\u00e1c c\u00f4ng ty trong nh\u00f3m \u0111\u1ed1i t\u00e1c k\u00eanh n\u00e0y c\u0169ng c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 m\u00ecnh l\u00e0 nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p.\u00a0<\/p>\n

M\u00f4 h\u00ecnh nh\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng<\/i> xu\u1ea5t hi\u1ec7n v\u00e0o nh\u1eefng n\u0103m 1980 khi c\u00e1c c\u00f4ng ty k\u00eanh b\u1eaft \u0111\u1ea7u \u0111\u1ec3 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin (CNTT) kh\u00e1c nhau \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau kinh doanh.<\/p>\n

Trong khi \u0111\u00f3, m\u00f4 h\u00ecnh t\u01b0 v\u1ea5n CNTT<\/i> kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh \u0111\u1ed1i t\u00e1c k\u00eanh \u1edf ch\u1ed7, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m CNTT c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a kh\u00e1c h\u00e0ng nh\u01b0ng kh\u00f4ng th\u1ef1c s\u1ef1 b\u00e1n l\u1ea1i ch\u00fang. M\u1ed9t s\u1ed1 chuy\u00ean gia t\u01b0 v\u1ea5n CNTT t\u1eadp trung v\u00e0o vi\u1ec7c t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng v\u00e0 di chuy\u1ec3n tr\u00ean \u0111\u00e1m m\u00e2y.\u00a0<\/p>\n

M\u1ed9t s\u1ed1 VAR \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111i theo m\u00f4 h\u00ecnh nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 qu\u1ea3n l\u00ed <\/i>(MSP). C\u00e1c c\u00f4ng ty trong danh m\u1ee5c n\u00e0y gi\u00e1m s\u00e1t v\u00e0 qu\u1ea3n l\u00ed t\u1eeb xa thi\u1ebft b\u1ecb CNTT t\u1ea1i ch\u1ed7 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh th\u01b0\u1eddng cung c\u1ea5p m\u1ed9t danh m\u1ee5c d\u1ecbch v\u1ee5 \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u m\u00f4 h\u00ecnh \u0111\u1ed1i t\u00e1c. Ch\u1eb3ng h\u1ea1n, \u0111\u1ed1i t\u00e1c k\u00eanh c\u00f3 th\u1ec3 cung c\u1ea5p k\u1ebft h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00ed, t\u01b0 v\u1ea5n v\u00e0 b\u00e1n l\u1ea1i s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

C\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh th\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 truy c\u1eadp v\u00e0o ph\u1ea1m vi c\u00f4ng ngh\u1ec7 r\u1ed9ng l\u1edbn h\u01a1n, m\u1edf r\u1ed9ng ph\u1ea1m vi \u0111\u1ecba l\u00ed ho\u1eb7c th\u1ecb tr\u01b0\u1eddng d\u1ecdc v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p.\u00a0<\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa VAR v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c k\u00eanh b\u00e1n h\u00e0ng. C\u00e1c VAR c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi nhau.\u00a0<\/p>\n

Trong m\u1ed1i quan h\u1ec7 VAR – VAR, c\u00e1c c\u00f4ng ty h\u1ee3p t\u00e1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p chuy\u00ean nghi\u1ec7p m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c. Trong c\u00e1c m\u1ed1i quan h\u1ec7 nh\u01b0 v\u1eady, m\u1ed7i \u0111\u1ed1i t\u00e1c VAR ph\u1ea3i cung c\u1ea5p th\u1ee9 g\u00ec cho nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 chung ho\u1eb7c l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n.\u00a0<\/p>\n

\u0110\u1ed1i t\u00e1c k\u00eanh v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/font><\/h3>\n

C\u00e1c nh\u00e0 cung c\u1ea5p l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh th\u01b0\u1eddng duy tr\u00ec m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp n\u1ed9i b\u1ed9. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u1ed9i b\u1ed9 tham gia v\u00e0 b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng, m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c c\u00f4ng ty k\u00eanh. T\u00f9y thu\u1ed9c v\u00e0o nh\u00e0 cung c\u1ea5p, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau so v\u1edbi m\u1ea1ng l\u01b0\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh.\u00a0<\/p>\n

V\u00ed d\u1ee5: c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 \u0111i theo c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch nh\u1ecf h\u01a1n v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn.\u00a0<\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, \u0111\u1ed1i t\u00e1c k\u00eanh v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cu\u1ed1i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi chi\u1ebfn l\u01b0\u1ee3c k\u00eanh c\u1ee7a nh\u00e0 cung c\u1ea5p.<\/p>\n

N\u00f3i chung, c\u00e1c nh\u00e0 cung c\u1ea5p s\u1eed d\u1ee5ng c\u1ea3 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng qua k\u00eanh ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t b\u1ed9 k\u00ec v\u1ecdng r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch th\u1ee9c ti\u00eau th\u1ee5 t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1eb7t kh\u00e1c, c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng xung \u0111\u1ed9t k\u00eanh, trong \u0111\u00f3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ea1nh tranh cho c\u00f9ng m\u1ed9t kh\u00e1ch h\u00e0ng.<\/p>\n

(Theo Techtarget<\/i>)<\/p>\n

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\n<\/section>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"
\n \u0110\u1ed1i t\u00e1c k\u00eanh (ti\u1ebfng Anh: Channel Partner) l\u00e0 m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m, thay m\u1eb7t cho c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng, m\u1ea1ng v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8379"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8379"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8379\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}