{"id":8381,"date":"2023-11-29T09:41:29","date_gmt":"2023-11-29T09:41:29","guid":{"rendered":"https:\/\/masterskills.org\/blog\/diem-dau-cua-khach-hang-pain-point-la-gi-lam-the-nao-de-tim-ra-diem-dau-cua-khach-hang.html"},"modified":"2023-12-21T14:19:53","modified_gmt":"2023-12-21T07:19:53","slug":"diem-dau-cua-khach-hang-pain-point-la-gi-lam-the-nao-de-tim-ra-diem-dau-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/diem-dau-cua-khach-hang-pain-point-la-gi-lam-the-nao-de-tim-ra-diem-dau-cua-khach-hang.html","title":{"rendered":"\u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng (Pain Point) l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng?"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: Infinity Direct Blog)<\/p>\n<\/figcaption><\/figure>\n

\u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 paint point<\/b>.\u00a0<\/p>\n

\u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng <\/b>l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i.\u00a0<\/p>\n

Gi\u1ed1ng nh\u01b0 b\u1ea5t k\u00ec v\u1ea5n \u0111\u1ec1 n\u00e0o kh\u00e1c, \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa nh\u01b0 ch\u00ednh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec1u nh\u1eadn th\u1ee9c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i. V\u00ec v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 ch\u1ec9 cho kh\u00e1ch h\u00e0ng th\u1ea5y v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ra \u0111\u1eddi \u0111\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft ch\u00fang.\u00a0<\/p>\n

C\u00e1c lo\u1ea1i pain point<\/font><\/h3>\n

M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 coi pain point l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n, nh\u01b0ng ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00f3m th\u00e0nh nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n lo\u1ea1i pain point ch\u00ednh:<\/p>\n

– Financial Pain Point (\u0111i\u1ec3m \u0111au v\u1ec1 t\u00e0i ch\u00ednh)<\/b>:\u00a0Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang ph\u1ea3i chi qu\u00e1 nhi\u1ec1u ti\u1ec1n cho nh\u00e0 cung c\u1ea5p\/gi\u1ea3i ph\u00e1p\/s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd v\u00e0 h\u1ecd mu\u1ed1n gi\u1ea3m chi ti\u00eau \u1ea5y xu\u1ed1ng. V\u00ed d\u1ee5: M\u1ed9t b\u1ea1n g\u00e1i \u0111ang t\u1ed1n kho\u1ea3ng 1 tri\u1ec7u\/th\u00e1ng cho s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da m\u1eb7t, v\u00e0 gi\u1edd b\u1ea1n \u1ea5y mu\u1ed1n gi\u1ea3m xu\u1ed1ng c\u00f2n 700 ngh\u00ecn\/th\u00e1ng nh\u01b0ng v\u1eabn mu\u1ed1n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u1ed5n.\u00a0<\/p>\n

– Productivity Pain Point (\u0111i\u1ec3m \u0111au v\u1ec1 n\u0103ng su\u1ea5t)<\/b>:\u00a0Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian cho nh\u00e0 cung c\u1ea5p\/gi\u1ea3i ph\u00e1p\/s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd v\u00e0 h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng th\u1eddi gian c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ed d\u1ee5: M\u1ed9t gia \u0111\u00ecnh \u0111ang d\u00f9ng chi\u1ebfc m\u00e1y xay sinh t\u1ed1 3 ph\u00fat \u0111\u1ec3 ra th\u00e0nh ph\u1ea9m, nh\u01b0ng h\u1ecd mu\u1ed1n d\u00f9ng chi\u1ebfc m\u00e1y xay sinh t\u1ed1 kh\u00e1c ch\u01b0a \u0111\u1ea7y 1 ph\u00fat l\u00e0 c\u00f3 th\u1ec3 xay nhuy\u1ec5n \u0111\u1ed3 \u0103n.\u00a0<\/p>\n

– Process Pain Point (\u0111i\u1ec3m \u0111au v\u1ec1 qu\u00e1 tr\u00ecnh)<\/b>:\u00a0Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n qui tr\u00ecnh mua h\u00e0ng v\u00ec ph\u1ee9c t\u1ea1p ho\u1eb7c kh\u00f3 s\u1eed d\u1ee5ng. V\u00ed d\u1ee5: Ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n m\u1ed9t trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ec5 \u0111\u0103ng nh\u1eadp, d\u1ec5 thanh to\u00e1n, \u0111i\u1ec1n th\u00f4ng tin v\u00e0 ch\u1ecdn s\u1ea3n ph\u1ea9m sau v\u00e0i c\u00fa click.\u00a0<\/p>\n

– Support Pain Point (\u0111i\u1ec3m \u0111au v\u1ec1 s\u1ef1 h\u1ed7 tr\u1ee3)<\/b>:\u00a0Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 m\u00e0 h\u1ecd c\u1ea7n trong kh\u00e2u t\u01b0 v\u1ea5n v\u00e0 kh\u00e2u mua h\u00e0ng. V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u0111\u1ec3 thanh to\u00e1n b\u1eb1ng th\u1ebb, hay nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u0111\u1ec3 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m v\u1ec1 nh\u00e0, b\u1ea3o h\u00e0nh\u2026\u00a0<\/p>\n

3 c\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/font><\/h3>\n

Tr\u01b0\u1edbc khi \u0111i t\u00ecm pain point c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n nh\u1edb h\u00e3y th\u1ef1c hi\u1ec7n nh\u1eefng nghi\u00ean c\u1ee9u n\u00e0y b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh h\u01a1n l\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng. B\u1edfi nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh l\u00e0 vi\u1ec7c b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi chi ti\u1ebft, t\u1ec9 m\u1ec9 c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00ecnh th\u1ee9c n\u00f3i chuy\u1ec7n, t\u00e2m s\u1ef1\u2026\u00a0<\/p>\n

C\u00f2n nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 thi\u00ean v\u1ec1 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi mang t\u00ednh ch\u1ea5t th\u1ed1ng k\u00ea. M\u00e0 Pain Point l\u1ea1i mang t\u00ednh ch\u1ee7 quan, t\u1ee9c l\u00e0 k\u1ec3 c\u1ea3 khi 2 ng\u01b0\u1eddi c\u00f3 c\u00f9ng Pain Point nh\u01b0ng nguy\u00ean nh\u00e2n c\u1ee7a Pain Point \u0111\u00f3 l\u1ea1i kh\u00f4ng h\u1ec1 gi\u1ed1ng nhau. Do \u0111\u00f3, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh h\u1eb3n s\u1ebd l\u00e0m b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed1t h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng.\u00a0<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y s\u1ebd ch\u1ec9 ra 3 c\u00e1ch gi\u00fap b\u1ea1n t\u00ecm ch\u00ednh x\u00e1c pain point kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Tr\u00f2 chuy\u1ec7n, h\u1ecfi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n th\u1eddi<\/b><\/p>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n. T\u1ee9c l\u00e0 h\u1ecd ph\u1ea3i c\u1ea3m th\u1ea5y \u201c\u01b0ng\u201d, h\u1ecd th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c pain point c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng l\u00e0 ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, t\u00e2m s\u1ef1 v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i. N\u1ebfu kh\u00f4ng c\u00f3 th\u1ec3 g\u1eedi b\u1ea3n kh\u1ea3o s\u00e1t.\u00a0<\/p>\n

V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n kinh doanh s\u1ea3n ph\u1ea9m c\u1ee7a tr\u1ebb em, b\u1ea1n n\u00ean h\u1ecfi kh\u00e1ch h\u00e0ng nh\u1eefng c\u00e2u nh\u01b0: C\u00e1c b\u1eadc cha m\u1eb9 g\u1eb7p kh\u00f3 kh\u0103n g\u00ec, v\u1ea5n \u0111\u1ec1 g\u00ec khi nu\u00f4i d\u1ea1y con c\u00e1i c\u1ee7a m\u00ecnh? C\u00f3 v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe n\u00e0o c\u1ee7a con m\u00e0 c\u00e1c cha m\u1eb9 quan t\u00e2m kh\u00f4ng? \u0110i\u1ec1u g\u00ec s\u1ebd quy\u1ebft \u0111\u1ecbnh cha m\u1eb9 mua s\u1ea3n ph\u1ea9m d\u00e0nh cho con m\u00ecnh?\u2026 T\u1eeb s\u1ef1 kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng hi\u1ec7n th\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng sang cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

C\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec, mu\u1ed1n g\u00ec v\u00e0 mua g\u00ec<\/b><\/p>\n

Tr\u01b0\u1edbc h\u1ebft, h\u00e3y t\u1ea1o ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ch\u00ednh h\u1ecd t\u00ecm ra \u0111\u01b0\u1ee3c pain point c\u1ee7a m\u00ecnh trong ng\u00e0nh h\u00e0ng b\u1ea1n kinh doanh. Th\u00f4ng qua ch\u1ee7 \u0111\u1ec1 \u0111\u00f3, n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i nh\u1eefng pain point gi\u1ed1ng nh\u01b0 kh\u00e1ch h\u00e0ng hi\u1ec7n th\u1eddi, th\u00ec h\u1ecd c\u0169ng s\u1ebd th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ef1c k\u00ec h\u1eefu \u00edch.\u00a0<\/p>\n

M\u1eb7t kh\u00e1c, n\u1ebfu h\u1ecd kh\u00f4ng th\u1ea5y nh\u1eefng pain point n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p v\u00e0 cho b\u1ea1n nh\u1eefng \u00fd ki\u1ebfn \u0111\u00e1ng gi\u00e1. C\u00e1ch th\u1ee9c n\u00e0y kh\u00e1 hay v\u00ec b\u1ea1n kh\u00f4ng tr\u1ef1c ti\u1ebfp n\u00eau ra pain point, n\u00ean d\u00f9 c\u00f3 nh\u1ea7m l\u1eabn th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 tr\u00e1ch b\u1ea1n \u0111\u01b0\u1ee3c. Ch\u00ednh h\u1ecd m\u1edbi l\u00e0 ng\u01b0\u1eddi c\u1ea7n ph\u00e1t hi\u1ec7n ra \u0111i\u1ec3m \u0111au b\u1ea3n th\u00e2n \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng.<\/p>\n

Tr\u00f2 chuy\u1ec7n, h\u1ecfi han c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng<\/b><\/p>\n

Ai s\u1ebd l\u00e0 ng\u01b0\u1eddi c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng nh\u1ea5t? Ch\u00ednh l\u00e0 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng (salesman). Trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, h\u1eb3n l\u00e0 c\u00e1c salesman \u0111\u00e3 bi\u1ebft r\u1ea5t nhi\u1ec1u th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

C\u00f3 th\u1ec3 khi l\u00e0m vi\u1ec7c ngo\u00e0i nh\u1eefng Pain Point m\u00e0 nh\u00e3n h\u00e0ng m\u1eb7c \u0111\u1ecbnh, bi\u1ebft \u0111\u00e2u c\u00e1c salesman c\u00f2n t\u00ecm th\u00eam \u0111\u01b0\u1ee3c nh\u1eefng Pain Point th\u00fa v\u1ecb, ch\u00ednh x\u00e1c n\u1eefa th\u00ec sao? \u0110i\u1ec1u n\u00e0y l\u00e0 ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng cao. \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c Telesale, nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 tr\u00f2 chuy\u1ec7n, h\u1ecfi \u0111\u00e1p v\u1edbi ng\u01b0\u1eddi mua h\u00e0ng r\u1ed3i t\u00ecm h\u01b0\u1edbng \u0111i chung cho 2 b\u00ean. Ph\u01b0\u01a1ng ph\u00e1p h\u1ecfi tr\u1ef1c ti\u1ebfp salesman c\u0169ng r\u1ea5t hay \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u00e1p d\u1ee5ng \u0111\u1ec3 v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: wordstream, marketingai<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng (ti\u1ebfng Anh: Pain Point) l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8381"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8381"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8381\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}