{"id":8383,"date":"2023-11-30T04:24:14","date_gmt":"2023-11-30T04:24:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nuoi-duong-khach-hang-tiem-nang-lead-nurturing-la-gi.html"},"modified":"2023-12-21T14:19:53","modified_gmt":"2023-12-21T07:19:53","slug":"nuoi-duong-khach-hang-tiem-nang-lead-nurturing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nuoi-duong-khach-hang-tiem-nang-lead-nurturing-la-gi.html","title":{"rendered":"Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Nurturing) l\u00e0 g\u00ec?"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: Salesgenie)<\/p>\n<\/figcaption><\/figure>\n

Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b> trong ti\u1ebfng Anh l\u00e0 Lead Nurturing<\/b>.<\/p>\n

Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b> l\u00e0 m\u1ed9t b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi mua.\u00a0<\/p>\n

Mua l\u1ea1i th\u00f4ng tin li\u00ean l\u1ea1c l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 c\u00e1c chuy\u00ean gia marketing s\u1eed d\u1ee5ng nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e1c c\u00e1ch n\u00e0y c\u00f3 th\u1ec3 l\u00e0\u00a0email marketing\u00a0tr\u1ef1c ti\u1ebfp ho\u1eb7c\u00a0content marketing.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/font><\/h3>\n

\u0110\u1ec3 t\u0103ng doanh s\u1ed1 v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u1eafm trong tay kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean sau khi chuy\u1ec3n h\u1ecd qua ph\u1ec5u b\u00e1n h\u00e0ng.\u00a0<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a b\u00ean th\u1ee9 ba c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3, khuy\u1ebfn kh\u00edch v\u00e0 h\u01b0\u1edbng d\u1eabn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng th\u01b0\u1eddng c\u00e1c c\u00f4ng ty s\u1ebd theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0\u00a0qui tr\u00ecnh b\u00e1n h\u00e0ng\u00a0(sales pipeline) \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc.\u00a0<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng l\u00ed t\u01b0\u1ee3ng cho vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 quy\u1ec1n mua h\u00e0ng, nh\u01b0ng v\u1eabn ch\u01b0a quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o s\u1ebd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. Sau \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd theo d\u00f5i kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, c\u00e2n nh\u1eafc v\u00e0 quy\u1ebft \u0111\u1ecbnh trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua (buyer’s journey).\u00a0<\/p>\n

Nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/font><\/h3>\n

– C\u00e1 nh\u00e2n h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch cho t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 ho\u1eb7c d\u1ef1a theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/p>\n

– Theo d\u00f5i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n<\/p>\n

– G\u1eedi th\u00f4ng tin c\u00f3 li\u00ean quan v\u00e0 k\u1ecbp th\u1eddi ph\u1ee5 thu\u1ed9c v\u00e0o giai \u0111o\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng trong chu k\u00ec b\u00e1n h\u00e0ng<\/p>\n

– T\u1ea1o m\u1ed9t l\u1ecbch tr\u00ecnh truy\u1ec1n th\u00f4ng t\u1ed1i \u01b0u m\u00e0 kh\u00f4ng qu\u00e1 khoe m\u1ebd<\/p>\n

– \u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung xung quanh nh\u1eefng n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng (pain point)<\/p>\n

– T\u1eadn d\u1ee5ng m\u1ecdi h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c nh\u01b0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o qua email<\/p>\n

– S\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 duy tr\u00ec, ph\u1ee5c h\u1ed3i v\u00e0 l\u00e0m m\u1edbi c\u00e1c th\u00f4ng tin li\u00ean l\u1ea1c.\u00a0<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (ti\u1ebfng Anh: Lead Nurturing) l\u00e0 m\u1ed9t b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi mua.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8383"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8383"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8383\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}