{"id":8387,"date":"2023-11-29T18:12:18","date_gmt":"2023-11-29T18:12:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/qui-trinh-ban-hang-sales-pipeline-la-gi-cac-buoc-thuc-hien.html"},"modified":"2023-12-21T14:23:33","modified_gmt":"2023-12-21T07:23:33","slug":"qui-trinh-ban-hang-sales-pipeline-la-gi-cac-buoc-thuc-hien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/qui-trinh-ban-hang-sales-pipeline-la-gi-cac-buoc-thuc-hien.html","title":{"rendered":"Qui tr\u00ecnh b\u00e1n h\u00e0ng (Sales Pipeline) l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: LeadFuze)<\/p>\n<\/figcaption><\/figure>\n

Qui tr\u00ecnh b\u00e1n h\u00e0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qui tr\u00ecnh b\u00e1n h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 Sales Pipeline.<\/b><\/p>\n

Qui tr\u00ecnh b\u00e1n h\u00e0ng <\/b>l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, tr\u1ef1c quan m\u00e0 m\u1ed9t \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 chuy\u1ec3n m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb d\u1ea1ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Qui tr\u00ecnh c\u0169ng cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 d\u1ef1 b\u00e1o c\u00e1c t\u00ednh to\u00e1n c\u1ee7a \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a h\u1ecd trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c ch\u1ec9 ti\u00eau, c\u0169ng nh\u01b0 to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 ti\u00eau nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed b\u00e1n h\u00e0ng d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng v\u00e0 l\u01b0\u1ee3ng ti\u1ec1n c\u1ee7a giao d\u1ecbch s\u1ebd \u0111\u01b0\u1ee3c ch\u1ed1t \u1edf m\u1ee9c n\u00e0o trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/p>\n

C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n<\/font><\/h3>\n

Theo m\u1ed9t s\u1ed1 c\u00e1ch, m\u1ed9t qui tr\u00ecnh b\u00e1n h\u00e0ng t\u1ed5ng h\u1ee3p c\u00e1c ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel) c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n th\u00e0nh m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng t\u00ecnh tr\u1ea1ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Qui tr\u00ecnh b\u00e1n h\u00e0ng c\u0169ng tr\u1ef1c quan h\u00f3a v\u00f2ng \u0111\u1eddi c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau, t\u1eeb t\u01b0\u01a1ng t\u00e1c ban \u0111\u1ea7u \u0111\u1ebfn khi giao d\u1ecbch \u0111\u01b0\u1ee3c ch\u1ed1t. C\u00e1c b\u01b0\u1edbc n\u00e0y bao g\u1ed3m:<\/p>\n

1. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/p>\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qui tr\u00ecnh b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc b\u1ea1n s\u1ebd \u0111i t\u00ecm kh\u00e1ch ti\u1ec1m n\u0103ng \u2013 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n

2. K\u1ebft n\u1ed1i<\/b><\/p>\n

B\u01b0\u1edbc ti\u1ebfp theo trong qui tr\u00ecnh b\u00e1n h\u00e0ng y\u00eau c\u1ea7u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd li\u00ean h\u1ec7 t\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh xem kh\u00e1ch h\u00e0ng \u0111\u00f3 c\u00f3 ph\u1ea3i kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p d\u00e0nh cho doanh nghi\u1ec7p hay kh\u00f4ng v\u00e0 li\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n h\u1ecd qua nh\u1eefng giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua h\u00e0ng hay kh\u00f4ng.<\/p>\n

3. Nghi\u00ean c\u1ee9u<\/b><\/p>\n

Hi\u1ec3u s\u00e2u v\u1ec1 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 doanh nghi\u1ec7p c\u1ee7a h\u1ecd qua qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng s\u1ebd gi\u00fap cho nh\u00e2n vi\u00ean Sale cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed1t \u0111\u01a1n.<\/p>\n

4. Thuy\u1ebft tr\u00ecnh v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/b><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, d\u00f9 c\u00f3 l\u00e0m vi\u1ec7c trong ng\u00e0nh ngh\u1ec1 n\u00e0o \u0111i ch\u0103ng n\u1eefa, \u0111\u1ec1u ph\u1ea3i c\u00f3 bu\u1ed5i thuy\u1ebft tr\u00ecnh ho\u1eb7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u1ecd \u0111ang b\u00e1n cho kh\u00e1ch h\u00e0ng.<\/p>\n

5. Ch\u1ed1t \u0111\u01a1n<\/b><\/p>\n

B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong qui tr\u00ecnh b\u00e1n h\u00e0ng s\u1ebd li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng ch\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 kh\u00e1c nhau gi\u1eefa nh\u1eefng doanh nghi\u1ec7p kh\u00e1c nhau nh\u01b0: g\u1eedi m\u1ed9t \u0111\u1ec1 xu\u1ea5t, \u0111\u00e0m ph\u00e1n, ho\u1eb7c g\u1eb7p m\u1eb7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Ngo\u00e0i ra, t\u00ecnh tr\u1ea1ng c\u1ee7a m\u1ed9t qui tr\u00ecnh b\u00e1n h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh b\u1edfi 4 s\u1ed1 li\u1ec7u sau:<\/i><\/p>\n

– S\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch trong m\u1ed9t qui tr\u00ecnh<\/p>\n

– Qui m\u00f4 trung b\u00ecnh c\u1ee7a m\u1ed9t giao d\u1ecbch trong m\u1ed9t qui tr\u00ecnh<\/p>\n

– T\u1ec9 l\u1ec7 ch\u1ed1t ho\u1eb7c t\u1ec9 l\u1ec7 trung b\u00ecnh c\u1ee7a c\u00e1c giao d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ed1t<\/p>\n

– T\u1ed1c \u0111\u1ed9 b\u00e1n h\u00e0ng, ho\u1eb7c l\u01b0\u1ee3ng th\u1eddi gian trung b\u00ecnh c\u1ea7n thi\u1ebft \u0111\u1ec3 ch\u1ed1t giao d\u1ecbch.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Techtarget, fastwork<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qui tr\u00ecnh b\u00e1n h\u00e0ng (ti\u1ebfng Anh: Sales Pipeline) l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, tr\u1ef1c quan m\u00e0 m\u1ed9t \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 chuy\u1ec3n m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb d\u1ea1ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8387"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8387"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8387\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}