{"id":8477,"date":"2023-11-30T03:34:03","date_gmt":"2023-11-30T03:34:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghien-cuu-thi-truong-the-gioi-la-gi-y-nghia-va-cac-buoc-nghien-cuu.html"},"modified":"2023-12-21T14:27:29","modified_gmt":"2023-12-21T07:27:29","slug":"nghien-cuu-thi-truong-the-gioi-la-gi-y-nghia-va-cac-buoc-nghien-cuu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghien-cuu-thi-truong-the-gioi-la-gi-y-nghia-va-cac-buoc-nghien-cuu.html","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi l\u00e0 g\u00ec? \u00dd ngh\u0129a v\u00e0 c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: scholarlykitchen)<\/p>\n<\/figcaption><\/figure>\n

Nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng th\u00ea\u0301 gi\u01a1\u0301i\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng th\u00ea\u0301 gi\u01a1\u0301i <\/b>t\u1ea1m d\u1ecbch sang ti\u1ebfng Anh l\u00e0 World market research.<\/b><\/p>\n

Nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng th\u00ea\u0301 gi\u01a1\u0301i <\/b>la\u0300 m\u1ecd\u0302t qua\u0301 tri\u0300nh thu th\u1ea1\u0302p ta\u0300i li\u1eb9\u0302u va\u0300 ca\u0301c tho\u0302ng tin v\u00ea\u0300 thi\u0323 tru\u031b\u01a1\u0300ng, so sa\u0301nh va\u0300 pha\u0302n ti\u0301ch ca\u0301c tho\u0302ng tin \u0111o\u0301, ru\u0301t ra k\u00ea\u0301t lu\u1ea1\u0302n v\u00ea\u0300 xu hu\u031b\u01a1\u0301ng bi\u00ea\u0301n \u0111\u1ecd\u0302ng cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng th\u00ea\u0301 gi\u01a1\u0301i trong t\u01b0\u0300ng nga\u0300nh ha\u0300ng, nho\u0301m ha\u0300ng ta\u0323o co\u031b s\u01a1\u0309 xa\u0302y d\u01b0\u0323ng ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing cu\u0309a ca\u0301c co\u0302ng ty qu\u00f4\u0301c t\u00ea\u0301.<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

Mo\u0323i quy\u00ea\u0301t \u0111i\u0323nh marketing \u0111\u00ea\u0300u b\u0103\u0301t ngu\u00f4\u0300n t\u01b0\u0300 ye\u0302u c\u00e2\u0300u cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng, ne\u0302n co\u0301 th\u00ea\u0309 no\u0301i nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng la\u0300 \u0111\u1ecd\u0302ng ta\u0301c \u0111\u00e2\u0300u tie\u0302n trong qua\u0301 tri\u0300nh ra quy\u00ea\u0301t \u0111i\u0323nh marketing.\u00a0<\/p>\n

Nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng la\u0300 m\u1ecd\u0302t nghi\u1eb9\u0302p vu\u0323 vo\u0302 cu\u0300ng quan tro\u0323ng, n\u00ea\u0301u co\u0302ng ta\u0301c nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng \u0111u\u031b\u01a1\u0323c la\u0300m t\u00f4\u0301t, no\u0301 cung c\u00e2\u0301p \u0111\u00e2\u0300y \u0111u\u0309 tho\u0302ng tin chi\u0301nh xa\u0301c \u0111\u00ea\u0309 giu\u0301p nha\u0300 qua\u0309n tri\u0323 co\u0302ng ty qu\u00f4\u0301c t\u00ea\u0301 \u0111u\u031ba ra quy\u00ea\u0301t \u0111i\u0323nh marketing phu\u0300 h\u01a1\u0323p va\u0300 mang la\u0323i hi\u1eb9\u0302u qua\u0309 cao.\u00a0<\/p>\n

Ngu\u031b\u01a1\u0323c la\u0323i, n\u00ea\u0301u co\u0302ng ta\u0301c nghie\u0302n c\u01b0\u0301u thu th\u1ea1\u0302p tho\u0302ng tin kho\u0302ng chi\u0301nh xa\u0301c, kho\u0302ng pha\u0309n a\u0309nh \u0111u\u0301ng ti\u0300nh hi\u0300nh th\u01b0\u0323c t\u00ea\u0301 thi\u0323 tru\u031b\u01a1\u0300ng, va\u0300 do kho\u0302ng d\u01b0\u0323a tre\u0302n co\u031b s\u01a1\u0309 tho\u0302ng tin v\u01b0\u0303ng ch\u0103\u0301c ne\u0302n quy\u00ea\u0301t \u0111i\u0323nh \u0111u\u031b\u01a1\u0323c \u0111u\u031ba ra se\u0303 kho\u0302ng sa\u0301t v\u01a1\u0301i th\u01b0\u0323c t\u00ea\u0301, d\u00e2\u0303n \u0111\u00ea\u0301n hoa\u0323t \u0111\u1ecd\u0302ng marketing se\u0303 kho\u0302ng hi\u1eb9\u0302u qua\u0309, la\u0303ng phi\u0301.<\/p>\n

Ca\u0301c bu\u031b\u01a1\u0301c c\u00e2\u0300n nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng th\u00ea\u0301 gi\u01a1\u0301i<\/font><\/h3>\n

Cu\u0323 th\u00ea\u0309 qua\u0301 tri\u0300nh na\u0300y pha\u0309i gia\u0309i quy\u00ea\u0301t ca\u0301c v\u00e2\u0301n \u0111\u00ea\u0300 sau:<\/p>\n

– M\u1ecd\u0302t la\u0300, <\/b>xa\u0301c \u0111i\u0323nh thi\u0323 tru\u031b\u01a1\u0300ng nu\u031b\u01a1\u0301c na\u0300o co\u0301 tri\u00ea\u0309n vo\u0323ng nh\u00e2\u0301t cho vi\u1eb9\u0302c xu\u00e2\u0301t kh\u00e2\u0309u ha\u0300ng cu\u0309a co\u0302ng ty qu\u00f4\u0301c t\u00ea\u0301 ho\u1ea1\u0306c nu\u031b\u01a1\u0301c na\u0300o \u0111a\u0301p \u01b0\u0301ng \u0111u\u031b\u01a1\u0323c vi\u1eb9\u0302c nh\u1ea1\u0302p kh\u00e2\u0309u v\u01a1\u0301i nh\u01b0\u0303ng \u0111i\u00ea\u0300u ki\u1eb9\u0302n thu\u1ea1\u0302n l\u01a1\u0323i nh\u00e2\u0301t.\u00a0<\/p>\n

\u0110\u00ea\u0309 co\u0301 th\u00ea\u0309 nh\u1ea1\u0302n di\u1eb9\u0302n thi\u0323 tru\u031b\u01a1\u0300ng ti\u00ea\u0300m na\u0306ng cho vi\u1eb9\u0302c xu\u00e2\u0301t kh\u00e2\u0309u, chu\u0301ng ta co\u0301 th\u00ea\u0309 th\u01b0\u0323c hi\u1eb9\u0302n ca\u0301c bu\u031b\u01a1\u0301c sau:<\/p>\n

+ Bu\u031b\u01a1\u0301c 1: <\/b>Thu th\u1ea1\u0302p ca\u0301c ba\u0301o ca\u0301o th\u00f4\u0301ng ke\u0302 xu\u00e2\u0301t kh\u00e2\u0309u \u0111\u00ea\u0309 xa\u0301c \u0111i\u0323nh ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng xu\u00e2\u0301t kh\u00e2\u0309u va\u0300 ca\u0301c loa\u0323i sa\u0309n ph\u00e2\u0309m cho ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng \u0111o\u0301. Ca\u0301c tho\u0302ng tin na\u0300y thu\u031b\u01a1\u0300ng do ca\u0301c co\u031b quan h\u00f4\u0303 tr\u01a1\u0323 xu\u00e2\u0301t kh\u00e2\u0309u hay ca\u0301c hi\u1eb9\u0302p h\u1ecd\u0302i cung c\u00e2\u0301p.<\/p>\n

+ Bu\u031b\u01a1\u0301c 2:<\/b> Xa\u0301c \u0111i\u0323nh t\u01b0\u0300 5 \u0111\u00ea\u0301n 10 thi\u0323 tru\u031b\u01a1\u0300ng ti\u00ea\u0300m na\u0306ng nh\u00e2\u0301t cho ca\u0301c sa\u0309n ph\u00e2\u0309m cu\u0309a co\u0302ng ty.\u00a0<\/p>\n

D\u01b0\u0323a tre\u0302n ca\u0301c tie\u0302u chi\u0301 v\u00ea\u0300 qui mo\u0302 va\u0300 t\u00f4\u0301c \u0111\u1ecd\u0302 pha\u0301t tri\u00ea\u0309n cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng, xem xe\u0301t s\u01b0\u0323 bi\u00ea\u0301n \u0111\u1ecd\u0302ng cu\u0309a ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng trong na\u0306m na\u0306m v\u01b0\u0300a qua, ca\u0301c chu k\u00ec<\/span> bi\u00ea\u0301n \u0111\u1ecd\u0302ng cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng va\u0300 d\u01b0\u0323 ba\u0301o chu k\u00ec<\/span> bi\u00ea\u0301n \u0111\u1ecd\u0302ng s\u0103\u0301p t\u01a1\u0301i, \u0111a\u0301nh gia\u0301 a\u0309nh hu\u031b\u01a1\u0309ng cu\u0309a bi\u00ea\u0301n \u0111\u1ecd\u0302ng \u0111o\u0301 \u0111\u00ea\u0301n hoa\u0323t \u0111\u1ecd\u0302ng xu\u00e2\u0301t kh\u00e2\u0309u cu\u0309a co\u0302ng ty.<\/p>\n

+ Bu\u031b\u01a1\u0301c 3:<\/b> Cho\u0323n ra t\u01b0\u0300 3 \u0111\u00ea\u0301n 5 thi\u0323 tru\u031b\u01a1\u0300ng mu\u0323c tie\u0302u co\u0301 ti\u00ea\u0300m na\u0306ng va\u0300 sa\u0309n ph\u00e2\u0309m cu\u0309a co\u0302ng ty co\u0301 kha\u0309 na\u0306ng xa\u0302m nh\u1ea1\u0302p cao nh\u00e2\u0301t.<\/p>\n

– Hai la\u0300, <\/b>xa\u0301c \u0111i\u0323nh m\u01b0\u0301c \u0111\u1ecd\u0302 ca\u0323nh tranh tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng hi\u1eb9\u0302n ta\u0323i va\u0300 tu\u031bo\u031bng lai, \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m ma\u0323nh y\u00ea\u0301u cu\u0309a \u0111\u00f4\u0301i thu\u0309. Theo Thomas L. Friedman, nha\u0300 ba\u0301o n\u00f4\u0309i ti\u00ea\u0301ng cu\u0309a t\u01a1\u0300 New York Times, ta\u0301c gia\u0309 cu\u00f4\u0301n sa\u0301ch “Th\u00ea\u0301 gi\u01a1\u0301i ph\u0103\u0309ng” (The world is flat), qua\u0301 tri\u0300nh toa\u0300n c\u00e2\u0300u ho\u0301a \u0111a\u0303 tra\u0309i qua ba giai \u0111oa\u0323n.\u00a0<\/p>\n

Giai \u0111oa\u0323n \u0111\u00e2\u0300u t\u01b0\u0300 1492 – khi Columbus m\u01a1\u0309 ra s\u01b0\u0323 giao thu\u031bo\u031bng gi\u01b0\u0303a th\u00ea\u0301 gi\u01a1\u0301i cu\u0303 va\u0300 m\u01a1\u0301i cho \u0111\u00ea\u0301n khoa\u0309ng 1800. Giai \u0111oa\u0323n na\u0300y th\u00ea\u0301 gi\u01a1\u0301i co la\u0323i t\u01b0\u0300 m\u1ecd\u0302t ki\u0301ch thu\u031b\u01a1\u0301c l\u01a1\u0301n tha\u0300nh c\u01a1\u0303 trung bi\u0300nh. \u0110a\u0302y la\u0300 giai \u0111oa\u0323n cu\u0309a s\u01b0\u0301c ma\u0323nh co\u031b b\u0103\u0301p, cu\u0309a s\u01b0\u0301c ng\u01b0\u0323a, s\u01b0\u0301c gio\u0301, s\u01b0\u0301c ho\u031bi nu\u031b\u01a1\u0301c.\u00a0<\/p>\n

Giai \u0111oa\u0323n th\u01b0\u0301 hai, t\u01b0\u0300 1800 \u0111\u00ea\u0301n 2000, th\u00ea\u0301 gi\u01a1\u0301i co t\u01b0\u0300 c\u01a1\u0303 trung bi\u0300nh xu\u00f4\u0301ng c\u01a1\u0303 nho\u0309. Nha\u0302n t\u00f4\u0301 then ch\u00f4\u0301t cu\u0309a thay \u0111\u00f4\u0309i, \u0111\u1ecd\u0302ng l\u01b0\u0323c thu\u0301c \u0111\u00e2\u0309y h\u1ecd\u0302i nh\u1ea1\u0302p toa\u0300n c\u00e2\u0300u la\u0300 \u0111\u1ecd\u0302ng co\u031b ho\u031bi nu\u031b\u01a1\u0301c va\u0300 \u0111u\u031b\u01a1\u0300ng s\u0103\u0301t, \u0111i\u1eb9\u0302n ti\u0301n, \u0111i\u1eb9\u0302n thoa\u0323i, ma\u0301y ti\u0301nh, v\u1eb9\u0302 tinh, ca\u0301p quang. No\u0301i chung giai \u0111oa\u0323n th\u01b0\u0301 hai la\u0300 giai \u0111oa\u0323n cu\u0309a ca\u0301c ph\u00e2\u0300n c\u01b0\u0301ng.\u00a0<\/p>\n

Giai \u0111oa\u0323n th\u01b0\u0301 ba b\u0103\u0301t \u0111\u00e2\u0300u t\u01b0\u0300 khoa\u0309ng na\u0306m 2000, th\u00ea\u0301 gi\u01a1\u0301i co t\u01b0\u0300 c\u01a1\u0303 nho\u0309 xu\u00f4\u0301ng c\u01a1\u0303 be\u0301 ti\u0301 va\u0300 \u0111\u00f4\u0300ng th\u01a1\u0300i sa\u0302n cho\u031bi toa\u0300n c\u00e2\u0300u \u0111u\u031b\u01a1\u0323c san ph\u0103\u0309ng. Nha\u0302n t\u00f4\u0301 then ch\u00f4\u0301t cu\u0309a giai \u0111oa\u0323n na\u0300y la\u0300 ca\u0301c ph\u00e2\u0300n m\u00ea\u0300m, ca\u0301c \u01b0\u0301ng du\u0323ng m\u01a1\u0301i cu\u0300ng ma\u0323ng ca\u0301p quang toa\u0300n c\u00e2\u0300u bi\u00ea\u0301n t\u00e2\u0301t ca\u0309 chu\u0301ng ta tha\u0300nh la\u0301ng gi\u00ea\u0300ng sa\u0301t va\u0301ch. Do v\u1ea1\u0302y, na\u0306ng l\u01b0\u0323c ca\u0323nh tranh nga\u0300y ca\u0300ng tr\u01a1\u0309 ne\u0302n quan tro\u0323ng \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c co\u0302ng ty qu\u00f4\u0301c t\u00ea\u0301.<\/p>\n

– Ba la\u0300,<\/b> a\u0301p du\u0323ng nh\u01b0\u0303ng phu\u031bo\u031bng th\u01b0\u0301c mua ba\u0301n cho phu\u0300 h\u01a1\u0323p v\u01a1\u0301i ye\u0302u c\u00e2\u0300u t\u01b0\u0300ng thi\u0323 tru\u031b\u01a1\u0300ng. Sa\u0309n ph\u00e2\u0309m mu\u00f4\u0301n tha\u0302m nh\u1ea1\u0302p thi\u0323 tru\u031b\u01a1\u0300ng \u0111o\u0301 c\u00e2\u0300n \u0111a\u0323t nh\u01b0\u0303ng ye\u0302u c\u00e2\u0300u gi\u0300 v\u00ea\u0300 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng, tie\u0302u chu\u00e2\u0309n bao bi\u0300 \u0111o\u0301ng go\u0301i…<\/p>\n

– B\u00f4\u0301n la\u0300, <\/b>thu th\u1ea1\u0302p tho\u0302ng tin chi\u0301nh xa\u0301c, \u0111\u00e2\u0300y \u0111u\u0309 ki\u0323p th\u01a1\u0300i v\u00ea\u0300 ti\u0300nh hi\u0300nh thi\u0323 tru\u031b\u01a1\u0300ng.<\/p>\n

– Na\u0306m la\u0300, <\/b>ti\u00ea\u0301n ha\u0300nh ti\u0300m s\u01b0\u0323 v\u1ea1\u0302n \u0111\u1ecd\u0302ng cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng, d\u01b0\u0323 ba\u0301o \u0111u\u031b\u01a1\u0323c dung lu\u031b\u01a1\u0323ng cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng, m\u01b0\u0301c \u0111\u1ecd\u0302 bi\u00ea\u0301n \u0111\u1ecd\u0302ng cu\u0309a gia\u0301 ca\u0309, tre\u0302n co\u031b s\u01a1\u0309 \u0111o\u0301 x\u01b0\u0309 l\u00ed<\/span> ca\u0301c ngu\u00f4\u0300n tho\u0302ng tin, \u0111\u00ea\u0300 ra ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing phu\u0300 h\u01a1\u0323p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0M\u00f4i tr\u01b0\u1eddng marketing qu\u1ed1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi, 2014, B\u1ea3n quy\u1ec1n UEHLEAK.COM)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thu th\u1eadp t\u00e0i li\u1ec7u v\u00e0 c\u00e1c th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, so s\u00e1nh v\u00e0 ph\u00e2n t\u00edch c\u00e1c th\u00f4ng tin \u0111\u00f3, r\u00fat ra k\u1ebft lu\u1eadn v\u1ec1 xu h\u01b0\u1edbng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8477"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8477"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8477\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}