{"id":8481,"date":"2023-11-29T18:05:58","date_gmt":"2023-11-29T18:05:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-toan-cau-global-marketing-la-gi-dac-diem.html"},"modified":"2023-12-21T14:42:42","modified_gmt":"2023-12-21T07:42:42","slug":"marketing-toan-cau-global-marketing-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-toan-cau-global-marketing-la-gi-dac-diem.html","title":{"rendered":"Marketing to\u00e0n c\u1ea7u (Global Marketing) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: slideshare)<\/p>\n<\/figcaption><\/figure>\n

Marketing toa\u0300n c\u00e2\u0300u\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Marketing toa\u0300n c\u00e2\u0300u<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Global Marketing.<\/b><\/p>\n

Marketing toa\u0300n c\u00e2\u0300u l\u00e0 m\u1ed9t lo\u1ea1i\u00a0marketing qu\u1ed1c t\u1ebf.<\/p>\n

Marketing to\u00e0n c\u1ea7u<\/b>\u00a0l\u00e0 vi\u1ec7c \u1ee9ng d\u1ee5ng marketing h\u1ed7n h\u1ee3p gi\u1ed1ng nhau \u1edf t\u1ea5t c\u1ea3 c\u00e1c n\u01b0\u1edbc. V\u00ed d\u1ee5: Doanh nghi\u1ec7p \u0111em ch\u00e0o b\u00e1n c\u00f9ng 1 s\u1ea3n ph\u1ea9m, s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u00fac ti\u1ebfn gi\u1ed1ng h\u1ec7t nhau tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n

Marketing toa\u0300n c\u00e2\u0300u <\/b>la\u0300 vi\u1eb9\u0302c v\u1ea1\u0302n du\u0323ng cu\u0300ng m\u1ecd\u0302t chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing cu\u0309a ca\u0301c doanh nghi\u1eb9\u0302p t\u00e2\u0300m c\u01a1\u0303 qu\u00f4\u0301c t\u00ea\u0301 \u01a1\u0309 t\u00e2\u0301t ca\u0309 ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng tre\u0302n pha\u0323m vi toa\u0300n c\u00e2\u0300u.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

\u0110\u1ea1\u0306c \u0111i\u00ea\u0309m cu\u0309a marketing toa\u0300n c\u00e2\u0300u la\u0300 tie\u0302u chu\u00e2\u0309n ho\u0301a ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing va\u0300 v\u1ea1\u0302n du\u0323ng m\u1ecd\u0302t ca\u0301ch \u0111\u00f4\u0300ng nh\u00e2\u0301t cho t\u00e2\u0301t ca\u0309 thi\u0323 tru\u031b\u01a1\u0300ng tre\u0302n nguye\u0302n t\u0103\u0301c bo\u0309 qua nh\u01b0\u0303ng kha\u0301c bi\u1eb9\u0302t.<\/p>\n

Marketing toa\u0300n c\u00e2\u0300u t\u1ea1\u0302p trung ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c va\u0300 mu\u0323c tie\u0302u nh\u0103\u0300m t\u1ea1\u0302n du\u0323ng ca\u0301c co\u031b h\u1ecd\u0302i va\u0300 nhu c\u00e2\u0300u toa\u0300n c\u00e2\u0300u.Thi\u0323 tru\u031b\u01a1\u0300ng toa\u0300n c\u00e2\u0300u chi\u0301nh la\u0300 s\u01b0\u0323 m\u01a1\u0309 r\u1ecd\u0302ng thi\u0323 tru\u031b\u01a1\u0300ng n\u1ecd\u0302i \u0111i\u0323a v\u00ea\u0300 m\u1ea1\u0306t \u0111i\u0323a l\u00ed<\/span>.\u00a0<\/p>\n

M\u1ecd\u0302t co\u0302ng vi\u1eb9\u0302c quan tro\u0323ng trong marketing toa\u0300n c\u00e2\u0300u la\u0300 pha\u0309i hi\u00ea\u0309u bi\u00ea\u0301t \u0111\u00ea\u0309 nh\u1ea1\u0302n ra r\u0103\u0300ng nh\u01b0\u0303ng k\u00ea\u0301 hoa\u0323ch va\u0300 chu\u031bo\u031bng tri\u0300nh marketing co\u0301 th\u00ea\u0309 m\u01a1\u0309 r\u1ecd\u0302ng tre\u0302n pha\u0323m vi th\u00ea\u0301 gi\u01a1\u0301i nhu\u031bng \u0111\u00f4\u0300ng th\u01a1\u0300i cu\u0303ng pha\u0309i thi\u0301ch \u01b0\u0301ng ta\u0323i nh\u01b0\u0303ng no\u031bi na\u0300y.<\/p>\n

Nhi\u00ea\u0300u nha\u0300 nghie\u0302n c\u01b0\u0301u cho r\u0103\u0300ng ca\u0301c co\u0302ng ty hoa\u0323t \u0111\u1ecd\u0302ng marketing toa\u0300n c\u00e2\u0300u pha\u0309i s\u0103\u0303n sa\u0300ng \u0111\u00ea\u0309 thi\u0301ch nghi v\u01a1\u0301i mo\u0302i tru\u031b\u01a1\u0300ng h\u1ecd\u0302i nh\u1ea1\u0302p toa\u0300n c\u00e2\u0300u va\u0300 kho\u0302ng nh\u00e2\u0301t thi\u00ea\u0301t la\u0300 ca\u0301c sa\u0309n ph\u00e2\u0309m, khuy\u00ea\u0301n ma\u0303i, gia\u0301 ca\u0309 va\u0300 pha\u0302n ph\u00f4\u0301i pha\u0309i \u0111u\u031b\u01a1\u0323c tie\u0302u chu\u00e2\u0309n ho\u0301a.<\/p>\n

\u0110a ph\u00e2\u0300n thi\u0323 tru\u031b\u01a1\u0300ng cu\u0309a sa\u0309n ph\u00e2\u0309m tie\u0302u du\u0300ng hi\u1eb9\u0302n nay kho\u0302ng tham gia va\u0300o thi\u0323 tru\u031b\u01a1\u0300ng toa\u0300n c\u00e2\u0300u, do s\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t trong s\u01a1\u0309 thi\u0301ch, kh\u00e2\u0309u vi\u0323, tho\u0301i quen tie\u0302u du\u0300ng,..Tuy nhie\u0302n, \u0111\u00f4\u0301i v\u01a1\u0301i do\u0300ng sa\u0309n ph\u00e2\u0309m co\u0302ng nghi\u1eb9\u0302p va\u0300 nguye\u0302n v\u1ea1\u0302t li\u1eb9\u0302u thi\u0300 la\u0323i phu\u0323c vu\u0323 cho nhu c\u00e2\u0300u chung cu\u0309a th\u00ea\u0301 gi\u01a1\u0301i.\u00a0<\/p>\n

Vi\u0301 du\u0323 nhu\u031b, Black & Decker, m\u1ecd\u0302t nha\u0300 sa\u0309n xu\u00e2\u0301t ma\u0301y co\u0302ng nghi\u1eb9\u0302p, du\u0323ng cu\u0323 c\u00e2\u0300m tay va\u0300 ma\u0301y co\u0302ng nghi\u1eb9\u0302p khai khoa\u0301ng n\u00f4\u0309i ti\u00ea\u0301ng th\u00ea\u0301 gi\u01a1\u0301i co\u0301 tru\u0323 s\u01a1\u0309 ta\u0323i San Francisco, My\u0303, \u0111a\u0303 th\u01b0\u0323c hi\u1eb9\u0302n toa\u0300n c\u00e2\u0300u ho\u0301a b\u0103\u0300ng ca\u0301ch tie\u0302u chu\u00e2\u0309n ho\u0301a t\u00e2\u0301t ca\u0309 ca\u0301c tha\u0300nh ph\u00e2\u0300n nhu\u031b \u0111\u1ecd\u0302ng co\u031b va\u0300 ca\u0301nh qua\u0323t trong khi v\u00e2\u0303n duy tri\u0300 m\u1ecd\u0302t loa\u0323t ca\u0301c do\u0300ng sa\u0309n ph\u00e2\u0309m va\u0300 ta\u0323o ra m\u1ecd\u0302t hi\u0300nh a\u0309nh m\u01a1\u0301i cho sa\u0309n ph\u00e2\u0309m cu\u0309a no\u0301.\u00a0<\/p>\n

Trong tru\u031b\u01a1\u0300ng h\u01a1\u0323p na\u0300y, co\u0302ng ty na\u0300y chu\u031ba tie\u0302u chu\u00e2\u0309n ho\u0301a ca\u0301c sa\u0309n ph\u00e2\u0309m cu\u0309a mi\u0300nh nhu\u031bng no\u0301 \u0111a\u0303 tie\u0302u chu\u00e2\u0309n ho\u0301a ca\u0301c tha\u0300nh ph\u00e2\u0300n quan tro\u0323ng va\u0300 thi\u00ea\u0301t k\u00ea\u0301 sa\u0309n ph\u00e2\u0309m cho co\u0302ng nghi\u1eb9\u0302p sa\u0309n xu\u00e2\u0301t va\u0300 cung c\u00e2\u0301p ca\u0301c di\u0323ch vu\u0323 b\u00f4\u0309 sung \u0111\u00ea\u0309 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c hi\u1eb9\u0302u qua\u0309 cao nh\u00e2\u0301t.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n

Marketing qu\u1ed1c t\u1ebf<\/b>\u00a0l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh nh\u1eadn d\u1ea1ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng n\u01b0\u1edbc ngo\u00e0i mong mu\u1ed1n v\u00e0 sau \u0111\u00f3 cung c\u1ea5p ch\u00fang \u0111\u00fang n\u01a1i, \u0111\u00fang gi\u00e1.<\/p>\n

Hay c\u00f3 th\u1ec3 hi\u1ec3u nh\u01b0 sau:<\/p>\n

Marketing qu\u1ed1c t\u1ebf\u00a0l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc Marketing c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u01b0 tr\u00fa xuy\u00ean bi\u00ean gi\u1edbi qu\u1ed1c gia.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u1ed5ng quan v\u1ec1 marketing qu\u1ed1c t\u1ebf, 2014, B\u1ea3n quy\u1ec1n UEHLEAK.COM. Marketing qu\u1ed1c t\u1ebf, ThS.Tr\u1ea7n Thu Trang. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf, T\u1ed5 h\u1ee3p c\u00f4ng ngh\u1ec7 gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing to\u00e0n c\u1ea7u (ti\u1ebfng Anh: Global Marketing) l\u00e0 vi\u1ec7c v\u1eadn d\u1ee5ng c\u00f9ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p t\u1ea7m c\u1ee1 qu\u1ed1c t\u1ebf \u1edf t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8481"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8481"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8481\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}