{"id":8483,"date":"2023-11-29T17:15:14","date_gmt":"2023-11-29T17:15:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-da-quoc-gia-multinational-marketing-la-gi-nhiem-vu.html"},"modified":"2023-12-21T14:24:39","modified_gmt":"2023-12-21T07:24:39","slug":"marketing-da-quoc-gia-multinational-marketing-la-gi-nhiem-vu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-da-quoc-gia-multinational-marketing-la-gi-nhiem-vu.html","title":{"rendered":"Marketing \u0111a qu\u1ed1c gia (Multinational Marketing) l\u00e0 g\u00ec? Nhi\u1ec7m v\u1ee5"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: greenbook)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px;font-size: 22px\" color=\"#3d85c6\">Marketing \u0111a qu\u1ed1c gia<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Marketing \u0111a qu\u1ed1c gia<\/b> hay c\u00f2n g\u1ecdi l\u00e0 <b>Marketing th\u00e2m nh\u1eadp<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <b>Multinational Marketing.<\/b><\/p>\n<p><b>Marketing \u0111a qu\u1ed1c gia<\/b> l\u00e0 m\u1ed9t lo\u1ea1i <b>marketing qu\u1ed1c t\u1ebf.<\/b><\/p>\n<p><b>Marketing \u0111a qu\u1ed1c gia<\/b> l\u00e0 marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u1edf m\u1ed9t n\u01b0\u1edbc ngo\u00e0i v\u00e0 c\u00f3 nhi\u1ec7m v\u1ee5 th\u1ef1c hi\u1ec7n marketing ngay t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i \u0111\u00f3.<\/p>\n<h3><font style=\"line-height: 22px;font-size: 22px\" color=\"#3d85c6\">Nhi\u1ec7m v\u1ee5<\/font><\/h3>\n<p>Tu\u031bo\u031bng t\u01b0\u0323 nhu\u031b\u00a0chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing qu\u00f4\u0301c t\u00ea\u0301,\u00a0marketing \u0111a qu\u00f4\u0301c gia cu\u0303ng th\u01b0\u0323c hi\u1eb9\u0302n ba vi\u1eb9\u0302c:\u00a0<\/p>\n<p>&#8211; Thay \u0111\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing;\u00a0<\/p>\n<p>&#8211; Pha\u0301t tri\u00ea\u0309n va\u0300 thu na\u0323p the\u0302m ca\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u m\u01a1\u0301i \u01a1\u0309 qu\u00f4\u0301c gia nh\u1ea1\u0302n \u0111\u00e2\u0300u tu\u031b;\u00a0<\/p>\n<p>&#8211; Chia se\u0309 chi phi\u0301 marketing, khuy\u00ea\u0301n ma\u0303i va\u0300 pha\u0302n ph\u00f4\u0301i cho ca\u0301c c\u00f4\u0309 \u0111o\u0302ng, tuy nhie\u0302n, se\u0303 na\u0302ng c\u00e2\u0301p le\u0302n qui mo\u0302 khu v\u01b0\u0323c, ch\u01b0\u0301 kho\u0302ng \u0111o\u031bn thu\u00e2\u0300n la\u0300 t\u01b0\u0300ng qu\u00f4\u0301c gia \u0111o\u031bn le\u0309.<\/p>\n<h3><font style=\"line-height: 22px;font-size: 22px\" color=\"#3d85c6\">\u0110\u1ed1i t\u01b0\u1ee3ng \u00e1p d\u1ee5ng<\/font><\/h3>\n<p>\u0110\u00f4\u0301i tu\u031b\u01a1\u0323ng a\u0301p du\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y chi\u0301nh la\u0300 ca\u0301c co\u0302ng ty \u0111a qu\u00f4\u0301c gia, ho\u0323 la\u0300 nh\u01b0\u0303ng co\u0302ng ty co\u0301 ph\u00e2\u0300n l\u01a1\u0301n doanh thu t\u01b0\u0300 thi\u0323 tru\u031b\u01a1\u0300ng nu\u031b\u01a1\u0301c ngoa\u0300i va\u0300 mu\u00f4\u0301n t\u00f4\u0301i \u0111a ho\u0301a doanh thu cu\u0309a mi\u0300nh. Ho\u0323 se\u0303 sa\u0309n xu\u00e2\u0301t va\u0300 kinh doanh \u01a1\u0309 b\u00e2\u0301t ki\u0300 no\u031bi na\u0300o ta\u0323o ra l\u01a1\u0323i th\u00ea\u0301 v\u00ea\u0300 chi phi\u0301.\u00a0<\/p>\n<p>Khi tha\u0302m nh\u1ea1\u0302p va\u0300o thi\u0323 tru\u031b\u01a1\u0300ng m\u01a1\u0301i, nhi\u00ea\u0300u nu\u031b\u01a1\u0301c kho\u0302ng mu\u00f4\u0301n ca\u0301c co\u0302ng ty \u0111a qu\u00f4\u0301c gia tha\u0300nh l\u1ea1\u0302p co\u0302ng ty 100% v\u00f4\u0301n nu\u031b\u01a1\u0301c ngoa\u0300i va\u0300 ba\u0309n tha\u0302n nh\u01b0\u0303ng co\u0302ng ty cu\u0303ng mu\u00f4\u0301n ti\u0300m hi\u00ea\u0309u ro\u0303 v\u00ea\u0300 no\u031bi ma\u0300 mi\u0300nh \u0111\u00e2\u0300u tu\u031b, ne\u0302n ban \u0111\u00e2\u0300u ho\u0323 th\u01b0\u0323c hi\u1eb9\u0302n lie\u0302n doanh v\u01a1\u0301i ca\u0301c \u0111\u00f4\u0301i ta\u0301c trong nu\u031b\u01a1\u0301c, l\u1ea1\u0302p va\u0306n pho\u0300ng \u0111a\u0323i di\u1eb9\u0302n hay co\u0302ng ty con, r\u00f4\u0300i sau \u0111o\u0301 ho\u0323 co\u0301 th\u00ea\u0309 chuy\u00ea\u0309n sang hi\u0300nh th\u01b0\u0301c 100% v\u00f4\u0301n ho\u1ea1\u0306c gi\u01b0\u0303 nguye\u0302n phu\u031bo\u031bng th\u01b0\u0301c kinh doanh lu\u0301c \u0111\u00e2\u0300u.\u00a0<\/p>\n<p>Nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m va\u0300 di\u0323ch vu\u0323 sa\u0309n xu\u00e2\u0301t ra \u0111u\u031b\u01a1\u0323c tie\u0302u chu\u00e2\u0309n ho\u0301a theo t\u01b0\u0300ng khu v\u01b0\u0323c, thi\u0301ch \u01b0\u0301ng v\u01a1\u0301i thi\u0323 hi\u00ea\u0301u, s\u01a1\u0309 thi\u0301ch tie\u0302u du\u0300ng, kh\u00e2\u0309u vi\u0323,&#8230; chung cu\u0309a m\u00f4\u0303i khu v\u01b0\u0323c.<\/p>\n<p><b>Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n<p><b>Marketing qu\u1ed1c t\u1ebf<\/b>\u00a0l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh nh\u1eadn d\u1ea1ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng n\u01b0\u1edbc ngo\u00e0i mong mu\u1ed1n v\u00e0 sau \u0111\u00f3 cung c\u1ea5p ch\u00fang \u0111\u00fang n\u01a1i, \u0111\u00fang gi\u00e1.<\/p>\n<p>Hay c\u00f3 th\u1ec3 hi\u1ec3u nh\u01b0 sau:<\/p>\n<p>Marketing qu\u1ed1c t\u1ebf\u00a0l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc Marketing c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u01b0 tr\u00fa xuy\u00ean bi\u00ean gi\u1edbi qu\u1ed1c gia.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u1ed5ng quan v\u1ec1 marketing qu\u1ed1c t\u1ebf, 2014, B\u1ea3n quy\u1ec1n UEHLEAK.COM. Marketing qu\u1ed1c t\u1ebf, ThS.Tr\u1ea7n Thu Trang. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf, T\u1ed5 h\u1ee3p c\u00f4ng ngh\u1ec7 gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Marketing \u0111a qu\u1ed1c gia (ti\u1ebfng Anh: Multinational Marketing) l\u00e0 marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u1edf m\u1ed9t n\u01b0\u1edbc ngo\u00e0i v\u00e0 c\u00f3 nhi\u1ec7m v\u1ee5 th\u1ef1c hi\u1ec7n marketing ngay t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i \u0111\u00f3.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8483"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8483"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8483\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}