{"id":8487,"date":"2023-11-30T01:36:18","date_gmt":"2023-11-30T01:36:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-dua-tren-tai-khoan-account-based-marketing-abm-la-gi.html"},"modified":"2023-12-21T14:43:02","modified_gmt":"2023-12-21T07:43:02","slug":"marketing-dua-tren-tai-khoan-account-based-marketing-abm-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-dua-tren-tai-khoan-account-based-marketing-abm-la-gi.html","title":{"rendered":"Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (Account-based Marketing – ABM) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>
\n

(H\u00ecnh minh h\u1ecda: Creative Tinge)<\/p>\n<\/figcaption><\/figure>\n

Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n<\/b> trong ti\u1ebfng Anh l\u00e0 Account-based marketing<\/b>, vi\u1ebft t\u1eaft l\u00e0 ABM<\/b>.<\/p>\n

Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM)<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c\u00a0B2B\u00a0t\u1eadp trung c\u00e1c ngu\u1ed3n l\u1ef1c b\u00e1n h\u00e0ng v\u00e0 marketing v\u00e0o c\u00e1c t\u00e0i kho\u1ea3n m\u1ee5c ti\u00eau trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. Thay v\u00ec c\u00e1c chi\u1ebfn d\u1ecbch marketing r\u1ed9ng l\u1edbn ch\u1ea1m \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn nh\u1ea5t c\u00f3 th\u1ec3, chi\u1ebfn l\u01b0\u1ee3c ABM t\u1eadp trung ngu\u1ed3n l\u1ef1c cho danh s\u00e1ch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c t\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. T\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00f4ng ty, thay v\u00ec m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng.\u00a0<\/p>\n

Sau \u0111\u00f3, marketing t\u1eadp trung t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c, ng\u00e2n s\u00e1ch v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd v\u00e0o danh s\u00e1ch t\u00e0i kho\u1ea3n m\u1ee5c ti\u00eau r\u1ea5t c\u1ee5 th\u1ec3 \u0111\u00f3 \u0111\u1ec3 h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp cho vi\u1ec7c b\u00e1n h\u00e0ng.\u00a0<\/p>\n

M\u1ee5c ti\u00eau quan tr\u1ecdng c\u1ee7a ABM l\u00e0 \u0111\u1ed3ng nh\u1ea5t h\u00f3a nh\u00e2n vi\u00ean t\u1ea1i m\u1ed9t c\u00f4ng ty c\u1ee5 th\u1ec3 \u0111ang nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u0110\u1ec3 sau \u0111\u00f3, h\u1ecd t\u00f9y ch\u1ec9nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 th\u00f4ng \u0111i\u1ec7p marketing \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ea1i c\u00f4ng ty \u0111\u00f3.\u00a0<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n<\/font><\/h3>\n

Trong qu\u00e1 kh\u1ee9, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ABM r\u1ea5t t\u1ed1n k\u00e9m; n\u00f3 \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c v\u00e0 nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 c\u00e1c t\u00e1c v\u1ee5 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng. Tuy nhi\u00ean, ng\u00e0y nay, b\u1ea5t k\u00ec c\u00f4ng ty n\u00e0o s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing v\u00e0\u00a0ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng\u00a0(CRM) \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng vi\u1ec7c t\u1ebb nh\u1ea1t v\u00e0 t\u1ed1n th\u1eddi gian.\u00a0 Nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y li\u00ean quan \u0111\u1ebfn kh\u00e1c th\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p marketing \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c t\u00e0i kho\u1ea3n m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh.\u00a0<\/p>\n

Ngo\u00e0i c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng qua email, \u0111i\u1ec1u n\u00e0y c\u00f2n li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o v\u00e0 chia s\u1ebb th\u00f4ng tin li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c giai \u0111o\u1ea1n trong h\u00e0ng tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua, m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0content marketing.\u00a0<\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ABM l\u00e0 gi\u00fap nh\u00e0 cung c\u1ea5p d\u1ec5 d\u00e0ng xem c\u00f4ng ty chi ti\u1ec1n v\u00e0o marketing nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c doanh s\u1ed1 v\u00e0 doanh thu s\u1edbm nh\u1ea5t. B\u1eb1ng vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ngu\u1ed3n l\u1ef1c marketing v\u00e0 b\u00e1n h\u00e0ng, v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o t\u00e0i kho\u1ea3n \u0111\u00e3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, s\u1ebd t\u1ea1o th\u00eam \u0111\u01b0\u1ee3c m\u1ed9t l\u1ee3i \u00edch \u0111\u00f3 l\u00e0, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1eaft \u0111\u1ea7u ngh\u0129 gi\u1ed1ng v\u1edbi \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng. \u1ede \u0111\u00f3, h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1edbi qu\u1ea7y thanh to\u00e1n v\u00e0 t\u1ea1o ra doanh thu.\u00a0<\/p>\n

C\u00e1ch marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n<\/font><\/h3>\n

M\u1eb7c d\u00f9 m\u1ed7i doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng ABM s\u1ebd t\u1eadp trung s\u1ef1 ch\u00fa \u00fd v\u00e0o nhu c\u1ea7u c\u1ee7a c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd, c\u00f3 m\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u1ee7a qui tr\u00ecnh chung c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.\u00a0<\/p>\n

– \u0110i\u1ec1u ch\u1ec9nh \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 marketing<\/p>\n

– Khai th\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i kho\u1ea3n<\/p>\n

– X\u00e1c \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi t\u00e0i kho\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh<\/p>\n

– C\u00e1 nh\u00e2n h\u00f3a vi\u1ec7c g\u1eedi th\u00f4ng b\u00e1o khi gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a c\u00e1c t\u00e0i kho\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh<\/p>\n

– X\u00e1c \u0111\u1ecbnh k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafn tin cho t\u00e0i kho\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh<\/p>\n

– \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c g\u1eedi th\u00f4ng b\u00e1o v\u00e0 b\u00e1n h\u00e0ng, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n

(Theo Techtarget<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ti\u1ebfng Anh: Account-based Marketing, vi\u1ebft t\u1eaft: ABM) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c B2B t\u1eadp trung c\u00e1c ngu\u1ed3n l\u1ef1c b\u00e1n h\u00e0ng v\u00e0 marketing v\u00e0o c\u00e1c t\u00e0i kho\u1ea3n m\u1ee5c ti\u00eau trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8487"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8487"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8487\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}