{"id":8489,"date":"2023-11-29T08:37:54","date_gmt":"2023-11-29T08:37:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cham-diem-khach-hang-tiem-nang-lead-scoring-la-gi.html"},"modified":"2023-12-21T14:42:24","modified_gmt":"2023-12-21T07:42:24","slug":"cham-diem-khach-hang-tiem-nang-lead-scoring-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cham-diem-khach-hang-tiem-nang-lead-scoring-la-gi.html","title":{"rendered":"Ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Scoring) l\u00e0 g\u00ec?"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: ClickDimensions Blog)<\/p>\n<\/figcaption><\/figure>\n

Ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/font><\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b> trong ti\u1ebfng Anh l\u00e0 lead scoring<\/b>.\u00a0<\/p>\n

Ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 marketing, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed \u0111\u1eb7t ra. M\u1ed7i m\u1ed9t ti\u00eau ch\u00ed s\u1ebd c\u00f3 \u0111i\u1ec3m s\u1ed1 ri\u00eang \u0111\u01b0\u1ee3c qui \u0111\u1ecbnh t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, nh\u01b0 h\u00e0nh vi, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1edf th\u00edch.\u00a0<\/p>\n

“Gi\u00e1 tr\u1ecb” c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 kh\u00e1c nhau t\u00f9y theo c\u00f4ng ty, nh\u01b0ng nh\u00ecn chung \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi s\u1ef1 quan t\u00e2m th\u1ec3 hi\u1ec7n trong chu k\u00ec mua h\u00e0ng. C\u00e1c c\u00f4ng ty c\u00f3 c\u00e1c h\u1ec7 th\u1ed1ng d\u1ef1a tr\u00ean \u0111i\u1ec3m s\u1ed1 \u0111\u1ec3 t\u00ecm ra ti\u00eau chu\u1ea9n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u01a1n, l\u00e0 g\u1ecdi h\u1ecd l\u00e0 hot lead, warm lead hay cold lead d\u1ef1a tr\u00ean l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c.\u00a0<\/p>\n

M\u1ee5c ti\u00eau \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty l\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong qui tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd, nh\u01b0ng m\u1ed9t khi \u0111\u00e3 thu \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u0111\u00e1ng k\u1ec3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00ec quan tr\u1ecdng l\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea3i t\u1eadp trung v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 quan t\u00e2m nh\u1ea5t v\u1edbi vi\u1ec7c mua h\u00e0ng. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fac m\u00e0 vi\u1ec7c ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00e1t huy vai tr\u00f2.\u00a0<\/p>\n

Qu\u00e1 tr\u00ecnh ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/font><\/h3>\n

\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 b\u1ed9 ph\u1eadn marketing c\u1ea7n th\u1ed1ng nh\u1ea5t \u0111\u1ecbnh ngh\u0129a v\u1ec1 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n \u0111\u1ec3 qui tr\u00ecnh ch\u1ea5m \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u. \u0110\u1ec3 ch\u1ea5m \u0111i\u1ec3m m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ng\u01b0\u1eddi ta thu th\u1eadp th\u00f4ng tin v\u1ec1 ngh\u1ec1 nghi\u1ec7p v\u00e0 vai tr\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ng\u00e0nh \u0111\u00f3, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty hay kh\u00f4ng.<\/p>\n

Th\u00f4ng tin v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 l\u0129nh v\u1ef1c quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng xu\u1ea5t hi\u1ec7n trong giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty hay kh\u00f4ng.<\/p>\n

M\u1ed7i h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u00e1n m\u1ed9t gi\u00e1 tr\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng ph\u1ea7n d\u1ef1 \u0111o\u00e1n h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 ng\u01b0\u1eddi ph\u00f9 h\u1ee3p l\u00ed t\u01b0\u1edfng v\u00e0 \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty, th\u00ec \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng. M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c coi l\u00e0 ph\u00f9 h\u1ee3p nh\u01b0ng v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ed1i thi\u1ec3u th\u00ec s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn b\u1ed9 ph\u1eadn marketing \u0111\u1ec3 th\u1ef1c hi\u1ec7n nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/p>\n

C\u00e1c s\u1ed1 li\u1ec7u m\u00e0 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u1eb1ng bao g\u1ed3m: nh\u1eefng th\u00f4ng b\u00e1o email n\u00e0o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i; nh\u1eefng trang n\u00e0o tr\u00ean website c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m; v\u00e0 h\u1ecd truy c\u1eadp bao nhi\u00eau l\u00e2u. Ho\u1eb7c b\u1ea5t k\u00ec bi\u1ec3u m\u1eabu n\u00e0o h\u1ecd \u0111i\u1ec1n ho\u1eb7c t\u1ea3i xu\u1ed1ng ho\u1eb7c li\u1ec7u h\u1ecd c\u00f3 nh\u1ea5p v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c b\u00e0i \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c nhau c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c c\u00f4ng ty \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o v\u00e0 ng\u00e0nh ngh\u1ec1 n\u00e0o m\u00e0 h\u1ecd \u0111ang kinh doanh.\u00a0<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/font><\/font><\/h3>\n

C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed t\u1eeb c\u00e1c qui tr\u00ecnh nh\u01b0 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n l\u1ed9 tr\u00ecnh \u0111i\u1ec3n h\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 inbound marketing, t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ki\u1ec3m tra ph\u1ea7n n\u1ed9i dung n\u00e0o h\u1ea5p d\u1eabn nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 bao nhi\u00eau t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 bi\u1ebfn ng\u01b0\u1eddi \u0111\u00f3 th\u00e0nh kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

\u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n th\u00f4ng qua qui tr\u00ecnh ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho ph\u00e9p c\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng t\u00e1ch bi\u1ec7t s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u1ecfi \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n, l\u01b0\u1ee3t xem trang web ho\u1eb7c l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng c\u1ee7a m\u1ed9t s\u1ed1 t\u00e0i li\u1ec7u nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 ch\u1ec9 ra r\u1eb1ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 quan t\u00e2m nh\u01b0ng kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. V\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ch\u1ea5m \u0111i\u1ec3m th\u1ea5p h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng g\u1eedi t\u00edn hi\u1ec7u mua b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u d\u00f9ng th\u1eed ho\u1eb7c xem b\u1ea3ng gi\u00e1. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c h\u00e0nh \u0111\u1ed9ng n\u00e0y th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi \u0111\u1ea7u v\u00e0o t\u1eeb c\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 marketing.<\/p>\n

N\u1ebfu c\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 v\u00e0o ph\u1ea7n m\u1ec1m ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n qui\u00a0 tr\u00ecnh b\u00e1n h\u00e0ng chung c\u1ee7a h\u1ecd, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c nh\u00f3m marketing v\u00e0 b\u00e1n h\u00e0ng s\u1ebd li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3n l\u00ed kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00f4ng ngh\u1ec7 c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u00fang v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t qu\u00e1n. M\u1eb7t kh\u00e1c, d\u1eef li\u1ec7u ch\u1ea5m \u0111i\u1ec3m c\u00f3 th\u1ec3 v\u1ebd ra m\u1ed9t b\u1ee9c tranh kh\u00f4ng ho\u00e0n ch\u1ec9nh v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1ea1i di\u1ec7n marketing d\u1eabn \u0111\u1ebfn m\u1ed9t con \u0111\u01b0\u1eddng b\u1ea5t l\u1ee3i.\u00a0<\/p>\n

(Theo Techtarget<\/i>)<\/p>\n

\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"
\n Ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (ti\u1ebfng Anh: Lead Scoring) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 marketing, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed \u0111\u1eb7t ra.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8489"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8489"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8489\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}