{"id":8493,"date":"2023-11-29T09:37:32","date_gmt":"2023-11-29T09:37:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ngan-sach-quang-cao-advertising-budget-la-gi-bao-nhieu-la-du-cho-ngan-sach-quang-cao.html"},"modified":"2023-12-21T14:42:24","modified_gmt":"2023-12-21T07:42:24","slug":"ngan-sach-quang-cao-advertising-budget-la-gi-bao-nhieu-la-du-cho-ngan-sach-quang-cao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ngan-sach-quang-cao-advertising-budget-la-gi-bao-nhieu-la-du-cho-ngan-sach-quang-cao.html","title":{"rendered":"Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o (Advertising Budget) l\u00e0 g\u00ec? Bao nhi\u00eau l\u00e0 \u0111\u1ee7 cho ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o?"},"content":{"rendered":"
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(\u1ea2nh minh h\u1ecda: SmartInsights)<\/p>\n<\/figcaption><\/figure>\n

Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/b> trong ti\u1ebfng Anh l\u00e0 Advertising Budget.<\/b><\/p>\n

Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/b> l\u00e0 kho\u1ea3n \u01b0\u1edbc t\u00ednh cho vi\u1ec7c chi ti\u00eau\u00a0qu\u1ea3ng c\u00e1o\u00a0c\u1ee7a c\u00f4ng ty trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Quan tr\u1ecdng h\u01a1n, \u0111\u00f3 l\u00e0 ti\u1ec1n m\u00e0 m\u1ed9t c\u00f4ng ty s\u1eb5n s\u00e0ng \u0111\u1ec3 d\u00e0nh \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n

Khi t\u1ea1o ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, m\u1ed9t c\u00f4ng ty ph\u1ea3i c\u00e2n nh\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c chi m\u1ed9t \u0111\u1ed3ng qu\u1ea3ng c\u00e1o so v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ed3ng doanh thu.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/font><\/b><\/h3>\n

Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o <\/b>l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb ho\u1eb7c chi ph\u00ed b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty, v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty.<\/p>\n

Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o chi v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed1t, t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00f4ng ty, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu qu\u00e1 m\u1ee9c.<\/p>\n

C\u00e2n nh\u1eafc gi\u1eefa Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 M\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o<\/font><\/h3>\n

Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh m\u1ee9c ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/b> c\u1ee5 th\u1ec3, c\u00e1c c\u00f4ng ty n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi\u00a0m\u1ee5c ti\u00eau x\u00fac ti\u1ebfn\u00a0v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd:<\/p>\n

– Ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau:<\/b> hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f3 h\u1ed3 s\u01a1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn.<\/p>\n

– Lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau<\/b>: x\u00e1c \u0111\u1ecbnh qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng hay internet th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

– C\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00fang cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau:<\/b> t\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 xem x\u00e9t vi\u1ec7c thu h\u00fat c\u1ea3m x\u00fac hay tr\u00ed th\u00f4ng minh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n

– L\u1ee3i nhu\u1eadn d\u1ef1 ki\u1ebfn t\u1eeb m\u1ed7i \u0111\u1ed3ng chi ti\u00eau qu\u1ea3ng c\u00e1o:<\/b> \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 tr\u1ea3 l\u1eddi, v\u00e0 c\u0169ng l\u00e0 c\u00e2u h\u1ecfi kh\u00f3 tr\u1ea3 l\u1eddi nh\u1ea5t.<\/p>\n

Bao nhi\u00eau l\u00e0 \u0111\u1ee7 cho Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o?<\/font><\/h3>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u1ec3 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/b> c\u1ee7a m\u00ecnh theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, m\u1ed7i c\u00e1ch \u0111\u1ec1u c\u00f3 nh\u1eefng m\u1eb7t t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c ri\u00eang:<\/p>\n

– Chi nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3:<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh m\u1ed9t kho\u1ea3n ti\u1ec1n v\u1eeba \u0111\u1ee7 \u0111\u1ec3 t\u00e0i tr\u1ee3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng, r\u1ea5t ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u1ea5y\u00a0t\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n ROI\u00a0d\u01b0\u01a1ng khi chi ti\u00eau cho qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c khi n\u00e0o chi\u1ebfn l\u01b0\u1ee3c s\u1ebd b\u1eaft \u0111\u1ea7u ch\u1ec9 ra r\u1eb1ng l\u1ee3i nhu\u1eadn gi\u1ea3m d\u1ea7n v\u00e0 bi\u1ebft khi n\u00e0o n\u00ean chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

– Ph\u00e2n b\u1ed5 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu:<\/b> l\u00e0 ph\u00e2n b\u1ed5 m\u1ed9t t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean t\u1ed5ng doanh thu ho\u1eb7c doanh thu trung b\u00ecnh c\u1ee7a n\u0103m tr\u01b0\u1edbc. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t doanh nghi\u1ec7p d\u00e0nh 2% \u0111\u1ebfn 5% doanh thu h\u1eb1ng n\u0103m cho qu\u1ea3ng c\u00e1o. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01a1n gi\u1ea3n v\u00e0 an to\u00e0n nh\u01b0ng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t trong qu\u00e1 kh\u1ee9 v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn linh ho\u1ea1t nh\u1ea5t cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i. N\u00f3 c\u0169ng gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng b\u00e1n h\u00e0ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n

– Chi ti\u00eau nh\u01b0 \u0111\u1ed1i th\u1ee7<\/b>: l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c tu\u00e2n th\u1ee7 m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh cho chi ph\u00ed qu\u1ea3ng c\u00e1o. T\u1ea5t nhi\u00ean, kh\u00f4ng c\u00f3 th\u1ecb tr\u01b0\u1eddng n\u00e0o ho\u00e0n to\u00e0n gi\u1ed1ng nhau v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 v\u1eady c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ee7 linh ho\u1ea1t.<\/p>\n

– Ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u00e0 nhi\u1ec7m v\u1ee5: <\/b>l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f4ng ty ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, v\u00e0 c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m. V\u1ec1 m\u1eb7t \u01b0u \u0111i\u1ec3m, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nh\u1eafm r\u00f5 m\u1ee5c ti\u00eau nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u1ec1 nh\u01b0\u1ee3c \u0111i\u1ec3m, n\u00f3 c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m v\u00e0 \u0111\u1ea7y r\u1ee7i ro.<\/p>\n

(Theo Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o (ti\u1ebfng Anh: Advertising Budget) l\u00e0 kho\u1ea3n \u01b0\u1edbc t\u00ednh cho vi\u1ec7c chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8493"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8493"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8493\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}