{"id":8497,"date":"2023-11-29T08:59:56","date_gmt":"2023-11-29T08:59:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tiep-thi-duoi-vach-below-the-line-advertising-la-gi-tiep-thi-duoi-vach-so-voi-tiep-thi-tren-vach.html"},"modified":"2023-12-21T14:42:25","modified_gmt":"2023-12-21T07:42:25","slug":"tiep-thi-duoi-vach-below-the-line-advertising-la-gi-tiep-thi-duoi-vach-so-voi-tiep-thi-tren-vach","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tiep-thi-duoi-vach-below-the-line-advertising-la-gi-tiep-thi-duoi-vach-so-voi-tiep-thi-tren-vach.html","title":{"rendered":"Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch (Below-the-Line Advertising) l\u00e0 g\u00ec? Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch so v\u1edbi Ti\u1ebfp th\u1ecb tr\u00ean v\u1ea1ch"},"content":{"rendered":"
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Hi\u0300nh minh ho\u0323a. Ngu\u00f4\u0300n: Investopedia<\/p>\n<\/figcaption><\/figure>\n

Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch<\/font><\/h2>\n

Kha\u0301i ni\u00ea\u0323m<\/b><\/p>\n

Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch <\/b>hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb BTL, ti\u1ebfp th\u1ecb Below-the-Line<\/b> trong ti\u00ea\u0301ng Anh la\u0300 Below-the-Line Advertising.<\/b><\/p>\n

Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch<\/b> l\u00e0 m\u1ed9t\u00a0chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ngo\u00e0i c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng nh\u01b0 ph\u00e1t thanh, truy\u1ec1n h\u00ecnh, b\u1ea3ng qu\u1ea3ng c\u00e1o, in \u1ea5n v\u00e0 phim ch\u00ednh th\u1ed1ng.\u00a0<\/p>\n

C\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch c\u00f3 xu h\u01b0\u1edbng \u00edt t\u1ed1n k\u00e9m h\u01a1n v\u00e0 t\u1eadp trung h\u01a1n so v\u1edbi c\u00e1c ti\u1ebfp th\u1ecb tr\u00ean v\u1ea1ch.\u00a0<\/i><\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch<\/font><\/h3>\n

Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch<\/b> t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn\u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thay v\u00ec truy\u1ec1n b\u00e1 th\u00f4ng qua m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 \u0111\u1ea1i ch\u00fang.\u00a0<\/p>\n

Thay v\u00ec ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o tr\u00ean s\u00f3ng truy\u1ec1n h\u00ecnh qu\u1ed1c gia trong m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh n\u1ed5i ti\u1ebfng, ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch t\u1eadp trung v\u00e0o bu\u1ed5i gi\u1edbi thi\u1ec7u demo s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng, t\u1ea1i \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho ph\u00e9p\u00a0tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u00a0cao h\u01a1n, t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp v\u00e0 gi\u1ea3i th\u00edch r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch bao g\u1ed3m: \u00a0 \u00a0\u00a0<\/p>\n

\u00a0– Ti\u1ebfp th\u1ecb m\u1ee5c ti\u00eau tr\u1ef1c tuy\u1ebfn\u00a0<\/b><\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc\u00a0c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 tu\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5, linkedin cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1c thanh qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean ngh\u1ec1 nghi\u1ec7p ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd mong mu\u1ed1n. \u00a0 \u00a0<\/p>\n

\u00a0– G\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp<\/b><\/p>\n

C\u00e1c c\u00f4ng ty v\u1eabn duy tr\u00ec h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp\u00a0qua th\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean nh\u01b0 c\u00e1c th\u1ebf h\u1ec7 l\u1edbn tu\u1ed5i h\u01a1n. Qu\u1ea3ng b\u00e1 b\u1eb1ng Catalogue v\u00e0 th\u01b0 tr\u1ef1c ti\u1ebfp v\u1eabn l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3. \u00a0<\/p>\n

\u00a0– Tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i\u00a0<\/b><\/p>\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng tr\u01b0ng b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c\u00a0Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111\u1ecba ph\u01b0\u01a1ng. T\u1ea5t nhi\u00ean, kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb n\u00e0o ho\u00e0n h\u1ea3o v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cho m\u1ecdi l\u00fac.\u00a0<\/p>\n

Thay v\u00e0o \u0111\u00f3, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng s\u1eed d\u1ee5ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n c\u00f4ng ty s\u1eafp t\u1ed5 ch\u1ee9c t\u1ea1i trung t\u00e2m h\u1ed9i ngh\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng. \u00a0\u00a0<\/p>\n

Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch so v\u1edbi Ti\u1ebfp th\u1ecb tr\u00ean v\u1ea1ch\u00a0<\/font><\/h3>\n

Ti\u1ebfp th\u1ecb tr\u00ean v\u1ea1ch <\/b>\u0111\u01b0\u1ee3c thi\u1ebft t\u1ea1o \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1i ch\u00fang.\u00a0<\/p>\n

\u0110i\u1ec3n h\u00ecnh c\u1ee7a ti\u1ebfp th\u1ecb\u00a0tr\u00ean v\u1ea1ch\u00a0l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o t\u1ea1i tr\u1eadn \u0111\u1ea5u b\u00f3ng r\u1ed5 truy\u1ec1n h\u00ecnh \u0111\u00ecnh \u0111\u00e1m Super Bowl \u1edf M\u1ef9, c\u00f3 gi\u00e1 h\u00e0ng tri\u1ec7u USD v\u1edbi ch\u1ec9 v\u00e0i gi\u00e2y ph\u00e1t s\u00f3ng, nh\u01b0ng ngay l\u1eadp t\u1ee9c ti\u1ebfp c\u1eadn h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.\u00a0<\/p>\n

M\u1eb7t kh\u00e1c, n\u00f3i theo quan \u0111i\u1ec3m th\u1ed1ng k\u00ea, m\u1ed9t t\u1ec9 l\u1ec7 \u0111\u00e1ng k\u1ec3 nh\u1eefng ng\u01b0\u1eddi xem \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty qu\u1ea3ng c\u00e1o. \u00a0\u00a0<\/i><\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch ti\u1ebfp c\u1eadn \u00edt ng\u01b0\u1eddi h\u01a1n nh\u01b0ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn k\u0129 c\u00e0ng h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f4ng ty ti\u1ebfp c\u1eadn. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch ban \u0111\u1ea7u ti\u1ebfn h\u00e0nh\u00a0nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\u00a0t\u1ed5ng quan, x\u00e1c \u0111\u1ecbnh m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00edch h\u1ee3p c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

Khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc, ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch s\u1ebd ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y. \u00a0 \u00a0 \u00a0<\/p>\n

T\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n\u00a0(ROI) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch<\/b> c\u00f3 th\u1ec3 s\u1ebd cao h\u01a1n so v\u1edbi ti\u1ebfp th\u1ecb tr\u00ean d\u00f2ng v\u00ec ch\u00fang \u00edt t\u1ed1n k\u00e9m h\u01a1n v\u00e0 d\u1ec5 qu\u1ea3n l\u00ed h\u01a1n.\u00a0<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch\u00a0<\/font><\/h3>\n

Chi ph\u00ed th\u1ea5p h\u01a1n \u0111\u01b0\u1ee3c cho l\u00e0 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch<\/b>. Trong khi qu\u1ea3ng c\u00e1o tr\u00ean TV v\u00e0 \u0111\u00e0i ph\u00e1t thanh c\u00f3 xu h\u01b0\u1edbng r\u1ea5t \u0111\u1eaft \u0111\u1ecf, th\u00ec vi\u1ec7c g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp v\u00e0 ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm s\u1ebd kinh t\u1ebf h\u01a1n nhi\u1ec1u.\u00a0<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch r\u1ebb h\u01a1n v\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u0103ng ho\u1eb7c gi\u1ea3m t\u1ec9 l\u1ec7 chi ph\u00ed cho ch\u00fang. \u00a0\u00a0<\/i><\/p>\n

Ngo\u00e0i ra, ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch gi\u00fap c\u00f4ng ty d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau. \u00a0\u00a0<\/p>\n

Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch th\u00fac \u0111\u1ea9y s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i<\/i>, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh kinh doanh hi\u1ec7n \u0111\u1ea1i.\u00a0<\/p>\n

Trong khi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb tr\u00ean v\u1ea1ch l\u00ed t\u01b0\u1edfng h\u01a1n \u0111\u1ec3 truy\u1ec1n b\u00e1 nh\u1eadn di\u1ec7n v\u1ec1\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0n\u00f3i chung, c\u00e1c chi\u1ebfn thu\u1eadt d\u01b0\u1edbi v\u1ea1ch \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u00a0 <\/p>\n

(Theo Investopedia)<\/p>\n

\u00a0<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ti\u1ebfp th\u1ecb d\u01b0\u1edbi v\u1ea1ch (ti\u1ebfng Anh: Below-the-Line Advertising) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ngo\u00e0i c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng nh\u01b0 ph\u00e1t thanh, truy\u1ec1n h\u00ecnh, b\u1ea3ng qu\u1ea3ng c\u00e1o, in \u1ea5n v\u00e0 phim \u1ea3nh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8497"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8497"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8497\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}