{"id":8499,"date":"2023-11-29T12:52:43","date_gmt":"2023-11-29T12:52:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuong-hieu-dien-tu-e-brand-la-gi.html"},"modified":"2023-12-21T14:46:21","modified_gmt":"2023-12-21T07:46:21","slug":"thuong-hieu-dien-tu-e-brand-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuong-hieu-dien-tu-e-brand-la-gi.html","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed (E-brand) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Lawpracticeedge)<\/p>\n<\/figcaption><\/figure>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: E-brand.<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed <\/b>\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n, t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1ec3 hi\u1ec7n qua m\u1ea1ng th\u00f4ng tin to\u00e0n c\u1ea7u. V\u00ec th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed g\u1eafn li\u1ec1n v\u00e0 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua kh\u00f4ng ch\u1ec9 t\u00ean mi\u1ec1n, m\u00e0 c\u00f2n qua giao di\u1ec7n, n\u1ed9i dung v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a website, c\u00e1c li\u00ean k\u1ebft tr\u00ean m\u1ea1ng th\u00f4ng tin to\u00e0n c\u1ea7u v\u00e0 c\u00e1c li\u00ean k\u1ebft kh\u00e1c. <\/p>\n

Nh\u01b0 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t h\u00ecnh th\u00e1i \u0111\u1eb7c th\u00f9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, h\u00e0m ch\u1ee9a c\u00e1c th\u00e0nh t\u1ed1 nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch hi\u1ec3u th\u00f4ng th\u01b0\u1eddng v\u00e0 g\u1eafn b\u00f3 r\u1ea5t m\u1eadt thi\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng th\u01b0\u1eddng. <\/p>\n

T\u00f9y theo \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m kinh doanh, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 x\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00ecnh th\u00e1i th\u1ec3 hi\u1ec7n kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed. <\/p>\n

Ho\u00e0n to\u00e0n kh\u00f4ng n\u00ean t\u00e1ch r\u1eddi th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng th\u01b0\u1eddng m\u00e0 h\u00e3y coi E-brand nh\u01b0 l\u00e0 m\u1ed9t d\u1ea1ng th\u1ec3 hi\u1ec7n \u0111\u1eb7c th\u00f9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1edf h\u1eefu, qu\u1ea3n l\u00ed.<\/p>\n

X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam<\/font>
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Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp nh\u01b0 l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh m\u1edbi c\u1ee7a v\u1ea5n \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed (E-branding) l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00f4ng c\u00f2n m\u1edbi \u1edf Vi\u1ec7t Nam, song tr\u00ean th\u1ef1c t\u1ebf v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p th\u1edd \u01a1, \u00edt quan t\u00e2m d\u00f9 ch\u1ec9 l\u00e0 ti\u1ebfp c\u1eadn \u0111\u01a1n gi\u1ea3n nh\u01b0 m\u1ed9t k\u00eanh \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. <\/p>\n

Trong khi th\u1ef1c t\u1ebf, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n qu\u00e1 m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 ph\u1ed5 c\u1eadp internet trong b\u1ed1i c\u1ea3nh c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0, ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f3 c\u00f3 th\u1ec3 thi\u1ebfu v\u1eafng s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean internet, c\u0169ng nh\u01b0 h\u1ec7 th\u1ed1ng di \u0111\u1ed9ng.<\/p>\n

Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra cho c\u00e1c doanh nghi\u1ec7p, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1eed d\u1ee5ng internet nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u00e0 quan tr\u1ecdng h\u01a1n nhi\u1ec1u, c\u1ea7n gia t\u0103ng c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u1ea5p \u0111\u1ed9 v\u00e0 qui m\u00f4 kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t h\u00ecnh \u1ea3nh, \u1ea5n t\u01b0\u1ee3ng th\u1ef1c s\u1ef1 cho s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p, th\u00f4ng qua c\u00e1c h\u1ec7 th\u1ed1ng d\u1ea5u hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh, d\u1ef1a tr\u00ean \u0111\u1ecbnh v\u1ecb ph\u00f9 h\u1ee3p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed – G\u00f3c ti\u1ebfp c\u1eadn t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, PGS.TS. Nguy\u1ec5n Qu\u1ed1c Th\u1ecbnh, T\u1ea1p ch\u00ed C\u00f4ng th\u01b0\u01a1ng, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed (ti\u1ebfng Anh: E-brand) \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t h\u00ecnh th\u00e1i \u0111\u1eb7c th\u00f9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8499"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8499"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8499\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}