{"id":8509,"date":"2023-11-29T23:12:51","date_gmt":"2023-11-29T23:12:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-3m-la-gi-noi-dung.html"},"modified":"2023-12-21T14:42:25","modified_gmt":"2023-12-21T07:42:25","slug":"mo-hinh-3m-la-gi-noi-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-3m-la-gi-noi-dung.html","title":{"rendered":"M\u00f4 h\u00ecnh 3M l\u00e0 g\u00ec? N\u1ed9i dung"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: dfi)<\/p>\n<\/figcaption><\/figure>\n

M\u00f4 h\u00ecnh 3M<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

M\u00f4 h\u00ecnh 3M <\/b>l\u00e0 m\u1ed9t mo\u0302 hi\u0300nh gi\u00fap nh\u1ea1\u0302n th\u01b0\u0301c v\u00ea\u0300 co\u031b h\u1ecd\u0302i kinh doanh cu\u0309a Timmon, giu\u0301p l\u01b0\u01a1\u0323ng ho\u0301a y\u0301 t\u01b0\u01a1\u0309ng kinh doanh va\u0300 \u0111a\u0301nh gia\u0301 co\u031b h\u1ecd\u0302i kinh doanh h\u00e2\u0301p d\u00e2\u0303n \u0111\u00ea\u0301n m\u01b0\u0301c na\u0300o.<\/p>\n

N\u1ed9i dung<\/font><\/h3>\n

S\u01b0\u0309 du\u0323ng mo\u0302 hi\u0300nh 3M \u2013 c\u00e2\u0300u thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng (Market demand), qui<\/span> mo\u0302 thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng (Market size) va\u0300 pha\u0302n ti\u0301ch bie\u0302n l\u01a1\u0323i nhu\u1ea1\u0302n (Margin analysis) \u2013 se\u0303 giu\u0301p l\u01b0<\/span>\u01a1\u0323ng ho\u0301a y\u0301 t\u01b0<\/span>\u01a1\u0309ng kinh doanh va\u0300 \u0111a\u0301nh gia\u0301 co\u031b h\u1ecd\u0302i kinh doanh h\u00e2\u0301p d\u00e2\u0303n \u0111\u00ea\u0301n m\u01b0\u0301c na\u0300o.<\/p>\n

– Tr\u01b0<\/span>\u01a1\u0301c tie\u0302n, xem xe\u0301t c\u00e2\u0300u thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng:<\/b> N\u00ea\u0301u thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng ta\u0306ng tr\u01b0<\/span>\u01a1\u0309ng 20% ho\u1ea1\u0306c cao ho\u031bn thi\u0300 co\u031b h\u1ecd\u0302i kinh doanh la\u0300 h\u00e2\u0301p d\u00e2\u0303n. Tuy nhie\u0302n kho\u0302ng ne\u0302n c\u01b0\u0301ng nh\u0103\u0301c vi\u0300 t\u1ec9<\/span> l\u1eb9\u0302 ta\u0306ng tr\u01b0<\/span>\u01a1\u0309ng \u0111\u01b0<\/span>\u01a1\u0323c coi la\u0300 th\u00e2\u0301p hay cao co\u0300n tu\u0300y thu\u1ecd\u0302c va\u0300o b\u00f4\u0301i ca\u0309nh vi\u0303 mo\u0302 cu\u0309a n\u00ea\u0300n kinh t\u00ea\u0301 va\u0300 s\u01b0\u0323 k\u00ec<\/span> vo\u0323ng cu\u0309a nha\u0300 kinh doanh (g\u0103\u0301n v\u01a1\u0301i ru\u0309i ro).<\/p>\n

– Th\u01b0\u0301 hai, xem xe\u0301t qui<\/span> mo\u0302 va\u0300 c\u00e2\u0301u tru\u0301c thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng:<\/b> thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng \u0111ang pha\u0301t tri\u00ea\u0309n v\u01a1\u0301i t\u00f4\u0301c \u0111\u1ecd\u0302 ta\u0306ng tr\u01b0<\/span>\u01a1\u0309ng nhanh va\u0300 co\u0301 tri\u00ea\u0309n vo\u0323ng la\u0300m thay \u0111\u00f4\u0309i phong ca\u0301ch s\u00f4\u0301ng th\u01b0<\/span>\u01a1\u0300ng \u0111\u01b0<\/span>\u01a1\u0323c coi la\u0300 h\u00e2\u0301p d\u00e2\u0303n.\u00a0<\/p>\n

Thi\u0301 du\u0323, ca\u0301c thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng ma\u0301y ti\u0301nh ca\u0301 nha\u0302n, \u00f4\u0309 \u0111i\u0303a va\u0300 ph\u00e2\u0300n c\u01b0\u0301ng ma\u0301y ti\u0301nh cu\u0309a nh\u01b0\u0303ng na\u0306m 1980 \u0111a\u0303 pha\u0301t tri\u00ea\u0309n “no\u0301ng”. R\u00e2\u0301t nhi\u00ea\u0300u doanh nghi\u1eb9\u0302p m\u01a1\u0301i tha\u0300nh l\u1ea1\u0302p va\u0300 \u0111i \u0111\u00e2\u0300u trong nh\u01b0\u0303ng co\u0302ng ngh\u1eb9\u0302 m\u01a1\u0301i pha\u0301t tri\u00ea\u0309n, trong s\u00f4\u0301 \u0111o\u0301 ca\u0301c co\u0302ng ty Apple, Microsoft va\u0300 Intel.\u00a0<\/p>\n

Va\u0300o th\u1ea1\u0302p nie\u0302n 90, Internet n\u00f4\u0309i le\u0302n nh\u01b0<\/span> m\u1ecd\u0302t xu h\u01b0<\/span>\u01a1\u0301ng m\u01a1\u0301i thu hu\u0301t s\u01b0\u0323 chu\u0301 y\u0301 cu\u0309a t\u00e2\u0301t ca\u0309 mo\u0323i ng\u01b0<\/span>\u01a1\u0300i. B\u01b0<\/span>\u01a1\u0301c sang th\u00ea\u0301 k\u1ec9<\/span> XXI, co\u0302ng ngh\u1eb9\u0302 sinh ho\u0323c tr\u01a1\u0309 ne\u0302n h\u00e2\u0301p d\u00e2\u0303n ho\u031bn.\u00a0<\/p>\n

Da\u0323ng c\u00e2\u0301u tru\u0301c thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng kha\u0301c co\u0301 tri\u00ea\u0309n vo\u0323ng la\u0300 ca\u0301c thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng pha\u0302n ta\u0301n bao g\u00f4\u0300m ca\u0301c doanh nghi\u1eb9\u0302p nho\u0309, pha\u0302n ta\u0301n ca\u0323nh tranh v\u01a1\u0301i nhau tre\u0302n co\u031b s\u01a1\u0309 t\u01b0\u0300ng khu v\u01b0\u0323c. Nhi\u00ea\u0300u te\u0302n tu\u00f4\u0309i l\u01a1\u0301n trong nga\u0300nh ba\u0301n le\u0309 \u0111a\u0303 ca\u0301ch ma\u0323ng ho\u0301a nh\u01b0\u0303ng thi\u0323 tr\u01b0\u01a1\u0300ng manh mu\u0301n, pha\u0302n ta\u0301n.\u00a0<\/p>\n

Thi\u0301 du\u0323, nh\u01b0\u0303ng t\u1ea1\u0302p \u0111oa\u0300n ba\u0301n le\u0309 nh\u01b0<\/span> Wal-mart, Staples va\u0300 Home Depot \u0111a\u0303 h\u01a1\u0323p nh\u00e2\u0301t ca\u0301c thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng manh mu\u0301n tho\u0302ng qua cung c\u00e2\u0301p ca\u0301c sa\u0309n ph\u00e2\u0309m co\u0301 ch\u00e2\u0301t l\u01b0<\/span>\u01a1\u0323ng v\u01a1\u0301i gia\u0301 ca\u0309 th\u00e2\u0301p ho\u031bn. Do \u0111o\u0301, d\u00e2\u0303n \u0111\u00ea\u0301n s\u01b0\u0323 su\u0323p \u0111\u00f4\u0309 cu\u0309a ca\u0301c c\u01b0\u0309a ha\u0300ng ta\u0323p ho\u0301a nho\u0309.\u00a0<\/p>\n

Ca\u0301c t\u1ea1\u0302p \u0111oa\u0300n \u0111o\u0301 \u0111a\u0303 thay th\u00ea\u0301 ca\u0301c c\u01b0\u0309a ha\u0300ng du\u0323ng cu\u0323 gia \u0111i\u0300nh, thi\u00ea\u0301t bi\u0323 va\u0306n pho\u0300ng ba\u0301n gia\u0309m gia\u0301 n\u0103\u0300m ra\u0309i ra\u0301c \u01a1\u0309 ca\u0301c \u0111i\u0323a ph\u01b0<\/span>o\u031bng.<\/p>\n

– Ch\u01b0\u0303 “M” cu\u00f4\u0301i cu\u0300ng la\u0300 pha\u0302n ti\u0301ch l\u01a1\u0323i nhu\u1ea1\u0302n bie\u0302n (margin):<\/b> ca\u0301c doanh nghi\u1eb9\u0302p trong nga\u0300nh \u0111ang xe\u0301t co\u0301 h\u01b0<\/span>\u01a1\u0309ng m\u01b0\u0301c la\u0303i g\u1ecd\u0302p (doanh thu \u2013 chi phi\u0301 bi\u00ea\u0301n \u0111\u00f4\u0309i) cao hay th\u00e2\u0301p (vi\u0301 du\u0323 so v\u01a1\u0301i m\u01b0\u0301c 40%)?\u00a0<\/p>\n

La\u0303i g\u1ecd\u0302p cao ho\u031bn cho phe\u0301p thu \u0111\u01b0<\/span>\u01a1\u0323c doanh l\u01a1\u0323i cao ho\u031bn, \u0111i\u00ea\u0300u na\u0300y d\u00e2\u0303n \u0111\u00ea\u0301n tri\u00ea\u0309n vo\u0323ng pha\u0301t tri\u00ea\u0309n doanh nghi\u1eb9\u0302p l\u01a1\u0301n ho\u031bn.<\/p>\n

Mo\u0302 ta\u0309 t\u00f4\u0309ng th\u00ea\u0309 nga\u0300nh kinh doanh qua ca\u0301c tie\u0302u chi\u0301 nh\u01b0<\/span> doanh thu, t\u1ec9<\/span> l\u1eb9\u0302 ta\u0306ng tr\u01b0<\/span>\u01a1\u0309ng va\u0300 xu h\u01b0<\/span>\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n trong t\u01b0<\/span>o\u031bng lai se\u0303 go\u0301p ph\u00e2\u0300n ta\u0323o d\u01b0\u0323ng ne\u0302n b\u00f4\u0301i ca\u0309nh ca\u0323nh tranh cu\u0309a sa\u0309n ph\u00e2\u0309m.\u00a0<\/p>\n

Trong ph\u00e2\u0300n na\u0300y, c\u00e2\u0300n tra\u0301nh ba\u0300n lu\u1ea1\u0302n v\u00ea\u0300 mo\u0302 hi\u0300nh kinh doanh \u2013 sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 d\u01b0\u0323 \u0111i\u0323nh kinh doanh. Thay va\u0300o \u0111o\u0301, ne\u0302n pha\u0302n ti\u0301ch m\u1ecd\u0302t ca\u0301ch kha\u0301ch quan v\u01a1\u0301i mu\u0323c \u0111i\u0301ch la\u0300m n\u00f4\u0309i b\u1ea1\u0302t m\u1ecd\u0302t khoa\u0309ng tr\u00f4\u0301ng hay nga\u0301ch thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng v\u00e2\u0303n co\u0300n bo\u0309 ngo\u0309.\u00a0<\/p>\n

Hi\u1eb9\u0302n ta\u0323i nga\u0300nh \u0111\u01b0<\/span>\u01a1\u0323c pha\u0302n \u0111oa\u0323n nh\u01b0<\/span> th\u00ea\u0301 na\u0300o trong t\u01b0<\/span>o\u031bng lai, se\u0303 pha\u0302n \u0111oa\u0323n ra sao? Sau khi xa\u0301c \u0111i\u0323nh ca\u0301c \u0111oa\u0323n thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng thi\u0301ch h\u01a1\u0323p, ha\u0303y xa\u0301c \u0111i\u0323nh \u0111oa\u0323n thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng ma\u0300 sa\u0309n ph\u00e2\u0309m cu\u0309a ba\u0323n nh\u0103\u0300m va\u0300o.\u00a0<\/p>\n

\u0110\u1ea1\u0306c bi\u1eb9\u0302t ha\u0303y l\u01b0<\/span>u y\u0301 \u0111\u00ea\u0309 \u0111\u01b0\u0300ng que\u0302n bi\u1eb9\u0302n lu\u1ea1\u0302n v\u00ea\u0300 nh\u01b0\u0303ng xu h\u01b0<\/span>\u01a1\u0301ng quan tro\u0323ng se\u0303 \u0111i\u0323nh hi\u0300nh pha\u0302n \u0111oa\u0323n thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng \u0111o\u0301 trong t\u01b0<\/span>o\u031bng lai.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: L\u1eadp K\u1ebf ho\u1ea1ch Kinh doanh, Tha\u0323c si\u0303 Hoa\u0300ng Thi\u0323 Thanh H\u01b0o\u031bng, B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0, C\u1ee5c Ph\u00e1t tri\u1ec3n Doanh nghi\u1ec7p)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh 3M l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh gi\u00fap nh\u1eadn th\u1ee9c v\u1ec1 c\u01a1 h\u1ed9i kinh doanh c\u1ee7a Timmon, gi\u00fap l\u01b0\u1ee3ng h\u00f3a \u00fd t\u01b0\u1edfng kinh doanh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i kinh doanh h\u1ea5p d\u1eabn \u0111\u1ebfn m\u1ee9c n\u00e0o.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8509"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8509"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8509\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}