{"id":8511,"date":"2023-11-29T08:20:38","date_gmt":"2023-11-29T08:20:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-scamper-la-gi-noi-dung.html"},"modified":"2023-12-21T14:48:12","modified_gmt":"2023-12-21T07:48:12","slug":"mo-hinh-scamper-la-gi-noi-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-scamper-la-gi-noi-dung.html","title":{"rendered":"M\u00f4 h\u00ecnh SCAMPER l\u00e0 g\u00ec? N\u1ed9i dung"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: sketchbookstrategy)<\/p>\n<\/figcaption><\/figure>\n

M\u00f4 h\u00ecnh SCAMPER<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

M\u00f4 h\u00ecnh SCAMPER<\/b> la\u0300 ki\u0303 na\u0306ng t\u01b0<\/span> duy t\u00f4\u0309ng h\u01a1\u0323p do Michael Mikalko sa\u0301ng ta\u0323o ne\u0302n, la\u0300 co\u0302ng cu\u0323 t\u01b0<\/span> duy kha\u0301 hi\u1eb9\u0302u qua\u0309\u00a0trong vi\u1eb9\u0302c ti\u0300m ki\u00ea\u0301m ca\u0301c y\u0301 t\u01b0<\/span>\u01a1\u0309ng kinh doanh m\u01a1\u0301i.\u00a0<\/p>\n

N\u1ed9i dung<\/font><\/h3>\n

SCAMPER la\u0300 t\u01b0\u0300\u00a0ghe\u0301p c\u00e2\u0301u ta\u0323o t\u01b0\u0300\u00a0ch\u01b0\u0303 \u0111\u00e2\u0300u cu\u0309a nho\u0301m t\u01b0\u0300\u00a0sau: Substitute, Combine, Adapt, Modify, Put, Eliminate, va\u0300 Reverse.<\/p>\n

– S(ubstitute):<\/b> V\u01a1\u0301i 1 sa\u0309n ph\u00e2\u0309m, ha\u0303y quan sa\u0301t tha\u0300nh ph\u00e2\u0300n ta\u0323o ne\u0302n chu\u0301ng va\u0300 th\u01b0\u0309 suy nghi\u0303 xem li\u1eb9\u0302u ca\u0301c tha\u0300nh ph\u00e2\u0309m na\u0300y co\u0301 th\u00ea\u0309 \u0111\u01b0<\/span>\u01a1\u0323c thay th\u00ea\u0301 b\u0103\u0300ng nguye\u0302n v\u1ea1\u0302t li\u1eb9\u0302u na\u0300o kha\u0301c? Trong m\u1ecd\u0302t qua\u0301 tri\u0300nh la\u0300m vi\u1eb9\u0302c, li\u1eb9\u0302u v\u00e2\u0301n \u0111\u00ea\u0300 nha\u0302n l\u01b0\u0323c thay th\u00ea\u0301 se\u0303 la\u0300 ai? Co\u0301 ne\u0302n thay \u0111i\u0323a \u0111i\u00ea\u0309m? \u0110\u00f4\u0301i t\u01b0<\/span>\u01a1\u0323ng?….<\/p>\n

– C(ombine)<\/b> Ha\u0303y quan sa\u0301t xem co\u0301 th\u00ea\u0309 bi\u00ea\u0301n t\u00e2\u0301u the\u0302m gi\u0300, k\u00ea\u0301t h\u01a1\u0323p the\u0302m \u0111\u01b0<\/span>\u01a1\u0323c gi\u0300 \u0111\u00ea\u0309 ta\u0323o ra 1 sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i, \u0111\u00ea\u0300 cao kha\u0309 na\u0306ng h\u01a1\u0323p l\u01b0\u0323c cu\u0309a t\u01b0\u0300ng ti\u0301nh na\u0306ng.<\/p>\n

– A(dapt):\u00a0<\/b>Nghi\u0303 xem khi thay \u0111\u00f4\u0309i, ca\u0301c ti\u0301nh na\u0306ng na\u0300y co\u0301 phu\u0300 h\u01a1\u0323p kho\u0302ng?<\/p>\n

– M(odify):\u00a0<\/b>Ta\u0306ng va\u0300 gia\u0309m ki\u0301ch c\u01a1\u0303, thay \u0111\u00f4\u0309i hi\u0300nh da\u0301ng, thu\u1ecd\u0302c ti\u0301nh (vi\u0301 du\u0323 nh\u01b0 ma\u0300u s\u0103\u0301c, a\u0302m thanh, h\u01b0o\u031bng vi\u0323, hi\u0300nh th\u01b0\u0301c m\u00e2\u0303u ma\u0303,…)<\/p>\n

– P(ut):\u00a0<\/b>Co\u0301 th\u00ea\u0309 a\u0301p du\u0323ng cho ca\u0301ch du\u0300ng kha\u0301c? Mu\u0323c \u0111i\u0301ch kha\u0301c? Li\u0303nh v\u01b0\u0323c kha\u0301c?<\/p>\n

– E(liminate):\u00a0<\/b>Loa\u0323i bo\u0309 va\u0300 \u0111o\u031bn gia\u0309n hoa\u0301 ca\u0301c tha\u0300nh ph\u00e2\u0300n, nghi\u0303 xem chuy\u1eb9\u0302n gi\u0300 xa\u0309y ra n\u00ea\u0301u loa\u0323i \u0111i ha\u0300ng loa\u0323t ca\u0301c qui tri\u0300nh, sa\u0309n ph\u00e2\u0309m, v\u00e2\u0301n \u0111\u00ea\u0300 va\u0300 co\u031b h\u1ecd\u0302i…<\/p>\n

– R(everse):\u00a0<\/b>Co\u0301 th\u00ea\u0309 l\u1ea1\u0302t ng\u01b0\u0323\u01a1\u0323c v\u00e2\u0301n \u0111\u00ea\u0300?<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

Tr\u01b0\u1eddng h\u01a1\u0323p sa\u0309n ph\u00e2\u0309m Kinder Egg cu\u0309a ha\u0303ng Ferrero (Y\u0301) co\u0301 th\u1ec3 coi la\u0300 m\u1ed9t vi\u0301 du\u0323 minh ho\u0323a h\u01b0\u0303u i\u0301ch. Kinder Eggs l\u00e2\u0300n \u0111\u00e2\u0300u tie\u0302n xu\u00e2\u0301t hi\u1eb9\u0302n tre\u0302n thi\u0323 tr\u01b0<\/span>\u01a1\u0300ng Italia nh\u01b0\u0303ng na\u0306m 1972 la\u0300 “\u0111\u01b0\u0301a con c\u01b0<\/span>ng” cu\u0309a ha\u0303ng ch\u00ea\u0301 bi\u00ea\u0301n th\u01b0\u0323c ph\u00e2\u0309m n\u00f4\u0309i ti\u00ea\u0301ng Ferrero.\u00a0<\/p>\n

\u0110i\u00ea\u0300u b\u00e2\u0301t ng\u01a1\u0300 ma\u0300 Kinder Egg \u0111em t\u01a1\u0301i chi\u0301nh la\u0300 nh\u01b0\u0303ng mo\u0301n \u0111\u00f4\u0300 cho\u031bi thu\u0301 vi\u0323 n\u0103\u0300m be\u0302n trong qua\u0309 tr\u01b0\u0301ng so\u0302 co\u0302 la s\u01b0\u0303a. M\u00f4\u0303i mo\u0301n \u0111\u00f4\u0300 cho\u031bi ti\u0301 hon \u0111\u01b0<\/span>\u01a1\u0323c s\u0103\u0301p go\u0323n ghe\u0303 trong m\u1ecd\u0302t qua\u0309 tr\u01b0\u0301ng b\u0103\u0300ng nh\u01b0\u0323a de\u0309o va\u0300 chi\u0309 co\u0301 th\u00ea\u0309 \u0111\u01b0<\/span>\u01a1\u0323c kha\u0301m pha\u0301 khi ta\u0301ch \u0111o\u0302i qua\u0309 tr\u01b0\u0301ng \u0111\u1ea1\u0306c bi\u1eb9\u0302t na\u0300y ra.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n

Co\u031b h\u1ecd\u0302i kinh doanh<\/b>\u00a0la\u0300 t\u1ea1\u0302p h\u01a1\u0323p ca\u0301c hoa\u0300n ca\u0309nh thu\u1ea1\u0302n l\u01a1\u0323i ta\u0323o ra nhu c\u00e2\u0300u \u0111\u00f4\u0301i v\u01a1\u0301i sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 ho\u1ea1\u0306c\u00a0y\u0301 t\u01b0\u01a1\u0309ng kinh doanh\u00a0m\u01a1\u0301i.<\/p>\n

Y\u0301 t\u01b0\u01a1\u0309ng va\u0300 co\u031b h\u1ecd\u0302i la\u0300 hai kha\u0301i ni\u1eb9\u0302m kha\u0301c nhau. Y\u0301 t\u01b0\u01a1\u0309ng la\u0300 nh\u01b0\u0303ng th\u01b0\u0301 hi\u1eb9\u0302n ra ho\u1ea1\u0306c \u0111\u01b0\u01a1\u0323c suy t\u01b0\u01a1\u0309ng trong ta\u0302m tri\u0301 con ng\u01b0\u01a1\u0300i. Trong khi \u0111o\u0301, co\u031b h\u1ecd\u0302i kinh doanh la\u0300 ca\u0301c y\u00ea\u0301u t\u00f4\u0301 thu\u1ea1\u0302n l\u01a1\u0323i \u01a1\u0309 mo\u0302i tr\u01b0\u01a1\u0300ng be\u0302n ngoa\u0300i giu\u0301p cho con ng\u01b0\u01a1\u0300i \u0111a\u0323t mu\u0323c \u0111i\u0301ch nh\u00e2\u0301t \u0111i\u0323nh trong kinh doanh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: L\u1eadp K\u1ebf ho\u1ea1ch Kinh doanh, Tha\u0323c si\u0303 Hoa\u0300ng Thi\u0323 Thanh H\u01b0o\u031bng, B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0, C\u1ee5c Ph\u00e1t tri\u1ec3n Doanh nghi\u1ec7p, 2012)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh SCAMPER l\u00e0 k\u0129 n\u0103ng t\u01b0 duy t\u1ed5ng h\u1ee3p do Michael Mikalko s\u00e1ng t\u1ea1o n\u00ean, l\u00e0 c\u00f4ng c\u1ee5 t\u01b0 duy kh\u00e1 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c \u00fd t\u01b0\u1edfng kinh doanh m\u1edbi.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8511"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8511"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8511\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}