{"id":8543,"date":"2023-11-29T19:41:01","date_gmt":"2023-11-29T19:41:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-tom-tat-du-an-executive-summary-cua-ban-ke-hoach-kinh-doanh-la-gi-noi-dung.html"},"modified":"2023-12-21T14:42:26","modified_gmt":"2023-12-21T07:42:26","slug":"phan-tom-tat-du-an-executive-summary-cua-ban-ke-hoach-kinh-doanh-la-gi-noi-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-tom-tat-du-an-executive-summary-cua-ban-ke-hoach-kinh-doanh-la-gi-noi-dung.html","title":{"rendered":"Ph\u1ea7n t\u00f3m t\u1eaft d\u1ef1 \u00e1n (Executive Summary) c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 g\u00ec? N\u1ed9i dung"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: iqicertification)<\/p>\n<\/figcaption><\/figure>\n

Ph\u00e2\u0300n to\u0301m t\u0103\u0301t d\u01b0\u0323 a\u0301n c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u00e2\u0300n to\u0301m t\u0103\u0301t d\u01b0\u0323 a\u0301n c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Executive Summary.<\/b><\/p>\n

Ph\u00e2\u0300n to\u0301m t\u0103\u0301t d\u01b0\u0323 a\u0301n<\/b> ch\u01b0\u0301a \u0111\u01b0\u0323ng nh\u01b0\u0303ng \u0111i\u00ea\u0309m ch\u0103\u0301t lo\u0323c, chu\u0309 y\u00ea\u0301u nh\u00e2\u0301t cu\u0309a t\u00e2\u0301t ca\u0309 ca\u0301c ph\u00e2\u0300n cu\u0309a d\u01b0\u0323 a\u0301n, la\u0300 m\u1ecd\u0302t trong nh\u01b0\u0303ng ph\u00e2\u0300n quan tro\u0323ng nh\u00e2\u0301t cu\u0309a m\u1ecd\u0302t ba\u0309n k\u00ea\u0301 hoa\u0323ch kinh doanh.<\/p>\n

Vai tr\u00f2<\/font><\/h3>\n

Tho\u0302ng thu\u031b\u01a1\u0300ng, ph\u00e2\u0300n to\u0301m t\u0103\u0301t d\u01b0\u0323 a\u0301n kho\u0302ng da\u0300i qua\u0301 hai trang, \u0111a\u0302y se\u0303 la\u0300 n\u1ecd\u0302i dung \u0111u\u031b\u01a1\u0323c \u0111o\u0323c va\u0300 pha\u0302n ti\u0301ch \u0111\u00e2\u0300u tie\u0302n v\u01a1\u0301i ngu\u031b\u01a1\u0300i th\u00e2\u0309m \u0111i\u0323nh, \u0111\u00f4\u0300ng th\u01a1\u0300i cu\u0303ng la\u0300 chu\u0309 \u0111\u00e2\u0300u tu\u031b trong tu\u031bo\u031bng lai.\u00a0<\/p>\n

Vi\u0300 v\u1ea1\u0302y n\u00ea\u0301u ph\u00e2\u0300n to\u0301m t\u0103\u0301t d\u01b0\u0323 a\u0301n \u0111u\u031b\u01a1\u0323c tri\u0300nh ba\u0300y ro\u0303 ra\u0300ng va\u0300 thuy\u00ea\u0301t phu\u0323c thi\u0300 se\u0303 ga\u0302y \u00e2\u0301n tu\u031b\u01a1\u0323ng trong ha\u0300ng loa\u0323t ca\u0301c d\u01b0\u0323 a\u0301n kha\u0301c cu\u0303ng \u0111u\u031b\u01a1\u0323c nha\u0300 \u0111\u00e2\u0300u tu\u031b xem xe\u0301t va\u0300 se\u0303 lo\u0302i cu\u00f4\u0301n ngu\u031b\u01a1\u0300i \u0111o\u0323c ca\u0301c ph\u00e2\u0300n ti\u00ea\u0301p theo.<\/p>\n

Do t\u00e2\u0300m quan tro\u0323ng va\u0300 ti\u0301nh t\u00f4\u0309ng qua\u0301t, ph\u00e2\u0300n na\u0300y ne\u0302n \u0111u\u031b\u01a1\u0323c vi\u00ea\u0301t cu\u00f4\u0301i cu\u0300ng nh\u0103\u0300m giu\u0301p ngu\u031b\u01a1\u0300i vi\u00ea\u0301t d\u00ea\u0303 n\u0103\u0301m b\u0103\u0301t va\u0300 tri\u0300nh ba\u0300y nh\u01b0\u0303ng \u0111i\u00ea\u0309m tro\u0323ng y\u00ea\u0301u cu\u0309a m\u1ecd\u0302t v\u00e2\u0301n \u0111\u00ea\u0300 mi\u0300nh \u0111a\u0303 am hi\u00ea\u0309u sa\u0302u s\u0103\u0301c.<\/p>\n

N\u1ed9i dung<\/font><\/h3>\n

Ph\u00e2\u0300n to\u0301m t\u0103\u0301t c\u00e2\u0300n co\u0301 ba n\u1ecd\u0302i dung:<\/p>\n

– Mu\u0323c tie\u0302u (Objective)<\/b><\/p>\n

Ne\u0302u ra nh\u01b0\u0303ng mu\u0323c tie\u0302u ta\u0300i chi\u0301nh va\u0300 phi ta\u0300i chi\u0301nh ma\u0300 d\u01b0\u0323 a\u0301n nh\u0103\u0301m \u0111\u00ea\u0301n nhu\u031b doanh thu, l\u01a1\u0323i nhu\u1ea1\u0302n, ty\u0309 su\u00e2\u0301t l\u01a1\u0323i nhu\u1ea1\u0302n, hi\u1eb9\u0302u qua\u0309 s\u01b0\u0309 du\u0323ng v\u00f4\u0301n, hi\u1eb9\u0302u qua\u0309 sa\u0309n xu\u00e2\u0301t…<\/p>\n

– S\u01b0\u0301 m\u1eb9\u0302nh (Mission)<\/b><\/p>\n

Hi\u0300nh a\u0309nh ma\u0300 co\u0302ng ty mu\u00f4\u0301n ta\u0323o ra \u0111\u00f4\u0301i v\u01a1\u0301i kha\u0301ch ha\u0300ng, nh\u01b0\u0303ng gia\u0301 tri\u0323 ma\u0300 sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 cu\u0309a doanh nghi\u1eb9\u0302p se\u0303 mang la\u0323i cho kha\u0301ch ha\u0300ng nh\u01b0\u0303ng cam k\u00ea\u0301t ma\u0300 doanh nghi\u1eb9\u0302p se\u0303 th\u01b0\u0323c hi\u1eb9\u0302n.<\/p>\n

– Nha\u0302n t\u00f4\u0301 quy\u00ea\u0301t \u0111i\u0323nh tha\u0300nh co\u0302ng (Keys to Success)<\/b><\/p>\n

Nh\u01b0\u0303ng kha\u0301c bi\u1eb9\u0302t ma\u0300 doanh nghi\u1eb9\u0302p se\u0303 \u0111em la\u0323i so v\u01a1\u0301i ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh, nh\u01b0\u0303ng y\u00ea\u0301u t\u00f4\u0301 \u0111a\u0309m ba\u0309o mu\u0323c tie\u0302u \u0111u\u031ba ra se\u0303 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n

– K\u1ebf ho\u1ea1ch kinh doanh<\/b>\u00a0l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u b\u1eb1ng v\u0103n b\u1ea3n m\u00f4 t\u1ea3 chi ti\u1ebft c\u00e1ch th\u1ee9c m\u1ed9t doanh nghi\u1ec7p, th\u01b0\u1eddng l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

– \u00dd tu\u031b\u01a1\u0309ng kinh doanh<\/b>\u00a0c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n la\u0300 y\u0301 tu\u031b\u01a1\u0309ng v\u00ea\u0300 m\u1ecd\u0302t hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh trong kh\u1edfi s\u1ef1 doanh nghi\u1ec7p, Tha\u0323c si\u0303 Lu\u031bo\u031bng Thu Ha\u0300, C\u1ee5c Ph\u00e1t tri\u1ec3n Doanh nghi\u1ec7p, B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0, 2012.\u00a0Investopedia. H\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng kinh doanh, T\u1ed5 h\u1ee3p C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u1ea7n t\u00f3m t\u1eaft d\u1ef1 \u00e1n (ti\u1ebfng Anh: Executive Summary) ch\u1ee9a \u0111\u1ef1ng nh\u1eefng \u0111i\u1ec3m ch\u1eaft l\u1ecdc, ch\u1ee7 y\u1ebfu nh\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea7n c\u1ee7a d\u1ef1 \u00e1n, l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8543"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8543"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8543\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}