{"id":8816,"date":"2023-11-30T04:23:14","date_gmt":"2023-11-30T04:23:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kpis-va-okrs-khai-niem-va-diem-khac-biet.html"},"modified":"2023-12-21T15:50:42","modified_gmt":"2023-12-21T08:50:42","slug":"kpis-va-okrs-khai-niem-va-diem-khac-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kpis-va-okrs-khai-niem-va-diem-khac-biet.html","title":{"rendered":"KPIs v\u00e0 OKRs: Kh\u00e1i ni\u1ec7m v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t"},"content":{"rendered":"
\n

OKRs l\u00e0 m\u1ed9t khung thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, trong khi KPIs theo d\u00f5i c\u00e1c hi\u1ec7u su\u1ea5t m\u1ee5c ti\u00eau, l\u00e0 hai trong s\u1ed1 nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh. M\u1eb7c d\u00f9 c\u1ea3 hai \u0111\u1ec1u c\u00f3 nh\u1eefng l\u1ee3i \u00edch to l\u1edbn, nh\u01b0ng ch\u00fang kh\u00e1c nhau v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n

KPIs l\u00e0 \u00a0<\/span>g\u00ec?<\/span><\/strong><\/h2>\n

KPIs l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Key Performance Indicator, l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t tr\u1ecdng y\u1ebfu, cho th\u1ea5y t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. KPI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1eb1m \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c d\u1ef1 \u00e1n, s\u1ea3n ph\u1ea9m ho\u1eb7c hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean. C\u00f3 th\u1ec3 coi KPI l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 tr\u1ec5 v\u00ec ch\u00fang cho bi\u1ebft doanh nghi\u1ec7p \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong m\u1ed9t th\u1eddi gian c\u1ee5 th\u1ec3.<\/p>\n

KPIs c\u1ea5p cao t\u1eadp trung v\u00e0o hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, KPIs c\u1ea5p th\u1ea5p l\u1ea1i t\u1eadp trung v\u00e0o c\u00e1c quy tr\u00ecnh trong nh\u1eefng b\u1ed9 ph\u1eadn nh\u01b0 b\u00e1n h\u00e0ng, nh\u00e2n s\u1ef1, ti\u1ebfp th\u1ecb,…<\/p>\n

M\u1eb7c d\u00f9 KPI r\u1ea5t ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111o l\u01b0\u1eddng, nh\u01b0ng \u0111\u00e2y l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ed9c l\u1eadp, ch\u00fang cho bi\u1ebft khi n\u00e0o m\u1ed9t th\u01b0\u1edbc \u0111o l\u00e0 t\u1ed1t hay x\u1ea5u nh\u01b0ng kh\u00f4ng truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i m\u00e0 nh\u00f3m c\u1ea7n th\u1ef1c hi\u1ec7n.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 KPIs<\/strong><\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 KPI (Key Performance Indicator) c\u1ee7a nh\u00f3m Marketing trong c\u00f4ng ty X l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng tr\u00ean website. \u0110\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a trang web, m\u1ed9t KPI c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web sang s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u00e0nh c\u00f4ng.<\/p>\n

Ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u00e0nh c\u00f4ng cho s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web, nh\u00e2n v\u1edbi 100 \u0111\u1ec3 t\u00ednh ph\u1ea7n tr\u0103m. KPI n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf trang web v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan kh\u00e1c. N\u1ebfu KPI n\u00e0y kh\u00f4ng \u0111\u1ea1t m\u1ee5c ti\u00eau, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/p>\n

\n

OKRs l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

OKRs l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cObjective and Key Results\u201d, t\u1ee9c l\u00e0 M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 ch\u00ednh, \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n t\u1ea1o s\u1ef1 li\u00ean k\u1ebft v\u00e0 tham gia c\u1ee7a to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c xung quanh nh\u1eefng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng.<\/p>\n

OKRs cung c\u1ea5p b\u1ed1i c\u1ea3nh v\u00e0 h\u01b0\u1edbng \u0111i quan tr\u1ecdng c\u00f2n thi\u1ebfu trong KPIs. M\u1ee5c ti\u00eau m\u00f4 t\u1ea3 nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, trong khi K\u1ebft qu\u1ea3 ch\u00ednh cho bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft r\u1eb1ng doanh nghi\u1ec7p \u0111ang ti\u1ebfn tri\u1ec3n v\u1edbi M\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Kh\u00f4ng gi\u1ed1ng nh\u01b0 KPI, c\u00f3 th\u1ec3 coi OKR l\u00e0 ch\u1ec9 b\u00e1o h\u00e0ng \u0111\u1ea7u v\u00ec ch\u00fang li\u00ean quan \u0111\u1ebfn tr\u1ea1ng th\u00e1i kinh doanh trong t\u01b0\u01a1ng lai ho\u1eb7c t\u00e1c \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

    \n
  • M\u1ee5c ti\u00eau \u2013 Objectives (O)<\/strong><\/span>: N\u01a1i m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ebfn.<\/li>\n
  • C\u00e1c k\u1ebft qu\u1ea3 ch\u00ednh \u2013 Key results (KRs)<\/strong><\/span>: Nh\u1eefng k\u1ebft qu\u1ea3 cho bi\u1ebft doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ebfn n\u01a1i.<\/li>\n<\/ul>\n

    V\u00ed d\u1ee5 v\u1ec1 OKR<\/strong><\/span><\/p>\n

    V\u00ed d\u1ee5 OKRs (Objectives and Key Results) c\u1ee7a m\u1ed9t doanh nghi\u1ec7p b\u00e1n qu\u1ea7n \u00e1o.<\/p>\n

    Objective<\/strong>: T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong qu\u00fd 3 n\u0103m nay.<\/p>\n

    Key Results<\/strong><\/span>:<\/p>\n

      \n
    • T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb 3% l\u00ean 5% b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a trang web b\u00e1n h\u00e0ng, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, branding, SEO trang web.<\/li>\n
    • T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u0103ng k\u00fd l\u00ean 5000 ng\u01b0\u1eddi b\u1eb1ng c\u00e1ch t\u0103ng chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn c\u00f9ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c.<\/li>\n
    • Gi\u1ea3m t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u01a1n h\u00e0ng t\u1eeb 10% xu\u1ed1ng c\u00f2n 3% b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, v\u1eadn chuy\u1ec3n, h\u1eadu m\u00e3i,…<\/li>\n<\/ul>\n

      Trong v\u00ed d\u1ee5 n\u00e0y, Objective (M\u1ee5c ti\u00eau ch\u00ednh) l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong qu\u00fd 3 n\u0103m nay. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, c\u00f4ng ty \u0111\u00e3 thi\u1ebft l\u1eadp 3 Key Results (K\u1ebft qu\u1ea3 ch\u00ednh) c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng. M\u1ed7i Key Result \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eb1m \u0111\u00e1nh gi\u00e1 \u0111\u1ea1t xem c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ch\u00ednh hay kh\u00f4ng.\u00a0<\/p>\n

      Vi\u1ec7c \u0111\u1eb7t ra Objective v\u00e0 Key Results nh\u01b0 v\u1eady gi\u00fap c\u00f4ng ty t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ch\u00ednh v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. N\u1ebfu c\u00e1c Key Results kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra, ban qu\u1ea3n l\u00fd c\u1ea7n xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng \u0111i\u1ec3m c\u00f2n ch\u01b0a \u1ed5n.<\/p>\n

      \n

      So s\u00e1nh KPIs v\u00e0 OKRs<\/span><\/strong><\/h2>\n

      \u0110i\u1ec3m gi\u1ed1ng nhau<\/span><\/strong><\/h3>\n
        \n
      • C\u1ea3 hai c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec1u \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong doanh nghi\u1ec7p.<\/li>\n
      • KPIs v\u00e0 OKRs \u0111\u1ec1u c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn hi\u1ec7u su\u1ea5t trong c\u00e1c doanh nghi\u1ec7p, k\u1ec3 c\u1ea3 l\u1edbn hay nh\u1ecf.<\/li>\n
      • Khi \u0111\u1eb7t m\u1ee5c ti\u00eau, c\u1ea3 KPIs v\u00e0 OKRs \u0111\u1ec1u ph\u1ea3i tu\u00e2n theo SMART, t\u1ee9c l\u00e0 ph\u1ea3i c\u1ee5 th\u1ec3, c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n, th\u1ef1c t\u1ebf, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 c\u00f3 th\u1eddi h\u1ea1n.<\/li>\n<\/ul>\n

        \u0110i\u1ec3m kh\u00e1c nhau<\/span><\/strong><\/h3>\n
        \n\n\n\n\n\t<\/colgroup>\n\n\n\n\n\n\n
        \n

        KPIs<\/strong><\/p>\n<\/td>\n

        		\n

        OKRs<\/strong><\/p>\n<\/td>\n<\/tr>\n

        \n

        Vi\u1ebft t\u1eaft c\u1ee7a Key Performance Indicator<\/p>\n<\/td>\n

        		\n

        Vi\u1ebft t\u1eaft c\u1ee7a \u201cObjective and Key Results (M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t)<\/p>\n<\/td>\n<\/tr>\n

        \n

        \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i trong doanh nghi\u1ec7p
        \n\t\t\tN\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, KPIs t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng<\/p>\n<\/td>\n

        		\n

        Thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3<\/p>\n

        C\u00f2n OKRs t\u1eadp trung v\u00e0o qu\u00e1 tr\u00ecnh, ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/p>\n<\/td>\n<\/tr>\n

        \n

        KPIs th\u01b0\u1eddng b\u00e1m s\u00e1t v\u00e0o l\u00fd thuy\u1ebft MBO truy\u1ec1n th\u1ed1ng l\u00e0 giao vi\u1ec7c ph\u00e2n t\u1ea7ng t\u1eeb tr\u00ean xu\u1ed1ng, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ki\u1ec3u \u201cTh\u00e1c \u0111\u1ed5\u201d<\/p>\n<\/td>\n

        		\n

        M\u1ee5c ti\u00eau theo OKRs th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp theo 3 chi\u1ec1u: t\u1eeb tr\u00ean xu\u1ed1ng, t\u1eeb d\u01b0\u1edbi l\u00ean, ch\u00e9o.<\/p>\n<\/td>\n<\/tr>\n

        \n

        Th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c, c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u KPI gi\u1ed1ng nhau t\u1eeb qu\u00fd n\u00e0y sang qu\u00fd kh\u00e1c, n\u0103m n\u00e0y qua n\u0103m kh\u00e1c nh\u01b0ng m\u1ee5c ti\u00eau v\u1eabn c\u00f3 th\u1ec3 thay \u0111\u1ed5i.<\/p>\n<\/td>\n

        		\n

        Trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u1eeb qu\u00fd n\u00e0y sang qu\u00fd kh\u00e1c, n\u0103m n\u00e0y qua n\u0103m kh\u00e1c khi \u0111\u00e3 c\u00f3 s\u1ef1 ti\u1ebfn b\u1ed9 r\u00f5 r\u1ec7t.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

        Quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb KPIs sang OKRs<\/span><\/strong><\/h2>\n

        C\u00f4ng ngh\u1ec7 b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay khi\u1ebfn nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o chuy\u1ec3n sang m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb OKRs, b\u1edfi n\u00f3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn. Quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb KPIs sang OKRs bao g\u1ed3m:<\/p>\n

        Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o k\u1ebft qu\u1ea3 then ch\u1ed1t t\u1eeb KPI<\/strong><\/span><\/h3>\n

        C\u1ea7n thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau ch\u00ednh, sau \u0111\u00f3 \u0111\u1ec3 KPIs v\u00e0o m\u00f4 h\u00ecnh v\u00e0 xem \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 then ch\u1ed1t trong OKRs. C\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u1ed1 g\u1eafng nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u KPI cho m\u1ed9t m\u1ee5c ti\u00eau, kho\u1ea3ng 1 – 3 KPI l\u00e0 h\u1ee3p l\u00fd. M\u1ed7i OKRs c\u0169ng kh\u00f4ng n\u00ean c\u00f3 qu\u00e1 10 k\u1ebft qu\u1ea3 then ch\u1ed1t, l\u01b0u \u00fd r\u1eb1ng c\u00e0ng \u00edt k\u1ebft qu\u1ea3 then ch\u1ed1t th\u00ec c\u00e0ng d\u1ec5 tri\u1ec3n khai h\u01a1n.<\/p>\n

        X\u00e1c \u0111\u1ecbnh k\u1ebft qu\u1ea3 then ch\u1ed1t<\/strong><\/span><\/span><\/h3>\n

        D\u1ef1a v\u00e0o m\u00f4 h\u00ecnh SMART \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c k\u1ebft qu\u1ea3 then ch\u1ed1t:<\/p>\n

          \n
        • S (Specific) \u2013 T\u00ednh c\u1ee5 th\u1ec3: K\u1ebft qu\u1ea3 then ch\u1ed1t c\u1ea7n r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean c\u00f3 li\u00ean quan \u0111\u1ec1u hi\u1ec3u \u0111\u01b0\u1ee3c.<\/li>\n
        • M (Measurable) C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng: K\u1ebft qu\u1ea3 then ch\u1ed1t ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng, th\u1ea5t b\u1ea1i.<\/li>\n
        • A (Achievable) \u2013 T\u00ednh kh\u1ea3 thi: K\u1ebft qu\u1ea3 then ch\u1ed1t n\u00e0y c\u00f3 th\u1ef1c t\u1ebf kh\u00f4ng, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u00f4ng?<\/li>\n
        • R (Relevant) \u2013 T\u00ednh li\u00ean quan: C\u00e1c k\u1ebft qu\u1ea3 then ch\u1ed1t n\u00e0y c\u00f3 li\u00ean quan, quan tr\u1ecdng v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra kh\u00f4ng?<\/li>\n
        • T (Time-bound) \u2013 C\u00f3 th\u1eddi h\u1ea1n: C\u1ea7n c\u00f3 th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3 \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau, th\u00f4ng th\u01b0\u1eddng th\u00ec th\u1eddi h\u1ea1n \u0111\u1eb7t ra l\u00e0 t\u1ea7m 1 qu\u00fd.<\/li>\n<\/ul>\n

          S\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t ph\u00f9 h\u1ee3p<\/strong><\/span><\/span><\/h3>\n

          Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai m\u00f4 h\u00ecnh OKRs kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng nh\u01b0 quy tr\u00ecnh \u0111\u00e3 \u0111\u1ec1 ra. Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng s\u1edf h\u1eefu nh\u1eefng nh\u00e2n vi\u00ean \u01b0u t\u00fa, n\u1ed5i b\u1eadt, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ec1 cao t\u00ednh k\u1ef7 lu\u1eadt, v\u0103n h\u00f3a l\u00e0m vi\u1ec7c, t\u00ednh cam k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean nh\u1eb1m ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh. Doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p c\u1ea3 KPI v\u00e0 OKR song song \u0111\u1ec3 thu\u1eadn ti\u1ec7n h\u01a1n cho vi\u1ec7c \u0111\u1eb7t v\u00e0 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau.<\/p>\n

          \n

          M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng KPIs v\u00e0 OKRs<\/span><\/strong><\/h2>\n
            \n
          • \n

            X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 ti\u00eau KPIs<\/p>\n<\/li>\n

          • \n

            C\u1ea7n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau KPI d\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 th\u1ef1c ti\u1ec5n c\u1ee7a doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 doanh thu qu\u00fd tr\u01b0\u1edbc, t\u1eeb \u0111\u00f3 s\u1eafp x\u1ebfp ngu\u1ed3n l\u1ef1c sao cho ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng KPIs<\/p>\n<\/li>\n

          • \n

            \u0110\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng, kh\u00e1ch quan v\u1ec1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean, b\u1ed9 ph\u1eadn, ph\u00f2ng ban trong t\u1ed5 ch\u1ee9c, c\u00f3 nh\u01b0 v\u1eady m\u1edbi l\u00e0m h\u00e0i l\u00f2ng nh\u00e2n vi\u00ean v\u00e0 s\u1ef1 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh c\u1ee7a h\u1ecd cho doanh nghi\u1ec7p<\/p>\n<\/li>\n

          • \n

            C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p tr\u00e1nh x\u00e2y d\u1ef1ng OKRs d\u1ef1a v\u00e0o mong mu\u1ed1n c\u00e1 nh\u00e2n, thay v\u00e0o \u0111\u00f3 h\u00e3y tham kh\u1ea3o c\u00e1c b\u1ed9 ph\u1eadn\/ ph\u00f2ng ban trong c\u00f4ng ty<\/p>\n<\/li>\n

          • \n

            M\u1ed9t OKRs khoa h\u1ecdc th\u01b0\u1eddng c\u00f3 h\u00ecnh kim t\u1ef1 th\u00e1p v\u1edbi c\u1ea5p \u0111\u1ed9 nh\u00e2n vi\u00ean, tr\u01b0\u1edfng nh\u00f3m, nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ee5c ti\u00eau chung<\/p>\n<\/li>\n

          • \n

            OKRs c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ph\u00e1t huy h\u1ebft hi\u1ec7u qu\u1ea3 n\u1ebfu doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i m\u00e0 kh\u00f4ng c\u00f3 nh\u1eefng thay \u0111\u1ed5i, b\u1ee9t ph\u00e1 n\u00e0o trong t\u01b0\u01a1ng lai<\/p>\n<\/li>\n

          • \n

            KPIs v\u00e0 OKRs n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng song song t\u1ea1i doanh nghi\u1ec7p, \u0111\u00e2y l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p v\u1edbi m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0ng c\u00f3 t\u00ednh t\u01b0\u01a1ng tr\u1ee3 l\u1eabn nhau c\u1ef1c k\u1ef3 t\u1ed1t<\/p>\n<\/li>\n

          • \n

            Th\u00f4ng th\u01b0\u1eddng, KPIs s\u1ebd \u00e1p d\u1ee5ng cho nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 \u0111i v\u00e0o khu\u00f4n kh\u1ed5, v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 \u0111\u1ea7y \u0111\u1ee7. Khi \u00e1p d\u1ee5ng KPIs c\u1ea7n xem x\u00e9t n\u0103ng l\u1ef1c c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean, xem x\u00e9t h\u1ecd c\u00f3 s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c KPIs \u0111\u00e3 \u0111\u1ec1 ra hay kh\u00f4ng<\/p>\n<\/li>\n

          • \n

            OKRs n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i doanh nghi\u1ec7p c\u00f3 mong mu\u1ed1n h\u01b0\u1edbng t\u1edbi nh\u1eefng m\u1ee5c ti\u00eau to l\u1edbn, ho\u00e0i b\u00e3o, nhi\u1ec1u c\u1ea3m h\u1ee9ng, th\u00f4ng th\u01b0\u1eddng k\u1ebft qu\u1ea3 ch\u00ednh \u0111\u1ea1t \u0111\u01b0\u1ee3c 60 – 70% c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n<\/li>\n<\/ul>\n

            \"M\u1ed9t<\/p>\n

            M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 OKRs v\u00e0 KPIs<\/span><\/strong><\/h2>\n
              \n
            1. Doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng KPIs hay OKRs?<\/li>\n
            2. C\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 KPIs v\u00e0 OKRs kh\u00f4ng?<\/li>\n
            3. KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m k\u1ebft qu\u1ea3 ch\u00ednh trong OKRs kh\u00f4ng?<\/li>\n
            4. KPI c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh OKR kh\u00f4ng?<\/li>\n<\/ol>\n

              Doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng KPIs hay OKRs?<\/span><\/strong><\/h3>\n

              H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u1ec1u s\u1eed d\u1ee5ng KPI \u0111\u1ec3 \u0111o l\u01b0\u1eddng, n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. Nhi\u1ec1u doanh nghi\u1ec7p b\u1ecf ra chi ph\u00ed l\u1edbn \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 ti\u00eau KPI cho doanh nghi\u1ec7p nh\u01b0ng k\u1ebft qu\u1ea3 l\u1ea1i kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i.<\/p>\n

              Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c doanh nghi\u1ec7p mu\u1ed1n nhanh ch\u00f3ng thay \u0111\u1ed5i ph\u1ea1m vi kinh doanh, ra m\u1eaft s\u1ea3n ph\u1ea9m, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, th\u00ec ch\u1ec9 ti\u00eau OKRs ng\u1eafn h\u1ea1n l\u1ea1i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o h\u01a1n. B\u1edfi \u0111\u00e2y l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c y\u00eau c\u1ea7u R&D (Research and Development) nhanh ch\u00f3ng nh\u1eb1m th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng. C\u00f2n c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n, c\u00f4ng vi\u1ec7c c\u1ea7n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 theo ng\u00e0y\/ tu\u1ea7n\/ th\u00e1ng\/ qu\u00fd\/ n\u0103m s\u1ebd th\u00edch h\u1ee3p v\u1edbi ch\u1ec9 s\u1ed1 KPI h\u01a1n.<\/p>\n

              C\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 KPIs v\u00e0 OKRs kh\u00f4ng?<\/span><\/strong><\/h3>\n

              Qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u00f3 ngh\u0129a l\u00e0 \u0111o l\u01b0\u1eddng nh\u1eefng th\u1ee9 ph\u00f9 h\u1ee3p ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111o l\u01b0\u1eddng t\u1ea5t c\u1ea3, do \u0111\u00f3 c\u1ea7n c\u00f3 KPIs. Nh\u01b0ng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec c\u1ea7n tri\u1ec3n khai, nh\u1eefng nhi\u1ec7m v\u1ee5 c\u1ea7n s\u1eafp x\u1ebfp \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, th\u00ec l\u00fac n\u00e0y doanh nghi\u1ec7p c\u1ea7n c\u00f3 OKRs.<\/p>\n

              OKRs kh\u00f4ng ph\u1ea3i l\u00e0 theo d\u00f5i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, c\u0169ng kh\u00f4ng ph\u1ea3i t\u1eadp trung v\u00e0o m\u1ed9t th\u1ee9 v\u00e0 b\u1ecf r\u01a1i nh\u1eefng th\u1ee9 kh\u00e1c. \u0110\u1ec3 thi\u1ebft l\u1eadp OKRs hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p, x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00eda c\u1ea1nh m\u00e0 hi\u1ec7u su\u1ea5t thay \u0111\u1ed5i s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t, trong khi v\u1eabn gi\u1eef nh\u1eefng th\u1ee9 kh\u00e1c \u1edf tr\u1ea1ng th\u00e1i \u1ed5n \u0111\u1ecbnh b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 KPIs.<\/p>\n

              KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m k\u1ebft qu\u1ea3 ch\u00ednh trong OKRs kh\u00f4ng?<\/span><\/strong><\/h3>\n

              C\u00f3, KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m k\u1ebft qu\u1ea3 ch\u00ednh trong OKRs. KPI th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m c\u01a1 s\u1edf cho K\u1ebft qu\u1ea3 ch\u00ednh v\u00ec c\u1ea3 hai \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c.<\/p>\n

              KPI c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh OKR kh\u00f4ng?<\/span><\/strong><\/span><\/h3>\n

              KPI c\u00f3 th\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a OKR, nh\u01b0ng ch\u00fang kh\u00f4ng th\u1ec3 \u0111\u1ee9ng ri\u00eang nh\u01b0 OKR. \u0110i\u1ec1u n\u00e0y l\u00e0 do OKRs bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 k\u1ebft qu\u1ea3 ch\u00ednh.<\/p>\n

              \n

              \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c m\u1ee5c ti\u00eau, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft, bao g\u1ed3m c\u00f4ng c\u1ee5, \u0111\u00e0o t\u1ea1o, h\u1ed7 tr\u1ee3 ho\u1eb7c h\u01b0\u1edbng d\u1eabn m\u00e0 nh\u00f3m c\u1ea7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n. N\u00f3i t\u00f3m l\u1ea1i, OKRs v\u00e0 KPIs kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00e1i n\u00e0y hay c\u00e1i kia. Thay v\u00e0o \u0111\u00f3, c\u1ea3 hai ch\u1ec9 s\u1ed1 n\u00e0y n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng song song nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3. M\u1eb7c d\u00f9 c\u1ea3 hai c\u00f4ng c\u1ee5 \u0111\u1ec1u c\u00f3 nh\u1eefng l\u1ee3i \u00edch ri\u00eang, nh\u01b0ng vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ch\u00fang v\u00e0 c\u00e1ch ch\u00fang b\u1ed5 sung cho nhau, s\u1ebd gi\u00fap c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c t\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              OKRs l\u00e0 m\u1ed9t khung thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, trong khi KPIs theo d\u00f5i c\u00e1c hi\u1ec7u su\u1ea5t m\u1ee5c ti\u00eau, l\u00e0 hai trong s\u1ed1 nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh. M\u1eb7c d\u00f9 c\u1ea3 hai \u0111\u1ec1u c\u00f3 nh\u1eefng l\u1ee3i \u00edch to l\u1edbn, nh\u01b0ng ch\u00fang kh\u00e1c nhau v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8816"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8816"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8816\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}