{"id":8898,"date":"2023-11-30T02:29:15","date_gmt":"2023-11-30T02:29:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co.html"},"modified":"2023-12-21T16:24:46","modified_gmt":"2023-12-21T09:24:46","slug":"key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co.html","title":{"rendered":"Key Account Manager l\u00e0 g\u00ec? Vai tr\u00f2, nhi\u1ec7m v\u1ee5 v\u00e0 t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3"},"content":{"rendered":"
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80% c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng ch\u00ednh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00fang v\u1edbi t\u1ea5t c\u1ea3, tuy nhi\u00ean nguy\u00ean t\u1eafc n\u00e0y v\u1eabn \u0111\u00fang v\u1edbi \u0111\u1ea1i \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\n

S\u1ed1 \u00edt \u201ckh\u00e1ch h\u00e0ng ch\u00ednh\u201d n\u00e0y th\u01b0\u1eddng chi\u1ebfm ph\u1ea7n l\u1edbn t\u1ed5ng doanh thu c\u1ee7a c\u00f4ng ty. Do \u0111\u00f3, c\u00e1c Key Account Manager \u0111\u00f3ng vai tr\u00f2 nu\u00f4i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng, t\u1ea1o t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n

Key Account Manager l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Key Account Manager l\u00e0 tr\u01b0\u1edfng ph\u00f2ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng tr\u1ecdng y\u1ebfu, h\u1ecd c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd, duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u1ee7a c\u00f4ng ty.<\/p>\n

Key Account n\u00e0y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n nh\u1eefng d\u1ef1 \u00e1n v\u1edbi ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3, t\u1ea1o ra m\u1ed9t kho\u1ea3n l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 cho t\u1ed5 ch\u1ee9c. Key Account Manager \u0111\u00f3ng vai tr\u00f2 gi\u00fap c\u00f4ng ty duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

>>\u00a0<\/p>\n

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Vai tr\u00f2 c\u1ee7a Key Account Manager trong t\u1ed5 ch\u1ee9c<\/span><\/strong><\/h2>\n

Key Account Manager l\u00e0 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c doanh nghi\u1ec7p Agency, c\u1ea5p \u0111\u1ed9 qu\u1ea3n l\u00fd c\u1ea5p trung. V\u1ecb tr\u00ed n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00e1c Key Account Manager ch\u00ednh l\u00e0 gi\u1eef ch\u00e2n c\u00e1c Key Account (Kh\u00e1ch h\u00e0ng l\u1edbn) v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd, b\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd vi\u1ec7c giao ti\u1ebfp, t\u1ed1i \u01b0u c\u00e1c quy tr\u00ecnh \u0111\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng mua l\u1ea1i v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c gi\u1eef ch\u00e2n c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u0169ng gi\u00fap duy tr\u00ec t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn doanh thu v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, Key Account Manager c\u00f3 vai tr\u00f2 t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ecdng y\u1ebfu \u0111\u1ec3 \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c, k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, Key Account Manager c\u00f2n c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd c\u00e1c nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi, \u0111\u1ea3m b\u1ea3o h\u1ecd l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c KPIs \u0111\u1ec1 ra v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\n

C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a Key Account Manager<\/span><\/strong><\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf, Key Account Manager c\u1ea7n gi\u1ea3i quy\u1ebft nhi\u1ec1u c\u00f4ng vi\u1ec7c h\u01a1n, t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c \u0111\u00f4i khi \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c ngo\u00e0i gi\u1edd h\u00e0nh ch\u00ednh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a Key Account Manager nh\u01b0:<\/p>\n

    \n
  • T\u1ea1o d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u0103ng doanh s\u1ed1, duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ty.<\/li>\n
  • \u0110\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c, k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/li>\n
  • Th\u1ef1c hi\u1ec7n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng quan tr\u1ecdng.<\/li>\n
  • Ph\u1ed1i h\u1ee3p l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty nh\u01b0 b\u1ed9 ph\u1eadn thi\u1ebft k\u1ebf, qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng,… thi\u1ebft k\u1ebf proposal, \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/li>\n
  • Gi\u00e1m s\u00e1t, qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n, \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra \u0111\u00fang v\u1edbi k\u1ebf ho\u1ea1ch.<\/li>\n
  • Theo d\u00f5i v\u00e0 thu h\u1ed3i c\u00f4ng n\u1ee3 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 m\u00ecnh ph\u1ee5 tr\u00e1ch.<\/li>\n
  • Qu\u1ea3n l\u00fd b\u1ed9 ph\u1eadn Account v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 KPIs c\u1ee7a c\u1ea3 nh\u00f3m.<\/li>\n<\/ul>\n

    \n

    Nh\u1eefng y\u00eau c\u1ea7u c\u1ea7n c\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh Key Account Manager<\/span><\/strong><\/h2>\n

    Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 Marketing<\/span><\/strong><\/h3>\n

    L\u00e0 ng\u01b0\u1eddi ph\u1ea3i th\u1ef1c hi\u1ec7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, h\u1ed7 tr\u1ee3 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n, Key Account Manager c\u1ea7n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 Marketing \u0111\u1ec3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0a ra nh\u1eefng nh\u1eadn \u0111\u1ecbnh, \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh x\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 d\u1ef1 \u00e1n.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c Marketing \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7, \u0111\u1ecbnh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m nh\u1eb1m hi\u1ec3u r\u00f5 v\u1ec1 s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng, chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c KPIs c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n

    \u0110\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c n\u00ean c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u0169ng th\u01b0\u1eddng \u01b0u ti\u00ean \u1ee9ng vi\u00ean t\u1ea1i v\u1ecb tr\u00ed n\u00e0y c\u00f3 kinh nghi\u1ec7m trong ng\u00e0nh Marketing nh\u1eb1m \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c.<\/p>\n

    >> Tham kh\u1ea3o: Kh\u00f3a h\u1ecdc Digital Marketing th\u1ef1c chi\u1ebfn<\/strong><\/em><\/p>\n

    \n

    Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch<\/span><\/strong><\/h3>\n

    Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Key Account Manager. C\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p lu\u00f4n \u0111\u00f2i h\u1ecfi s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 c\u1ea9n th\u1eadn, do \u0111\u00f3 vi\u1ec7c ph\u00e1t sinh chi ph\u00ed ngo\u00e0i ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u1ec1 ra s\u1ebd l\u00e0m h\u1ecd th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i, th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng \u0111\u1ed3ng \u00fd b\u1ecf th\u00eam chi ph\u00ed.<\/p>\n

    Do \u0111\u00f3, Key Account Manager c\u1ea7n ph\u1ea3i lu\u00f4n t\u00ecm ki\u1ebfm c\u00e1c bi\u1ec7n ph\u00e1p v\u1eeba \u0111\u1ea3m b\u1ea3o y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u1eeba t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn cho c\u00f4ng ty c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

    Th\u00e0nh th\u1ea1o ngo\u1ea1i ng\u1eef<\/span><\/strong><\/h3>\n

    Kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft \u0111a ngo\u1ea1i ng\u1eef, nh\u01b0ng c\u00e1c Key Account Manager t\u1ed1i thi\u1ec3u c\u1ea7n ph\u1ea3i bi\u1ebft ti\u1ebfng Anh. B\u1edfi trong th\u1ef1c t\u1ebf, h\u1ecd c\u00f3 th\u1ec3 c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf quan tr\u1ecdng, vi\u1ec7c th\u00e0nh th\u1ea1o ti\u1ebfng Anh gi\u00fap h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin ch\u00ednh x\u00e1c, hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n

    Giao ti\u1ebfp, thuy\u1ebft ph\u1ee5c, \u0111\u00e0m ph\u00e1n<\/span><\/strong><\/h3>\n

    V\u1edbi vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p trong c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng quan tr\u1ecdng, kh\u1ea3 n\u0103ng giao ti\u1ebfp, thuy\u1ebft ph\u1ee5c c\u1ee7a Key Account Manager l\u00e0 r\u1ea5t quan tr\u1ecdng, \u0111\u1ea3m b\u1ea3o mang \u0111\u01b0\u1ee3c \u201cKey Account\u201d v\u1ec1 cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi h\u1ecd.<\/p>\n

    Ngo\u00e0i chuy\u00ean m\u00f4n \u0111\u1ec3 c\u00f3 ti\u1ec1n \u0111\u1ec1 n\u00f3i chuy\u1ec7n, t\u00e0i giao ti\u1ebfp kh\u00e9o l\u00e9o s\u1ebd gi\u00fap Key Account Manager n\u1eafm th\u1ebf ch\u1ee7 \u0111\u1ed9ng trong m\u1ed9t cu\u1ed9c \u0111\u00e0m ph\u00e1n, khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, giao ph\u00f3 d\u1ef1 \u00e1n cho c\u00f4ng ty c\u1ee7a m\u00ecnh.<\/p>\n

    \u0110\u1eb7c bi\u1ec7t l\u00e0 khi c\u00f3 m\u00e2u thu\u1eabn v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, Key Account Manager c\u1ea7n bi\u1ebft n\u00f3i chuy\u1ec7n l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng b\u00ecnh t\u0129nh, hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi.<\/p>\n

    >> Tham kh\u1ea3o:\u00a0<\/em><\/p>\n

      \n
    • Kh\u00f3a h\u1ecdc K\u1ef9 n\u0103ng giao ti\u1ebfp<\/strong><\/em><\/li>\n
    • Kh\u00f3a h\u1ecdc K\u1ef9 n\u0103ng \u0110\u00e0m ph\u00e1n th\u01b0\u01a1ng l\u01b0\u1ee3ng<\/strong><\/em><\/li>\n<\/ul>\n

      \"T\u00e0i<\/p>\n

      K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o<\/span><\/strong><\/h3>\n

      Key Account Manager l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u b\u1ed9 ph\u1eadn\/ ph\u00f2ng ban kh\u00e1c nhau trong doanh nghi\u1ec7p, do \u0111\u00f3 k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc s\u1ebd gi\u00fap h\u1ecd ph\u1ed1i h\u1ee3p l\u00e0m vi\u1ec7c m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd v\u00e0 linh ho\u1ea1t h\u01a1n.<\/p>\n

      Song song \u0111\u00f3, k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u0169ng gi\u00fap Key Account Manager d\u1eabn d\u1eaft b\u1ed9 ph\u1eadn c\u1ee7a m\u00ecnh th\u1ef1c hi\u1ec7n t\u1ed1t d\u1ef1 \u00e1n, x\u00e2y d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c, gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i \u1edf l\u1ea1i v\u00e0 \u0111\u1ed3ng h\u00e0nh v\u1edbi h\u1ecd trong c\u00e1c d\u1ef1 \u00e1n kh\u00f3 kh\u0103n s\u1eafp t\u1edbi.<\/p>\n

      Ngo\u00e0i ra, h\u1ecd c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Key Account Manager c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin, t\u1ea7m nh\u00ecn, kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 xu\u1ea5t s\u1eafc \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

      >> Tham kh\u1ea3o:\u00a0<\/em>Ch\u01b0\u01a1ng tr\u00ecnh\u00a0K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o SLII c\u1ee7a Blanchard<\/strong><\/em><\/p>\n

      Ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c<\/span><\/strong><\/h3>\n

      V\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 thu h\u00fat th\u1ecb ph\u1ea7n c\u0169ng nh\u01b0 vi\u1ec7c ph\u1ea3i t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng quan tr\u1ecdng, ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p nh\u01b0 hi\u1ec7n nay, \u0111\u00f2i h\u1ecfi Key Account Manager ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c cao trong c\u00f4ng vi\u1ec7c.<\/p>\n

      \u0110\u00f3ng vai tr\u00f2 to l\u1edbn trong vi\u1ec7c mang l\u1ea1i doanh thu c\u0169ng nh\u01b0 s\u1ef1 t\u1ed3n t\u1ea1i b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p, Key Account Manager c\u1ea7n s\u1ef1 b\u00ecnh t\u0129nh, ki\u00ean nh\u1eabn v\u00e0 linh ho\u1ea1t v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch, \u0111\u1ed3ng th\u1eddi \u0111\u1ed9ng vi\u00ean, h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi c\u1ee7a m\u00ecnh c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua nh\u1eefng giai \u0111o\u1ea1n kh\u00f3 kh\u0103n c\u1ee7a c\u00f4ng vi\u1ec7c.<\/p>\n

      >> Tham kh\u1ea3o: Kh\u00f3a h\u1ecdc T\u1ea1o \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c cho nh\u00e2n vi\u00ean<\/strong><\/em><\/p>\n

      C\u00e1c k\u1ef9 n\u0103ng m\u1ec1m kh\u00e1c c\u1ea7n trang b\u1ecb<\/strong><\/span><\/h3>\n
        \n
      • \n

        K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng t\u01b0 duy ph\u1ea3n bi\u1ec7n<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng quan s\u00e1t<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng ki\u1ec3m so\u00e1t c\u1ea3m x\u00fac<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

      • \n

        K\u1ef9 n\u0103ng l\u1eafng nghe<\/p>\n<\/li>\n<\/ul>\n

        \n

        M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 v\u1ecb tr\u00ed Key Account Manager<\/span><\/strong><\/h2>\n

        1. Ngo\u00e0i c\u00e1c Agency Marketing, Key Account Manager c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c \u1edf nh\u1eefng doanh nghi\u1ec7p n\u00e0o?<\/strong><\/span><\/p>\n

        Ngo\u00e0i c\u00e1c doanh nghi\u1ec7p Agency v\u1ec1 Marketing, Key Account Manager c\u00f2n ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c doanh nghi\u1ec7p B2B.<\/p>\n

        Trong c\u00e1c doanh nghi\u1ec7p v\u1ec1 s\u1ea3n xu\u1ea5t, Key Account Manager s\u1ebd qu\u1ea3n l\u00fd c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng. H\u1ecd c\u00f3 nhi\u1ec7m v\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi, duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\n

        Trong c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin, ph\u1ea7n m\u1ec1m,… Key Account Manager s\u1ebd qu\u1ea3n l\u00fd c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng quan tr\u1ecdng, t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        Trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u00e0i ch\u00ednh v\u00e0 b\u1ea3o hi\u1ec3m, Key Account Manager c\u0169ng l\u00e0 m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/p>\n

        \n

        2. H\u1ecdc g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh Key Account Manager?<\/span><\/strong><\/p>\n

        \u0110\u1ec3 tr\u1edf th\u00e0nh Key Account Manager, h\u00e3y h\u1ecdc c\u00e1c ng\u00e0nh v\u1ec1 Kinh t\u1ebf nh\u01b0 Qu\u1ea3ng c\u00e1o, Kinh doanh, Sales, Marketing, Digital Marketing, PR, Truy\u1ec1n th\u00f4ng, T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n,… H\u00e3y c\u1ed1 g\u1eafng t\u00edch l\u0169y kinh nghi\u1ec7m, x\u00f4ng pha th\u1ef1c chi\u1ebfn v\u1edbi c\u00e1c d\u1ef1 \u00e1n t\u1eeb b\u1ed9 ph\u1eadn Account r\u1ed3i t\u1eeb t\u1eeb leo l\u00ean v\u1ecb tr\u00ed Manager.<\/p>\n

        Key Account Manager ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t nhi\u1ec7m v\u1ee5 n\u1ebfu kh\u00f4ng ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd c\u00f9ng c\u00e1c b\u1ed9 ph\u1eadn\/ ph\u00f2ng ban kh\u00e1c. Do \u0111\u00f3, ngay khi ho\u00e0n t\u1ea5t vi\u1ec7c k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u, Key Account Manager c\u1ea7n chia s\u1ebb, tr\u00ecnh b\u00e0y nh\u1eefng th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, trao \u0111\u1ed5i li\u00ean t\u1ee5c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong su\u1ed1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

        >> Tham kh\u1ea3o: C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Qu\u1ea3n l\u00fd v\u00e0 L\u00e3nh \u0111\u1ea1o c\u1ee7a Tr\u01b0\u1eddng Doanh Nh\u00e2n Masterskills<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        80% c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng ch\u00ednh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00fang v\u1edbi t\u1ea5t c\u1ea3, tuy nhi\u00ean nguy\u00ean t\u1eafc n\u00e0y v\u1eabn \u0111\u00fang v\u1edbi \u0111\u1ea1i \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8898"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=8898"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/8898\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=8898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=8898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=8898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}