{"id":9041,"date":"2023-11-30T04:56:15","date_gmt":"2023-11-30T04:56:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-khuc-thi-truong-la-gi-y-nghia-the-loai-va-quy-trinh.html"},"modified":"2023-12-21T16:30:10","modified_gmt":"2023-12-21T09:30:10","slug":"phan-khuc-thi-truong-la-gi-y-nghia-the-loai-va-quy-trinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-khuc-thi-truong-la-gi-y-nghia-the-loai-va-quy-trinh.html","title":{"rendered":"Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u00dd ngh\u0129a, th\u1ec3 lo\u1ea1i v\u00e0 quy tr\u00ecnh"},"content":{"rendered":"
\n

Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm t\u1edbi c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau, nh\u1eefng ng\u01b0\u1eddi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 kh\u00e1c nhau. Market segmentation gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra r\u1eb1ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 c\u00f9ng s\u1edf th\u00edch, s\u1ee9c mua hay nhu c\u1ea7u ti\u00eau d\u00f9ng.<\/p>\n

Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n, c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung v\u1ec1 v\u1ecb tr\u00ed, nhu c\u1ea7u, h\u00e0nh vi hay s\u1edf th\u00edch. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap cung c\u1ea5p th\u00f4ng tin v\u00e0 t\u1ea1o k\u1ebf ho\u1ea1ch Marketing \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau thay v\u00ec t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing chung cho t\u1ea5t c\u1ea3.<\/p>\n

Bi\u1ebft ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing ph\u00f9 h\u1ee3p. N\u00f3 c\u0169ng h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng c\u00e1c s\u1ea3n ph\u1ea9m cho c\u00e1c nh\u00f3m kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 nam gi\u1edbi v\u1edbi n\u1eef gi\u1edbi. Nh\u1eefng ph\u00e2n kh\u00fac n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n

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\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch h\u1ecd c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c ph\u1ee5c v\u1ee5 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Thay v\u00ec ph\u1ee5c v\u1ee5 r\u1ed9ng r\u00e3i cho t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 c\u1ed1 g\u1eafng l\u00e0m cho c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty tr\u1edf n\u00ean chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tinh t\u1ebf h\u01a1n. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho c\u00e1c s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i t\u1ea1o doanh thu v\u00e0 s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, bao g\u1ed3m nhu c\u1ea7u, s\u1edf th\u00edch, th\u00f3i quen mua h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh mua h\u00e0ng. Cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 trung th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n

C\u00f3 nhi\u1ec1u m\u1ee5c ti\u00eau kh\u00e1c nhau \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Trong \u0111\u00f3 c\u00f3 4 m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

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    S\u1ea3n ph\u1ea9m:<\/strong> T\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do khi\u1ebfn h\u1ecd ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p th\u00eam c\u00e1c t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p v\u00e0o s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi gi\u1ea3m chi ph\u00ed \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n

  • \n

    Gi\u00e1 c\u1ea3:<\/strong> M\u1ed9t m\u1ee5c ti\u00eau ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c l\u00e0 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m. X\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho n\u00f3.\u00a0<\/p>\n<\/li>\n

  • \n

    Khuy\u1ebfn m\u00e3i<\/strong>: Gi\u00fap doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac v\u00e0 ch\u1ecdn h\u1ecd v\u00e0o c\u00e1c danh m\u1ee5c kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.\u00a0<\/p>\n<\/li>\n

  • \n

    \u0110\u1ecba \u0111i\u1ec3m:<\/strong> M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00e1ch m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m cho t\u1eebng nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u00e0m cho h\u1ecd h\u00e0i l\u00f2ng.<\/p>\n<\/li>\n<\/ul>\n

    \n

    4 Lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/span><\/strong><\/h2>\n
      \n
    1. Ph\u00e2n kh\u00fac theo \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n
    2. Ph\u00e2n kh\u00fac theo \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ecba l\u00fd<\/li>\n
    3. Ph\u00e2n kh\u00fac theo \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd<\/li>\n
    4. Ph\u00e2n kh\u00fac theo h\u00e0nh vi<\/li>\n<\/ol>\n

      Ph\u00e2n kh\u00fac theo \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc<\/span><\/strong><\/h3>\n

      Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 qu\u00e1 tr\u00ecnh chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, ngh\u1ec1 nghi\u1ec7p, d\u00e2n t\u1ed9c, t\u00f4n gi\u00e1o,… C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n c\u1ee7a con ng\u01b0\u1eddi, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c.<\/p>\n

      V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t qu\u1ea7n \u00e1o c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh theo gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c v\u00e0 thu nh\u1eadp. C\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00e1c nhau cho t\u1eebng ph\u00e2n kh\u00fac, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea7n \u00e1o tr\u1ebb em c\u00f3 m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng v\u00e0 vui nh\u1ed9n, trong khi s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea7n \u00e1o ng\u01b0\u1eddi l\u1edbn c\u00f3 m\u00e0u s\u1eafc t\u1ed1i gi\u1ea3n v\u00e0 thanh l\u1ecbch.<\/p>\n

      Ph\u00e2n kh\u00fac theo \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ecba l\u00fd<\/span><\/strong><\/h3>\n

      Ph\u00e2n kh\u00fac theo \u0111\u1ecba l\u00fd c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc, m\u1eb7c d\u00f9 n\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c \u0111\u00e1o theo \u0111\u00fang ngh\u0129a. \u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi, n\u00f3 t\u1ea1o ra c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00e1c nhau d\u1ef1a tr\u00ean ranh gi\u1edbi \u0111\u1ecba l\u00fd. B\u1edfi v\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 s\u1edf th\u00edch kh\u00e1c nhau t\u00f9y theo khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee7a h\u1ecd n\u00ean vi\u1ec7c hi\u1ec3u r\u00f5 khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh n\u01a1i b\u00e1n, ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 n\u01a1i \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

      V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t xe h\u01a1i c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ecba l\u00fd b\u1eb1ng c\u00e1ch chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u01b0 B\u1eafc M\u1ef9, Ch\u00e2u \u00c2u, Ch\u00e2u \u00c1 v\u00e0 Ch\u00e2u \u0110\u1ea1i D\u01b0\u01a1ng. M\u1ed7i khu v\u1ef1c n\u00e0y c\u00f3 nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 xe h\u01a1i kh\u00e1c nhau do s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 h\u1ea1 t\u1ea7ng giao th\u00f4ng, quy \u0111\u1ecbnh ph\u00e1p l\u00fd, v\u0103n h\u00f3a v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n. Do \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n

      Ph\u00e2n kh\u00fac theo \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd<\/span><\/strong><\/h3>\n

      Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd l\u00e0 vi\u1ec7c chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd, s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed1t h\u01a1n.<\/p>\n

      C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n

        \n
      • \n

        T\u00ednh c\u00e1ch<\/strong>: C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch nh\u01b0 h\u01b0\u1edbng ngo\u1ea1i, h\u01b0\u1edbng n\u1ed9i, \u1ed5n \u0111\u1ecbnh, linh ho\u1ea1t, t\u1ef1 tin, r\u1ee5t r\u00e8, … c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi h\u01b0\u1edbng ngo\u1ea1i c\u00f3 th\u1ec3 th\u00edch mua s\u1eafm tr\u1ef1c ti\u1ebfp h\u01a1n l\u00e0 tr\u1ef1c tuy\u1ebfn, trong khi nh\u1eefng ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i c\u00f3 th\u1ec3 th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u01a1n v\u00ec h\u1ecd c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 s\u1ef1 ri\u00eang t\u01b0 c\u1ee7a m\u00ecnh.<\/p>\n<\/li>\n

      • \n

        Gi\u00e1 tr\u1ecb<\/strong>: Gi\u00e1 tr\u1ecb l\u00e0 nh\u1eefng g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi. C\u00e1c gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, s\u1ef1 ti\u1ec7n l\u1ee3i, t\u00ednh b\u1ec1n v\u1eefng,…<\/p>\n<\/li>\n

      • \n

        Th\u00e1i \u0111\u1ed9<\/strong>: Th\u00e1i \u0111\u1ed9 l\u00e0 nh\u1eefng ni\u1ec1m tin v\u00e0 c\u1ea3m x\u00fac c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3. C\u00e1c th\u00e1i \u0111\u1ed9 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u00e1i \u0111\u1ed9 quan t\u00e2m s\u00e2u s\u1eafc v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n<\/li>\n<\/ul>\n

        Ph\u00e2n kh\u00fac theo h\u00e0nh vi<\/span><\/strong><\/h3>\n

        Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo h\u00e0nh vi l\u00e0 vi\u1ec7c chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean h\u00e0nh vi, ph\u1ea3n \u1ee9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. Thay v\u00ec t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh hay \u0111\u1ecba \u0111i\u1ec3m, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo h\u00e0nh vi t\u1eadp trung v\u00e0o c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd, t\u01b0 duy \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

        C\u00e1c bi\u1ebfn li\u00ean quan \u0111\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n

          \n
        • \n

          L\u00fd do mua h\u00e0ng: Kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00ec nh\u1eefng l\u00fd do kh\u00e1c nhau. V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi mua m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 v\u00ec c\u1ea7n m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c mua n\u00f3 \u0111\u1ec3 th\u1ec3 hi\u1ec7n phong c\u00e1ch ho\u1eb7c \u0111\u1ecba v\u1ecb c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

        • \n

          L\u1ee3i \u00edch t\u00ecm ki\u1ebfm: Kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng l\u1ee3i \u00edch kh\u00e1c nhau t\u1eeb s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi mua m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00ec mu\u1ed1n c\u00f3 ch\u1ee9c n\u0103ng ch\u1ee5p \u1ea3nh t\u1ed1t, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c mua n\u00f3 v\u00ec mu\u1ed1n c\u00f3 hi\u1ec7u n\u0103ng m\u1ea1nh m\u1ebd.<\/p>\n<\/li>\n

        • \n

          S\u1ef1 trung th\u00e0nh: Kh\u00e1ch h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh kh\u00e1c nhau v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi lu\u00f4n mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.<\/p>\n<\/li>\n<\/ul>\n

          \n

          T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n

          Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ea7n nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, c\u00e1c chi\u1ebfn d\u1ecbch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 s\u1ee9c kh\u1ecfe l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m:<\/p>\n

            \n
          1. T\u0103ng hi\u1ec7u qu\u1ea3 t\u00e0i nguy\u00ean<\/li>\n
          2. H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n<\/li>\n
          3. Ti\u1ec1m n\u0103ng l\u1edbn h\u01a1n cho l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
          4. S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a th\u1ecb tr\u01b0\u1eddng m\u1ea1nh m\u1ebd h\u01a1n<\/li>\n
          5. Nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n<\/li>\n
          6. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/li>\n<\/ol>\n

            T\u0103ng hi\u1ec7u qu\u1ea3 t\u00e0i nguy\u00ean<\/span><\/strong><\/h3>\n

            Ph\u00e2n kh\u00fac ti\u1ebfp th\u1ecb cho ph\u00e9p qu\u1ea3n l\u00fd t\u1eadp trung v\u00e0o nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh. Thay v\u00ec c\u1ed1 g\u1eafng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ra to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, ph\u00e2n kh\u00fac ti\u1ebfp th\u1ecb cho ph\u00e9p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u1eadp trung, ch\u00ednh x\u00e1c v\u00e0 th\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i.<\/p>\n

            H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n<\/span><\/strong><\/h3>\n

            Ph\u00e2n kh\u00fac ti\u1ebfp th\u1ecb bu\u1ed9c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i xem x\u00e9t xem n\u00f3 mu\u1ed1n \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u1ee5 th\u1ec3 c\u1ea3m nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o. Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i xem x\u00e9t n\u00ean \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p g\u00ec. B\u1edfi v\u00ec th\u00f4ng \u0111i\u1ec7p n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mang t\u00ednh ch\u1ee7 \u00fd h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp trong vi\u1ec7c mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.<\/p>\n

            Ti\u1ec1m n\u0103ng l\u1edbn h\u01a1n cho l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h3>\n

            Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0m t\u0103ng c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing c\u00e1 nh\u00e2n, tr\u1ef1c ti\u1ebfp h\u01a1n c\u00f3 th\u1ec3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c, g\u1ea7n g\u0169i. Ngo\u00e0i ra, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00fang kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a m\u00ecnh.<\/p>\n

            S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a th\u1ecb tr\u01b0\u1eddng m\u1ea1nh m\u1ebd h\u01a1n<\/span><\/strong><\/h3>\n

            B\u1eb1ng c\u00e1ch t\u1ea1o th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 cho tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c nhu c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. Thay v\u00ec ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i \u0111\u1ec3 Marketing, doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3 \u0111\u1ec3 d\u1ec5 nh\u1edb v\u00e0 in s\u00e2u h\u01a1n v\u00e0o t\u00e2m tr\u00ed c\u1ee7a h\u1ecd.<\/p>\n

            Nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n<\/span><\/strong><\/h3>\n

            Th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng cho ph\u00e9p m\u1ed9t doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n. Bao g\u1ed3m c\u00e1c k\u1ebf ho\u1ea1ch Marketing h\u01b0\u1edbng n\u1ed7 l\u1ef1c t\u1edbi c\u00e1c \u0111\u1ed9 tu\u1ed5i, \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c th\u00f3i quen c\u1ee5 th\u1ec3 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

            X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/span><\/strong><\/h3>\n

            Ph\u00e2n kh\u00fac gi\u00fap nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 t\u00ecm ra c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3. T\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin chi\u1ebfn l\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

            \n

            Nguy\u00ean t\u1eafc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n
              \n
            1. \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/li>\n
            2. Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c<\/li>\n
            3. Th\u1ef1c thi \u0111\u01b0\u1ee3c<\/li>\n
            4. Ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c<\/li>\n
            5. L\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c<\/li>\n<\/ol>\n

              \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

              C\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1ec1 quy m\u00f4 v\u00e0 ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh xem ph\u00e2n kh\u00fac \u0111\u00f3 c\u00f3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 khai th\u00e1c hay kh\u00f4ng.<\/p>\n

              Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

              C\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i. Gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ph\u00e2n kh\u00fac \u0111\u00f3.<\/p>\n

              Th\u1ef1c thi \u0111\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

              C\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 th\u1ec3 th\u1ef1c thi \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac.<\/p>\n

              Ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

              Ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ph\u00e2n kh\u00fac c\u1ea7n c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng, nh\u1eb1m gi\u00fap doanh nghi\u1ec7p nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3.<\/p>\n

              L\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

              C\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn. C\u00f3 ngh\u0129a l\u00e0 c\u00e1c ph\u00e2n kh\u00fac c\u1ea7n c\u00f3 nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

              \n

              5 B\u01b0\u1edbc trong quy tr\u00ecnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n
                \n
              • B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n
              • B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed ph\u00e2n kh\u00fac<\/li>\n
              • B\u01b0\u1edbc 3: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/li>\n
              • B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/li>\n
              • B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n

                B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/strong><\/h3>\n

                B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng v\u00e0 mong mu\u1ed1n mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3.<\/p>\n

                \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n:<\/p>\n

                  \n
                • X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh l\u00e0 g\u00ec? Mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n nh\u1eafm t\u1edbi th\u1ecb tr\u01b0\u1eddng n\u00e0o?<\/li>\n
                • Th\u1ecb tr\u01b0\u1eddng l\u1edbn hay nh\u1ecf? C\u00f3 ph\u1ea3i l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch kh\u00f4ng?<\/li>\n
                • Th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i?<\/li>\n<\/ul>\n

                  B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed ph\u00e2n kh\u00fac<\/span><\/strong><\/h3>\n

                  Ti\u00eau ch\u00ed ph\u00e2n kh\u00fac l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 d\u1ef1a tr\u00ean \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n. C\u00f3 nhi\u1ec1u ti\u00eau ch\u00ed ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n

                    \n
                  • Ti\u00eau ch\u00ed nh\u00e2n kh\u1ea9u h\u1ecdc: Tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, quy m\u00f4 gia \u0111\u00ecnh,…<\/li>\n
                  • Ti\u00eau ch\u00ed \u0111\u1ecba l\u00fd: V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, kh\u00ed h\u1eadu, v\u0103n h\u00f3a,…<\/li>\n
                  • Ti\u00eau ch\u00ed t\u00e2m l\u00fd: Th\u00e1i \u0111\u1ed9, gi\u00e1 tr\u1ecb, l\u1ed1i s\u1ed1ng, s\u1edf th\u00edch,…<\/li>\n
                  • Ti\u00eau ch\u00ed h\u00e0nh vi: H\u00e0nh vi mua s\u1eafm, th\u00f3i quen s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5,…<\/li>\n<\/ul>\n

                    B\u01b0\u1edbc 3: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h3>\n

                    \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh, nh\u1eadn th\u1ee9c nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c \u0111\u1ecbnh v\u1ecb n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                    B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h3>\n

                    D\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed ph\u00e2n kh\u00fac \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, doanh nghi\u1ec7p s\u1ebd chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n. M\u1ed7i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ea7n \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n

                      \n
                    • C\u00f3 quy m\u00f4 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3.<\/li>\n
                    • C\u00f3 nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
                    • C\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c Marketing c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

                      B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7u qu\u1ea3<\/span><\/strong><\/h3>\n

                      Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n \u0111o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac \u0111\u00f3. Vi\u1ec7c \u0111o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 xem c\u00e1c ph\u00e2n kh\u00fac \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p hay ch\u01b0a. N\u1ebfu ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00f4ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

                      Vi\u1ec7c \u0111o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u01b0\u1edbc cu\u1ed1i c\u00f9ng, m\u00e0 n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo m\u1ed9t quy tr\u00ecnh li\u00ean t\u1ee5c. Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng theo th\u1eddi gian gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n trong t\u01b0\u01a1ng lai.<\/p>\n

                      \"5<\/p>\n

                      M\u1ed9t s\u1ed1 l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n
                        \n
                      1. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng qu\u00e1 nh\u1ecf<\/li>\n
                      2. T\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o ph\u00e2n kh\u00fac<\/li>\n
                      3. Kh\u00f4ng linh ho\u1ea1t<\/li>\n<\/ol>\n

                        Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng qu\u00e1 nh\u1ecf<\/span><\/strong><\/h3>\n

                        Khi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng qu\u00e1 nh\u1ecf, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd h\u1ea1n ch\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u1edbi h\u1ea1n v\u1ec1 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. Trong ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng gi\u1edbi h\u1ea1n. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t t\u00ecnh hu\u1ed1ng kh\u00f4ng c\u00e2n \u0111\u1ed1i, trong \u0111\u00f3 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 g\u00e2y ra s\u1ef1 kh\u00f4ng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh.<\/p>\n

                        H\u01a1n n\u1eefa, vi\u1ec7c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf h\u01a1n trong ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i ti\u1ebfp c\u1eadn v\u00e0 Marketing s\u1ea3n ph\u1ea9m cho m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u1ea1n ch\u1ebf, d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chi ph\u00ed tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean.<\/p>\n

                        T\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o ph\u00e2n kh\u00fac<\/span><\/strong><\/h3>\n

                        M\u1eb7c d\u00f9 t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ea1o ra s\u1ef1 chuy\u00ean m\u00f4n h\u00f3a, nh\u01b0ng n\u1ebfu kh\u00f4ng \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111a d\u1ea1ng ho\u1eb7c kh\u00f4ng c\u00f3 s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y r\u1ee7i ro cho doanh nghi\u1ec7p.<\/p>\n

                        N\u1ebfu th\u1ecb tr\u01b0\u1eddng n\u00e0y suy gi\u1ea3m ho\u1eb7c g\u1eb7p kh\u00f3 kh\u0103n, doanh nghi\u1ec7p s\u1ebd g\u00e1nh ch\u1ecbu t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng m\u1ea5t \u0111i\u1ec1u ki\u1ec7n t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                        Kh\u00f4ng linh ho\u1ea1t<\/span><\/strong><\/h3>\n

                        T\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n \u0111em l\u1ea1i nh\u1eefng bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng. Do \u0111\u00f3, vi\u1ec7c kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng linh ho\u1ea1t theo t\u1eebng giai \u0111o\u1ea1n s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n lu\u00f4n s\u1eb5n s\u00e0ng x\u00e2y d\u1ef1ng c\u00e1c k\u1ecbch b\u1ea3n \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai, nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

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                        Case study v\u1ec1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a Vinamilk<\/span><\/strong><\/h2>\n

                        Vinamilk l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 n\u1ed5i ti\u1ebfng b\u1eadc nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 c\u00f3 h\u01a1n 40 n\u0103m ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n, hi\u1ec7n \u0111ang chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t trong ng\u00e0nh s\u1eefa Vi\u1ec7t Nam.<\/p>\n

                        Vinamilk \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ti\u1ebfp c\u1eadn v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a Vinamilk d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

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                          Ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong>: Vinamilk ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, .. C\u1ee5 th\u1ec3, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u01b0:<\/p>\n

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                            Tr\u1ebb em:<\/strong> \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u ti\u00eau th\u1ee5 s\u1eefa cao nh\u1ea5t, bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i, s\u1eefa b\u1ed9t, s\u1eefa chua,…<\/p>\n<\/li>\n

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                            Thanh thi\u1ebfu ni\u00ean: <\/strong>Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 nhu c\u1ea7u ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i, s\u1eefa chua,…<\/p>\n<\/li>\n

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                            Ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh:<\/strong> S\u1eefa t\u01b0\u01a1i, s\u1eefa chua, s\u1eefa \u0111\u1eb7c,…<\/p>\n<\/li>\n

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                            Ng\u01b0\u1eddi cao tu\u1ed5i:<\/strong> S\u1eefa t\u01b0\u01a1i, s\u1eefa \u0111\u1eb7c, s\u1eefa dinh d\u01b0\u1ee1ng, s\u1eefa h\u1ea1t…<\/p>\n<\/li>\n<\/ul>\n<\/li>\n

                          • \n

                            Ph\u00e2n kh\u00fac theo h\u00e0nh vi:<\/strong> Vinamilk ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo c\u00e1c y\u1ebfu t\u1ed1 h\u00e0nh vi nh\u01b0 th\u00f3i quen mua h\u00e0ng, s\u1edf th\u00edch,… C\u1ee5 th\u1ec3, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u01b0:<\/p>\n

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                              Kh\u00e1ch h\u00e0ng trung th\u00e0nh:<\/strong> \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk, v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh cao v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n<\/li>\n

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                              Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: <\/strong>\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk, nh\u01b0ng ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n<\/li>\n

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                              Kh\u00e1ch h\u00e0ng m\u1edbi: <\/strong>\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi bi\u1ebft \u0111\u1ebfn Vinamilk, v\u00e0 \u0111ang c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n

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                              Ph\u00e2n kh\u00fac theo t\u00e2m l\u00fd<\/strong>: Vinamilk ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd nh\u01b0 l\u1ed1i s\u1ed1ng, gi\u00e1 tr\u1ecb,… C\u1ee5 th\u1ec3, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u01b0:<\/p>\n

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                                Kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3: \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.<\/p>\n<\/li>\n

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                                Vinamilk c\u0169ng \u0111\u00e3 ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa nh\u01b0 s\u1eefa t\u01b0\u01a1i Vinamilk 100% \u00edt \u0111\u01b0\u1eddng, s\u1eefa chua Vinamilk kh\u00f4ng \u0111\u01b0\u1eddng,… \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ee9c kh\u1ecfe.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                                Vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u00e3 gi\u00fap Vinamilk hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat h\u1ecd. Nh\u1edd v\u1eady, Vinamilk \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u1ecb ph\u1ea7n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

                                M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch Vinamilk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/p>\n

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                                  Vinamilk \u0111\u00e3 ph\u00e1t tri\u1ec3n nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i Organic d\u00e0nh cho nh\u00f3m kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa h\u1ea1t d\u00e0nh cho c\u00e1c m\u1eb9 b\u1ea7u, ng\u01b0\u1eddi gi\u00e0.<\/p>\n<\/li>\n

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                                  Vinamilk \u0111\u00e3 m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c nhau, t\u1eeb c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb nh\u1ecf l\u1ebb,…<\/p>\n<\/li>\n<\/ul>\n

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                                  Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c v\u00ec n\u00f3 cho ph\u00e9p h\u1ecd bi\u1ebft kh\u00e1ch h\u00e0ng n\u00e0o quan t\u00e2m \u0111\u1ebfn h\u1ecd v\u00e0 hi\u1ec3u \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

                                  Vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac cho ph\u00e9p doanh nghi\u1ec7p t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng. Ngo\u00e0i ra, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng gi\u00fap doanh nghi\u1ec7p c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch t\u1ea1o ra l\u1ee3i th\u1ebf \u0111\u1eb7c bi\u1ec7t trong t\u1eebng ph\u00e2n kh\u00fac. Tuy nhi\u00ean, vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111\u1eb7t ra m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c. M\u1ed7i ph\u00e2n kh\u00fac y\u00eau c\u1ea7u m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ri\u00eang, \u0111\u00f2i h\u1ecfi s\u1ef1 n\u1eafm v\u1eefng v\u1ec1 nhu c\u1ea7u v\u00e0 y\u00eau c\u1ea7u ri\u00eang c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung v\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                  Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm t\u1edbi c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau, nh\u1eefng ng\u01b0\u1eddi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 kh\u00e1c nhau. Market segmentation gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra r\u1eb1ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 c\u00f9ng s\u1edf th\u00edch, s\u1ee9c mua hay nhu c\u1ea7u ti\u00eau d\u00f9ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9041"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=9041"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9041\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=9041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=9041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=9041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}