{"id":9052,"date":"2023-11-29T18:36:03","date_gmt":"2023-11-29T18:36:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/moi-truong-vi-mo-la-gi-dac-diem-va-cac-yeu-to-anh-huong.html"},"modified":"2023-12-21T16:49:08","modified_gmt":"2023-12-21T09:49:08","slug":"moi-truong-vi-mo-la-gi-dac-diem-va-cac-yeu-to-anh-huong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/moi-truong-vi-mo-la-gi-dac-diem-va-cac-yeu-to-anh-huong.html","title":{"rendered":"M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng"},"content":{"rendered":"
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M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 c\u00f3 th\u1ec3 ch\u1ec9 ra nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n trong n\u1ec1n kinh t\u1ebf. N\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn chu k\u1ef3 kinh doanh t\u1ed5ng th\u1ec3 so v\u1edbi hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 l\u00e0 t\u1eadp h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1, l\u1ef1c l\u01b0\u1ee3ng, \u0111i\u1ec1u ki\u1ec7n t\u1ed5ng th\u1ec3 b\u00ean ngo\u00e0i doanh nghi\u1ec7p, c\u00f3 \u1ea3nh h\u01b0\u1edfng gi\u00e1n ti\u1ebfp ho\u1eb7c tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a t\u1ed5 ch\u1ee9c. C\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 th\u01b0\u1eddng c\u00f3 m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng t\u00e1c, h\u1ed7 tr\u1ee3 v\u00e0 b\u1ed5 sung l\u1eabn nhau \u0111\u1ec3 c\u00f9ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

N\u00f3 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf l\u1edbn nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, l\u1ea1m ph\u00e1t, th\u1ea5t nghi\u1ec7p, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, ch\u00ednh s\u00e1ch ti\u1ec1n t\u1ec7, ch\u00ednh s\u00e1ch t\u00e0i kh\u00f3a v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 \u1ed5n \u0111\u1ecbnh c\u1ee7a n\u1ec1n kinh t\u1ebf. M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 cung c\u1ea5p b\u1ed1i c\u1ea3nh r\u1ed9ng h\u01a1n cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, doanh nghi\u1ec7p v\u00e0 ch\u00ednh ph\u1ee7 th\u01b0\u1eddng xem x\u00e9t m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n, m\u1ed9t m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 b\u1ea5t \u1ed5n c\u00f3 th\u1ec3 t\u1ea1o ra r\u1ee7i ro v\u00e0 kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p, trong khi m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u1ed5n \u0111\u1ecbnh c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf.<\/p>\n

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\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4<\/span><\/strong><\/h2>\n

M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Trong \u0111\u00f3 c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u01b0:<\/p>\n

M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 ph\u1ea3n \u00e1nh h\u00e0nh vi kinh t\u1ebf c\u1ee7a m\u1ed9t qu\u1ed1c gia<\/span><\/strong><\/h3>\n

\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c d\u1ef1 \u00e1n trong m\u1ed9t n\u1ec1n kinh t\u1ebf qu\u1ed1c d\u00e2n, c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m kinh t\u1ebf v\u0129 m\u00f4, ki\u1ebfn th\u1ee9c x\u00e3 h\u1ed9i, l\u1ee3i \u00edch ch\u00ednh tr\u1ecb, t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 c\u00e2n b\u1eb1ng kinh t\u1ebf. Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i c\u00f9ng c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00f3 v\u00e0o c\u00e1c d\u1ef1 \u00e1n t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh.<\/p>\n

T\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh<\/span><\/strong><\/h3>\n

C\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf, t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1 c\u1ea3, l\u00e3i su\u1ea5t, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i,… v\u00e0 cu\u1ed1i c\u00f9ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 nh\u01b0 l\u1ea1m ph\u00e1t, l\u00e3i su\u1ea5t, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i,… s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Khi l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p t\u0103ng l\u00ean, gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 c\u0169ng s\u1ebd t\u0103ng l\u00ean. Do \u0111\u00f3, c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu th\u00f4ng qua k\u00eanh \u0111\u1ea7u t\u01b0.<\/p>\n

Khi thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n t\u0103ng l\u00ean, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 chi ti\u00eau v\u00e0 \u0111\u1ea7u t\u01b0. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m t\u0103ng nhu c\u1ea7u mua ch\u1ee9ng kho\u00e1n, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu. Do \u0111\u00f3, c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu th\u00f4ng qua k\u00eanh ti\u00eau d\u00f9ng.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p<\/span><\/strong><\/h3>\n

C\u00e1c ch\u00ednh s\u00e1ch ch\u00ednh ph\u1ee7, quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt, \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb v\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p. Thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch thu\u1ebf, quy \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i v\u00e0 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i m\u1edbi ho\u1eb7c t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn doanh nghi\u1ec7p.<\/p>\n

Hay vi\u1ec7c thay \u0111\u1ed5i trong quan \u0111i\u1ec3m x\u00e3 h\u1ed9i, th\u00f3i quen ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng v\u00e0 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nhu c\u1ea7u v\u00e0 s\u1ef1 ti\u1ebfp c\u1eadn c\u1ee7a doanh nghi\u1ec7p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. Vi\u1ec7c n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c t\u1eeb m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

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T\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u0111\u1ebfn doanh nghi\u1ec7p<\/span><\/strong><\/h2>\n

C\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n:<\/p>\n

T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp<\/span><\/strong><\/h3>\n
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    T\u00ecnh h\u00ecnh kinh t\u1ebf<\/strong>: T\u00ecnh h\u00ecnh kinh t\u1ebf c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi kinh t\u1ebf ph\u00e1t tri\u1ec3n, nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng l\u00ean, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Ng\u01b0\u1ee3c l\u1ea1i, khi kinh t\u1ebf suy tho\u00e1i, nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m xu\u1ed1ng, g\u00e2y kh\u00f3 kh\u0103n cho doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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    Ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7<\/strong>: C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 thu\u1ebf, ph\u00ed, l\u00e3i su\u1ea5t, t\u1ef7 gi\u00e1,… c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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    T\u00ecnh h\u00ecnh ch\u00ednh tr\u1ecb<\/strong>: T\u00ecnh h\u00ecnh ch\u00ednh tr\u1ecb \u1ed5n \u0111\u1ecbnh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Ng\u01b0\u1ee3c l\u1ea1i, t\u00ecnh h\u00ecnh ch\u00ednh tr\u1ecb b\u1ea5t \u1ed5n c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 kh\u0103n cho doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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    T\u00ecnh h\u00ecnh x\u00e3 h\u1ed9i<\/strong>: Phong t\u1ee5c t\u1eadp qu\u00e1n, l\u1ed1i s\u1ed1ng, v\u0103n h\u00f3a,… c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng sao cho ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n

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    T\u00ecnh h\u00ecnh c\u00f4ng ngh\u1ec7<\/strong>: S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi cho doanh nghi\u1ec7p, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c th\u00e1ch th\u1ee9c m\u1edbi. Doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft k\u1ecbp th\u1eddi c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<\/li>\n<\/ul>\n

    T\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp<\/span><\/strong><\/h3>\n
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      T\u00ecnh h\u00ecnh nh\u00e2n l\u1ef1c<\/strong>: Ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n l\u1ef1c, chi ph\u00ed lao \u0111\u1ed9ng,… C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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      M\u00f4i tr\u01b0\u1eddng<\/strong>: Quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, th\u00e2n thi\u1ec7n v\u1edbi thi\u00ean nhi\u00ean hay xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

    • \n

      C\u1ea1nh tranh<\/strong>: S\u1ed1 l\u01b0\u1ee3ng v\u00e0 quy m\u00f4 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n

      \n

      6 Y\u1ebfu t\u1ed1 trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p<\/span><\/strong><\/h2>\n

      M\u00f4i tr\u01b0\u1eddng nh\u00e2n kh\u1ea9u h\u1ecdc<\/span><\/strong><\/h3>\n

      Y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0:<\/p>\n

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      • \n

        Quy m\u00f4 v\u00e0 c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 theo c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp,… s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy m\u00f4 v\u00e0 c\u01a1 c\u1ea5u th\u1ecb tr\u01b0\u1eddng. Khi quy m\u00f4 d\u00e2n s\u1ed1 t\u0103ng, th\u1ecb tr\u01b0\u1eddng s\u1ebd m\u1edf r\u1ed9ng v\u00e0 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p. Ng\u01b0\u1ee3c l\u1ea1i, khi quy m\u00f4 d\u00e2n s\u1ed1 gi\u1ea3m, th\u1ecb tr\u01b0\u1eddng s\u1ebd thu h\u1eb9p v\u00e0 doanh nghi\u1ec7p s\u1ebd ph\u1ea3i c\u1ea1nh tranh gay g\u1eaft h\u01a1n.<\/p>\n<\/li>\n

      • \n

        H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1, trong \u0111\u00f3 c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc. \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p,… s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/li>\n

      • \n

        Ngu\u1ed3n nh\u00e2n l\u1ef1c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Theo \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<\/li>\n

      • \n

        S\u1ef1 gi\u00e0 h\u00f3a d\u00e2n s\u1ed1 \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi cao tu\u1ed5i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, d\u1ecbch v\u1ee5 ngh\u1ec9 d\u01b0\u1ee1ng,…<\/p>\n<\/li>\n<\/ul>\n

        M\u00f4i tr\u01b0\u1eddng Ch\u00ednh tr\u1ecb<\/span><\/strong><\/h3>\n

        C\u00e1c doanh nghi\u1ec7p lu\u00f4n b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi m\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb n\u01a1i h\u1ecd t\u1ed3n t\u1ea1i. Lu\u1eadt ph\u00e1p v\u00e0 ch\u00ednh ph\u1ee7 th\u01b0\u1eddng xuy\u00ean \u0111\u1ecbnh h\u00ecnh c\u00e1ch m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 th\u1eadm ch\u00ed c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5.<\/p>\n

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          Ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 nh\u01b0 l\u00e3i su\u1ea5t, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, l\u1ea1m ph\u00e1t,… Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng,… t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

        • \n

          C\u00e1c ch\u00ednh s\u00e1ch, \u0111i\u1ec1u lu\u1eadt m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i ho\u1eb7c th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p. V\u00ed d\u1ee5, ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, ch\u00ednh s\u00e1ch b\u1ea3o h\u1ed9 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1ea1o ra th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i.<\/p>\n<\/li>\n

        • \n

          C\u00e1c quy \u0111\u1ecbnh, lu\u1eadt l\u1ec7 v\u1ec1 s\u1ea3n xu\u1ea5t, kinh doanh, m\u00f4i tr\u01b0\u1eddng,… t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, nh\u01b0 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00f4i tr\u01b0\u1eddng,…<\/p>\n<\/li>\n<\/ul>\n

          Ch\u1eb3ng h\u1ea1n<\/strong>: T\u1ea1i Vi\u1ec7t Nam, ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 thu h\u00fat nhi\u1ec1u doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i \u0111\u1ea7u t\u01b0 v\u00e0o Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i, h\u1ecdc h\u1ecfi c\u00f4ng ngh\u1ec7 m\u1edbi, n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh.<\/p>\n

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          M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf<\/span><\/strong><\/h3>\n

          Trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4, y\u1ebfu t\u1ed1 kinh t\u1ebf \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00e0 c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00ecnh h\u00ecnh t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, l\u1ea1m ph\u00e1t, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, ch\u00ednh s\u00e1ch ti\u1ec1n t\u1ec7, t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng v\u00e0 thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

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            Trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n. Ng\u01b0\u1ee3c l\u1ea1i, trong th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 ti\u00eau th\u1ee5 v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n<\/li>\n

          • \n

            L\u1ea1m ph\u00e1t l\u00e0 s\u1ef1 t\u0103ng gi\u00e1 chung c\u1ee7a h\u00e0ng h\u00f3a\/ d\u1ecbch v\u1ee5. M\u1ee9c \u0111\u1ed9 l\u1ea1m ph\u00e1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t, gi\u00e1 c\u1ea3 v\u00e0 s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

          • \n

            T\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i l\u00e0 t\u1ef7 l\u1ec7 trao \u0111\u1ed5i gi\u1eefa \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 c\u1ee7a hai qu\u1ed1c gia. Thay \u0111\u1ed5i trong t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 th\u00e0nh h\u00e0ng h\u00f3a, l\u1ee3i nhu\u1eadn xu\u1ea5t kh\u1ea9u v\u00e0 nh\u1eadp kh\u1ea9u c\u1ee7a doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n<\/li>\n

          • \n

            Ch\u00ednh s\u00e1ch ti\u1ec1n t\u1ec7 nh\u01b0 l\u00e3i su\u1ea5t v\u00e0 ch\u00ednh s\u00e1ch ti\u1ec1n t\u1ec7 c\u1ee7a ng\u00e2n h\u00e0ng trung \u01b0\u01a1ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed vay v\u00e0 t\u00edn d\u1ee5ng cho doanh nghi\u1ec7p. C\u00e1c bi\u1ec7n ph\u00e1p ch\u00ednh s\u00e1ch ti\u1ec1n t\u1ec7 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0 chi ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

          • \n

            N\u1ebfu th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng khan hi\u1ebfm, s\u1ebd c\u00f3 \u00e1p l\u1ef1c t\u0103ng l\u01b0\u01a1ng v\u00e0 chi ph\u00ed nh\u00e2n c\u00f4ng cao h\u01a1n. \u0110\u1ed3ng th\u1eddi, thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n<\/ul>\n

            V\u00ed d\u1ee5, trong m\u1ed9t n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi GDP t\u0103ng tr\u01b0\u1edfng cao, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u0103ng l\u00ean. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh cho c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a\/ d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng. Tuy nhi\u00ean, l\u1ea1m ph\u00e1t cao c\u0169ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi\u1ebfn doanh nghi\u1ec7p kh\u00f3 b\u00e1n h\u00e0ng v\u00e0 thu l\u1ee3i nhu\u1eadn.<\/p>\n

            M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7<\/span><\/strong><\/h3>\n

            Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 trong m\u00f4i tr\u01b0\u1eddng vi m\u00f4 c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd trong vi\u1ec7c thay \u0111\u1ed5i c\u00e1ch th\u1ee9c s\u1ea3n xu\u1ea5t, Marketing v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0:<\/p>\n

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              C\u00e1c ti\u1ebfn b\u1ed9 khoa h\u1ecdc k\u1ef9 thu\u1eadt m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi, m\u1edf ra c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi cho doanh nghi\u1ec7p. V\u00ed d\u1ee5, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u00e3 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi cho c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn,…<\/p>\n<\/li>\n

            • \n

              M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t, qu\u1ea3n l\u00fd,… V\u00ed d\u1ee5, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed lao \u0111\u1ed9ng.<\/p>\n<\/li>\n

            • \n

              C\u00f4ng ngh\u1ec7 g\u00f3p ph\u1ea7n l\u1edbn v\u00e0o vi\u1ec7c t\u0103ng n\u0103ng su\u1ea5t lao \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. V\u00ed d\u1ee5, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh, t\u1eeb \u0111\u00f3 gi\u1ea3i ph\u00f3ng th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho nh\u00e2n vi\u00ean.<\/p>\n<\/li>\n<\/ul>\n

              C\u00f4ng ngh\u1ec7 cho ph\u00e9p doanh nghi\u1ec7p linh ho\u1ea1t v\u00e0 nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh. Ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u1edbi thay \u0111\u1ed5i v\u1ec1 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c th\u00edch \u1ee9ng v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi.<\/p>\n

              \n

              M\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean<\/span><\/strong><\/h3>\n

              Ng\u00e0y nay, vi\u1ec7c quan t\u00e2m \u0111\u1ebfn b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch tr\u00ean to\u00e0n c\u1ea7u. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 trong nh\u1eefng qu\u1ed1c gia ti\u00ean ti\u1ebfn, m\u00f4i tr\u01b0\u1eddng thi\u00ean nhi\u00ean \u0111ang ch\u1ecbu nh\u1eefng t\u1ed5n th\u01b0\u01a1ng nghi\u00eam tr\u1ecdng. S\u1ef1 m\u1ea5t c\u00e2n \u0111\u1ed1i sinh th\u00e1i \u0111e d\u1ecda t\u1ea1o ra nh\u1eefng h\u1eadu qu\u1ea3 kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c m\u1ed1i \u0111e d\u1ecda v\u00e0 c\u01a1 h\u1ed9i li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean.<\/p>\n

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              • \n

                M\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean cung c\u1ea5p c\u00e1c t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u01b0 nguy\u00ean li\u1ec7u, n\u0103ng l\u01b0\u1ee3ng, n\u01b0\u1edbc v\u00e0 nguy\u00ean li\u1ec7u th\u1ef1c ph\u1ea9m. S\u1ef1 khan hi\u1ebfm, suy gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c gi\u00e1n \u0111o\u1ea1n cung c\u1ea5p t\u00e0i nguy\u00ean c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

              • \n

                S\u1ef1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu c\u00f3 th\u1ec3 g\u00e2y ra thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh, bao g\u1ed3m t\u0103ng nhi\u1ec7t \u0111\u1edbi, bi\u1ebfn \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u0103ng m\u1ef1c n\u01b0\u1edbc bi\u1ec3n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p li\u00ean quan \u0111\u1ebfn n\u00f4ng nghi\u1ec7p, du l\u1ecbch, \u0111\u1ecba \u1ed1c v\u00e0 h\u1eadu c\u1ea7n.<\/p>\n<\/li>\n

              • \n

                C\u00e1c quy \u0111\u1ecbnh v\u1ec1 m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng t\u0103ng c\u01b0\u1eddng, v\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. N\u1ebfu vi ph\u1ea1m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<\/li>\n

              • \n

                Nh\u1eadn th\u1ee9c v\u00e0 chu\u1ea9n m\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng: Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m v\u00e0 \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1ed1t \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng. Doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng n\u00e0y \u0111\u1ec3 duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

                M\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a – x\u00e3 h\u1ed9i<\/span><\/strong><\/h3>\n

                C\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a x\u00e3 h\u1ed9i c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u00e2n kh\u1ea9u h\u1ecdc theo m\u1ed9t ngh\u0129a n\u00e0o \u0111\u00f3 nh\u01b0ng li\u00ean quan nhi\u1ec1u h\u01a1n \u0111\u1ebfn d\u00e2n s\u1ed1 v\u00e0 c\u00e1ch h\u1ecd h\u00e0nh x\u1eed d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 gi\u00e1 tr\u1ecb. C\u00e1c x\u00e3 h\u1ed9i v\u00e0 nh\u00f3m v\u0103n h\u00f3a kh\u00e1c nhau \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi c\u00e1c nhu c\u1ea7u kh\u00e1c nhau, th\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 s\u1edf th\u00edch c\u1ed1t l\u00f5i kh\u00e1c nhau.<\/p>\n

                C\u00e1c n\u1ec1n v\u0103n h\u00f3a th\u01b0\u1eddng ph\u00e1t tri\u1ec3n t\u00e2m l\u00fd nh\u00f3m, \u0111i theo c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 ni\u1ec1m tin chung. N\u00f3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00e1c c\u00e1 nh\u00e2n trong nh\u1eefng n\u1ec1n v\u0103n h\u00f3a nh\u01b0 v\u1eady mua s\u1eafm v\u00e0 nh\u1eefng g\u00ec h\u1ecd ch\u1ecdn \u0111\u1ec3 ti\u00eau ti\u1ec1n. Doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi chuy\u1ec3n sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

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                • \n

                  V\u0103n h\u00f3a l\u00e0 t\u1ed5ng th\u1ec3 c\u00e1c gi\u00e1 tr\u1ecb, chu\u1ea9n m\u1ef1c, ni\u1ec1m tin, th\u00f3i quen, l\u1ed1i s\u1ed1ng c\u1ee7a m\u1ed9t x\u00e3 h\u1ed9i. V\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi, nh\u1eadn th\u1ee9c, nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/li>\n

                • \n

                  X\u00e3 h\u1ed9i bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 d\u00e2n s\u1ed1, nh\u00e2n kh\u1ea9u h\u1ecdc, l\u1ed1i s\u1ed1ng, gi\u00e1o d\u1ee5c, t\u00f4n gi\u00e1o, ch\u00ednh tr\u1ecb, ph\u00e1p lu\u1eadt,… C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00f4i tr\u01b0\u1eddng kinh doanh,…<\/p>\n<\/li>\n<\/ul>\n

                  Y\u1ebfu t\u1ed1 v\u0103n h\u00f3a – x\u00e3 h\u1ed9i trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

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                  • \n

                    V\u0103n h\u00f3a v\u00e0 x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5, \u1edf c\u00e1c n\u01b0\u1edbc H\u1ed3i gi\u00e1o, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng kh\u00f4ng \u0103n th\u1ecbt l\u1ee3n. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh th\u1ecbt l\u1ee3n.<\/p>\n<\/li>\n

                  • \n

                    T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5, \u1edf c\u00e1c n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng coi tr\u1ecdng vi\u1ec7c mua s\u1eafm h\u00e0ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh h\u00e0ng hi\u1ec7u.<\/p>\n<\/li>\n

                  • \n

                    Y\u1ebfu t\u1ed1 trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 n\u00e0y c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng kinh doanh. V\u00ed d\u1ee5, \u1edf c\u00e1c n\u01b0\u1edbc c\u00f3 n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n

                    \n

                    T\u00f3m l\u1ea1i, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Marketing n\u00e0o c\u0169ng \u0111\u1ec1u ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4. B\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 m\u1ed9t quy\u1ebft \u0111\u1ecbnh n\u00e0o. Vi\u1ec7c xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng cao t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u0169ng nh\u01b0 t\u0103ng danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 c\u00f3 th\u1ec3 ch\u1ec9 ra nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n trong n\u1ec1n kinh t\u1ebf. N\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn chu k\u1ef3 kinh doanh t\u1ed5ng th\u1ec3 so v\u1edbi hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9052"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=9052"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9052\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=9052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=9052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=9052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}