{"id":9176,"date":"2023-11-29T18:05:04","date_gmt":"2023-11-29T18:05:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/product-manager-la-gi-phan-biet-product-manager-va-project-manager.html"},"modified":"2023-12-21T17:42:01","modified_gmt":"2023-12-21T10:42:01","slug":"product-manager-la-gi-phan-biet-product-manager-va-project-manager","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/product-manager-la-gi-phan-biet-product-manager-va-project-manager.html","title":{"rendered":"Product manager l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Product Manager v\u00e0 Project Manager"},"content":{"rendered":"
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Th\u01b0\u1eddng khi nh\u1eafc t\u1edbi Product Manager, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a d\u00e2n IT, l\u1eadp tr\u00ecnh vi\u00ean, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa UX, Technology n\u1ed9i b\u1ed9 v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, thu\u1eadt ng\u1eef n\u00e0y l\u1ea1i c\u00f3 \u00fd ngh\u0129a bao h\u00e0m v\u00e0 r\u1ed9ng l\u1edbn h\u01a1n ngo\u00e0i l\u0129nh v\u1ef1c IT. V\u1ecb tr\u00ed n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai, \u0111\u01b0\u1ee3c nhi\u1ec1u gen Z theo \u0111u\u1ed5i.<\/p>\n

Product manager l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Product Manager l\u00e0 Gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m, hay Chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m nghi\u00ean c\u1ee9u, khai th\u00e1c nhu c\u1ea7u, thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n, th\u1eed nghi\u1ec7m v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay ph\u1ea7n m\u1ec1m cho doanh nghi\u1ec7p. H\u1ecd l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u00ean li\u00ean quan nh\u01b0 k\u1ef9 s\u01b0, nh\u00e0 thi\u1ebft k\u1ebf, Marketing, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Product manager th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. H\u1ecd ph\u1ea3i hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u \u0111\u00f3.<\/p>\n

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Ph\u00e2n bi\u1ec7t Product Manager v\u00e0 Project Manager<\/span><\/strong><\/h2>\n
\n\n\n\n\n\n\t<\/colgroup>\n\n\n\n\n\n\n\n\n
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\u0110\u1eb7c \u0111i\u1ec3m<\/strong><\/p>\n<\/td>\n

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Product Manager<\/strong><\/p>\n<\/td>\n

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Project Manager<\/strong><\/p>\n<\/td>\n<\/tr>\n

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Vai tr\u00f2<\/strong><\/p>\n<\/td>\n

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Ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u \u0111\u1ebfn khi ra m\u1eaft th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n<\/p>\n<\/td>\n

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Ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd m\u1ed9t d\u1ef1 \u00e1n c\u1ee5 th\u1ec3, t\u1eeb vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c, theo d\u00f5i ti\u1ebfn \u0111\u1ed9, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn vi\u1ec7c nghi\u1ec7m thu v\u00e0 b\u00e0n giao d\u1ef1 \u00e1n.<\/p>\n<\/td>\n<\/tr>\n

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\u00a0<\/p>\n

T\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c<\/strong><\/p>\n<\/td>\n

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Qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, qu\u1ea3ng b\u00e1,…<\/p>\n<\/td>\n

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Th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Product Manager, \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang th\u1eddi h\u1ea1n \u0111\u00e3 \u0111\u1ecbnh tr\u01b0\u1edbc.<\/p>\n<\/td>\n<\/tr>\n

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M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c<\/strong><\/p>\n<\/td>\n

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Th\u01b0\u1eddng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7, kh\u1edfi nghi\u1ec7p<\/p>\n<\/td>\n

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Ti\u1ebfp x\u00fac nhi\u1ec1u v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan<\/p>\n<\/td>\n<\/tr>\n

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Tr\u00e1ch nhi\u1ec7m<\/strong><\/p>\n<\/td>\n

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Tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/td>\n

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\u0110\u1ea3m b\u1ea3o r\u1eb1ng d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh theo ti\u1ebfn \u0111\u1ed9, ng\u00e2n s\u00e1ch v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra<\/p>\n

Qu\u1ea3n l\u00fd c\u00e1c r\u1ee7i ro, t\u00e0i nguy\u00ean v\u00e0 li\u00ean l\u1ea1c gi\u1eefa c\u00e1c b\u00ean li\u00ean quan trong d\u1ef1 \u00e1n.<\/p>\n<\/td>\n<\/tr>\n

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\u0110\u1ed1i t\u01b0\u1ee3ng li\u00ean quan<\/strong><\/p>\n<\/td>\n

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Nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, kinh doanh, marketing v\u00e0 kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n

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Ch\u1ee7 \u0111\u1ea7u t\u01b0, \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n, c\u00e1c b\u00ean li\u00ean quan<\/p>\n<\/td>\n<\/tr>\n

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M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c<\/strong><\/p>\n<\/td>\n

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Th\u01b0\u1eddng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi<\/p>\n<\/td>\n

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Th\u01b0\u1eddng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng c\u00f3 quy tr\u00ecnh ch\u1eb7t ch\u1ebd, logic<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Vai tr\u00f2 c\u1ee7a Product manager trong doanh nghi\u1ec7p<\/span><\/strong><\/h2>\n
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  1. Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/li>\n
  2. \u0110\u1ecbnh v\u1ecb v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m<\/li>\n
  3. Chuy\u00ean vi\u00ean kinh doanh<\/li>\n
  4. L\u00e3nh \u0111\u1ea1o, d\u1eabn d\u1eaft \u0111\u1ed9i nh\u00f3m<\/li>\n
  5. V\u1eadn h\u00e0nh<\/li>\n<\/ol>\n

    Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

    Product Manager c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n. H\u1ecd ph\u1ea3i n\u1eafm v\u1eefng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u00ecnh ph\u1ea1m vi s\u1ea3n ph\u1ea9m, ph\u00e2n lo\u1ea1i \u01b0u ti\u00ean v\u00e0 \u0111\u01b0a ra quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch d\u1ef1 \u00e1n. B\u1eb1ng c\u00e1ch ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, Product Manager \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n theo \u0111\u00fang h\u01b0\u1edbng, c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u, m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n

    \u0110\u1ecbnh v\u1ecb v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h3>\n

    Product Manager l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho s\u1ea3n ph\u1ea9m. H\u1ecd nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra t\u1ea7m nh\u00ecn t\u1ed5ng th\u1ec3 cho s\u1ea3n ph\u1ea9m.<\/p>\n

    Product Manager ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 h\u01b0\u1edbng \u0111i c\u1ee7a s\u1ea3n ph\u1ea9m, bao g\u1ed3m c\u1ea3 t\u00ednh n\u0103ng, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u00f9ng c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan kh\u00e1c \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ecbnh v\u1ecb gi\u00fap s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. S\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

    Chuy\u00ean vi\u00ean kinh doanh<\/span><\/strong><\/h3>\n

    C\u00f3 th\u1ec3 n\u00f3i, Product manager \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t chuy\u00ean vi\u00ean kinh doanh \u1edf m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh nh\u1ea5t \u0111\u1ecbnh. Ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ecd c\u1ea7n x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3, \u0111\u1ed3ng th\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m marketing v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 nh\u1eefng nhi\u1ec7m v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a m\u1ed9t chuy\u00ean vi\u00ean kinh doanh.<\/p>\n

    Product manager \u0111\u01b0\u1ee3c xem l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m. H\u1ecd c\u0169ng ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt s\u00e2u h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt.<\/p>\n

    L\u00e3nh \u0111\u1ea1o, d\u1eabn d\u1eaft \u0111\u1ed9i nh\u00f3m<\/span><\/strong><\/h3>\n

    Product Manager \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng nh\u01b0 “\u0111\u1ea7u t\u00e0u” \u0111\u00e1ng tin c\u1eady trong vi\u1ec7c d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ph\u00f2ng ban kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. V\u1edbi c\u01b0\u01a1ng v\u1ecb l\u00e0 m\u1ed9t qu\u1ea3n l\u00fd c\u1ea5p cao, Product Manager c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 ch\u1ec9 \u0111\u1ea1o m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u00e2n vi\u00ean t\u1eeb nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau nh\u01b0 s\u1ea3n xu\u1ea5t, marketing, R&D,…<\/p>\n

    V\u1edbi vai tr\u00f2 n\u00e0y, Product Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 h\u01b0\u1edbng d\u1eabn nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn n\u00e0y di\u1ec5n ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Vi\u1ec7c ch\u1ec9 \u0111\u1ea1o, qu\u1ea3n l\u00fd \u0111\u00fang c\u00e1ch \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n su\u00f4n s\u1ebb, th\u00e0nh c\u00f4ng.<\/p>\n

    V\u1eadn h\u00e0nh<\/span><\/strong><\/h3>\n

    Quy tr\u00ecnh v\u1eadn h\u00e0nh s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00e1c b\u01b0\u1edbc nh\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t, t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t, ki\u1ec3m tra v\u00e0 gi\u00e1m s\u00e1t s\u1ea3n xu\u1ea5t,… Product manager c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c b\u01b0\u1edbc n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan, \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u0111\u00fang ti\u1ebfn \u0111\u1ed9, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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    M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Product manager<\/span><\/strong><\/h2>\n
      \n
    • Giai \u0111o\u1ea1n 1: Nghi\u00ean c\u1ee9u, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/li>\n
    • Giai \u0111o\u1ea1n 2: Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/li>\n
    • Giai \u0111o\u1ea1n 3: Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/li>\n
    • Giai \u0111o\u1ea1n 4: Gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n

      T\u00f9y v\u00e0o c\u1ea5u tr\u00fac c\u1ee7a m\u1ed7i doanh nghi\u1ec7p m\u00e0 Product manager s\u1ebd th\u1ef1c hi\u1ec7n t\u1eebng \u0111\u1ea7u m\u1ee5c c\u00f4ng vi\u1ec7c kh\u00e1c nhau. Th\u01b0\u1eddng trong c\u00e1c startup, CEO th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 l\u00e0 Product manager. C\u00f2n \u1edf c\u00e1c doanh nghi\u1ec7p l\u1edbn, Product manager ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau. H\u1ecd ph\u1ed1i h\u1ee3p l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed9i ng\u0169 c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt, Marketing, nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng,… Nh\u00ecn chung, c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Product manager qua c\u00e1c giai \u0111o\u1ea1n nh\u01b0 sau:<\/p>\n

      Giai \u0111o\u1ea1n 1: Nghi\u00ean c\u1ee9u, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

      Product Manager c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn, m\u00f4 h\u00ecnh kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, h\u1ecd th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7, x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, xu h\u01b0\u1edbng, l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u1eb1m \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n

      H\u1ecd x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00ednh n\u0103ng \u01b0u ti\u00ean v\u00e0 thuy\u1ebft ph\u1ee5c c\u00e1c b\u00ean li\u00ean quan v\u1ec1 vi\u1ec7c theo \u0111u\u1ed5i l\u1ed9 tr\u00ecnh n\u00e0y. Trong m\u1ed9t s\u1ed1 c\u00f4ng ty, roadmap ph\u1ea3i \u0111\u01b0\u1ee3c duy\u1ec7t \u1edf c\u1ea5p CEO, trong khi \u1edf nh\u1eefng c\u00f4ng ty kh\u00e1c, quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c trao cho \u0111\u1ed9i k\u1ef9 s\u01b0. Ngo\u00e0i ra, trong vai tr\u00f2 n\u00e0y c\u0169ng c\u1ea7n \u0111\u01b0a ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 OKR (Objectives and Key Results), KPIs (Key Performance Indicators), v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n

      Giai \u0111o\u1ea1n 2: Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h3>\n

      C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager kh\u00f4ng n\u1eb1m trong vi\u1ec7c thi\u1ebft k\u1ebf chi ti\u1ebft v\u1ec1 giao di\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UI\/UX), m\u00e0 th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1eb7c t\u00ednh v\u00e0 y\u00eau c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a c\u00e1c b\u00ean li\u00ean quan m\u00e0 kh\u00f4ng g\u00e2y qu\u00e1 ph\u1ee9c t\u1ea1p, t\u1ed1n ngu\u1ed3n l\u1ef1c ho\u1eb7c l\u00e0m ch\u1eadm ti\u1ebfn \u0111\u1ed9.<\/p>\n

      T\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng ty v\u00e0 \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c, vai tr\u00f2 c\u1ee7a Product Manager c\u00f3 th\u1ec3 kh\u00e1c nhau. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c v\u1edbi nhau s\u00e1t sao v\u00e0 Product manager ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 ch\u1ec9 g\u1ea1ch \u0111\u1ea7u d\u00f2ng nh\u1eefng \u00fd tr\u1ecdng t\u00e2m, trong khi \u1edf m\u1ed9t s\u1ed1 doanh nghi\u1ec7p kh\u00e1c, h\u1ecd ph\u1ea3i vi\u1ebft m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n c\u1ee7a y\u00eau c\u1ea7u s\u1ea3n ph\u1ea9m.<\/p>\n

      Giai \u0111o\u1ea1n 3: Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h3>\n

      \u1ede giai \u0111o\u1ea1n n\u00e0y, Product Manager c\u00f3 hai nhi\u1ec7m v\u1ee5 quan tr\u1ecdng l\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 ki\u1ec3m th\u1eed s\u1ea3n ph\u1ea9m. Khi chuy\u1ec3n t\u1eeb \u00fd t\u01b0\u1edfng sang vi\u1ec7c ph\u00e1t tri\u1ec3n th\u1ef1c t\u1ebf, s\u1ea3n ph\u1ea9m th\u01b0\u1eddng g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 ch\u1eadm ti\u1ebfn \u0111\u1ed9, sai s\u1ed1,… Do \u0111\u00f3, Product Manager c\u1ea7n c\u00e2n nh\u1eafc, c\u00e2n \u0111\u1ed1i l\u1ea1i \u01b0u ti\u00ean v\u00e0 ngu\u1ed3n l\u1ef1c khi c\u1ea7n thi\u1ebft.<\/p>\n

      Giai \u0111o\u1ea1n 4: Gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h3>\n

      Cu\u1ed1i c\u00f9ng, Product manager c\u1ea7n theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m. Bao g\u1ed3m vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 s\u1eed d\u1ee5ng, thu nh\u1eadp, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng. D\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch n\u00e0y, Product Manager c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c c\u1ea3i ti\u1ebfn v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m.<\/p>\n

      B\u00ean c\u1ea1nh \u0111\u00f3, Product Manager c\u1ea7n ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u1ea1nh tranh v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. H\u1ecd theo d\u00f5i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea1nh tranh, t\u00ecm hi\u1ec3u v\u1ec1 xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ef1a tr\u00ean ph\u00e2n t\u00edch n\u00e0y, Product Manager \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/p>\n

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      Y\u00eau c\u1ea7u c\u1ea7n c\u00f3 c\u1ee7a Product manager<\/span><\/strong><\/h2>\n
        \n
      1. Ki\u1ebfn th\u1ee9c<\/li>\n
      2. T\u01b0 duy v\u1ec1 s\u1ea3n xu\u1ea5t<\/li>\n
      3. T\u1ec9 m\u1ec9, ti\u00eau chu\u1ea9n cao<\/li>\n
      4. Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch<\/li>\n
      5. H\u1ecdc h\u1ecfi, thay \u0111\u1ed5i \u0111\u1ec3 t\u1ed1t h\u01a1n<\/li>\n<\/ol>\n

        Ki\u1ebfn th\u1ee9c<\/span><\/strong><\/h3>\n

        Product manager c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 nhi\u1ec1u l\u0129nh v\u1ef1c, bao g\u1ed3m:<\/p>\n

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          C\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/strong>: Ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1eadp tr\u00ecnh, thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng, ki\u1ebfn tr\u00fac h\u1ec7 th\u1ed1ng,…<\/p>\n<\/li>\n

        • \n

          Kinh doanh<\/strong>: Hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n

        • \n

          Marketing<\/strong>: Ki\u1ebfn th\u1ee9c v\u1ec1 marketing \u0111\u1ec3 gi\u00fap s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

          T\u01b0 duy v\u1ec1 s\u1ea3n xu\u1ea5t<\/span><\/strong><\/h3>\n

          T\u01b0 duy s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t c\u00e1ch suy ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh kinh doanh theo c\u00e1ch t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb. Bao g\u1ed3m:<\/p>\n

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            T\u00ednh hi\u1ec7u qu\u1ea3<\/strong>: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m nhanh h\u01a1n, d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 \u00edt t\u1ed1n k\u00e9m h\u01a1n?<\/p>\n<\/li>\n

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            T\u00ednh \u1ee9ng d\u1ee5ng<\/strong>: S\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u g\u00ec c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n<\/li>\n

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            T\u00ednh kh\u1ea3 thi<\/strong>: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n?<\/p>\n<\/li>\n<\/ul>\n

            Product Manager c\u1ea7n c\u00f3 t\u01b0 duy s\u1ea3n xu\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 c\u00e1ch ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai s\u1ea3n ph\u1ea9m. H\u1ecd c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n xu\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3, hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 thi. Theo \u0111\u00f3, h\u1ecd c\u1ea7n bi\u1ebft ph\u00e2n t\u00edch SWOT s\u1ea3n ph\u1ea9m, hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

            T\u1ec9 m\u1ec9, ti\u00eau chu\u1ea9n cao<\/span><\/strong><\/h3>\n

            T\u00ednh t\u1ec9 m\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Product Manager v\u00ec h\u1ecd ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p. T\u00ednh t\u1ec9 m\u1ec9 gi\u00fap Product Manager ph\u00e1t hi\u1ec7n v\u00e0 s\u1eeda ch\u1eefa c\u00e1c l\u1ed7i, sai s\u00f3t trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro cho s\u1ea3n ph\u1ea9m, tr\u00e1nh g\u00e2y th\u1ea5t v\u1ecdng cho kh\u00e1ch h\u00e0ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

            Ti\u00eau chu\u1ea9n cao l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 Product Manager t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m xu\u1ea5t s\u1eafc. Ti\u00eau chu\u1ea9n cao gi\u00fap Product Manager kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng. Y\u1ebfu t\u1ed1 n\u00e0y c\u0169ng gi\u00fap h\u1ecd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

            Ch\u1eb3ng h\u1ea1n:<\/p>\n

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            • \n

              T\u1ec9 m\u1ec9 trong vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng: Product Manager c\u1ea7n d\u00e0nh th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u00fap Product Manager x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng t\u00ednh n\u0103ng, ch\u1ee9c n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

            • \n

              T\u1ec9 m\u1ec9 trong vi\u1ec7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m: Product Manager c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m t\u1ed1t, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u00f3 giao di\u1ec7n \u0111\u1eb9p m\u1eaft, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt.<\/p>\n<\/li>\n

            • \n

              T\u1ec9 m\u1ec9 trong vi\u1ec7c ki\u1ec3m th\u1eed s\u1ea3n ph\u1ea9m: Product Manager c\u1ea7n ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 l\u1ed7i, sai s\u00f3t.<\/p>\n<\/li>\n

            • \n

              T\u1ec9 m\u1ec9 trong vi\u1ec7c theo d\u00f5i hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m: Theo d\u00f5i hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m sau khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, ph\u00e1t hi\u1ec7n v\u00e0 x\u1eed l\u00fd k\u1ecbp th\u1eddi c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh.<\/p>\n<\/li>\n<\/ul>\n

              Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch<\/span><\/strong><\/h3>\n

              Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch cho ph\u00e9p Product Manager:<\/p>\n

                \n
              • \n

                Hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng: B\u1eb1ng c\u00e1ch thu th\u1eadp, ph\u00e2n t\u00edch th\u00f4ng tin, h\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u00eau c\u1ea7u ch\u1ee9c n\u0103ng v\u00e0 phi ch\u1ee9c n\u0103ng c\u1ea7n thi\u1ebft cho s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n

              • \n

                \u0110\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh: Hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n

              • \n

                Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m: Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c th\u00f4ng s\u1ed1, ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u1ea3i ti\u1ebfn, \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

              • \n

                \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u: \u0110\u00e1nh gi\u00e1 c\u00e1c t\u00f9y ch\u1ecdn, \u0111o l\u01b0\u1eddng r\u1ee7i ro v\u00e0 l\u1ee3i \u00edch, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u0103n c\u1ee9 \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<\/ul>\n

                H\u1ecdc h\u1ecfi, thay \u0111\u1ed5i \u0111\u1ec3 t\u1ed1t h\u01a1n<\/span><\/strong><\/h3>\n

                Th\u1ee9 nh\u1ea5t, c\u00f4ng ngh\u1ec7 v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, \u0111\u00f2i h\u1ecfi Product Manager ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho s\u1ea3n ph\u1ea9m. H\u1ecd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi, ti\u1ebfp thu ki\u1ebfn th\u1ee9c m\u1edbi t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m s\u00e1ch b\u00e1o, t\u00e0i li\u1ec7u, kh\u00f3a h\u1ecdc, h\u1ed9i th\u1ea3o,…<\/p>\n

                Th\u1ee9 hai, th\u1ecb tr\u01b0\u1eddng lu\u00f4n c\u00f3 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Product Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m cho ph\u00f9 h\u1ee3p. H\u1ecd c\u1ea7n c\u00f3 t\u01b0 duy c\u1edfi m\u1edf, s\u1eb5n s\u00e0ng thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch khi c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

                \n

                K\u1ef9 n\u0103ng c\u1ee7a m\u1ed9t Product manager xu\u1ea5t s\u1eafc<\/span><\/strong><\/h2>\n
                  \n
                1. K\u1ef9 n\u0103ng giao ti\u1ebfp<\/li>\n
                2. K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o<\/li>\n
                3. K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/li>\n
                4. K\u1ef9 n\u0103ng quan s\u00e1t<\/li>\n
                5. K\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c<\/li>\n
                6. K\u1ef9 n\u0103ng th\u00edch \u1ee9ng<\/li>\n<\/ol>\n

                  K\u1ef9 n\u0103ng giao ti\u1ebfp<\/span><\/strong><\/h3>\n

                  K\u1ef9 n\u0103ng giao ti\u1ebfp l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi Product Manager. H\u1ecd c\u1ea7n giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi nhi\u1ec1u b\u00ean li\u00ean quan, bao g\u1ed3m:<\/p>\n

                    \n
                  • \n

                    \u0110\u1ed9i ph\u00e1t tri\u1ec3n: C\u1ea7n truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng y\u00eau c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m, l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh<\/p>\n<\/li>\n

                  • \n

                    Kh\u00e1ch h\u00e0ng: Product Manager l\u00e0 ng\u01b0\u1eddi trung gian gi\u1eefa \u0111\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 kh\u00e1ch h\u00e0ng. H\u1ecd ph\u1ea3i hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin n\u00e0y cho \u0111\u1ed9i ph\u00e1t tri\u1ec3n<\/p>\n<\/li>\n

                  • \n

                    C\u00e1c b\u00ean li\u00ean quan kh\u00e1c: C\u1ea7n li\u00ean l\u1ea1c v\u00e0 giao ti\u1ebfp v\u1edbi nhi\u1ec1u b\u00ean li\u00ean quan kh\u00e1c nhau, bao g\u1ed3m b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb, nh\u00e0 cung c\u1ea5p, b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh,…<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy\u1ebft \u0111\u1ecbnh: Product Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c khi tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan. H\u1ecd ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng, gi\u1ea3i th\u00edch l\u00fd do \u0111\u1eb1ng sau c\u00e1c quy\u1ebft \u0111\u1ecbnh, thuy\u1ebft ph\u1ee5c c\u00e1c b\u00ean li\u00ean quan v\u1ec1 h\u01b0\u1edbng \u0111i v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<\/ul>\n

                    K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o<\/span><\/strong><\/h3>\n

                    Product Manager l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau trong c\u00f4ng ty \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, h\u1ecd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o \u0111\u1ec3:<\/p>\n

                      \n
                    • T\u1ea1o ra t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng<\/li>\n
                    • D\u1eabn d\u1eaft v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n<\/li>\n
                    • T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c b\u00ean li\u00ean quan<\/li>\n
                    • Qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 thay \u0111\u1ed5i<\/li>\n<\/ul>\n

                      K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/span><\/strong><\/h3>\n

                      S\u1ea3n ph\u1ea9m lu\u00f4n thay \u0111\u1ed5i, c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c, do \u0111\u00f3 Product Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty.<\/p>\n

                      K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a Product Manager \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua kh\u1ea3 n\u0103ng:<\/p>\n

                        \n
                      • X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 r\u00f5 r\u00e0ng<\/li>\n
                      • Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1<\/li>\n
                      • \u0110\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi v\u00e0 hi\u1ec7u qu\u1ea3<\/li>\n
                      • Tri\u1ec3n khai gi\u1ea3i ph\u00e1p v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n

                        M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 m\u00e0 Product Manager c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i nh\u01b0:<\/p>\n

                          \n
                        • Ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u00edch c\u1ef1c<\/li>\n
                        • S\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li>\n
                        • S\u1ea3n ph\u1ea9m kh\u00f4ng c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i th\u1ee7<\/li>\n
                        • S\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh<\/li>\n<\/ul>\n

                          K\u1ef9 n\u0103ng quan s\u00e1t<\/span><\/strong><\/h3>\n

                          Quan s\u00e1t gi\u00fap Product Manager hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch quan s\u00e1t m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, Product Manager c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00ecm ra c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n kh\u1eafc ph\u1ee5c v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t.<\/p>\n

                          K\u1ef9 n\u0103ng quan s\u00e1t c\u0169ng gi\u00fap Product Manager nh\u1eadn bi\u1ebft c\u00e1c xu h\u01b0\u1edbng m\u1edbi, c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3. B\u00ean c\u1ea1nh \u0111\u00f3, quan s\u00e1t c\u0169ng gi\u00fap Product Manager theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/p>\n

                          K\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c<\/span><\/strong><\/h3>\n

                          Vai tr\u00f2 c\u1ee7a Product manager l\u00e0 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u1ecd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c v\u00e0 t\u00e0i nguy\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

                          Product manager c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 qu\u1ea3n l\u00fd c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp l\u1ecbch tr\u00ecnh, \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c. H\u1ecd c\u0169ng ph\u1ea3i ph\u00e2n chia c\u00f4ng vi\u1ec7c cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi v\u00e0 ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n theo k\u1ebf ho\u1ea1ch. \u0110\u1ed3ng th\u1eddi ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean nh\u01b0 ng\u00e2n s\u00e1ch, nh\u00e2n l\u1ef1c v\u00e0 thi\u1ebft b\u1ecb m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 \u0111\u1ee7 t\u00e0i nguy\u00ean \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n v\u00e0 s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1eb7t ra.<\/p>\n

                          K\u1ef9 n\u0103ng th\u00edch \u1ee9ng<\/span><\/strong><\/h3>\n

                          Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ngh\u1ec7 lu\u00f4n thay \u0111\u1ed5i theo th\u1eddi gian. Product manager c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1eabn \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

                          C\u00f4ng vi\u1ec7c Product manager l\u00e0 r\u1ea5t ph\u1ee9c t\u1ea1p, h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u b\u00ean li\u00ean quan kh\u00e1c nhau, bao g\u1ed3m kh\u00e1ch h\u00e0ng, k\u1ef9 s\u01b0, nh\u00e0 thi\u1ebft k\u1ebf, \u0111\u1ed9i ng\u0169 Marketing,… Do \u0111\u00f3, c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng phong c\u00e1ch l\u00e0m vi\u1ec7c kh\u00e1c nhau v\u00e0 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung.<\/p>\n

                          \n

                          V\u1ecb tr\u00ed Product Manager trong c\u00e1c l\u0129nh v\u1ef1c ph\u1ed5 bi\u1ebfn<\/span><\/strong><\/h2>\n
                            \n
                          1. Product Manager l\u0129nh v\u1ef1c IT<\/li>\n
                          2. Product Manager l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t<\/li>\n
                          3. L\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n
                          4. L\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe<\/li>\n
                          5. L\u0129nh v\u1ef1c v\u0103n h\u00f3a<\/li>\n<\/ol>\n

                            Product Manager l\u0129nh v\u1ef1c IT<\/span><\/strong><\/h3>\n

                            Product Manager trong l\u0129nh v\u1ef1c IT ch\u00ednh l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, ch\u1ecbu tr\u00e1ch nhi\u1ec7m d\u1eabn d\u1eaft, li\u00ean k\u1ebft gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn v\u1edbi nhau \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung. Hay n\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n, Product manager l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa UX, Technology v\u00e0 Business.<\/p>\n

                            C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager l\u0129nh v\u1ef1c IT bao g\u1ed3m c\u00e1c nhi\u1ec7m v\u1ee5 sau:<\/p>\n

                              \n
                            • X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/li>\n
                            • L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd quy tr\u00ecnh ph\u00e1t tri\u1ec3n theo d\u1ea1ng Product Roadmap features (roadmap v\u1ec1 c\u00e1c t\u00ednh n\u0103ng)<\/li>\n
                            • Thi\u1ebft k\u1ebf UX v\u00e0 Design<\/li>\n
                            • Ph\u1ed1i h\u1ee3p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/li>\n
                            • Thu th\u1eadp ph\u1ea3n h\u1ed3i, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u1ea3i ti\u1ebfn<\/li>\n<\/ul>\n

                              Product Manager l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t<\/span><\/strong><\/h3>\n

                              Product Manager trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ecbnh h\u00ecnh v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb kh\u00e2u \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u \u0111\u1ebfn giai \u0111o\u1ea1n s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n

                              C\u00f4ng vi\u1ec7c c\u1ee7a Product Manager trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t bao g\u1ed3m:<\/p>\n

                                \n
                              • Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\n
                              • Li\u00ean k\u1ebft gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn<\/li>\n
                              • Qu\u1ea3n l\u00fd quy tr\u00ecnh s\u1ea3n xu\u1ea5t<\/li>\n
                              • Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1<\/li>\n<\/ul>\n

                                L\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/strong><\/h3>\n

                                C\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada, Tiki,… c\u00f3 v\u1ecb tr\u00ed Product Manager \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 website, \u1ee9ng d\u1ee5ng, d\u1ecbch v\u1ee5 giao h\u00e0ng,…<\/p>\n

                                L\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe<\/span><\/strong><\/h3>\n

                                C\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, c\u00f4ng ty thi\u1ebft b\u1ecb y t\u1ebf, b\u1ec7nh vi\u1ec7n,… c\u00f3 v\u1ecb tr\u00ed Product Manager \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m y t\u1ebf nh\u01b0 thu\u1ed1c, thi\u1ebft b\u1ecb y t\u1ebf, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe,… Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a v\u1ecb tr\u00ed n\u00e0y l\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Vai tr\u00f2 n\u00e0y y\u00eau c\u1ea7u Product manager ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 c\u1ea3 s\u1ee9c kh\u1ecfe v\u00e0 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n.<\/p>\n

                                L\u0129nh v\u1ef1c v\u0103n h\u00f3a<\/span><\/strong><\/h3>\n

                                C\u00e1c c\u00f4ng ty gi\u1ea3i tr\u00ed, c\u00e1c t\u1ed5 ch\u1ee9c v\u0103n h\u00f3a,… c\u1ea7n v\u1ecb tr\u00ed Product Manager \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u0103n h\u00f3a nh\u01b0 phim \u1ea3nh, \u00e2m nh\u1ea1c, s\u00e1ch,…Theo \u0111\u00f3, v\u1ecb tr\u00ed n\u00e0y s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o, ngh\u1ec7 s\u0129, nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

                                Vai tr\u00f2 c\u1ee7a m\u1ed9t Product Manager trong l\u0129nh v\u1ef1c v\u0103n h\u00f3a l\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ef1 \u00e1n v\u0103n h\u00f3a. Bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1.<\/p>\n

                                \n

                                M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Product manager<\/span><\/strong><\/h2>\n
                                  \n
                                1. Thu nh\u1eadp c\u1ee7a Product manager?<\/li>\n
                                2. H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 l\u00e0m Product manager?<\/li>\n
                                3. S\u1ef1 kh\u00e1c nhau gi\u1eefa Product Owner v\u00e0 Product Manager?<\/li>\n<\/ol>\n

                                  Thu nh\u1eadp c\u1ee7a Product manager?<\/span><\/strong><\/h3>\n

                                  Theo kh\u1ea3o s\u00e1t c\u1ee7a nhi\u1ec1u trang web tuy\u1ec3n d\u1ee5ng uy t\u00edn t\u1ea1i Vi\u1ec7t Nam, thu nh\u1eadp trung b\u00ecnh c\u1ee7a Product manager hi\u1ec7n nay dao \u0111\u1ed9ng t\u1eeb kho\u1ea3ng 20 – 29 tri\u1ec7u \u0111\u1ed3ng\/ th\u00e1ng. D\u1ea3i l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn t\u1eeb 10 – 67,5 tri\u1ec7u \u0111\u1ed3ng\/ th\u00e1ng.<\/p>\n

                                  C\u1ee5 th\u1ec3, m\u1ee9c l\u01b0\u01a1ng Product manager trong l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 35 – 60 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. \u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c may m\u1eb7c, s\u1ea3n xu\u1ea5t, s\u1ee9c kh\u1ecfe,… m\u1ee9c l\u01b0\u01a1ng s\u1ebd dao \u0111\u1ed9ng trong kho\u1ea3ng t\u1eeb 20 – 40 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/p>\n

                                  M\u1ee9c l\u01b0\u01a1ng c\u1ee7a Product manager c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n

                                    \n
                                  • S\u1ed1 n\u0103m kinh nghi\u1ec7m<\/li>\n
                                  • C\u00f4ng ty, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng<\/li>\n
                                  • K\u1ef9 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c<\/li>\n<\/ul>\n

                                    H\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 l\u00e0m Product manager?<\/span><\/strong><\/h3>\n

                                    Kh\u00f4ng c\u00f3 m\u1ed9t ng\u00e0nh h\u1ecdc n\u00e0o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 tr\u1edf th\u00e0nh Product Manager. Tuy nhi\u00ean, \u0111\u1ec3 theo \u0111u\u1ed5i v\u1ecb tr\u00ed n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c ng\u00e0nh nh\u01b0: K\u1ef9 thu\u1eadt m\u00e1y t\u00ednh, Qu\u1ea3n tr\u1ecb kinh doanh, Marketing, Khoa h\u1ecdc d\u1eef li\u1ec7u, Thi\u1ebft k\u1ebf,…<\/p>\n

                                    S\u1ef1 kh\u00e1c nhau gi\u1eefa Product Owner v\u00e0 Product Manager?<\/span><\/strong><\/h3>\n

                                    Product Owner v\u00e0 Product Manager l\u00e0 hai v\u1ecb tr\u00ed c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nhau v\u1ec1 m\u1ea3ng c\u00f4ng vi\u1ec7c v\u00e0 t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c trong qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m.<\/p>\n

                                    Product Manager c\u00f3 tr\u00e1ch nhi\u1ec7m ch\u1ee7 y\u1ebfu trong vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh v\u00e0 x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn cho s\u1ea3n ph\u1ea9m. H\u1ecd t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00ednh n\u0103ng, thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Product Manager \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

                                    Trong khi \u0111\u00f3, Product Owner t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c quy tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 ra. H\u1ecd l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i, qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1eeb giai \u0111o\u1ea1n \u00fd t\u01b0\u1edfng \u0111\u1ebfn tri\u1ec3n khai. Product Owner l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang theo y\u00eau c\u1ea7u, th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u1ecbnh. H\u1ecd \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c tu\u00e2n th\u1ee7 v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi quy tr\u00ecnh \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

                                    \"M\u1ed9t<\/p>\n

                                    Di chuy\u1ec3n c\u00f9ng tr\u1ee5c xoay c\u1ee7a c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n ng\u00e0y nay, vai tr\u00f2 c\u1ee7a m\u1ed9t Product Manager tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. Vai tr\u00f2 c\u1ee7a Product Manager gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai v\u00e0 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1. B\u1eb1ng s\u1ef1 t\u1eadn t\u00e2m, s\u00e1ng t\u1ea1o v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, Product Manager c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc, \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                    Th\u01b0\u1eddng khi nh\u1eafc t\u1edbi Product Manager, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a d\u00e2n IT, l\u1eadp tr\u00ecnh vi\u00ean, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa UX, Technology n\u1ed9i b\u1ed9 v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, thu\u1eadt ng\u1eef n\u00e0y l\u1ea1i c\u00f3 \u00fd ngh\u0129a bao h\u00e0m v\u00e0 r\u1ed9ng l\u1edbn h\u01a1n ngo\u00e0i l\u0129nh v\u1ef1c IT. V\u1ecb tr\u00ed n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai, \u0111\u01b0\u1ee3c nhi\u1ec1u gen Z theo \u0111u\u1ed5i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9176"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=9176"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9176\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=9176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=9176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=9176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}