{"id":9326,"date":"2023-11-30T05:55:02","date_gmt":"2023-11-30T05:55:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/7p-marketing-la-gi-ung-dung-mo-hinh-7p-trong-marketing.html"},"modified":"2023-12-21T18:19:44","modified_gmt":"2023-12-21T11:19:44","slug":"7p-marketing-la-gi-ung-dung-mo-hinh-7p-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/7p-marketing-la-gi-ung-dung-mo-hinh-7p-trong-marketing.html","title":{"rendered":"7P Marketing l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh 7P trong Marketing"},"content":{"rendered":"
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7P Marketing l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac xung quanh 4 c\u1ee5 c\u1ed9t c\u1ee7a Marketing bao g\u1ed3m: Product, Price, Place v\u00e0 Promotion. Tuy nhi\u00ean, khi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n th\u00ec c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u0169ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p, n\u00ean \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00e0nh 7P Marketing bao g\u1ed3m People, Process v\u00e0 Physical Evidence.<\/p>\n

7P Marketing l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Marketing Mix \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u0111\u01b0a \u0111\u00fang s\u1ea3n ph\u1ea9m v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang gi\u00e1, \u0111\u00fang n\u01a1i \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. N\u00f3 li\u00ean quan \u0111\u1ebfn 7P bao g\u1ed3m Product (S\u1ea3n ph\u1ea9m), Price (Gi\u00e1 c\u1ea3), Place (\u0110\u1ecba \u0111i\u1ec3m), Promotion (Qu\u1ea3ng b\u00e1) (McCarthy, 1960) v\u00e0 ba y\u1ebfu t\u1ed1 b\u1ed5 sung gi\u00fap \u0111\u00e1p \u1ee9ng nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 d\u1ecbch v\u1ee5 Marketing l\u00e0 People (con ng\u01b0\u1eddi), Process (Quy tr\u00ecnh), Physical Evidence (c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, v\u1eadt ch\u1ea5t h\u1ed7 tr\u1ee3 Marketing).<\/p>\n

Hi\u1ec7n nay, Marketing mix v\u1eabn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i t\u1ea1i h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. T\u1ea1i c\u00e1c tr\u01b0\u1eddng Cao \u0111\u1eb3ng, \u0110\u1ea1i h\u1ecdc Vi\u1ec7t Nam, m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u00e0o t\u1ea1o ch\u00ednh trong chuy\u00ean ng\u00e0nh Marketing.<\/p>\n

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1. Product (S\u1ea3n ph\u1ea9m)<\/span><\/strong><\/h3>\n

Y\u1ebfu t\u1ed1 Product trong m\u00f4 h\u00ecnh 7P Marketing l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Y\u1ebfu t\u1ed1 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

C\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a y\u1ebfu t\u1ed1 Product bao g\u1ed3m:<\/p>\n

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    S\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i<\/strong>: S\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/p>\n<\/li>\n

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    C\u00e1c \u0111\u1eb7c t\u00ednh v\u00e0 l\u1ee3i \u00edch<\/strong><\/span>: C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

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    D\u00f2ng s\u1ea3n ph\u1ea9m<\/strong><\/span>: C\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/p>\n<\/li>\n

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    Nh\u00e3n hi\u1ec7u<\/strong><\/span>: H\u00ecnh \u1ea3nh v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/p>\n<\/li>\n

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    B\u1ea3o h\u00e0nh v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong><\/span>: C\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

    Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a k\u1ebf ho\u1ea1ch Marketing t\u1ed5ng th\u1ec3. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

    M\u1ed7i s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t v\u00f2ng \u0111\u1eddi nh\u1ea5t \u0111\u1ecbnh bao g\u1ed3m 4 giai \u0111o\u1ea1n:<\/p>\n

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      Giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u (introduction)<\/p>\n<\/li>\n

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      Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng (growth)<\/p>\n<\/li>\n

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      Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh (maturity)<\/p>\n<\/li>\n

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      Giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o (decline)<\/p>\n<\/li>\n<\/ul>\n

      Trong kinh doanh, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea7n t\u00ecm c\u00e1ch c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m nh\u1eb1m k\u00edch th\u00edch nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng khi n\u00f3 t\u1edbi giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o. \u0110\u1ed3ng th\u1eddi t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p, \u0111a d\u1ea1ng h\u00f3a ho\u1eb7c t\u0103ng \u0111\u1ed9 s\u00e2u c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m.<\/p>\n

      2. Price (Gi\u00e1 c\u1ea3)<\/span><\/strong><\/h3>\n

      Y\u1ebfu t\u1ed1 Price (Gi\u00e1 c\u1ea3) trong m\u00f4 h\u00ecnh 7P Marketing l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a Marketing mix, v\u00ec n\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. Gi\u00e1 c\u1ea3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 Marketing \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c th\u00fac \u0111\u1ea9y ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

      Gi\u00e1 c\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m:<\/p>\n

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        Gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

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        Chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i<\/p>\n<\/li>\n

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        M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/li>\n

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        M\u1ee5c ti\u00eau Marketing c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/li>\n<\/ul>\n

        C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u1ed5 bi\u1ebfn trong Marketing ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng s\u1eefa<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo d\u00f2ng s\u1ea3n ph\u1ea9m<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo t\u00e2m l\u00fd<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo combo<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 khuy\u1ebfn m\u00e3i<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo ph\u00e2n kh\u00fac<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u00f9y theo khu v\u1ef1c \u0111\u1ecba l\u00fd<\/p>\n<\/li>\n

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          Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/p>\n<\/li>\n<\/ul>\n

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          3. Place (Ph\u00e2n ph\u1ed1i)<\/span><\/strong><\/h3>\n

          \u0110\u00e2y l\u00e0 \u201cn\u01a1i\u201d m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n mua h\u00e0ng, c\u00f3 th\u1ec3 \u1edf m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c app, trang web, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 kh\u00f4ng gian v\u1eadt l\u00fd ho\u1eb7c s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd th\u1eb3ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng, trong khi m\u1ed9t s\u1ed1 nh\u1eefng doanh nghi\u1ec7p kh\u00e1c ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u00ean trung gian c\u00f3 \u0111\u1ecba \u0111i\u1ec3m, kho b\u00e3i v\u00e0\/ho\u1eb7c chuy\u00ean m\u00f4n b\u00e1n h\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ph\u00e2n ph\u1ed1i n\u00e0y.<\/p>\n

          C\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong y\u1ebfu t\u1ed1 n\u00e0y c\u1ee7a t\u1ed5 h\u1ee3p Marketing li\u00ean quan \u0111\u1ebfn nh\u1eefng trung gian n\u00e0o (n\u1ebfu c\u00f3) s\u1ebd tham gia v\u00e0o chu\u1ed7i ph\u00e2n ph\u1ed1i v\u00e0 c\u1ea3 kh\u00e2u h\u1eadu c\u1ea7n \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng cu\u1ed1i, bao g\u1ed3m c\u1ea3 l\u01b0u kho v\u00e0 v\u1eadn chuy\u1ec3n.<\/p>\n

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            K\u00eanh ph\u00e2n ph\u1ed1i: Doanh nghi\u1ec7p s\u1ebd ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c k\u00eanh n\u00e0o? C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 bao g\u1ed3m c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e2n ph\u1ed1i, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn,…<\/p>\n<\/li>\n

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            \u0110\u1ecba \u0111i\u1ec3m: Doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u? C\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u1ea7n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn sao cho thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn.<\/p>\n<\/li>\n

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            H\u1ec7 th\u1ed1ng kho v\u1eadn: Doanh nghi\u1ec7p c\u1ea7n c\u00f3 h\u1ec7 th\u1ed1ng kho v\u1eadn \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

            Y\u1ebfu t\u1ed1 place c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 v\u1ecb tr\u00ed \u0111\u1eb7t c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/p>\n

            C\u00f3 5 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn hi\u1ec7n nay bao g\u1ed3m:<\/p>\n

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              Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ea1i tr\u00e0<\/p>\n<\/li>\n

            • \n

              Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/p>\n<\/li>\n

            • \n

              Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i chuy\u00ean s\u00e2u<\/p>\n<\/li>\n

            • \n

              Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ch\u1ecdn l\u1ecdc<\/p>\n<\/li>\n

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              Nh\u01b0\u1ee3ng quy\u1ec1n<\/p>\n<\/li>\n<\/ul>\n

              4. Promotion (X\u00fac ti\u1ebfn)<\/span><\/strong><\/h3>\n

              Trong m\u00f4 h\u00ecnh 7P Marketing, y\u1ebfu t\u1ed1 Promotion (X\u00fac ti\u1ebfn) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u00f3 bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang nh\u1eb1m t\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft, t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/p>\n

              C\u00e1c ho\u1ea1t \u0111\u1ed9ng Promotion c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n

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              • \n

                Qu\u1ea3ng c\u00e1o (Advertising)<\/strong>: S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

              • \n

                Khuy\u1ebfn m\u00e3i (Promotion)<\/strong>: Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0,… \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\n<\/li>\n

              • \n

                Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations<\/strong>): X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi c\u00e1c b\u00ean li\u00ean quan nh\u01b0 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0,… \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n

              • \n

                X\u00fac ti\u1ebfn b\u00e1n (Sales promotion):<\/strong> Ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

                Y\u1ebfu t\u1ed1 Promotion \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

                \n

                5. People (Con ng\u01b0\u1eddi)<\/span><\/strong><\/h3>\n

                Y\u1ebfu t\u1ed1 People trong m\u00f4 h\u00ecnh 7P Marketing l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n

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                • \n

                  Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng: Nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, th\u00e1i \u0111\u1ed9, k\u1ef9 n\u0103ng, v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a h\u1ecd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

                • \n

                  Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<\/li>\n

                • \n

                  Nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd: Ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p.<\/p>\n<\/li>\n

                • \n

                  Nh\u00e2n vi\u00ean Marketing: Ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing cho doanh nghi\u1ec7p.<\/p>\n<\/li>\n

                • \n

                  Kh\u00e1ch h\u00e0ng: L\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n, v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n

                • \n

                  \u0110\u1ed1i t\u00e1c: \u0110\u1ed1i t\u00e1c l\u00e0 nh\u1eefng ng\u01b0\u1eddi cung c\u1ea5p nguy\u00ean v\u1eadt li\u1ec7u, d\u1ecbch v\u1ee5,… cho doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c t\u1ed1t v\u1edbi \u0111\u1ed1i t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/p>\n<\/li>\n<\/ul>\n

                  Y\u1ebfu t\u1ed1 People c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p<\/p>\n

                  6. Process (Quy tr\u00ecnh)<\/span><\/strong><\/h3>\n

                  T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u1ec1u mu\u1ed1n t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh su\u00f4n s\u1ebb, hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c quy tr\u00ecnh ph\u00f9 h\u1ee3p \u0111\u1ec3 bi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c. Quy tr\u00ecnh c\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 li\u1ec1n m\u1ea1ch th\u00ec nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb h\u01a1n.<\/p>\n

                  C\u00e1c quy tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n

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                  • \n

                    Quy tr\u00ecnh \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n<\/p>\n<\/li>\n

                  • \n

                    Quy tr\u00ecnh giao h\u00e0ng v\u00e0 l\u1eafp \u0111\u1eb7t<\/p>\n<\/li>\n

                  • \n

                    Quy tr\u00ecnh b\u1ea3o h\u00e0nh v\u00e0 b\u1ea3o tr\u00ec<\/p>\n<\/li>\n

                  • \n

                    Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n<\/ul>\n

                    7. Physical Evidence (C\u01a1 s\u1edf v\u1eadt ch\u1ea5t)<\/span><\/strong><\/h3>\n

                    B\u1eb1ng ch\u1ee9ng v\u1eadt ch\u1ea5t cung c\u1ea5p nh\u1eefng t\u00edn hi\u1ec7u h\u1eefu h\u00ecnh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m m\u00e0 c\u00f4ng ty \u0111ang cung c\u1ea5p. N\u00f3 c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi kh\u00e1ch h\u00e0ng ch\u01b0a t\u1eebng mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 c\u1ea7n m\u1ed9t t\u00edn hi\u1ec7u uy t\u00edn n\u00e0o \u0111\u00f3 ho\u1eb7c d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd tr\u1ea3 ti\u1ec1n cho m\u1ed9t d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi n\u00f3 \u0111\u01b0\u1ee3c giao.<\/p>\n

                    Physical Evidence \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y, c\u1ea3m nh\u1eadn, nghe th\u1ea5y, n\u1ebfm ho\u1eb7c ng\u1eedi khi t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Physical Evidence c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n

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                    • \n

                      Trang tr\u00ed v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a c\u1eeda h\u00e0ng ho\u1eb7c v\u0103n ph\u00f2ng<\/p>\n<\/li>\n

                    • \n

                      H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo<\/p>\n<\/li>\n

                    • \n

                      Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/p>\n<\/li>\n

                    • \n

                      Trang ph\u1ee5c v\u00e0 c\u00e1ch c\u01b0 x\u1eed c\u1ee7a nh\u00e2n vi\u00ean<\/p>\n<\/li>\n

                    • \n

                      T\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o<\/p>\n<\/li>\n

                    • \n

                      S\u1ef1 ti\u1ec7n l\u1ee3i, an to\u00e0n, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n<\/li>\n<\/ul>\n

                      Physical Evidence \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t Physical Evidence t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng ni\u1ec1m tin, s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

                      \n

                      T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh 7P trong Marketing<\/span><\/strong><\/h2>\n

                      Chi\u1ebfn l\u01b0\u1ee3c 7P Marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn h\u01a1n so v\u1edbi m\u00f4 h\u00ecnh 4P Marketing. Kh\u00e1c v\u1edbi vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c 7P trong Marketing \u0111\u1eb7t n\u1eb7ng v\u00e0o ti\u1ebfp th\u1ecb d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p. M\u00f4 h\u00ecnh 7P mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng nh\u01b0:<\/p>\n

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                      • \n

                        Gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong Marketing. Chi\u1ebfn l\u01b0\u1ee3c 7P cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong Marketing, bao g\u1ed3m s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i, qu\u1ea3ng b\u00e1, con ng\u01b0\u1eddi, quy tr\u00ecnh v\u00e0 b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh.<\/p>\n<\/li>\n

                      • \n

                        Gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing. M\u00f4 h\u00ecnh 7P cung c\u1ea5p m\u1ed9t khung tham chi\u1ebfu \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n<\/li>\n

                      • \n

                        Gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Marketing cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n

                      • \n

                        M\u00f4 h\u00ecnh 7P gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<\/li>\n

                      • \n

                        Gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 doanh s\u1ed1, th\u1ecb ph\u1ea7n, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng,…<\/p>\n<\/li>\n<\/ul>\n

                        Marketing Mix l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, t\u1eeb \u0111\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c 7P c\u0169ng mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 qu\u1ed1c t\u1ebf, \u0111\u1ed3ng th\u1eddi gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Vi\u1ec7c n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng trao \u0111\u1ed5i bu\u00f4n b\u00e1n v\u1edbi \u0111\u1ed1i t\u00e1c qu\u1ed1c t\u1ebf.<\/p>\n

                        \"T\u1ea7m<\/p>\n

                        \u1ee8ng d\u1ee5ng 7P trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch Marketing<\/span><\/strong><\/h2>\n

                        Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t doanh nghi\u1ec7p m\u1ef9 ph\u1ea9m \u0111ang chu\u1ea9n b\u1ecb tung ra d\u00f2ng s\u1eefa r\u1eeda m\u1eb7t m\u1edbi. \u1ee8ng d\u1ee5ng 7P v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y nh\u01b0 sau:<\/p>\n

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                        1. Giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u<\/li>\n
                        2. Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng<\/li>\n
                        3. Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh<\/li>\n
                        4. Giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o<\/li>\n<\/ol>\n

                          Giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u<\/span><\/strong><\/h3>\n
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                            Product<\/strong>: S\u1eefa r\u1eeda m\u1eb7t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i da nh\u1ea1y c\u1ea3m, da m\u1ee5n, da d\u1ea7u v\u00e0 c\u1ea3 da kh\u00f4.<\/p>\n<\/li>\n

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                            Price:<\/strong> \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng mua c\u00e1c lo\u1ea1i s\u1eefa r\u1eeda m\u1eb7t trong t\u1ea7m gi\u00e1 150.000 – 200.000 \u0111\u1ed3ng.<\/p>\n<\/li>\n

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                            Place:<\/strong> S\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, website, c\u1eeda h\u00e0ng b\u00e1n m\u1ef9 ph\u1ea9m uy t\u00edn,…<\/p>\n<\/li>\n

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                            Promotion<\/strong>: C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, website,…<\/p>\n<\/li>\n

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                            People<\/strong>: Chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n, chuy\u00ean vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,…<\/p>\n<\/li>\n

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                            Processes<\/strong>: L\u1eadp ra quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. T\u1ea1o ra h\u1ec7 th\u1ed1ng h\u1eadu m\u00e3i v\u00e0 b\u1ea3o h\u00e0nh s\u1ea3n ph\u1ea9m uy t\u00edn.<\/p>\n<\/li>\n

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                            Physical evidence<\/strong>: T\u1ea1o ra website v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<\/ul>\n

                            Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng<\/span><\/strong><\/h3>\n
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                              Product:<\/strong> S\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi lo\u1ea1i da<\/p>\n<\/li>\n

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                              Price<\/strong>: T\u1eb7ng k\u00e8m tu\u00fdp nh\u1ecf \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed<\/p>\n<\/li>\n

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                              Place<\/strong>: \u0110\u1eb7t b\u00e1n s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m uy t\u00edn<\/p>\n<\/li>\n

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                              Promotion<\/strong>: Qu\u1ea3ng c\u00e1o v\u1edbi n\u1ed9i dung t\u1eadp trung v\u00e0o \u01b0u \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch quan t\u00e2m.<\/p>\n<\/li>\n

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                              People:<\/strong> \u0110\u1ea3m b\u1ea3o doanh nghi\u1ec7p lu\u00f4n s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng theo t\u1eebng b\u01b0\u1edbc c\u00f9ng v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 doanh s\u1ed1<\/p>\n<\/li>\n

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                              Process<\/strong>: T\u1ea1o ra h\u1ec7 th\u1ed1ng h\u1eadu m\u00e3i v\u00e0 b\u1ea3o h\u00e0nh s\u1ea3n ph\u1ea9m uy t\u00edn.<\/p>\n<\/li>\n

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                              Physical evidence<\/strong>: X\u00e2y d\u1ef1ng c\u00e1c c\u1eeda h\u00e0ng b\u00e1n s\u1ea3n ph\u1ea9m c\u00f3 thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft v\u00e0 chuy\u00ean nghi\u1ec7p<\/p>\n<\/li>\n<\/ul>\n

                              Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh<\/span><\/strong><\/h3>\n
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                                Product<\/strong>:\u00a0 C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng d\u01b0\u1ee1ng \u1ea9m, h\u1ea1n ch\u1ebf t\u1ed1i \u0111a k\u00edch \u1ee9ng da<\/p>\n<\/li>\n

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                                Price<\/strong>: C\u00f3 th\u1ec3 t\u1eb7ng k\u00e8m c\u00e1c s\u1ea3n ph\u1ea9m m\u1eabu, th\u1ebb gi\u1ea3m gi\u00e1, ho\u1eb7c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c \u0111i k\u00e8m mi\u1ec5n ph\u00ed<\/p>\n<\/li>\n

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                                Place<\/strong>: M\u1edf r\u1ed9ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m, si\u00eau th\u1ecb, ho\u1eb7c b\u00e1n online tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<\/li>\n

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                                Promotion<\/strong>: T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o, t\u01b0 v\u1ea5n da mi\u1ec5n ph\u00ed, ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn nh\u00e0.<\/p>\n<\/li>\n

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                                People<\/strong>: T\u0103ng c\u01b0\u1eddng \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3, b\u1ea3o h\u00e0nh h\u1ea5p d\u1eabn.<\/p>\n<\/li>\n

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                                Process:<\/strong> Lu\u00f4n lu\u00f4n h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7<\/p>\n<\/li>\n

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                                Physical evidence<\/strong>: Thi\u1ebft k\u1ebf website, landing page th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p c\u00e1c h\u00ecnh \u1ea3nh, video s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<\/li>\n<\/ul>\n

                                Giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o<\/span><\/strong><\/h3>\n
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                                  Product<\/strong>: \u0110\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n \u0111\u1ed1i th\u1ee7 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i<\/p>\n<\/li>\n

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                                  Price<\/strong>: T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i l\u00e0 bao nhi\u00eau?<\/p>\n<\/li>\n

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                                  Place<\/strong>: T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<\/li>\n

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                                  Promotion<\/strong>: T\u0103ng c\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR, truy\u1ec1n th\u00f4ng, t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/p>\n<\/li>\n

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                                  People<\/strong>: C\u00e1c t\u1ed1 ch\u1ea5t, k\u1ef9 n\u0103ng nh\u00e2n vi\u00ean c\u1ea7n c\u00f3 l\u00e0 g\u00ec?<\/p>\n<\/li>\n

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                                  Processes<\/strong>: C\u1ea3i ti\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n

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                                  Physical evidence<\/strong>: T\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t, t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n

                                  \n

                                  M\u1ed9t s\u1ed1 Case Study \u00e1p d\u1ee5ng 7P Marketing<\/span><\/strong><\/h2>\n

                                  Chi\u1ebfn l\u01b0\u1ee3c Marketing 7P c\u1ee7a Starbucks<\/span><\/strong><\/h3>\n

                                  Starbucks l\u00e0 m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1971 t\u1ea1i Seattle, Washington, Hoa K\u1ef3. Starbucks \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi, v\u1edbi h\u01a1n 33.000 c\u1eeda h\u00e0ng t\u1ea1i 80 qu\u1ed1c gia.<\/p>\n

                                  Chi\u1ebfn l\u01b0\u1ee3c Marketing 7P c\u1ee7a Starbucks \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean:<\/p>\n

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                                    S\u1ea3n ph\u1ea9m (Product):<\/strong> Starbucks cung c\u1ea5p m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, bao g\u1ed3m c\u00e0 ph\u00ea, tr\u00e0, b\u00e1nh ng\u1ecdt, \u0111\u1ed3 \u0103n nh\u1eb9 v\u00e0 c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng kh\u00e1c. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Starbucks \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, h\u01b0\u01a1ng v\u1ecb v\u00e0 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<\/li>\n

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                                    Gi\u00e1 c\u1ea3 (Price)<\/strong>: Starbucks \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p, t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e0 ph\u00ea cao c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

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                                    \u0110\u1ecba \u0111i\u1ec3m (Place)<\/strong>: M\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, bao g\u1ed3m c\u1ea3 c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, c\u00e1c khu v\u1ef1c ngo\u1ea1i \u00f4,… Starbucks c\u0169ng c\u00f3 c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng khu v\u1ef1c kh\u00f4ng c\u00f3 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/strong><\/p>\n<\/li>\n

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                                    X\u00fac ti\u1ebfn (Promotion)<\/strong>: S\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, bao g\u1ed3m qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, ti\u1ebfp th\u1ecb qua email v\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng. Starbucks c\u0169ng th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

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                                    Con ng\u01b0\u1eddi (People)<\/strong>: Starbucks n\u1ed5i ti\u1ebfng v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n v\u00e0 chuy\u00ean nghi\u1ec7p. Starbucks cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n cho nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, nh\u00e2n vi\u1ebft bi\u1ebft ti\u1ebfng Anh \u0111\u1ec3 giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i.<\/p>\n<\/li>\n

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                                    Quy tr\u00ecnh (Process)<\/strong>: Starbucks c\u00f3 quy tr\u00ecnh v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3, \u0111\u1ea3m b\u1ea3o cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao cho kh\u00e1ch h\u00e0ng. Starbucks c\u0169ng \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

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                                    B\u1eb1ng ch\u1ee9ng v\u1eadt ch\u1ea5t (Physical Evidence)<\/strong>: Starbucks c\u00f3 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng \u0111\u1ed9c \u0111\u00e1o, t\u1ea1o ra b\u1ea7u kh\u00f4ng kh\u00ed \u1ea5m c\u00fang v\u00e0 tho\u1ea3i m\u00e1i cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 v\u1eadt li\u1ec7u cao c\u1ea5p \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

                                    Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c Marketing 7P hi\u1ec7u qu\u1ea3, Starbucks \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3. Starbucks hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

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                                    7P Marketing c\u1ee7a Apple<\/span><\/strong><\/h3>\n
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                                      S\u1ea3n ph\u1ea9m (Product)<\/strong>: Apple l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed cao c\u1ea5p, bao g\u1ed3m iPhone, iPad, Mac, Apple Watch, AirPods, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m nh\u01b0 macOS, iOS, v\u00e0 iPadOS. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 thi\u1ebft k\u1ebf, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh n\u0103ng.<\/p>\n<\/li>\n

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                                      Gi\u00e1 c\u1ea3 (Price)<\/strong>: Apple th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Tuy nhi\u00ean, gi\u00e1 c\u1ea3 cao c\u1ee7a Apple v\u1eabn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn b\u1edfi h\u1ecd tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n

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                                      Ph\u00e2n ph\u1ed1i (Place)<\/strong>: M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng Apple Store, c\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n l\u1ebb, c\u00e1c trang web tr\u1ef1c tuy\u1ebfn.<\/p>\n<\/li>\n

                                    • \n

                                      X\u00fac ti\u1ebfn (Promotion)<\/strong>: S\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, bao g\u1ed3m qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Apple c\u0169ng t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n<\/li>\n

                                    • \n

                                      Con ng\u01b0\u1eddi (People)<\/strong>:\u00a0 Apple c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean gi\u00e0u kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n cao. \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Apple.<\/p>\n<\/li>\n

                                    • \n

                                      Quy tr\u00ecnh (Process)<\/strong>: Apple c\u00f3 quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ch\u1eb7t ch\u1ebd, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh \u0111\u1ed3ng nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n

                                    • \n

                                      B\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh (Physical Evidence)<\/strong>: Apple c\u00f3 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb sang tr\u1ecdng, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm cao c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

                                      C\u00f3 th\u1ec3 n\u00f3i, m\u00f4 h\u00ecnh 7P cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3. N\u00f3 cung c\u1ea5p cho doanh nghi\u1ec7p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u0111\u1ec3 ti\u1ebfp th\u1ecb, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i y\u1ebfu t\u1ed1 \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau kinh doanh.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                      7P Marketing l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac xung quanh 4 c\u1ee5 c\u1ed9t c\u1ee7a Marketing bao g\u1ed3m: Product, Price, Place v\u00e0 Promotion. Tuy nhi\u00ean, khi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n th\u00ec c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u0169ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p, n\u00ean \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00e0nh 7P Marketing bao g\u1ed3m People, Process v\u00e0 Physical Evidence.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9326"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=9326"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9326\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=9326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=9326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=9326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}