{"id":9546,"date":"2023-11-29T19:29:06","date_gmt":"2023-11-29T19:29:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dmi-la-gi-vai-tro-va-noi-dung-cua-chuong-trinh-dmi-pro.html"},"modified":"2023-12-21T20:14:16","modified_gmt":"2023-12-21T13:14:16","slug":"dmi-la-gi-vai-tro-va-noi-dung-cua-chuong-trinh-dmi-pro","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dmi-la-gi-vai-tro-va-noi-dung-cua-chuong-trinh-dmi-pro.html","title":{"rendered":"DMI l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 n\u1ed9i dung c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh DMI PRO"},"content":{"rendered":"
\n

V\u1edbi h\u01a1n 250.000 th\u00e0nh vi\u00ean tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, DMI PRO l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Digital Marketing s\u1ed1 1 th\u1ebf gi\u1edbi hi\u1ec7n nay, d\u1ef1a tr\u00ean chu\u1ea9n m\u1ef1c to\u00e0n c\u1ea7u v\u1ec1 \u201cDigital Marketing Training\u201d c\u1ee7a DMI. Theo th\u1ed1ng k\u00ea \u0111\u1ebfn n\u0103m , 81% th\u00e0nh vi\u00ean tham gia kh\u00f3a h\u1ecdc DMI PRO \u0111\u00e3 \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c v\u00e0 53% \u0111\u00e3 \u0111\u01b0\u1ee3c t\u0103ng l\u01b0\u01a1ng.<\/p>\n

DMI l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

DMI l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Digital Marketing Institute – t\u1ed5 ch\u1ee9c Digital Marketing Training chuy\u00ean s\u00e2u v\u00e0 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 n\u01a1i x\u00e1c l\u1eadp Chu\u1ea9n m\u1ef1c to\u00e0n c\u1ea7u v\u1ec1 \u201cDigital Marketing Training\u201d.<\/p>\n

DMI PRO l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Digital Marketing d\u1ef1a tr\u00ean chu\u1ea9n m\u1ef1c to\u00e0n c\u1ea7u v\u1ec1 \u201cDigital Marketing Training\u201d c\u1ee7a DMI. V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, khi ho\u00e0n th\u00e0nh Ch\u01b0\u01a1ng tr\u00ecnh DMI PRO s\u1ebd s\u1edf h\u1eefu Ch\u1ee9ng ch\u1ec9 CDMP (Certified Digital Marketing Professional) c\u1ee7a DMI \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Ngo\u00e0i ra, DMI l\u00e0 ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a Directional Movement Index, l\u00e0 ch\u1ec9 s\u1ed1 h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ee9c m\u1ea1nh v\u00e0 xu h\u01b0\u1edbng c\u1ee7a gi\u00e1 c\u1ea3, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi J. WMasterskillss Wilder v\u00e0o n\u0103m 1978 v\u00e0\u00a0\u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 giao d\u1ecbch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch trong giao d\u1ecbch ch\u1ee9ng kho\u00e1n, th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh. DMI g\u1ed3m ba \u0111\u01b0\u1eddng:<\/p>\n

    \n
  • \u0110\u01b0\u1eddng ch\u1ec9 b\u00e1o chuy\u1ec3n \u0111\u1ed9ng h\u01b0\u1edbng d\u01b0\u01a1ng (+DI): \u0110\u01b0\u1eddng n\u00e0y \u0111o l\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ee7a xu h\u01b0\u1edbng t\u0103ng.<\/li>\n
  • \u0110\u01b0\u1eddng ch\u1ec9 b\u00e1o chuy\u1ec3n \u0111\u1ed9ng h\u01b0\u1edbng \u00e2m (-DI): \u0110\u01b0\u1eddng n\u00e0y \u0111o l\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ee7a xu h\u01b0\u1edbng gi\u1ea3m.<\/li>\n
  • Ch\u1ec9 s\u1ed1 h\u01b0\u1edbng trung b\u00ecnh (ADX): \u0110\u01b0\u1eddng n\u00e0y l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o s\u1ee9c m\u1ea1nh t\u1ed5ng th\u1ec3 c\u1ee7a xu h\u01b0\u1edbng.<\/li>\n<\/ul>\n

    \"DMI<\/p>\n

    C\u00e1c \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh DMI PRO t\u1ea1i Masterskills<\/span><\/strong><\/h2>\n
      \n
    • Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, gi\u00e1m s\u00e1t, th\u1ea9m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf<\/li>\n
    • Ki\u1ebfn t\u1ea1o m\u1ed9t th\u1ebf h\u1ec7 Marketer d\u1eabn d\u1eaft k\u1ef7 nguy\u00ean s\u1ed1<\/li>\n
    • Chinh ph\u1ee5c \u0111\u1ec9nh cao ngh\u1ec1 nghi\u1ec7p tr\u1edf th\u00e0nh qu\u1ea3n l\u00fd Digital Marketing \u1edf t\u1ea7m qu\u1ed1c t\u1ebf<\/li>\n
    • S\u1edf h\u1eefu tr\u1ecdn b\u1ed9 h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c Digital Marketing chu\u1ea9n qu\u1ed1c t\u1ebf c\u1ee7a DMI<\/li>\n
    • N\u1eafm \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 ki\u1ebfn th\u1ee9c, xu h\u01b0\u1edbng, c\u00e1ch th\u1ee9c tri\u1ec3n khai v\u1ec1 Digital Marketing \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169, ph\u00f2ng ban v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c Agency<\/li>\n
    • L\u1ea5y Ch\u1ee9ng ch\u1ec9 qu\u1ed1c t\u1ebf CDMP \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i n\u01b0\u1edbc ngo\u00e0i<\/li>\n
    • L\u00e0 \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u c\u1ee7a DMI t\u1ea1i Vi\u1ec7t Nam<\/li>\n
    • Ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n chu\u1ea9n qu\u1ed1c t\u1ebf, xu h\u01b0\u1edbng Digital m\u1edbi nh\u1ea5t v\u00e0 c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m c\u1ea7n thi\u1ebft \u0111\u1ec3 trang b\u1ecb cho s\u1ef1 nghi\u1ec7p t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n

      L\u1ee3i \u00edch c\u1ee7a DMI khi H\u1ecdc vi\u00ean s\u1edf h\u1eefu ch\u1ee9ng ch\u1ec9 CDMP<\/span><\/strong><\/h2>\n

      \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/span><\/strong><\/h3>\n
        \n
      • Gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3, v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c trang b\u1ecb t\u01b0 duy, ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u00e0 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft<\/li>\n
      • T\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh, thu h\u00fat nh\u00e2n t\u00e0i nh\u1edd ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc qu\u1ed1c t\u1ebf, l\u1ea5y ch\u1ee9ng ch\u1ec9 ngh\u1ec1 nghi\u1ec7p \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n c\u1ea7u<\/li>\n
      • N\u00e2ng cao uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi c\u1ed5 \u0111\u00f4ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing chuy\u00ean nghi\u1ec7p, ch\u1ec9n chu v\u00e0 theo chu\u1ea9n qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n

        \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi s\u1edf h\u1eefu ch\u1ee9ng ch\u1ec9 CDMP<\/span><\/strong><\/h3>\n
          \n
        • \u0110\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 cao v\u00ec ch\u1ee9ng ch\u1ec9 CDMP c\u1ee7a DMI l\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e1c nh\u1eadn t\u01b0 duy, kh\u1ea3 n\u0103ng chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng v\u1ec1 Digital Marketing c\u00f9ng c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m c\u1ea7n thi\u1ebft<\/li>\n
        • Mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao thu nh\u1eadp v\u00e0 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi<\/li>\n
        • \u0110\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 chia s\u1ebb kinh nghi\u1ec7m v\u1edbi nhi\u1ec1u chuy\u00ean gia v\u1ec1 Digital Marketing trong m\u1ea1ng l\u01b0\u1edbi h\u1ed9i vi\u00ean C\u1ed9ng \u0111\u1ed3ng Digital Marketing To\u00e0n c\u1ea7u (DMI Membership)<\/li>\n
        • \u0110\u01b0\u1ee3c c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c li\u00ean t\u1ee5c theo chu\u1ea9n qu\u1ed1c t\u1ebf, th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c c\u1ee7a DMI.<\/li>\n<\/ul>\n

          \"L\u1ee3i<\/p>\n

          \u0110\u1ed1i t\u01b0\u1ee3ng n\u00ean tham gia ch\u01b0\u01a1ng tr\u00ecnh DMI PRO<\/span><\/strong><\/h2>\n
            \n
          • C\u00e1c Marketer, Digital Marketer c\u00f3 m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh Digital Marketing Manager hay Digital Marketing Team Leader theo chu\u1ea9n to\u00e0n c\u1ea7u c\u1ee7a DMI<\/li>\n
          • \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean Marketing ch\u1ee7 ch\u1ed1t trong c\u00e1c doanh nghi\u1ec7p c\u00f3 khao kh\u00e1t chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p<\/li>\n
          • Ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c Agency v\u1ec1 Digital Marketing.<\/li>\n<\/ul>\n

            N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o DMI PRO<\/span><\/strong><\/h2>\n
              \n
            • Module 1.\u00a0N\u1ec1n t\u1ea3ng Digital Marketing<\/li>\n
            • Module 2. Content Marketing<\/li>\n
            • Module 3. Social Media Marketing<\/li>\n
            • Module\u00a04. SEO<\/li>\n
            • Module 5. Google Ads<\/li>\n
            • Module 6. Qu\u1ea3ng c\u00e1o Hi\u1ec3n th\u1ecb & Video<\/li>\n
            • Module 7. Email Marketing<\/li>\n
            • Module 8.\u00a0T\u1ed1i \u01b0u h\u00f3a Website<\/li>\n
            • Module 9. Google Analytics<\/li>\n
            • Module 10. Chi\u1ebfn l\u01b0\u1ee3c & K\u1ebf ho\u1ea1ch Digital Marketing<\/li>\n<\/ul>\n

              Ch\u01b0\u01a1ng tr\u00ecnh DMI PRO g\u1ed3m 10 Module, cung c\u1ea5p cho H\u1ecdc vi\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng chuy\u00ean s\u00e2u v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c nguy\u00ean t\u1eafc tr\u1ecdng y\u1ebfu, c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, hi\u1ec7u qu\u1ea3.<\/p>\n

              Module 1.\u00a0N\u1ec1n t\u1ea3ng Digital Marketing<\/span><\/strong><\/h3>\n

              Trang b\u1ecb cho H\u1ecdc vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, c\u1ed1t l\u00f5i nh\u1ea5t c\u1ee7a Digital Marketing. \u0110\u1ed3ng th\u1eddi h\u00ecnh th\u00e0nh m\u1ed9t t\u01b0 duy logic, s\u00e1ng t\u1ea1o \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: M\u1ee5c ti\u00eau, nghi\u00ean c\u1ee9u, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, nh\u1eb1m t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing 360 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i.\u00a0<\/p>\n

              V\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1:<\/p>\n

                \n
              • C\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Digital Marketing<\/li>\n
              • Ph\u00e1t tri\u1ec3n c\u00e1c m\u1ee5c ti\u00eau<\/li>\n
              • Nghi\u00ean c\u1ee9u Digital<\/li>\n
              • K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n
              • Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/li>\n
              • Qu\u1ea3n l\u00fd th\u1eddi gian hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n

                \n

                Module 2. Content Marketing<\/span><\/strong><\/h3>\n

                Cung c\u1ea5p cho H\u1ecdc vi\u00ean ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng tr\u1ecdng y\u1ebfu \u0111\u1ec3 h\u00ecnh th\u00e0nh 2 y\u1ebfu t\u1ed1 tr\u00ean th\u00f4ng qua vi\u1ec7c th\u1ea5u hi\u1ec3u, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a m\u1ed7i m\u1ea3nh gh\u00e9p trong m\u1ed9t quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Content Marketing v\u01b0\u1ee3t tr\u1ed9i. T\u1eeb vi\u1ec7c nh\u1eadn ra c\u01a1 h\u1ed9i t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nhu\u1ea7n nhuy\u1ec5n c\u00e1c nguy\u00ean t\u1eafc s\u00e1ng t\u1ea1o \u0111\u1ebfn vi\u1ec7c lan t\u1ecfa, qu\u1ea3ng b\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n

                Bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1:<\/p>\n

                  \n
                • Kh\u00e1i ni\u1ec7m Content Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/li>\n
                • Nghi\u00ean c\u1ee9u Content \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i<\/li>\n
                • Ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch Content Marketing<\/li>\n
                • S\u00e1ng t\u1ea1o v\u00e0 thu th\u1eadp Content<\/li>\n
                • N\u00e2ng cao kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o<\/li>\n
                • \u0110\u0103ng t\u1ea3i v\u00e0 lan t\u1ecfa Content<\/li>\n<\/ul>\n

                  \n

                  Module 3.\u00a0Social Media Marketing<\/span><\/strong><\/h3>\n

                  Gi\u00fap c\u00e1c Marketer t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng gi\u00e1, b\u1eb1ng c\u00e1ch th\u1ef1c h\u00e0nh nh\u1eefng k\u1ef9 thu\u1eadt t\u1ed1t nh\u1ea5t hi\u1ec7n nay, nh\u1eb1m x\u00e2y d\u1ef1ng, qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 duy tr\u00ec c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi ki\u1ebfn t\u1ea1o, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, tr\u00edch xu\u1ea5t d\u1eef li\u1ec7u, b\u00e1o c\u00e1o t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn d\u1ecbch.<\/p>\n

                  Module n\u00e0y bao g\u1ed3m c\u00e1c n\u1ed9i dung:<\/p>\n

                    \n
                  • C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i quan tr\u1ecdng cho Digital Marketing<\/li>\n
                  • Thi\u1ebft l\u1eadp tr\u1ea3i nghi\u1ec7m v\u1ec1 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i cho m\u1ed9t doanh nghi\u1ec7p<\/li>\n
                  • Ki\u1ebfn t\u1ea1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
                  • Ph\u00e1t tri\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng theo \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 chi\u1ebfn d\u1ecbch\u00a0<\/li>\n
                  • Ph\u00e1t tri\u1ec3n v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n

                    \n

                    Module 4.\u00a0SEO<\/span><\/strong><\/h3>\n

                    Gi\u00fap H\u1ecdc vi\u00ean th\u1ea5u hi\u1ec3u c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 li\u00ean k\u1ebft m\u1ee5c ti\u00eau SEO v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3. Bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a, nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch content h\u1ea5p d\u1eabn, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

                    B\u00ean c\u1ea1nh \u0111\u00f3, H\u1ecdc vi\u00ean c\u0169ng s\u1ebd kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c c\u00e1ch t\u0103ng c\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt h\u01a1n trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng internet nh\u01b0 hi\u1ec7n nay, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 ROI t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

                    Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc trong Module n\u00e0y bao g\u1ed3m:<\/p>\n

                      \n
                    • C\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a SEO<\/li>\n
                    • N\u00e2ng cao k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/li>\n
                    • Li\u00ean k\u1ebft m\u1ee5c ti\u00eau SEO v\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/li>\n
                    • L\u1eadp k\u1ebf ho\u1ea1ch cho t\u1eeb kh\u00f3a v\u00e0 n\u1ed9i dung SEO<\/li>\n
                    • T\u1ed1i \u01b0u h\u00f3a x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm kh\u00f4ng m\u1ea5t ph\u00ed<\/li>\n
                    • \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a SEO<\/li>\n<\/ul>\n

                      \n

                      Module 5.\u00a0Google Ads<\/span><\/strong><\/h3>\n

                      Trang b\u1ecb cho H\u1ecdc vi\u00ean nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ph\u00ed, nh\u1eefng l\u1ee3i \u00edch c\u00f9ng nh\u1eefng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng, tri\u1ec3n khai v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Google Ads m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u1edbi module n\u00e0y, H\u1ecdc vi\u00ean c\u00f3 th\u1ec3 theo d\u00f5i s\u1ef1 chuy\u1ec3n \u0111\u1ed5i, \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch, b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u01b0 Google Analytics v\u00e0 Google Search Console.<\/p>\n

                      Bao g\u1ed3m c\u00e1c n\u1ed9i dung:<\/p>\n

                        \n
                      • C\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed<\/li>\n
                      • T\u1ea1o chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed v\u1edbi Google Ads<\/li>\n
                      • Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm<\/li>\n
                      • Ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c<\/li>\n
                      • \u0110o l\u01b0\u1eddng chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed<\/li>\n<\/ul>\n

                        \n

                        Module 6.\u00a0Qu\u1ea3ng c\u00e1o Hi\u1ec3n th\u1ecb & Video<\/span><\/strong><\/h3>\n

                        Mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 thi\u1ebft l\u1eadp, qu\u1ea3n l\u00fd, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ec1n t\u1ea3ng Youtube, c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i. B\u00ean c\u1ea1nh \u0111\u00f3, H\u1ecdc vi\u00ean c\u0169ng s\u1ebd bi\u1ebft c\u00e1ch \u0111\u1ec3 gi\u1ea3i ph\u00f3ng ti\u1ec1m n\u0103ng b\u00e1n h\u00e0ng th\u00f4ng qua h\u1ec7 th\u1ed1ng hi\u1ec3n th\u1ecb c\u1ee7a Google (GDN).<\/p>\n

                        V\u1edbi c\u00e1c n\u1ed9i dung sau:<\/p>\n

                          \n
                        • Chi\u1ebfn d\u1ecbch nh\u1eb1m m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u00e0 video<\/li>\n
                        • \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/li>\n
                        • C\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u00e0 video<\/li>\n
                        • T\u1ea1o v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t k\u00eanh Youtube<\/li>\n
                        • C\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o video v\u00e0 hi\u1ec3n th\u1ecb (GDN) c\u1ee7a Google<\/li>\n
                        • T\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u00e0 video<\/li>\n<\/ul>\n

                          \n

                          Module 7.\u00a0Email Marketing<\/span><\/strong><\/h3>\n

                          Trong module 7, H\u1ecdc vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5, k\u1ef9 thu\u1eadt quan tr\u1ecdng trong Email Marketing, \u0111\u1ed3ng th\u1eddi th\u1ef1c h\u00e0nh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch Email Marketing nh\u1eb1m t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 m\u1edf th\u01b0 v\u00e0 nh\u1ea5p chu\u1ed9t (Click-Through – Rates\/ CTR). B\u00ean c\u1ea1nh \u0111\u00f3, H\u1ecdc vi\u00ean c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Email Marketing, bao g\u1ed3m c\u1ea3 Lu\u1eadt v\u00e0 Quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/p>\n

                          Module n\u00e0y bao g\u1ed3m:<\/p>\n

                            \n
                          • C\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a Email Marketing<\/li>\n
                          • C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/li>\n
                          • C\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp<\/li>\n
                          • Thi\u1ebft k\u1ebf Email<\/li>\n
                          • T\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email hi\u1ec7u qu\u1ea3<\/li>\n
                          • Ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ed9t chi\u1ebfn d\u1ecbch Email<\/li>\n
                          • T\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing<\/li>\n<\/ul>\n

                            \n

                            Module 8.\u00a0T\u1ed1i \u01b0u h\u00f3a Website<\/span><\/strong><\/h3>\n

                            Trong module n\u00e0y, H\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c k\u1ef9 n\u0103ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, kh\u00f4ng ch\u1ec9 th\u1ea9m m\u1ef9 m\u00e0 c\u00f2n gi\u00fap cho doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i c\u00e1c gi\u00e1 tr\u1ecb, gi\u1ea3i ph\u00e1p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn. B\u00ean c\u1ea1nh \u0111\u00f3, H\u1ecdc vi\u00ean c\u0169ng bi\u1ebft c\u00e1ch thi\u1ebft k\u1ebf m\u1ed9t website m\u00e0 trong \u0111\u00f3, s\u1ebd l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m tr\u1ecdng t\u00e2m, ti\u1ebfp c\u1eadn nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, t\u01b0 duy ph\u00e2n t\u00edch nh\u1ea1y b\u00e9n, s\u00e2u s\u1eafc.<\/p>\n

                              \n
                            • Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i dung website<\/li>\n
                            • Thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m tr\u1ecdng t\u00e2m v\u00e0 t\u1ed1i \u01b0u h\u00f3a website<\/li>\n
                            • S\u1ed1 li\u1ec7u website v\u00e0 ph\u00e1t tri\u1ec3n g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n<\/li>\n
                            • T\u01b0 duy nh\u1ea1y b\u00e9n<\/li>\n
                            • Thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u h\u00f3a website<\/li>\n
                            • \u0110\u0103ng t\u1ea3i m\u1ed9t website c\u01a1 b\u1ea3n<\/li>\n<\/ul>\n

                              \n

                              Module 9.\u00a0Google Analytics<\/span><\/strong><\/h3>\n

                              Module n\u00e0y tr\u00ecnh b\u00e0y c\u00e1ch thi\u1ebft l\u1eadp, ph\u00e2n t\u00edch Google Analytics, c\u00e1ch c\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i \u0111\u1ec3 gi\u00e1m s\u00e1t, ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp. V\u1edbi module 9, H\u1ecdc vi\u00ean s\u1ebd bi\u1ebft c\u00e1ch x\u00e1c l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, nh\u1eb1m ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t v\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c b\u00e1o c\u00e1o v\u00e0 t\u00ednh n\u0103ng c\u1ee7a Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing. Trong \u0111\u00f3 c\u00f3 c\u00e1c n\u1ed9i dung:<\/p>\n

                                \n
                              • Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n t\u00edch website<\/li>\n
                              • Ph\u00e2n t\u00edch v\u00e0 ghi d\u1eef li\u1ec7u Google Analytics<\/li>\n
                              • T\u1ea1o l\u1eadp v\u00e0 c\u1ea5u h\u00ecnh m\u1ed9t t\u00e0i kho\u1ea3n Google Analytics<\/li>\n
                              • Gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn d\u1ecbch v\u1edbi b\u00e1o c\u00e1o t\u1eeb Google Analytics<\/li>\n
                              • X\u00e1c l\u1eadp m\u1ee5c ti\u00eau v\u1edbi Google Analytics<\/li>\n<\/ul>\n

                                \n

                                Module 10.\u00a0Chi\u1ebfn l\u01b0\u1ee3c & K\u1ebf ho\u1ea1ch Digital Marketing<\/span><\/strong><\/h3>\n

                                Module cu\u1ed1i c\u00f9ng x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ti\u1ec1m n\u0103ng, bi\u1ebft c\u00e1ch gi\u1ea3i th\u00edch c\u00e1ch ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 (ROI) cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing. Module c\u0169ng tr\u00ecnh b\u00e0y c\u00e1ch x\u00e1c l\u1eadp m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p.<\/p>\n

                                B\u00ean c\u1ea1nh \u0111\u00f3, module 10 c\u0169ng gi\u1ea3i th\u00edch c\u00e1ch ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u, nh\u1eb1m thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. H\u1ecdc vi\u00ean ho\u00e0n th\u00e0nh xong module n\u00e0y s\u1ebd bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c k\u1ebf ho\u1ea1ch v\u1ec1 truy\u1ec1n th\u00f4ng, truy\u1ec1n th\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed, h\u00e0nh \u0111\u1ed9ng chi\u1ebfn d\u1ecbch v\u00e0 t\u00e0i li\u1ec7u chi\u1ebfn d\u1ecbch tinh g\u1ecdn.<\/p>\n

                                  \n
                                • C\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n<\/li>\n
                                • X\u00e1c l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 KPIs<\/li>\n
                                • Nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c Digital<\/li>\n
                                • Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o<\/li>\n
                                • Th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/li>\n
                                • Truy\u1ec1n th\u00f4ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/li>\n
                                • Tr\u1edf th\u00e0nh nh\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<\/ul>\n

                                  \n

                                  Th\u00f4ng tin k\u1ef3 thi Ch\u1ee9ng ch\u1ec9 Digital Marketing Qu\u1ed1c t\u1ebf \/ Certified Digital Marketing Professional – CDMP<\/span><\/strong><\/h2>\n

                                  H\u1ecdc vi\u00ean sau khi ho\u00e0n t\u1ea5t th\u00e0nh c\u00f4ng Ch\u01b0\u01a1ng tr\u00ecnh DMI PRO s\u1ebd \u0111\u01b0\u1ee3c tham gia k\u1ef3 thi Ch\u1ee9ng ch\u1ec9 Digital Marketing Qu\u1ed1c t\u1ebf \/ Certified Digital Marketing Professional – hay c\u00f2n g\u1ecdi l\u00e0 Ch\u1ee9ng ch\u1ec9 CDMP. Ch\u1ee9ng ch\u1ec9 n\u00e0y c\u1ee7a DMI kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi m\u00e0 c\u00f2n \u0111ang x\u00e1c l\u1eadp m\u1ed9t chu\u1ea9n m\u1ef1c to\u00e0n c\u1ea7u v\u1ec1 Digital Marketing.<\/p>\n

                                    \n
                                  • \u0110i\u1ec1u ki\u1ec7n d\u1ef1 thi: H\u1ecdc vi\u00ean ph\u1ea3i ho\u00e0n th\u00e0nh \u00edt nh\u1ea5t 30 gi\u1edd h\u1ecdc tr\u1ef1c tuy\u1ebfn tr\u00ean h\u1ec7 th\u1ed1ng v\u00e0 ho\u00e0n t\u1ea5t b\u00e0i t\u1eadp c\u1ee7a 10 Module<\/li>\n
                                  • Th\u00f4ng tin: H\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd thi trong v\u00f2ng 08 th\u00e1ng k\u1ec3 t\u1eeb ng\u00e0y khai gi\u1ea3ng kh\u00f3a h\u1ecdc (v\u1edbi t\u1ed1i \u0111a 3 l\u1ea7n thi).<\/li>\n<\/ul>\n

                                    H\u1ecdc DMI PRO \u1edf \u0111\u00e2u?<\/span><\/strong><\/h2>\n

                                    Tr\u01b0\u1eddng Qu\u1ea3n Tr\u1ecb Marketing Masterskills (thu\u1ed9c H\u1ecdc vi\u1ec7n Qu\u1ea3n l\u00fd Masterskills) l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1eb7c quy\u1ec1n c\u1ee7a DMI t\u1ea1i Vi\u1ec7t Nam tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh DMI PRO \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi v\u1ec1 Digital Marketing c\u1ee7a DMI, \u0111\u1eb7c bi\u1ec7t ph\u1ea3i k\u1ec3 \u0111\u1ebfn ch\u1ee9ng ch\u1ec9 CDMP \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

                                    Ch\u01b0\u01a1ng tr\u00ecnh DMI PRO \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, th\u1ea9m \u0111\u1ecbnh v\u00e0 gi\u00e1m s\u00e1t ch\u1ea5t l\u01b0\u1ee3ng theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf. B\u00ean c\u1ea1nh 8 th\u00e1ng h\u1ecdc tr\u1ef1c tuy\u1ebfn qua n\u1ec1n t\u1ea3ng h\u1ecdc t\u1eadp 360 \u0111\u1ed9 – MYDMI, H\u1ecdc vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00eam 18 bu\u1ed5i h\u1ecdc tr\u1ef1c ti\u1ebfp t\u1ea1i l\u1edbp c\u00f9ng c\u00e1c chuy\u00ean gia c\u1ee7a Masterskills \u0111\u00e3 \u0111\u01b0\u1ee3c DMI \u0111\u00e0o t\u1ea1o \u0111\u1ec3 gi\u1ea3ng d\u1ea1y trong ch\u01b0\u01a1ng tr\u00ecnh DMI PRO. L\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp nh\u01b0 sau:<\/p>\n

                                      \n
                                    • 08 th\u00e1ng h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp 360 \u0111\u1ed9 MYDMI<\/li>\n
                                    • 18 bu\u1ed5i h\u1ecdc tr\u1ef1c ti\u1ebfp v\u1edbi gi\u1ea3ng vi\u00ean t\u1ea1i l\u1edbp ho\u1eb7c qua LiveLearning<\/li>\n
                                    • 12 th\u00e1ng tham gia c\u1ed9ng \u0111\u1ed3ng Digital Marketer to\u00e0n c\u1ea7u (DMI Membership)<\/li>\n<\/ul>\n

                                      \n

                                      Khi th\u1eddi \u0111\u1ea1i s\u1ed1 4.0, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), Metaverse,… \u0111ang d\u1ea7n thay \u0111\u1ed5i c\u1ee5c di\u1ec7n ng\u00e0nh Digital Marketing th\u00ec doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c m\u1edbi \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Marketing l\u00e0 ng\u00e0nh thay \u0111\u1ed5i li\u00ean t\u1ee5c, nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing gi\u1edd \u0111\u00e2y c\u1ea7n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c h\u01a1n n\u1eefa. V\u00e0 Masterskills tin r\u1eb1ng, \u0111\u1ea7u t\u01b0 v\u00e0o h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p l\u00e0 vi\u1ec7c quan tr\u1ecdng, c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed7i c\u00e1 nh\u00e2n. Trong \u0111\u00f3, ch\u01b0\u01a1ng tr\u00ecnh DMI PRO t\u1ea1i Masterskills l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 c\u00e1c Marketer, qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc tham gia \u0111\u1ec3 th\u1ef1c hi\u1ec7n cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                      V\u1edbi h\u01a1n 250.000 th\u00e0nh vi\u00ean tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, DMI PRO l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Digital Marketing s\u1ed1 1 th\u1ebf gi\u1edbi hi\u1ec7n nay, d\u1ef1a tr\u00ean chu\u1ea9n m\u1ef1c to\u00e0n c\u1ea7u v\u1ec1 \u201cDigital Marketing Training\u201d c\u1ee7a DMI. Theo th\u1ed1ng k\u00ea \u0111\u1ebfn n\u0103m , 81% th\u00e0nh vi\u00ean tham gia kh\u00f3a h\u1ecdc DMI PRO \u0111\u00e3 \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c v\u00e0 53% \u0111\u00e3 \u0111\u01b0\u1ee3c t\u0103ng l\u01b0\u01a1ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9546"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=9546"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9546\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=9546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=9546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=9546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}