{"id":9561,"date":"2023-11-29T18:50:21","date_gmt":"2023-11-29T18:50:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khach-hang-la-gi-vai-tro-phan-loai-khach-hang.html"},"modified":"2023-12-21T20:14:17","modified_gmt":"2023-12-21T13:14:17","slug":"khach-hang-la-gi-vai-tro-phan-loai-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khach-hang-la-gi-vai-tro-phan-loai-khach-hang.html","title":{"rendered":"Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Vai tr\u00f2, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
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M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng<\/span> v\u00e0 khi\u1ebfn h\u1ecd mua nh\u1eefng g\u00ec c\u00f4ng ty \u0111ang b\u00e1n. H\u1ecd c\u0169ng c\u1ed1 g\u1eafng th\u00fac \u0111\u1ea9y, khuy\u1ebfn kh\u00edch \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c quay tr\u1edf l\u1ea1i. C\u1ed1t l\u00f5i c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c hay doanh nghi\u1ec7p nh\u1eadn h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m ho\u1eb7c \u00fd t\u01b0\u1edfng t\u1eeb m\u1ed9t c\u00e1 nh\u00e2n\/ c\u00f4ng ty kh\u00e1c \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 l\u00e0 ti\u1ec1n ho\u1eb7c nh\u1eefng th\u1ee9 g\u00ec c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Kh\u00e1ch h\u00e0ng t\u1ea1o th\u00e0nh x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00e0ng nhi\u1ec1u th\u00ec doanh nghi\u1ec7p c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. M\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng mua s\u1ea3n ph\u1ea9m ngay l\u1eadp t\u1ee9c nh\u01b0ng c\u00f3 th\u1ec3 mua n\u00f3 trong t\u01b0\u01a1ng lai nh\u01b0ng v\u1eabn thu\u1ed9c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi mua \u0111\u01a1n l\u1ebb ho\u1eb7c l\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p mua h\u00e0ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn. Vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n mua, mu\u1ed1n s\u1eed d\u1ee5ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/p>\n

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Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h2>\n

Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh chia nh\u00f3m c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c th\u00e0nh c\u00e1c nh\u00f3m con d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi ho\u1eb7c thu\u1ed9c t\u00ednh chung. Trong \u0111\u00f3 c\u00f3 2 lo\u1ea1i ph\u1ed5 qu\u00e1t: Kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 v\u00e0 kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i. M\u1ee5c ti\u00eau c\u1ee7a ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9<\/span><\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 l\u00e0 c\u00e1c nh\u00e2n vi\u00ean, c\u1ea5p l\u00e3nh \u0111\u1ea1o, c\u1ed5 \u0111\u00f4ng, b\u1ed9 ph\u1eadn\/ ph\u00f2ng ban,… trong c\u00f9ng m\u1ed9t doanh nghi\u1ec7p t\u1ea1o th\u00e0nh m\u1ed9t chu\u1ed7i cung \u1ee9ng n\u1ed9i b\u1ed9. Ch\u1eb3ng h\u1ea1n, b\u1ed9 ph\u1eadn k\u1ebf to\u00e1n cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 t\u00e0i ch\u00ednh cho b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd, b\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t cung c\u1ea5p s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a cho b\u1ed9 ph\u1eadn kinh doanh. \u1ede \u0111\u00f3, m\u1ed7i b\u1ed9 ph\u1eadn s\u1ebd cung c\u1ea5p s\u1ea3n ph\u1ea9m, th\u00f4ng tin cho b\u1ed9 ph\u1eadn ti\u1ebfp theo \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t chu\u1ed7i cung \u1ee9ng. N\u1ebfu gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn kh\u00f4ng c\u00f3 s\u1ef1 li\u00ean k\u1ebft, h\u1ee3p t\u00e1c th\u00ec doanh nghi\u1ec7p s\u1ebd kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

Vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 \u0111\u00e0o t\u1ea1o, h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt, ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i, khuy\u1ebfn kh\u00edch \u0111\u1ed9ng vi\u00ean, x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c v\u00e0 th\u00e2n thi\u1ec7n. Ch\u0103m s\u00f3c t\u1ed1t kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 n\u0103ng su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean, m\u00e0 c\u00f2n gi\u00fap t\u0103ng c\u01b0\u1eddng tinh th\u1ea7n \u0111o\u00e0n k\u1ebft, s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i<\/span><\/strong><\/h3>\n

Kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i doanh nghi\u1ec7p l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c m\u00e0 doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd nh\u01b0ng v\u1eabn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i doanh nghi\u1ec7p nh\u01b0 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t. Nh\u00f3m n\u00e0y bao g\u1ed3m:<\/p>\n

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    Ng\u01b0\u1eddi mua<\/strong>: Nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua\/ s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/li>\n

  • \n

    Ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/strong>: Nh\u1eefng c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/li>\n

  • \n

    Ng\u01b0\u1eddi h\u01b0\u1edfng th\u1ee5<\/strong>: Nh\u1eefng c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/li>\n<\/ul>\n

    \n

    C\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h2>\n
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    1. Kh\u00e1ch h\u00e0ng theo ti\u1ec1m n\u0103ng<\/li>\n
    2. Kh\u00e1ch h\u00e0ng theo \u0111\u1eb7c t\u00ednh<\/li>\n
    3. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo ph\u1ec5u<\/li>\n
    4. Theo khu v\u1ef1c \u0111\u1ecba l\u00fd<\/li>\n
    5. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo gi\u00e1 tr\u1ecb<\/li>\n<\/ol>\n

      Kh\u00e1ch h\u00e0ng theo ti\u1ec1m n\u0103ng<\/span><\/strong><\/h3>\n

      Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Potential customers) l\u00e0 nh\u1eefng ng\u01b0\u1eddi, t\u1ed5 ch\u1ee9c c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a c\u00f4ng ty trong t\u01b0\u01a1ng lai. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

      C\u00e1c c\u00f4ng ty th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Vi\u1ec7c ph\u00e1t hi\u1ec7n v\u00e0 khai th\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n

      Kh\u00e1ch h\u00e0ng theo \u0111\u1eb7c t\u00ednh<\/span><\/strong><\/h3>\n
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        Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo \u0111\u1ed9 tu\u1ed5i:<\/strong> Tr\u1ebb em, thanh ni\u00ean, ng\u01b0\u1eddi trung ni\u00ean v\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i<\/p>\n<\/li>\n

      • \n

        Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo gi\u1edbi t\u00ednh:<\/strong> Nam, n\u1eef, kh\u00e1c<\/p>\n<\/li>\n

      • \n

        Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo thu nh\u1eadp: <\/strong>Kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp th\u1ea5p, trung b\u00ecnh v\u00e0 cao<\/p>\n<\/li>\n

      • \n

        Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:<\/strong> Kh\u00e1ch h\u00e0ng trong th\u00e0nh ph\u1ed1, n\u00f4ng th\u00f4n, khu v\u1ef1c \u0111\u00f4 th\u1ecb ho\u1eb7c ngo\u1ea1i \u00f4<\/p>\n<\/li>\n

      • \n

        Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng: <\/strong>Kh\u00e1ch h\u00e0ng th\u00edch \u1ea9m th\u1ef1c, kh\u00e1ch h\u00e0ng th\u00edch du l\u1ecbch, kh\u00e1ch h\u00e0ng th\u00edch mua s\u1eafm,…<\/p>\n<\/li>\n

      • \n

        Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo h\u00e0nh vi mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3:<\/strong> Kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u00e1ch h\u00e0ng m\u1edbi, kh\u00e1ch h\u00e0ng ch\u01b0a quay l\u1ea1i,…<\/p>\n<\/li>\n<\/ul>\n

        Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p<\/span><\/strong><\/h3>\n

        Kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p\u00a0\u0111\u1ec1u l\u00e0 kh\u00e1ch h\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u1ee5c v\u1ee5 ri\u00eang bi\u1ec7t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

        Kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n<\/strong><\/span><\/h4>\n
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        • \n

          \u0110\u1ed1i t\u01b0\u1ee3ng<\/strong>: Kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi\u00a0kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c hay doanh nghi\u1ec7p c\u1ee5 th\u1ec3 n\u00e0o.<\/p>\n<\/li>\n

        • \n

          Mua s\u1eafm c\u00e1 nh\u00e2n<\/strong>: H\u1ecd th\u01b0\u1eddng mua s\u1eafm cho nhu c\u1ea7u c\u00e1 nh\u00e2n, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ea3n ph\u1ea9m th\u01b0\u1eddng d\u00f9ng, th\u1eddi trang, th\u1ef1c ph\u1ea9m\u00a0v\u00e0 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n.<\/p>\n<\/li>\n

        • \n

          Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u00e1 nh\u00e2n<\/strong>: Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm th\u01b0\u1eddng d\u1ef1a tr\u00ean s\u1edf th\u00edch, nhu c\u1ea7u c\u00e1 nh\u00e2n\u00a0v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

        • \n

          Giao ti\u1ebfp c\u00e1 nh\u00e2n<\/strong>: Doanh nghi\u1ec7p th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<\/li>\n<\/ul>\n

          Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p<\/strong><\/span><\/h4>\n
            \n
          • \n

            \u0110\u1ed1i t\u01b0\u1ee3ng<\/strong>: Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, c\u00f4ng ty\u00a0ho\u1eb7c doanh nghi\u1ec7p m\u00e0 mua s\u1eafm s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ec3 s\u1eed d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

          • \n

            Mua s\u1eafm chuy\u00ean nghi\u1ec7p<\/strong>: H\u1ecd mua s\u1eafm \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 nguy\u00ean li\u1ec7u s\u1ea3n xu\u1ea5t, thi\u1ebft b\u1ecb, d\u1ecbch v\u1ee5 IT\u00a0ho\u1eb7c gi\u1ea3i ph\u00e1p ph\u00e2n ph\u1ed1i.<\/p>\n<\/li>\n

          • \n

            Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng doanh nghi\u1ec7p<\/strong>: Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm th\u01b0\u1eddng d\u1ef1a tr\u00ean ti\u00eau ch\u00ed kinh doanh, l\u1ee3i \u00edch v\u00e0 hi\u1ec7u qu\u1ea3 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

          • \n

            Giao ti\u1ebfp chuy\u00ean nghi\u1ec7p<\/strong>: Doanh nghi\u1ec7p th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c qu\u1ea3n l\u00fd ho\u1eb7c ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n chuy\u00ean nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p\u00a0v\u00e0 giao ti\u1ebfp th\u01b0\u1eddng di\u1ec5n ra qua c\u00e1c cu\u1ed9c h\u1ecdp, h\u1ee3p \u0111\u1ed3ng\u00a0v\u00e0 th\u01b0\u01a1ng th\u1ea3o.<\/p>\n<\/li>\n<\/ul>\n

            Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo ph\u1ec5u<\/span><\/strong><\/h3>\n
              \n
            • \n

              Kh\u00e1ch h\u00e0ng m\u1edbi<\/strong>: L\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a t\u1eebng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n h\u1ecd<\/p>\n<\/li>\n

            • \n

              Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>: L\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf trong t\u01b0\u01a1ng lai<\/p>\n<\/li>\n

            • \n

              Kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong>: L\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i v\u00e0 c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng th\u01b0\u1eddng \u00a0<\/span>xuy\u00ean ho\u1eb7c trung b\u00ecnh<\/p>\n<\/li>\n

            • \n

              Kh\u00e1ch h\u00e0ng ch\u01b0a quay l\u1ea1i<\/strong>: L\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua h\u00e0ng, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty nh\u01b0ng kh\u00f4ng quay l\u1ea1i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i. C\u00e1c c\u00f4ng ty c\u1ea7n t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u01b0a quay l\u1ea1i v\u00e0 t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c \u0111\u1ec3 thu h\u00fat h\u1ecd tr\u1edf l\u1ea1i<\/p>\n<\/li>\n

            • \n

              Kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u mua h\u00e0ng l\u1edbn<\/strong>: L\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi mua h\u00e0ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ho\u1eb7c c\u00f3 gi\u00e1 tr\u1ecb \u0111\u00e1ng k\u1ec3. Nh\u00f3m kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00ec n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3.<\/p>\n<\/li>\n<\/ul>\n

              Theo khu v\u1ef1c \u0111\u1ecba l\u00fd<\/span><\/strong><\/h3>\n

              Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo khu v\u1ef1c \u0111\u1ecba l\u00fd l\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean \u0111\u1ecba l\u00fd c\u1ee7a h\u1ecd, v\u00ed d\u1ee5 nh\u01b0 khu v\u1ef1c th\u00e0nh ph\u1ed1, khu v\u1ef1c n\u00f4ng th\u00f4n, khu v\u1ef1c \u0111\u00f4 th\u1ecb, ngo\u1ea1i \u00f4. Vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo khu v\u1ef1c \u0111\u1ecba l\u00fd gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf t\u1eebng khu v\u1ef1c, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho ph\u00f9 h\u1ee3p.<\/p>\n

              Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo gi\u00e1 tr\u1ecb<\/span><\/strong><\/h3>\n

              Kh\u00e1ch h\u00e0ng theo gi\u00e1 tr\u1ecb l\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd mang l\u1ea1i cho c\u00f4ng ty. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, bao g\u1ed3m:<\/p>\n

                \n
              • \n

                Kh\u00e1ch h\u00e0ng quan tr\u1ecdng<\/strong>: L\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ty, \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o doanh s\u1ed1, l\u1ee3i nhu\u1eadn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty<\/p>\n<\/li>\n

              • \n

                Kh\u00e1ch h\u00e0ng trung b\u00ecnh<\/strong>: L\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean ho\u1eb7c \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n nh\u1ecf v\u00e0o doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty<\/p>\n<\/li>\n

              • \n

                Kh\u00e1ch h\u00e0ng kh\u00f4ng quan tr\u1ecdng<\/strong>: L\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mua h\u00e0ng \u00edt ho\u1eb7c kh\u00f4ng \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty.<\/p>\n<\/li>\n<\/ul>\n

                \n

                T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/span><\/strong><\/h2>\n

                Kh\u00e1ch h\u00e0ng l\u00e0 kh\u1ed1i x\u00e2y d\u1ef1ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. N\u1ebfu m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, th\u00ec n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u nh\u1eafm \u0111\u1ebfn vi\u1ec7c t\u0103ng l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch thu h\u00fat ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00ec h\u1ecd l\u00e0 ngu\u1ed3n thu nh\u1eadp duy nh\u1ea5t c\u1ee7a h\u1ecd. T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

                  \n
                1. L\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a doanh nghi\u1ec7p<\/li>\n
                2. Ngu\u1ed3n doanh thu<\/li>\n
                3. M\u1edf r\u1ed9ng quy m\u00f4<\/li>\n
                4. Gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<\/li>\n
                5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed1t h\u01a1n<\/li>\n
                6. Kh\u00e1ch h\u00e0ng l\u00e0 \u201ctrung gian\u201d b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n
                7. C\u1ea3i thi\u1ec7n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7<\/li>\n
                8. Kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1edbc \u0111o gi\u00e1 tr\u1ecb v\u1ec1 doanh nghi\u1ec7p<\/li>\n<\/ol>\n

                  L\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a doanh nghi\u1ec7p<\/span><\/strong><\/h3>\n

                  Kh\u00e1ch h\u00e0ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0o c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u, nh\u1eefng ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t, cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3 s\u1ebd kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 kinh doanh.<\/p>\n

                  Ngu\u1ed3n doanh thu<\/span><\/strong><\/h3>\n

                  Kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3 gi\u00e1 cho n\u00f3 b\u1eb1ng ti\u1ec1n ho\u1eb7c m\u1ed9t gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Gi\u00e1 m\u00e0 h\u1ecd ph\u1ea3i tr\u1ea3 l\u00e0 doanh thu – m\u1ed9t ph\u1ea7n c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. Doanh thu c\u0169ng c\u1ea7n thi\u1ebft \u0111\u1ec3 trang tr\u1ea3i chi ph\u00ed \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p v\u00e0 ki\u1ebfm th\u00eam l\u1ee3i nhu\u1eadn.<\/p>\n

                  M\u1edf r\u1ed9ng quy m\u00f4<\/span><\/strong><\/h3>\n

                  V\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, quy m\u00f4, t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

                  \u0110\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 t\u1ed1t, t\u1ea1o m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng,… N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chuy\u1ec3n sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, g\u00e2y thi\u1ec7t h\u1ea1i cho quy m\u00f4 kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                  \n

                  Gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<\/span><\/strong><\/h3>\n

                  Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1. Kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng, tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, do \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng v\u1ec1 nh\u1eefng \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng, thi\u1ebft k\u1ebf,…<\/p>\n

                  C\u00e1c ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u00ecm ra nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i l\u1ea1i c\u0169ng gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

                  S\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecb \u0111\u1ed1i th\u1ee7 b\u1ecf xa v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n \u0111\u1ea1i v\u00e0 \u01b0u vi\u1ec7t h\u01a1n. Tuy nhi\u00ean, vi\u1ec7c thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i \u00fd ki\u1ebfn ph\u1ea3n \u0111\u1ed1i t\u1eeb kh\u00e1ch h\u00e0ng, g\u00e2y phung ph\u00ed chi ph\u00ed v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                  Do \u0111\u00f3, \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 bi\u1ebfn \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u00fang \u0111\u1eafn nh\u1ea5t \u0111\u1ec3 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m. Vi\u1ec7c l\u1eafng nghe v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 gi\u1eef v\u1eefng v\u00e0 n\u00e2ng cao uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                  X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed1t h\u01a1n<\/span><\/strong><\/h3>\n

                  Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed1t h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n. Khi \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

                  Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. Nh\u1eefng ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 t\u00ecm ra nh\u1eefng c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n.. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

                  Kh\u00e1ch h\u00e0ng l\u00e0 \u201ctrung gian\u201d b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/strong><\/h3>\n

                  Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u00e0 c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u00e0y. Ho\u1eb7c qu\u1ea3ng c\u00e1o th\u00f4ng qua tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, nh\u1eefng chia s\u1ebb, \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i,… Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 s\u1ef1 tin t\u01b0\u1edfng v\u1edbi nh\u1eefng ng\u01b0\u1eddi quen ho\u1eb7c c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1eadt, kh\u00f4ng mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

                  Tuy nhi\u00ean, \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh “trung gian” b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p, c\u1ea7n ph\u1ea3i t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 t\u1ed1t v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p, b\u1ec1n v\u1eefng v\u1edbi h\u1ecd.<\/p>\n

                  C\u1ea3i thi\u1ec7n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7<\/span><\/strong><\/h3>\n

                  Kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u00f3 nh\u1eefng quan \u0111i\u1ec3m, ph\u1ea3n h\u1ed3i quan tr\u1ecdng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m B\u1eb1ng c\u00e1ch l\u1eafng nghe v\u00e0 \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, k\u1ecbp th\u1eddi nh\u1eefng \u0111\u00e1nh gi\u00e1 \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p, b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

                  Kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1edbc \u0111o gi\u00e1 tr\u1ecb v\u1ec1 doanh nghi\u1ec7p<\/span><\/strong><\/h3>\n

                  S\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 y\u00eau th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ef1 g\u1eafn b\u00f3 n\u00e0y c\u0169ng gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ghi \u0111i\u1ec3m trong m\u1eaft \u0111\u1ed1i t\u00e1c.<\/p>\n

                  Doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng l\u1ea5y \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m. Vi\u1ec7c quan s\u00e1t c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh \u0111\u00fang \u0111\u1eafn nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng t\u1ed1i \u0111a cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 n\u00e2ng cao m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

                  \n

                  T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/strong><\/h2>\n

                  Trong m\u1ed9t th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i nh\u01b0 ng\u00e0y nay, doanh nghi\u1ec7p s\u1ebd s\u1edf h\u1eefu m\u1ed9t kh\u00f4ng gian kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gia t\u0103ng doanh thu. Tuy nhi\u00ean, nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf hi\u1ec7n nay v\u1eabn \u0111ang ch\u1eadt v\u1eadt trong vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00fac n\u00e0y l\u00e0: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf \u0111\u00e2u?<\/p>\n

                    \n
                  • \n

                    \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 m\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn, s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec cho h\u1ecd?\u00a0\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n \u0111ang cung c\u1ea5p nh\u1eefng g\u00ec?<\/p>\n<\/li>\n

                  • \n

                    Ti\u1ebfp theo, h\u00e3y x\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, h\u1ecd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? Nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/p>\n<\/li>\n

                  • \n

                    Sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 th\u00f4ng \u0111i\u1ec7p, t\u00ednh n\u0103ng, l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh mang l\u1ea1i cho m\u1ed7i th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng. Bi\u1ebft c\u00e1ch n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<\/li>\n

                  • \n

                    B\u01b0\u1edbc ti\u1ebfp theo, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u00f9y v\u00e0o l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau nh\u01b0 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, qua \u0111i\u1ec7n tho\u1ea1i, ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, event, website, qu\u1ea3ng c\u00e1o, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng,…<\/p>\n<\/li>\n

                  • \n

                    Cu\u1ed1i c\u00f9ng, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n nhi\u1ec1u h\u01a1n cho kh\u00e1ch h\u00e0ng c\u0169, b\u1edfi h\u1ecd ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1eb7t ni\u1ec1m tin v\u00e0o doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n

                    \n

                    Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eebng giai \u0111o\u1ea1n<\/span><\/strong><\/h2>\n

                    Giai \u0111o\u1ea1n tr\u01b0\u1edbc b\u00e1n<\/span><\/strong><\/h3>\n

                    Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. M\u1ee5c ti\u00eau c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc b\u00e1n h\u00e0ng l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u00f4ng minh v\u00e0 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh.<\/p>\n

                      \n
                    • \n

                      B\u01b0\u1edbc 1: <\/strong>Thu th\u1eadp, qu\u1ea3n l\u00fd th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

                    • \n

                      B\u01b0\u1edbc 2: <\/strong>Ti\u1ebfn h\u00e0nh ph\u00e2n lo\u1ea1i, qu\u1ea3n l\u00fd danh s\u00e1ch kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

                    • \n

                      B\u01b0\u1edbc 3:<\/strong> H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, k\u1ecbp th\u1eddi v\u1edbi nh\u1eefng th\u1eafc m\u1eafc, \u0111\u1eafn \u0111o c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

                    • \n

                      B\u01b0\u1edbc 4:<\/strong> Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, thuy\u1ebft ph\u1ee5c v\u00e0 ch\u1ed1t \u0111\u01a1n<\/p>\n<\/li>\n

                    • \n

                      B\u01b0\u1edbc 5:<\/strong> Nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n<\/ul>\n

                      Giai \u0111o\u1ea1n sau b\u00e1n<\/span><\/strong><\/h3>\n

                      Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c, quy tr\u00ecnh \u0111\u1ec3 duy tr\u00ec, t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u00e3 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. M\u1ee5c ti\u00eau c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd quay l\u1ea1i trong t\u01b0\u01a1ng lai.<\/p>\n

                      Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai thay v\u00ec chuy\u1ec3n sang c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng, t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c, \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng. Vi\u1ec7c n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p b\u1edfi n\u00f3 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, gi\u1ea3m chi ph\u00ed Marketing,…<\/p>\n

                      C\u00e1c b\u01b0\u1edbc ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n sau b\u00e1n bao g\u1ed3m:<\/p>\n

                        \n
                      • \n

                        B\u01b0\u1edbc 1: <\/strong>Theo d\u00f5i, ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

                      • \n

                        B\u01b0\u1edbc 2: <\/strong>Ch\u1ee7 \u0111\u1ed9ng h\u1ecfi han, th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

                      • \n

                        B\u01b0\u1edbc 3: <\/strong>\u0110\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/p>\n<\/li>\n

                      • \n

                        B\u01b0\u1edbc 4: <\/strong>Gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng k\u1ecbp th\u1eddi, nhanh ch\u00f3ng.<\/p>\n<\/li>\n<\/ul>\n

                        >> <\/strong>:\u00a05 B\u01b0\u1edbc x\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p<\/em><\/p>\n

                        \n

                        M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h2>\n
                          \n
                        1. Kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u?\u00a0<\/li>\n
                        2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng?<\/li>\n
                        3. Ti\u00eau ch\u00ed m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m?\u00a0<\/li>\n<\/ol>\n

                          Kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u?\u00a0<\/span><\/strong><\/h3>\n

                          Kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb r\u1ea5t nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u1eeda h\u00e0ng, th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, Website, \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1eeb ng\u01b0\u1eddi kh\u00e1c, t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng (T\u1ea1p ch\u00ed, truy\u1ec1n h\u00ecnh, b\u00e1o \u0111\u00e0i…),…<\/p>\n

                          L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng?<\/span><\/strong><\/h3>\n

                          Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u c\u00e1ch h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m qua b\u00e1o \u0111\u00e0i, truy\u1ec1n h\u00ecnh, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf m\u1ed9t website chuy\u00ean nghi\u1ec7p, truy\u1ec1n mi\u1ec7ng t\u00edch c\u1ef1c,…<\/p>\n

                          Ti\u00eau ch\u00ed m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m?\u00a0<\/span><\/strong><\/h3>\n

                          Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn c\u00e1c ti\u00eau ch\u00ed nh\u01b0 Th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 ti\u1ec7n l\u1ee3i, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, t\u00ednh n\u0103ng, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c. C\u00e1c ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ch\u1ebf \u0111\u1ed9 h\u1eadu m\u00e3i, b\u1ea3o h\u00e0nh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o,…<\/p>\n

                          N\u1ebfu m\u1ed9t doanh nghi\u1ec7p m\u00e0 kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, ch\u1eafc ch\u1eafn h\u1ecd kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i. M\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh t\u1ed1t s\u1ebd c\u1ee7ng c\u1ed1 s\u1ef1 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110\u1ecbnh h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong doanh nghi\u1ec7p t\u1eeb Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u1ebfn \u0111\u1ed9i ng\u0169 \u0111\u1ec1u l\u00e0m h\u00e0i l\u00f2ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi to\u00e0n b\u1ed9 l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                          M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng<\/span> v\u00e0 khi\u1ebfn h\u1ecd mua nh\u1eefng g\u00ec c\u00f4ng ty \u0111ang b\u00e1n. H\u1ecd c\u0169ng c\u1ed1 g\u1eafng th\u00fac \u0111\u1ea9y, khuy\u1ebfn kh\u00edch \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c quay tr\u1edf l\u1ea1i. C\u1ed1t l\u00f5i c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9561"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=9561"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/9561\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=9561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=9561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=9561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}